# Branding Arc > [fusion_builder_container admin_label="Header Logo & Menu" type="flex" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="stretch" flex_justify_content="flex-start" flex_wrap="wrap" hundred_percent_height_center_content="yes" equal_height_columns="yes" container_tag="div" hide_on_mobile="medium-visibility,large-visibility" status="published" padding_top_small="10%" padding_top="15%" padding_bottom="3%" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" gradient_start_color="rgba(182,224,255,0.13)" gradient_end_color="#ffffff" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" --- ## Pages - [Pollack & Rosen, P.A.](https://brandingarc.com/case-study/pollack-rosen/): 24 Hour CalloutCALL NOW: 1-800-123-456 Pollack & Rosen, P. A. Case Study Pollack & Rosen, P. A. Case Study Pollack... - [Executive Bio - Katalina Dawson](https://brandingarc.com/executive-bio-katalina-dawson/): Discover how Branding Arc helped Alliant Capital Management achieve branding success through innovative strategies. Read the full case study for insights! - [J.J. Marshall](https://brandingarc.com/case-study/j-j-marshall/): 24 Hour CalloutCALL NOW: 1-800-123-456 J. J. Marshall Case Study J. J. Marshall Case Study J. J. Marshall J. J.... - [Our Work](https://brandingarc.com/our-work/): Explore Branding Arc's marketing case studies, highlighting our successful branding strategies and impactful client results. Learn how we drive success - [ADA Accessibility](https://brandingarc.com/marketing-services/website/ada-accessibility/): Branding Arc provides a solution for web accessibility compliance. By combining a user-friendly interface with AI-powered technology. - [Case Study](https://brandingarc.com/case-study/): 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Herehttps://brandingarc. com/wp-content/uploads/2023/12/Alliant-Web-AS-612072613. jpg Alliant Capital Management Alliant Capital Management is a professional... - [Superlative RM](https://brandingarc.com/case-study/superlative-rm/): Discover how Superlative RM enhanced their brand with innovative design and marketing strategies in this insightful case study - [Spire Recovery Solutions](https://brandingarc.com/case-study/spire-recovery-solutions/): Discover how Spire Recovery Solutions enhanced their brand with innovative design and marketing strategies in this insightful case study - [Plaza Services, LLC](https://brandingarc.com/case-study/plaza-services-llc/): Discover how Branding Arc helped Plaza Services, LLC strengthen their brand with effective marketing strategies. Read the full case study for insights! - [Orion Capital Solutions](https://brandingarc.com/case-study/orion-capital-solutions/): Discover how Branding Arc helped Orion Capital Solutions strengthen their brand with effective marketing strategies. Read the full case study for insights! - [National Debt Holdings](https://brandingarc.com/case-study/national-debt-holdings/): Discover how Branding Arc helped National Debt Holdings strengthen its brand with effective marketing strategies. Read the full case study for insights! - [Latitude By Genesys](https://brandingarc.com/case-study/latitude-by-genesys/): Explore how Branding Arc helped Latitude By Genesys achieve branding success through innovative marketing strategies. Read the full case study for more details - [Landmark](https://brandingarc.com/case-study/landmark/): Explore how Branding Arc helped Landmark achieve branding success through innovative marketing strategies. Read the full case study for more details - [Central Portfolio Control, Inc.](https://brandingarc.com/case-study/central-portfolio-control-inc/): See how Branding Arc partnered with Central Portfolio Control Inc. to enhance their brand with effective marketing strategies. Read the full case study - [Capital Management Services, LP](https://brandingarc.com/case-study/capital-management-services-lp/): Discover how Branding Arc helped Capital Management Services, Lp. enhance their brand identity and achieve measurable marketing success. Read the full case study! - [The Bureaus, Inc.](https://brandingarc.com/case-study/the-bureaus-inc/): Discover how Branding Arc helped The Bureaus, Inc. enhance its brand identity and achieve measurable marketing success. Read the full case study! - [Alliant Capital Management | Debt Collection Agency](https://brandingarc.com/case-study/alliant-capital-management/): Discover how Branding Arc helped Alliant Capital Management achieve branding success through innovative strategies. Read the full case study for insights! - [Branding & Logos](https://brandingarc.com/marketing-services/branding-logos/): Branding is the identity of your organization and logos are the personification of your brand. Build a brand you are proud of. - [Fractional Marketing Department](https://brandingarc.com/marketing-services/fractional-marketing-department/): Branding Arc is your outsourced fractional marketing department. Our team assists with creation and execution of our curated marketing plans. - [Careers](https://brandingarc.com/careers/): We offer careers with a focus on receivables marketing for website developers, graphic designs, copywriters, social media and other experts. - [Why Us?](https://brandingarc.com/why-branding-arc/): Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. - [Homepage](https://brandingarc.com/): Branding Arc is a full service marketing firm helping collection agencies, debt buyers, collection law firms, creditors and the vendors. - [Privacy Policy](https://brandingarc.com/privacy-policy/): This Privacy Policy applies solely to our online information gathering and dissemination practices in connection with this website. - [Terms & Conditions](https://brandingarc.com/terms-conditions/): 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Terms & Conditions ("Terms") Terms & Conditions Governing Your Use of... - [FAQ](https://brandingarc.com/faq/): Answers to the most frequently asked questions, faq, Branding Arc receives about our receivables management marketing services. - [Contact](https://brandingarc.com/contact/): Contact the Branding Arc team to learn more about our branding, website and fractional marketing department services for receivables firms. - [Blog & News](https://brandingarc.com/blog/): Our blog and news articles are written to help receivables firms including collection agencies, debt buyers, law firms and their vendors. - [About](https://brandingarc.com/about-marketing-firm/): Branding Arc is the only full-service marketing and public relations agency dedicated to receivables management. - [Marketing Services](https://brandingarc.com/marketing-services/): We offer marketing services including websites, SEO, and reputation management for over 100 receivables firms. - [Website Design](https://brandingarc.com/marketing-services/website/): Our team is the best in the world at designing websites for collection agencies, debt buyers, and collection attorneys. --- ## Posts - [Five Steps Debt Collection Agencies Can Take To Evaluate Online Presence & Improve Consumer Trust](https://brandingarc.com/five-steps-debt-collection-agencies-can-take-to-evaluate-online-presence-improve-consumer-trust/): Five Steps Debt Collection Agencies Can Take To Evaluate Online Presence & Improve Consumer Trust and Client Confidence - [Understanding Consumer Personas in Debt Collection](https://brandingarc.com/understanding-consumer-personas-in-debt-collection/): By Adam Parks, Founder of Receivables Info Introduction In today’s compliance-focused and consumer-first collections environment, the way we approach engagement... - [Why Google Reviews Shouldn’t Be Ignored in Debt Collection Marketing](https://brandingarc.com/why-google-reviews-shouldnt-be-ignored-in-debt-collection-marketing/): Why Google Reviews Shouldn’t Be Ignored in Debt Collection Marketing - [How To Create Strong Calls-To-Action On Your Debt Collection Agency Website](https://brandingarc.com/how-to-create-strong-calls-to-action-on-your-debt-collection-agency-website/): How To Create Strong Calls-To-Action On Your Debt Collection Agency Website - [Getting the Most Out of Conferences, According to Debt Collection Experts](https://brandingarc.com/getting-the-most-out-of-conferences-according-to-debt-collection-experts/): Getting the Most Out of Conferences, According to Debt Collection Experts - [Celebrating 13 Years of Branding Arc & Debt Collection Marketing Achievements](https://brandingarc.com/celebrating-13-years-of-branding-arc-debt-collection-marketing-achievements/): Celebrating 13 Years of Branding Arc & Debt Collection Marketing Achievements - [Five Examples of Exceptional Debt Collection Vendor Websites](https://brandingarc.com/five-examples-of-exceptional-debt-collection-vendor-websites/): Five Examples of Exceptional Debt Collection Websites - [Five Ways to Take Your Collection Agency Marketing to the Next Level](https://brandingarc.com/five-ways-to-take-your-collection-agency-marketing-to-the-next-level/): Five Ways To Take Your Marketing To The Next Level - [Receivables Info Executive Spotlight with Bharath Ramachandra](https://receivablesinfo.com/2024/11/08/receivables-info-executive-spotlight-with-bharath-ramachandra/#new_tab): Learn more about Bharath Ramachandra in the Receivables Info Executive Spotlight - [How to Optimize Your Time at Events](https://brandingarc.com/how-to-optimize-your-time-at-events/): These key conference planning tips are useful in optimizing the professional events on your calendar. Learn more from receivables marketing firm, Branding Arc. - [Zoom - How to Apply Custom Virtual Backgrounds](https://brandingarc.com/zoom-how-to-apply-custom-virtual-backgrounds/): Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In... - [Google Meet - How to Apply Custom Virtual Backgrounds](https://brandingarc.com/google-meet-how-to-apply-custom-virtual-backgrounds/): Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In... - [Microsoft Teams - How to Apply Custom Virtual Backgrounds](https://brandingarc.com/microsoft-teams-how-to-apply-custom-virtual-backgrounds/): Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In... - [Tips And Tricks For Filming Professional Podcasts](https://brandingarc.com/tips-and-tricks-for-filming-professional-podcasts/): Tips And Tricks For Filming Professional Podcasts - [Branding Arc: Who We Are](https://brandingarc.com/branding-arc-who-we-are/): Branding Arc is the full-service marketing and public relations agency dedicated to receivables management, providing websites, SEO, B2B marketing, and more. - [Lessons for Collection Agency Websites from ECommerce](https://brandingarc.com/lessons-for-collection-agency-websites-from-ecommerce/): Debt collection marketing strategies should include refining collection agency websites with a model inspired by eCommerce. - [Five Examples of Exceptional Collections Law Firm Websites](https://brandingarc.com/five-examples-of-exceptional-collections-law-firm-websites/): Branding Arc has put together a comprehensive list of the five most engaging creditors’ rights/collections law firm websites on the market today. - [Tips and Tricks for Home Office Filming](https://brandingarc.com/tips-and-tricks-for-home-office-filming/): Is your website feeling a bit out of date? Check out our latest blog on the top 5 ways to know it's time for a web refresh. - [Top 5 Signs Your Collections Website is Ready for a Refresh](https://brandingarc.com/top-5-signs-your-collections-website-is-ready-for-a-refresh/): Is your website feeling a bit out of date? Check out our latest blog on the top 5 ways to know it's time for a web refresh. - [How To Deploy Translation Services for Your Collections Website](https://brandingarc.com/how-to-deploy-translation-services-for-your-collections-website/): Explore how a harmony between Sales & Marketing teams can help bring success to an organization. - [Where Marketing and Sales Can Make Magic Together](https://brandingarc.com/where-marketing-and-sales-can-make-magic-together/): Explore how a harmony between Sales & Marketing teams can help bring success to an organization. - [ADA Accessible Websites for Receivables Firms and Collection Agencies](https://brandingarc.com/ada-accessible-websites-for-receivables-firms-and-collection-agencies/): Receivables firms and collection agencies need user-friendly websites that are accessible to everyone, including individuals with disabilities. - [5 Most Common Marketing Problems & Solutions in the Receivables Industry](https://brandingarc.com/5-most-common-marketing-problems-solutions-in-the-receivables-industry/): Delve into the five most prevalent marketing obstacles in the receivables industry, and more importantly, offer actionable solutions to overcome them. - [5 Examples of Great Debt Buyer Websites](https://brandingarc.com/5-examples-of-great-debt-buyer-websites/): A well-designed website in the debt-buying industry must supply essential information and build trust. Explore five strong examples in this blog. - [The Vital Importance of a Honed Reputation Management Strategy for Collection Agencies](https://brandingarc.com/the-vital-importance-of-a-honed-reputation-management-strategy-for-collection-agencies/): Learn 4 key areas of focus in building a tactical strategy for a receivables business to protect its reputation from predatory attacks. - [How Logo Files Are Delivered & Work](https://brandingarc.com/how-logo-files-are-delivered-work-2/): When working with a marketing agency, it’s important to understand how logo files are delivered and how they work. - [Brandingarc Featured on Receivables Webinar](https://brandingarc.com/brandingarc-featured-on-receivables-webinar/): Brandingarc is excited to be featured on a Receivables Webinar by Receivables Info. In this recording of the live webinar,... - [5 Examples of Great Collection Agency Websites](https://brandingarc.com/5-examples-of-great-collection-agency-websites/): Each collection agency has slightly different website needs. Branding Arc assists collection agencies with constructing engaging websites. - [Branding Arc Featured on Receivables Roundtable](https://brandingarc.com/branding-arc-featured-on-receivables-roundtable/): Branding Arc is excited to be featured on Receivables Roundtable as Founder, Adam Parks talks with Katalina Dawson, Director of... - [What Every Collection Agency Needs To Know Before Building Their Website](https://brandingarc.com/what-every-collection-agency-needs-to-know-before-building-their-website/): There are five key principles every collections firm website should include to optimize content, design, messaging, and workflows - [Branding Arc Hires Katalina Dawson as Director of Sales and Marketing](https://brandingarc.com/branding-arc-hires-katalina-dawson-as-director-of-sales-and-marketing/): Marketing firm Branding Arc adds Katalina Dawson to the team as new Director of Sales and Marketing. - [How Collection Agencies Are Using Video To Better Communicate With Consumers](https://brandingarc.com/how-collection-agencies-are-using-video-to-better-communicate-with-consumers/): Collection agencies can use YouTube to better communicate and answer common questions about their agency and who they are. - [Why Collection Agencies Need to Tell Their Story: The Value of Community Involvement](https://brandingarc.com/collection-agencies-need-to-tell-their-story-community-involvement/): Brand defense and online reputation management for debt collectors begins with being involved in your community, and showing your collection agency is trustworthy. - [Steps To Craft The Perfect RFI Response](https://brandingarc.com/steps-to-craft-the-perfect-rfi-response/): Your company isn’t generic, so why should your privacy policy be? Custom privacy policies are essential for compliance and accuracy. - [Why Privacy Policies Should Be Unique to Each Company](https://brandingarc.com/why-privacy-policies-should-be-unique-to-each-company/): Your company isn’t generic, so why should your privacy policy be? Custom privacy policies are essential for compliance and accuracy. - [Receivables Info Executive Spotlight - Katie Head](https://receivablesinfo.com/receivables-info-executive-spotlight-katie-head/#new_tab): Learn more about Katie Head in the Receivables Info Executive Spotlight - [Why a Good Website is Essential for Collection Agencies](https://brandingarc.com/why-a-good-website-is-essential-for-collection-agencies/): A good website is the foundation for collection agencies protecting their brand and for online reputation management for collectors - [SEO for Collection Agencies: The Monopoly Game of Ranking on Google](https://brandingarc.com/seo-for-collection-agencies-the-monopoly-game-of-ranking-on-google/): SEO for collection agencies is like Monopoly, online reputation management for a collection agency similarly requires owning all the positions on a Google search. - [Branding Arc Provides Resources And Support For India Orphanage](https://brandingarc.com/branding-arc-provides-resources-and-support-for-india-orphanage/): Branding Arc is expanding its community involvement efforts in Mumbai with a new charity initiative supporting an orphanage - [How Logo Files Are Delivered & Work](https://brandingarc.com/how-logo-files-are-delivered-work/): When working with a marketing agency, it’s important to understand how logo files are delivered and how they work. - [3 Reasons Collection Agencies Should Use YouTube Videos](https://brandingarc.com/3-reasons-collection-agencies-should-use-youtube-videos/): Using YouTube videos for reputation defense, client outreach, or general marketing is an essential tool that all debt collectors can benefit from. - [5 Ways to Get the Most Out of Conference Attendance](https://brandingarc.com/5-ways-to-get-the-most-out-of-conference-attendance/): Here are five ways to capitalize on the many opportunities that attending a business or association conference can offer. - [Why Online Payments Are A Necessity For Collection Agencies](https://brandingarc.com/why-online-payments-are-a-necessity-for-collection-agencies/): In today’s internet age, it’s more important than ever that every collection agency rises to meet consumers where they already are—online. - [5 Reasons Having A Great Website Is Essential For Collection Agencies](https://brandingarc.com/5-reasons-having-a-great-website-is-essential-for-collection-agencies/): Learn how websites for collection agencies can improve your reputation, reduce lawsuits, generate leads, and represent your brand. - [The Value of Incremental Growth](https://www.linkedin.com/pulse/value-incremental-growth-plaza-services-llc#new_tab): Plaza Services’ CMO and newly elected RMAI President, Adam Parks, discusses the value of incremental growth - [Frontline Asset Strategies Is Proud To Have An ADA Accessible Website](https://frontlineas.com/frontline-asset-strategies-is-proud-to-have-an-ada-accessible-website/#new_tab): Frontline Asset Strategies, a nationally licensed full-service collection agency specializing - [What Is Inflation And How Does It Work?](https://receivablesinfo.com/2022/01/28/what-is-inflation-and-how-does-it-work/): In this MoneyChat, we explain the types of inflation, what they are, how inflation is calculated, and how inflation affects you. - [Branding Arc Team Looks Ahead to RMAI Conference February 7-10, 2022](https://brandingarc.com/branding-arc-team-looks-ahead-to-rmai-conference-february-7-10-2022/): Branding Arc looks forward to attending the RMAI 2022 Annual Conference in Las Vegas, NV from February 7-10, 2022 - [Branding Arc Celebrates 10th Anniversary](https://brandingarc.com/branding-arc-celebrates-10th-anniversary/): Branding Arc’s founder and CEO Adam Parks looks back on how much his marketing agency has grown over the last 10 years. - [Capital Management Services Updates Website to Meet ADA Accessibility Standards](https://cms-collect.com/capital-management-services-updates-website-to-meet-ada-accessibility-standards/#new_tab): Capital Management Services fully complies with ADA Accessibility Standards with the help of marketing firm Branding Arc. - [Superlative RM Rolls Out Website Update Aimed At Expanding Accessibility](https://www.superlativerm.com/superlative-rm-rolls-out-website-update-aimed-at-expanding-accessibility/#new_tab): Superlative RM is pleased to roll out our newest website update focused on increased compliance with the Americans with Disabilities Act - [Branding Arc Team Ready to Support Grassroots Advocacy at the 2021 RMAI Atlanta Regional Event](https://brandingarc.com/branding-arc-team-ready-to-support-grassroots-advocacy-at-the-2021-rmai-atlanta-regional-event/): Branding Arc looks forward to participating in the RMAI’s advocacy training and grassroots boot camp regional event in Atlanta, GA - [5 Reasons Collection Agencies Should Be Using LinkedIn](https://brandingarc.com/5-reasons-collection-agencies-should-be-using-linkedin/): LinkedIn is an excellent lead generation and reputation management resource. Learn why your company should be using LinkedIn - [Plaza Services Updates Website to Increase Access for Differently Abled Users](https://plazaservicesllc.com/plaza-services-updates-website-to-increase-access-for-differently-abled-users/#new_tab): We’re proud to announce our website update integrating user accessibility features for increased alignment with Web Content Accessibility Guidelines (WCAG) 2.1. - [Join Branding Arc at RMAI’s 2021 Executive Summit](https://brandingarc.com/join-branding-arc-at-rmais-2021-executive-summit/): Branding Arc will be attending RMAI’s 2021 Executive Summit this August 2nd – 4th at The Lodge at Spruce Peak in Stowe, Vermont. - [Katie Head Earns Certified Receivables Compliance Professional (CRCP) Designation from RMAI](https://brandingarc.com/katie-head-earns-certified-receivables-compliance-professional-crcp-designation-from-rmai/): Branding Arc is recognizing Katie Head for earning certification as a Receivables Management Association International (RMAI) Certified Receivables Compliance Professional (CRCP). - [We’re Pulling Back the Curtain on a Freshly Updated Website!](https://thebureaus.com/were-pulling-back-the-curtain-on-a-freshly-updated-website/#new_tab): The Bureaus, Inc. is pleased to announce our newly redesigned website with improved infrastructure, accessibility, design, and search engine optimization. - [Branding Arc Sponsors NCBA 2021 Spring Conference in Orlando, FL](https://brandingarc.com/branding-arc-sponsors-ncba-2021-spring-conference-in-orlando-fl/): Branding Arc is proud to sponsor and attend the National Creditors Bar Association (NCBA) 2021 Spring Conference that will take place Wednesday, May 19- Friday, May 21, 2021 at the Hilton Orlando Bonnet Creek in Orlando, FL. - [4 Reasons to Update Your LinkedIn Profile Before Attending the 2021 RMAI Annual Conference](https://brandingarc.com/4-reasons-to-update-your-linkedin-profile-before-attending-the-2021-rmai-annual-conference/): Branding Arc and Adam Parks Inc. share 4 reasons you should update your LinkedIn profile before a conference. Adam and the Branding Arc team look forward to attending RMAI 2021. - [Branding Arc Welcomes Katie Head as Content Creator](https://brandingarc.com/branding-arc-welcomes-katie-head-as-content-creator/): Branding Arc announces the addition of Katie Head to the Content Development Team in her new role as Content Creator. - [Frontline Asset Strategies Commits to ADA Accessibility](https://frontlineas.com/frontline-asset-strategies-commits-to-ada-accessibility/#new_tab): Frontline Asset Strategies offers an inclusive, accessible website to improve - [How To Expertly Improve Your Professional LinkedIn Strategy](https://brandingarc.com/how-to-expertly-improve-your-professional-linkedin-strategy/): Learn more about how improving your LinkedIn profile and strategy can help you to build your professional image, manage your online reputation, and grow your professional network. - [Eryn Fiondella of Branding Arc Featured on New Episode of Receivables Roundtable Video Series](https://brandingarc.com/eryn-fiondella-of-branding-arc-featured-on-new-episode-of-receivables-roundtable-video-series/): Eryn Fiondella from Branding Arc sat down with Adam Parks to discuss upcoming changes to Web Accessibility guidelines - [Branding Arc Sponsors NCBA 2020 Executive Experience](https://brandingarc.com/branding-arc-sponsors-ncba-2020-executive-experience/): Branding Arc is proud to be a sponsor of this year’s National Creditors Bar Association (NCBA) 2020 Executive Experience October 21-23 in Phoenix where Branding Arc CEO Adam Parks will lead a session on reputation management. - [Branding Arc Helps Increase Awareness for Stop Abuse](https://brandingarc.com/branding-arc-helps-increase-awareness-for-stop-abuse/): Branding Arc announces the donation of marketing support aimed at increasing awareness for Stop Abuse to help reach child sexual abuse victims during the pandemic. - [Crown Asset Management is Committed to ADA Web Accessibility](https://www.crownasset.com/crown-asset-management-is-committed-to-ada-web-accessibility/#new_tab): Crown Asset Management is committed to complying with ADA accessibility standards that improve access to our information and interaction with our content. - [Plaza Services Chief Marketing Officer Adam Parks Featured in Tech on Reg Podcast](https://receivablesinfo.com/2020/06/10/plaza-services-chief-marketing-officer-adam-parks-featured-in-tech-on-reg-podcast/): Adam Parks, CMO of Plaza Services and Entrepreneur, is featured in a recent episode of the Tech on Reg podcast, “A Receivables Tech Entrepreneur.” - [10 Steps to Picking the Right Domain Name for Your Business](https://brandingarc.com/10-steps-to-picking-the-right-domain-name-for-your-business/): Your domain name is something that you are going to repeat 100 times each day out loud, and you want to make sure it is clear and easy to communicate. - [Plaza Services’ CMO Adam Parks Looks Forward as He Begins his Term as President-Elect of RMAI](https://plazaservicesllc.com/plaza-services-cmo-adam-parks-looks-forward-as-he-begins-his-term-as-president-elect-of-rmai/#new_tab): Plaza Services, LLC is excited to announce that CMO Adam Parks has been chosen as the 2020 President-Elect of the Receivables Management Association International (RMAI). - [5 Questions to Ask Yourself About Americans with Disabilities Act or ADA Compliance for Receivables Management Firms](https://brandingarc.com/5-questions-to-ask-yourself-about-americans-with-disabilities-act-or-ada-compliance-for-receivables-management-firms/): The ruling by the 9th Circuit Court in the Dominos - [Does Your Logo Clearly Represent Your Brand Identity?](https://brandingarc.com/does-your-logo-clearly-represent-your-brand-identity/): Your logo is the visual representation of your brand. Branding Arc can help you put forth the appropriate lasting impression of your organization. - [5 Tips for Improving Your Personal LinkedIn Presence](https://brandingarc.com/5-tips-for-improving-your-personal-linkedin-presence/): LinkedIn is the professional’s choice of social media sites. Invest the time in your profile and project your best professional self. - [Thank You Sponsors and Attendees of the CenterPoint TopGolf Charity Event](https://brandingarc.com/thank-you-sponsors-and-attendees-of-the-centerpoint-topgolf-charity-event/): The CenterPoint TopGolf Charity Event was a tremendous success and raised over $20,000 thanks to the generosity of Sponsors and Attendees - [TopGolf Minneapolis Event to Benefit Military Charities](https://brandingarc.com/topgolf-minneapolis-event-to-benefit-military-charities/): Adam Parks is excited to partner with CenterPoint Legal Solutions, LLC and host the TopGolf Minneapolis Charity Event on May 15, 2019 - [Proactive Defense Strategies for Cyber Attacks](https://brandingarc.com/cyber-attacks-understanding-pro-active-defense-strategies/): Cyber attacks have been occurring more and more frequently. Take an opportunity to better prepare your business and defend your technology. - [Using a Content Document for Website Content](https://brandingarc.com/how-to-use-a-content-document/): Branding Arc uses the content document to easily communicate any changes that are to be made to your website content, simplifying processes - [Adam Parks to Attend 2018 NCBA (formerly NARCA) Spring Conference in Austin, Texas](https://brandingarc.com/adam-parks-attends-2018-ncba/): Adam Parks to attend the 2018 NCBA Spring Conference in Austin, Texas to expand strategic partnerships with other stakeholders in the accounts receivable industry - [Your Reputation; How is Your Business Being Perceived by Consumers](https://brandingarc.com/reputation-business-perceived-consumers/): Managing the reputation of accounts receivable management firms includes a unique set of challenges not faced in other industries. - [Branding Arc Donates $5,000 to Stop Abuse Charity](https://brandingarc.com/branding-arc-donates-stop-abuse/): Branding Arc, a digital marketing firm based in Port Saint Lucie, Florida is proud to announce our donated gift of $5,000 for Stop Abuse - [No, We Cannot Create That in MS Word](https://brandingarc.com/no-cannot-create-ms-word/): Microsoft Word is a great universal word processing program that - [Moving to Port Saint Lucie, FL - Our WPB Office is Now Available](https://brandingarc.com/moving-to-port-saint-lucie-fl-our-wpb-office-is-now-available/): After starting Branding Arc in our living room, moving to the Harvey Building in downtown West Palm Beach was a very exciting opportunity. - [YouTube Videos to Promote Your Business](https://brandingarc.com/youtube-videos-promote-business/): YouTube is a powerful business tool to share your promotional videos with the world. Use videos get your video/audio message communicated online. - [My First 2 Weeks with Apple Watch](https://brandingarc.com/my-first-2-weeks-with-apple-watch/): When the Apple Watch was first announced at the WWDC Keynote in 2014, it looked like we were taking a major leap in wearable technology that actually worked - [MS PowerPoint 2013: Master Slides & Templates](https://brandingarc.com/ms-powerpoint-setting-editing-master-slides/): Anyone can create MS PowerPoint slide templates with the right digital assets and a little effort. - [Underwater Photography with GoPro Hero 3 Plus](https://brandingarc.com/underwater-photography-gopro-hero-3-plus/): Getting your GoPro wet can be a lot of fun, and there are some things you can do to help improve the quality of the footage you are capturing underwater. - [Whiteboarding with IdeaPaint](https://brandingarc.com/whiteboarding-ideapaint/): Using Ideapaint to lead meetings and discussions has always been one of my strong suits they are a great way to explain and simplify complex concepts. - [Citrix GoToMeeting Offers Alternative to Business Travel](https://brandingarc.com/citrix-gotomeeting-offers-alternative-business-travel/): GoToMeeting is a great platform for hosting virtual meetings and conference calls with clients, partners or internal staff no matter where they are. - [Google Apps vs. Microsoft Exchange](https://brandingarc.com/google-apps-microsoft-exchange/): Microsoft Exchange is anther email solutions that is usually the choice of larger organizations that wish to host their email server internally. - [Is Quickbooks Online the Right Solution for Your Small Business?](https://brandingarc.com/quickbooks-online-right-solution-small-business/): Accounting is an essential ingredient in any organized enterprise. Use Quickbooks to help control your business cash flow. - [Klout Scores are Equivalent of a Press Pass for Social Media](https://brandingarc.com/klout-press/): Klout is a social media measurement tool that aims to help companies and individuals to understand their influence online. - [My 30 Days with MS Office 365 (While Traveling)](https://brandingarc.com/office-365-first-30/): Overall upgrading to MS Office 365 has been a great experience. The seamless integration. - [Branding Arc Moves to Harvey Building Downtown](https://brandingarc.com/harvey-building-downtown-west-palm-beach/): Branding Arc is proud to announce our new expanded facilities at the Harvey Building in downtown West Palm Beach. - [How the Cloud Allowed Me to Become a Mac Guy](https://brandingarc.com/how-the-cloud-mac/): Once I had moved my organizational infrastructure to the cloud, I was able to overcome my software struggles and enjoy the benefits of a Mac. - [Social Networking for the ARM Industry](https://brandingarc.com/important-arm-industry-twitter-profiles-follow/): Technology has continued to evolve and social media has become so common that ARM industry companies simply cannot ignore the power of social networking. - [NSA Paintball - Scenario Paintball Events](https://brandingarc.com/nsa-paintball-south-florida-scenario-paintball-events/): Branding Arc, Inc. created the brand NSA Paintball to produce scenario paintball events with our partners at Hot Shots Paintball here in South Florida. - [Keeping iPhone Contacts Synced with Google Apps](https://brandingarc.com/keeping-iphone-contacts-synced-google-apps/): Gmail and Google Apps users are able to synchronize their accounts with iPhones and iPads to keep email, calendars and contacts automatically up to date. - [Understanding Cash Flow is the Key to Success](https://brandingarc.com/understanding-cash-flow-key-success/): "The most important thing in business is the cash flow, the timing of that cash flow, and the risks associated with that cash flow." - [Top 5 SEO Wordpress Plugins for Every Blog](https://brandingarc.com/top-5-seo-wordpress-plugins-every-blog/): Below are some of my favorite Wordpress plugins. If you are using a Wordpress site, you should at least consider some of these options: - [Switching from Microsoft Outlook to Browser Based Google Apps](https://brandingarc.com/switching-microsoft-outlook-browser-based-google-apps/): Google does provide a great tool for synchronizing your Google Apps account with your local MS Outlook desktop application. - [4 Types of Marketing Partners - Who Do You Want Working for You?](https://brandingarc.com/4-types-marketing-partners-want-working/): Large marketing agencies often have far more resources and experience than their small agency competitors. - [The First 10 Steps for Creating a Startup Company](https://brandingarc.com/first-10-steps-creating-startup-company/): Creating a new startup company is not as complicated as it may seem. - [Branding Arc Selects Adobe Creative Cloud as Primary Software Suite](https://brandingarc.com/branding-arc-selects-adobe-creative-cloud-primary-software-suite/): Adobe Creative Cloud is a suite of design and development software that works together for professional grade projects. - [Connecting SalesForce with Google Apps & MS Outlook](https://brandingarc.com/connect-salesforce-google-apps/): The Outlook tool is a great way to attach your emails to SalesForce, but it does not allow you to log calls or see any information about your SalesForce records in MS Outlook. - [Getting Started with a New Google Apps Deployment](https://brandingarc.com/getting-started-new-google-apps-deployment/): Google Apps is an incredibly powerful business tool. The Google Apps platform provides business solutions far and above the staple Gmail email solution. - [Buying the Right Domain Name for Your Organization](https://brandingarc.com/buying-right-domain-name-organization/): Your domain name is the foundation of your organization's digital communications and is one of the most important marketing decisions you will make. - [Search Engine Optimization for Collection Agencies](https://brandingarc.com/search-engine-optimization-collection-agencies/): Search Optimization is always a hot topic for marketers working with collection agencies and is important for taking control of your search engine results. - [Advice for Collecting More Online Payments](https://brandingarc.com/advice-collecting-online-payments/): Taking online payments seems like a simple idea. Put a form on your website that collects the payment information. - [The Importance of Mobile Technology for Collection Agencies](https://brandingarc.com/importance-mobile-technology-collection-agencies/): As mobile technology becomes more ubiquitous among consumers the importance to be represented online through a mobile optimized site is becoming increasingly important. - [5 Reasons Your Collection Agency Needs a Website](https://brandingarc.com/reasons-collection-agency-needs-website/): There are many benefits to a collection agency or law firm having a professional website and we discuss 5 of the most important below: - [Webinar: Tips and Techniques for Maximizing Online Payments “Do’s and Don’ts for Your Website”](https://brandingarc.com/webinar-tips-techniques-maximizing-online-payments-dos-donts-website/): Join BillingTree on April 25th at 1:00 p.m. Eastern for an exclusive complimentary webinar featuring our newest partner, Branding Arc - [Branding Arc Integrates BillingTree Payments Within Their Website Packages](https://brandingarc.com/branding-arc-integrates-billingtree-payments-within-website-packages/): BillingTree supplies easy access to online payment functionality for customers, something not previously available within Branding Arc's websites. - [The Fine Line of Marketing Collection Agencies](https://brandingarc.com/fine-line-marketing-collection-agencies/): Collection agencies are often afraid to market online for fear of becoming a target for lawsuits. The reality is they are competing for the consumer dollars - [3 Ways to Connect MS Outlook to Google Apps](https://brandingarc.com/3-ways-connect-ms-outlook-google-apps/): IMAP email settings offer a more advanced synchronization of email and calendar information with both MS Outlook and on mobile devices. - [Getting Started with ShareFile](https://brandingarc.com/getting-started-sharefile/): When you access your ShareFile system for the first time it will ask you to create a new password that only you will remember. - [Paintball Videos with a GoPro Camera - Techniques for Catching All the Angles](https://brandingarc.com/paintball-videos-gopro-camera-techniques-catching-angles/): The GoPro cameras are great at catching the up-close action, but lack the ability to quickly change focus in outdoor lighting. - [The Upside & Downside of Having A Blog](https://brandingarc.com/upside-downside-blog/): you are willing to commit the time, energy and resources toward creating new and engaging content on a regular basis then using a blog. - [PDF Doubled (i & l) on Documents](https://brandingarc.com/pdf-doubled-l-documents/): On occasion clients have mentioned that they are seeing double lines on the letters i & l when viewing their PDF documents. - [Why You Need a Professional Email Address](https://brandingarc.com/need-professional-corporate-email-address/): Many small businesses set up their corporate email address when they started their company on one of the free email services like Gmail, Yahoo or AOL - [Adobe Proto - iOS & Android App](https://brandingarc.com/adobe-proto-ios-android/): I normally use Adobe Proto while visiting a client's facility to capture my initial ideas of what their website will look like. - [Add Your Website to Your iPhone or iPad like an App](https://brandingarc.com/add-website-iphone-ipad-like-app/): When you have a mobile enabled website you want to keep it handy to quickly show off all the great features your mobile site has to offer. - [The Importance of a Professional Email Signature](https://brandingarc.com/importance-professional-email-signature/): After you have designed your custom email signature, you need to communicate that template to your staff - [Switching Your Email to a Browser from MS Outlook](https://brandingarc.com/ms_outlook/): One of my favorite features of Google Apps compared to MS Outlook is email rules are run on the server side before connecting to your mobile device. - [Integrating Google Apps with Mobile Devices](https://brandingarc.com/integrating-google-apps-mobile-devices/): Google Apps integrates seamlessly into Android & Apple mobile devices through your mobile devices pre-installed apps - [Hootsuite Offers and Easy Way for Businesses to Manage their Social Presence](https://brandingarc.com/hootsuite/): Hootsuite is not a complete alternative to using social networks, but it is a great tool for managing your profiles. - [Creating Calendar Appointments in the Right Time Zone](https://brandingarc.com/calendar_appointments/): For business travelers it is important that you know how your digital calendar works to ensure you get to meetings on time no matter where you are in the world. - [The "Cloud" and How Your Small Business Can Benefit](https://brandingarc.com/cloud-benefits-small-business/): The term "cloud" is quickly becoming part of our everyday vocabulary, though many people we speak with don't really understand what it is or how it can be beneficial to their business or personal lives. - [Adobe Ideas - iOS & Android App](https://brandingarc.com/adobe-ideas/): Adobe Ideas is indispensable for recording your ideas wherever inspiration strikes. - [LinkedIn Company Profile Setup Guide](https://brandingarc.com/linkedin/): LinkedIn is a powerful social networking tool for business to business sales, relation building, career information and more. - [Branding Arc Now an Official Authorized Google Apps Reseller](https://brandingarc.com/google-apps-reseller-branding-arc/): Branding Arc is proud to officially announce a new partnership with Google as an Authorized Google Apps Reseller. - [The Importance of an Online Presence for Small Businesses [INFOGRAPHIC]](https://brandingarc.com/importance-online-presence-small-businesses-infographic/): Many small businesses miss out on a world of opportunities by not developing a professional online presence to represent their company. - [Setting Up Your Out of Office Reply in Google Apps](https://brandingarc.com/out-of-office-reply/): When you are leaving on vacation, it is a good idea to set up an out of office reply to let people know why you are not quickly responding to emails. - [Understanding How to Use Twitter](https://brandingarc.com/understanding-twitter/): Now that you understand the basics of Twitter it is time to learn the secret language of how to tweet. - [Sleep Cycle - iOS App](https://brandingarc.com/sleep-cycle/): The Sleep Cycle app is one of the few phone apps that has made a significant contribution to my personal health and well being. - [Stock Images, The Necessary Evil](https://brandingarc.com/stock-images/): Whenever possible we suggest using a mixture of stock images and original images to tie together the visual aspects of your marketing. - [5 Tips for Shooting with the GoPro Camera](https://brandingarc.com/5-tips-shooting-gopro-camera/): Use GoPro mounts to keep your camera attached to a surface and steady for optimal video performance. - [Understanding the Google Search Engine Results Pages](https://brandingarc.com/understanding-google-search-engine-results-pages/): The Google search engine sends out virtual robots to "read and index" all of the pages of the internet. - [Quicklytics - iOS App](https://brandingarc.com/quicklytics/): Quicklytics format enable easy review of multiple websites quickly, making it a great solution for web designers and developers. - [Mobile Sites, What Does It All Mean?](https://brandingarc.com/mobile-sites/): There is a simple goal in developing your mobile sites, create a positive user experience for your customers by enabling them to retrieve the information they want quickly and easily. - [What is "Klout" and Why Should I Care?](https://brandingarc.com/klout-score/): I am a Klout user and I am looking forward to seeing what they do in the future to enhance their matrix and hone their scoring model. - [Securely Transferring Data Files with ShareFile](https://brandingarc.com/securely-transferring-data-files-sharefile/): How do you transfer sensitive data back and forth with - [Digits - The REAL Calculator App](https://brandingarc.com/digits-calculator/): "Digits" gives you a lot of added calculator features that make it worth the $1.99 for both your iPhone and iPad. - [GoodReader - The Ultimate iOS App](https://brandingarc.com/goodreader/): As far as productivity apps go, GoodReader has earned itself a permanent place on my home bar on both my iPhone and iPad. - [Google Analytics - Measure Visitor Behavior](https://brandingarc.com/analytics/): At Branding Arc we integrate the Google Analytics platform into every website that we build giving clients immediate access to real time traffic information - [Square - Swipe Credit Cards Right from Your Smart Phone](https://brandingarc.com/square-payment-reader/): The Square payment system is very easy to use. - [8 Keys to LinkedIn Success](https://brandingarc.com/8-keys-linkedin-success/): There are not a lot of apps available for your LinkedIn profile, but the ones that are available are offer some great features. - [Virtual Phone Systems for Small Businesses](https://brandingarc.com/virtual-phone/): How your phones are answered gives your customers and potential customers a peak into how your business is going to treat them. - [QR Codes 101 - What is It? How Can I Use It?](https://brandingarc.com/qr-codes-101/): n the first 30 days after launching their new QR codes the number of Facebook "Likes" has increased by 400% - [Adding a Favicon & Touch Icon](https://brandingarc.com/adding-favicon-touch-icon/): Now your favicon is up and running! When you bookmark your site, you'll now see a little picture that sets you apart from other bookmarks. --- ## FAQs - [What does a Brand Guideline with a processed logo look like?](https://brandingarc.com/faq-items/what-does-a-brand-guideline-with-a-processed-logo-look-like/): Here is an example from one of our clients: - [What is included in the Branding & Logo packages?](https://brandingarc.com/faq-items/what-is-included-in-the-branding-logo-packages/): Options & Revisions – We customize our branding engagements based - [Do you offer targeted marketing?](https://brandingarc.com/faq-items/do-you-offer-targeted-marketing/): Yes. The Branding Arc team regularly analyzes your company’s SERP - [Do you provide printed materials?](https://brandingarc.com/faq-items/do-you-provide-printed-materials/): While we do not do any printing in-house, we provide - [What kinds of event support do you provide?](https://brandingarc.com/faq-items/what-kinds-of-event-support-do-you-provide/): Conferences are expensive, requiring small and medium sized businesses to - [Where is your content distributed?](https://brandingarc.com/faq-items/where-is-your-content-distributed/): Your website/blog Your social media Your YouTube channel Branding Arc - [What kinds of authored content do you create?](https://brandingarc.com/faq-items/what-kinds-of-authored-content-do-you-create/): Websites and Landing Pages Community Involvement Executive Ghostwriting Case Studies - [How does your credit system work?](https://brandingarc.com/faq-items/how-does-your-credit-system-work/): Our credit-based system is a unique way of providing the - [How do you create and execute your customized marketing plans?](https://brandingarc.com/faq-items/how-do-you-create-and-execute-your-customized-marketing-plans/): Marketing plans are created based on the length of your - [Can you help us with Americans with Disabilities Act (ADA) compliance?](https://brandingarc.com/faq-items/can-you-help-us-with-americans-with-disabilities-act-ada-compliance/): Yes! Our team is well versed in Americans with Disabilities - [Why is mobile site optimization important?](https://brandingarc.com/faq-items/why-is-mobile-site-optimization-important/): 65% of collection agency traffic is coming from mobile devices. - [What is included in your website hosting?](https://brandingarc.com/faq-items/what-is-included-in-your-website-hosting/): We provide a fully-managed hosting solution specifically designed for the - [How much does it cost?](https://brandingarc.com/faq-items/how-much-does-it-cost/): We offer specific packages for our clients to help them - [Do you provide secure website hosting if you build our website?](https://brandingarc.com/faq-items/do-you-provide-secure-website-hosting-if-you-build-our-website/): Yes. We have a custom hosting environment that is specifically - [How do you help me collect more payments online?](https://brandingarc.com/faq-items/how-do-you-help-me-collect-more-payments-online/): We assist you with collecting more payments online by designing - [How are you experts at building websites for collection agencies?](https://brandingarc.com/faq-items/how-are-you-experts-at-building-websites-for-collection-agencies/): We understand marketing and receivables management. Our management team has - [Why should I trust Avada?](https://brandingarc.com/faq-items/why-should-i-trust-avada/): Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla - [Are the prebuilt websites fully customizable?](https://brandingarc.com/faq-items/are-the-prebuilt-websites-fully-customizable/): Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla - [Where can I get support?](https://brandingarc.com/faq-items/where-can-i-get-support/): Fusce porta augue quis erat dignissim, id laoreet sapien pulvinar. - [Are there any recurring fees?](https://brandingarc.com/faq-items/are-there-any-recurring-fees/): Nullam feugiat eleifend felis eu aliquam. Etiam bibendum, ante nec - [What is included with my purchase of Avada?](https://brandingarc.com/faq-items/what-is-included-with-my-purchase-of-avada/): Nunc euismod lobortis massa, id sollicitudin augue auctor vel. Integer --- # # Detailed Content ## Pages ### Pollack & Rosen, P.A. 24 Hour CalloutCALL NOW: 1-800-123-456 Pollack & Rosen, P. A. Case Study Pollack & Rosen, P. A. Case Study Pollack & Rosen, P. A. Pollack & Rosen, P. A. is a nationally recognized law firm specializing in creditor representation, legal collections, and debt portfolio management. The firm operates on a foundation of compliance, professionalism, and results-driven strategies, providing creditors with effective legal solutions in an evolving regulatory landscape. https://brandingarc. com/wp-content/uploads/2025/05/PR-Positive-Logo-600. pnghttps://brandingarc. com/wp-content/uploads/2025/05/JosephRosenHeadshot-1000. jpg Joseph Rosen Managing Shareholder - Pollack & Rosen, P. A. "Partnering with Branding Arc has been a great experience for our firm. Their team understood our vision from day one and helped us bring it to life with precision and creativity. From our new website to our growing digital footprint, every deliverable has elevated the way we're perceived in the industry. " https://brandingarc. com/wp-content/uploads/2025/05/2025. 05-PollackRosen-BACaseStudy-Website-AS-1178390000-1920x1080-1. png A Modern Website Pollack & Rosen partnered with Branding Arc to completely redesign their website, creating a responsive and ADA-conscious platform that reflects their professionalism and modern capabilities as a debt collection law firm. The site was built with a focus on both usability and compliance, giving visitors—whether consumers or potential partners—an intuitive, informative experience. The new website is now a central tool for the firm’s digital communications, featuring improved navigation, optimized mobile responsiveness, and content that speaks directly to the firm’s credibility and values. It also integrates seamlessly with their broader SEO strategy, helping increase visibility and drive traffic to the correct digital destination. A Bold New Look To reinforce... --- ### Executive Bio - Katalina Dawson 24 Hour Callout CALL NOW: 1-800-123-456 Executive Bio - Katalina Dawson Executive Bio - Katalina Dawson Current Roles Katalina Dawson serves as the Executive Vice President at Branding Arc, where she leads the creative development of marketing materials and collaborates closely with clients to transform their ideas into impactful brand experiences. With a keen eye for storytelling and design, she ensures each project reflects the client’s unique vision and business goals. https://brandingarc. com/wp-content/uploads/2025/05/CareerPath-MainSlide-KatalinaHeadshot-v3-e1748463447826. png In addition to her executive leadership at Branding Arc, Katalina is the host of the Career Path with Katalina podcast, produced in partnership with Receivables Info. Through thought-provoking interviews with leaders across the receivables and financial services industries, she explores diverse paths to professional success and highlights personal stories that inspire. Katalina also proudly serves as a Board Member of Women of Debt Relief (WoDR), where she helps guide initiatives focused on mentorship, professional development, and community building within the industry. https://brandingarc. com/wp-content/uploads/2025/05/2025. 05-BA-KatalinaExecutive-Volunteer-AS-1132162675-600x400-1. jpg Volunteer Service Katalina is an active participant in several professional and industry organizations. She currently serves as Chair of the Website and Marketing Committee for Women of Debt Relief (WoDR), where she plays a key role in promoting the organization's initiatives and expanding its digital presence. At the Receivables Management Association International (RMAI), Katalina currently serves on the Editorial Committee. She also served on the Editorial Committee in 2024 and was a member of the RMAI Membership Committee in 2023. Through these roles, she contributes to thought leadership and supports the... --- ### J.J. Marshall 24 Hour CalloutCALL NOW: 1-800-123-456 J. J. Marshall Case Study J. J. Marshall Case Study J. J. Marshall J. J. Marshall is a nationally operating collection agency headquartered in the greater metro area of Detroit, Michigan. The agency serves a variety of local and national corporations by meeting their debt collection needs on past-due receivables. Their mission is simple: Achieve the best results possible for clients while maintaining professionalism and ethical standards of service that protect brands and maintain the integrity of ongoing customer and patient relationships for clients. https://brandingarc. com/wp-content/uploads/2025/03/JJ-Marshall-Logo-HEX-Positive-700. pnghttps://brandingarc. com/wp-content/uploads/2025/03/JJMarshall-GarretAngelo-Headshot-GreyBg-180x180-1. jpg Garret Angelo CEO - J. J. Marshall “The Branding Arc team took the time to understand our goals. Their expertise in the receivables industry enabled them to craft a website and digital strategy that aligns with our mission beyond our expectations. We have enhanced our online presence and positioned ourselves for continued growth for many years to come. ” https://brandingarc. com/wp-content/uploads/2025/03/BA-CaseStudy-JJMarshall-ANewWebsite-AS-446740147-600x400-1. jpg A New Website: Modern, Accessible, and Consumer-Friendly J. J. Marshall & Associates recognized the need for a modern, user-friendly website that would accurately reflect their professionalism and provide a unique experience for consumers. Branding Arc completely redesigned the website, focusing on clear navigation, updated content, and mobile optimization. The new website delivers a streamlined experience, enabling users to access account information, make payments, and connect with the company effortlessly. Built on a secure and scalable platform, the site ensures ongoing performance and compliance with industry standards. A Bold SEO Strategy with a Comprehensive Audit... --- ### Our Work 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Industry Website Examples https://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-AccountInterchangeLogo. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-Alliant-Logo-v1. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-ARM-Logo. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-Cohens-Logo. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-CreditVision-Logo. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-Southwood-Logo. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-Unifund-Logo-1. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-Velo-Logo. pnghttps://brandingarc. com/wp-content/uploads/2024/10/BA-OurWork-Weberolceses-Logo. png Marketing Case Studies https://brandingarc. com/wp-content/uploads/2024/02/2020. 03-ACM-CaseStudy-AS-322913944-1200x720-1. jpg Alliant Capital Management Alliant Capital Management is a professional debt collection agency that provides affordable debt collection services to creditors while providing consumers with the best possible experience. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Bureaus-Web-AS-272471470-1200x720-v2. pngThe Bureaus, Inc. The Bureaus, Inc. is a master servicer for accounts receivable portfolios focused on providing a positive experience for consumers, striving to assist consumers with resolving their financial obligations. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/CMS-Web-AS-317031128-1200x720-1. jpg Capital Management Services, LP Capital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/CPC-Web-AS-243229436-1200x720-v2. png Central Portfolio Control, Inc. Headquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Landmark-Web-AS-490854929-1200x720-v2. pngLandmark Strategy Group, LLC Landmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Latitude-Web-AS-475542730-1200x720-v2. png Latitude By Genesys Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/National-Debt-Holding-Web-AS-356687339-1200x720-v2. png National Debt Holdings National Debt Holdings (NDH) is a client-centric receivables management... --- ### ADA Accessibility 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here ADA Accessibility Inaccessible websites are at risk of litigation as people with disabilities face new challenges with accessing information and interacting with online content. Branding Arc provides a fully automated web accessibility solution for accessibility compliance. By combining a user-friendly interface with AI-powered technology, we enable people with diverse abilities including blindness, motor impairments, cognitive disorders, color blindness, macular degeneration, epilepsy, blurred vision, old age, cataracts, and more to effectively access and navigate online content. There has been a 177% increase in ADA lawsuits filed since 2017 https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Customized Marketing Consultation Are you ready to get started? Contact us below to speak with an agent about your project! ADA Accessibility Inaccessible websites are at risk of litigation as people with disabilities face new challenges with accessing information and interacting with online content. Branding Arc provides a fully automated web solution for accessibility compliance. By combining a user-friendly interface with AI-powered technology, we enable people with diverse abilities including blindness, motor impairments, cognitive disorders, color blindness, macular degeneration, epilepsy, blurred vision, old age, cataracts, and more to effectively access and navigate online content. There has been a 177% increase in ADA lawsuits filed since 2017. https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Customized Marketing Consultation Are you ready to get started? Contact us below to speak with an agent about your project! https://brandingarc. com/wp-content/uploads/2023/12/BA-ADA-Web-Accessibility-AS-534795112-600x400-1. jpg The Importance of Web Accessibility The world is becoming increasingly digital and accessibility is becoming critically essential. We understand... --- ### Case Study 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Herehttps://brandingarc. com/wp-content/uploads/2023/12/Alliant-Web-AS-612072613. jpg Alliant Capital Management Alliant Capital Management is a professional debt collection agency that provides affordable debt collection services to creditors while providing consumers with the best possible experience. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Bureaus-Web-AS-662090862. jpgThe Bureaus, Inc. The Bureaus, Inc. is a master servicer for accounts receivable portfolios focused on providing a positive experience for consumers, striving to assist consumers with resolving their financial obligations. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/CMS-Web-AS-317031128. jpg Capital Management Services, LP Capital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/CPC-Web-AS-670311033. jpg Central Portfolio Control, Inc. Headquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Landmark-Web-AS-685169025. jpgLandmark Strategy Group, LLCLandmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Latitude-Web-AS-673542598. jpg Latitude By Genesys Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/National-Debt-Holding-Web-AS-607029525. jpg National Debt Holdings National Debt Holdings (NDH) is a client-centric receivables management firm assisting creditors with improving their cash flow performance from account portfolios. Read Morehttps://brandingarc. com/wp-content/uploads/2023/12/Orion-Web-AS-568348810-1200x720-1. jpg Orion Capital Solutions Orion Capital Solutions is a nationally licensed collection agency... --- ### Superlative RM 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes HereSuperlative RM Case StudyAbout Superlative RM Founded by a U. S. Marine Corps veteran, Superlative RM is a nationally licensed accounts receivable management company that holds itself to a higher standard. Maintaining a focus on compliance and the consumer experience, the company leverages state-of-the-art technology to optimize customer service and deliver bottom-line performance for creditors and debt buyers from a variety of consumer credit industries including credit card/retail card, automotive finance, consumer loans, fintech/marketplace, and healthcare. https://brandingarc. com/wp-content/uploads/2023/12/SRM-Logo-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Jerry-Terrill. jpg Jerry Terrill CEO - Superlative RM “Branding Arc helped us fight back and take control of our search results. ” https://brandingarc. com/wp-content/uploads/2023/12/BA-CaseStudy-Superlative-OptimizedWebsite-AS-334348627-600x400-1. jpgBuilding an Optimized WebsiteThe new Superlative RM website was designed and built on WordPress, a robust and reliable platform that delivers the power and security that Superlative demands. Created with responsive design, the new website is fully optimized to deliver a positive customer experience and enhance Superlative’s collection agency reputation.  The Branding Arc team assisted in the development of original content, including new images, as well as enhanced navigation and bold calls-to-action that stand out to direct clients and consumers to the information they need. Dynamic web pages load quickly and content is automatically resized to the size of the user’s screen for easy viewing without excessive scrolling or screen manipulation on smartphones, tablets, laptops, and desktops. To gain visibility and make the new Superlative website more attractive to search engines, the Branding Arc Search Engine Optimization (SEO) team... --- ### Spire Recovery Solutions 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study Spire Recovery SolutionsSpire Recovery Solutions is a professional collection agency in Lockport, NY. The company was founded by U. S. Veterans Joseph Torriere and Jacob Torriere. As a professional, nationally licensed full-service debt collection agency, they assist creditors in the recovery of outstanding balances while providing consumers with exceptional customer service. Their company’s customized processes and state-of-the-art technology provide transparency and compliance that clients and consumers trust and rely on while working together toward account resolution. The Spire team partnered with us to help build the company brand and reach potential clientele. Here are some of the ways we were able to help the team at Spire fulfill their visions to express who they are as a company and the services they offer. https://brandingarc. com/wp-content/uploads/2023/12/BA-WhyUs-Spire-Logo-860x511-1. pnghttps://brandingarc. com/wp-content/uploads/2023/12/BA-CaseStudy-Spire-FreshNewLogo-AS-618248624-600x400-1. jpgFresh New Logo We love to develop fresh new looks for our clients. We are always deliberate in creating designs unique to each client, and we coordinate openly with our clients for input and final approval. Based in Niagara County, NY, Spire’s logo features 3 peaks in reference to the landscape, a circle to represent their expertise in the full circle of the recovery cycle, and a bold red for the founding brothers’ patriotism and history as veterans. https://brandingarc. com/wp-content/uploads/2023/12/BA-CaseStudy-Spire-WebsiteDesign-AS-619261438-600x400-1. jpgWebsite Design & Hosting To further Spire’s philosophy of providing a positive experience for consumers, Branding Arc implemented a self-help message service within Spire’s website. Clicking on the small chat icon at... --- ### Plaza Services, LLC 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study Plaza Services, LLCPlaza Services, LLC is an accounts receivable portfolio investment firm that was founded in 2013 and is headquartered in Atlanta, GA. We are committed to providing a positive experience for consumers while providing creditors with maximum value for receivables portfolios in a fully compliant manner. As a RMAI Certified Debt Buyer, Plaza Services delivers quick portfolio evaluations and seamless transaction execution with clear accountability after the sale, which makes us a perfect partner for creditors. https://brandingarc. com/wp-content/uploads/2023/12/Plaza-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Gerald-Lewis. jpg Gerald Lewis President & Owner - Plaza Services, LLC "Our partnership with Branding Arc has transformed how we engage with consumers and present our brand to the receivables industry. Their expertise in digital strategy, brand development, and consumer advocacy has helped us amplify our message and our commitment to our greater community. We’re proud of the growth we’ve achieved together, and we look forward to continuing to evolve together. " https://brandingarc. com/wp-content/uploads/2023/12/BA-CaseStudy-Plaza-SendingAClearMessage-AS-549838903-600x400-1. jpg Reimagining Plaza Services, LLC A refreshed website and logo were central to rebranding Plaza Services. Branding Arc created a modern, user-friendly website that better reflects the company’s values and services. With streamlined navigation, consumer-friendly resources, and a sleek, professional design, the website now serves as an effective tool for both consumer education and business development. In addition, during the revamp process Branding Arc updated the logo to better reflect Plaza’s professional yet approachable image, reinforcing their market presence. Plaza Services and Branding Arc worked... --- ### Orion Capital Solutions 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study Orion Capital SolutionsOrion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. As a third-party debt collector, Orion works to establish realistic solutions that are within each consumer’s budget and lead toward account resolution. Utilizing advanced technology, their experienced team bridges the gap between the creditor and the account holder. The company was founded in 2018 and is headquartered in Orchard Park, New York. https://brandingarc. com/wp-content/uploads/2023/12/Orion-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2024/01/Orion-Logo-Resize-500x500-1-150x150. jpg Ed LoVallo President - Orion Capital Solutions "Working with Branding Arc has been a great experience for Orion Capital Solutions. Their expertise in building our online presence and enhancing our brand recognition has exceeded our expectations. Branding Arc has been instrumental in helping us achieve our goals and connect more effectively with our clients and the communities we serve. " https://brandingarc. com/wp-content/uploads/2024/09/BA-CS-BuildingAState-AS-168246324-600x400-1. jpg Building a State-of-the-Art Debt Collection Website Orion Capital Solutions needed a modern, user-friendly collection agency website that reflected their professionalism and commitment to helping clients and consumers alike. Branding Arc developed a state-of-the-art debt collection website featuring intuitive navigation, responsive design, and rich content tailored to both consumers and industry professionals. The website also includes a secure online payment portal, enabling seamless interaction between Orion and the consumers in its care. This online portal has become a cornerstone of Orion’s digital strategy, ensuring a strong and consistent online presence that satisfies the... --- ### National Debt Holdings 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study National Debt Holdings National Debt Holdings (NDH) is a client-centric receivables management firm assisting creditors with improving their cash flow performance from account portfolios. Their team of professionals strives to provide meaningful personal relationships and develop customized financial solutions that create success for everyone while protecting the brand and reputation of clients. National Debt Holdings is headquartered in Ft. Lauderdale, FL, and is an RMAI Certified Receivables Business. https://brandingarc. com/wp-content/uploads/2023/12/NDH2-Logo-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/BA-NDH-Networking-AS-284864682. pngExpanded Networking Reach National Debt Holdings has been steadily growing for over 10 years. Branding Arc’s partnership with NDH began in 2017, providing marketing support for additional business growth. While the credit belongs to the tenacious NDH leadership for closing new contracts and succeeding at new opportunities, our marketing services help set the stage for lead development and expanded networking opportunities. Our comprehensive marketing partnership helps the NDH team represent themselves as the professionals they are and reach a broader audience. We assist the team in developing unique and customized press content through their website and social media channels including the National Debt Holdings, LLC profile on LinkedIn. From producing meaningful and engaging content to developing promotional materials for expanded services in print and on the web, our comprehensive marketing partnership helps the NDH team to represent themselves as the professionals they are and to reach a broader audience of internet and social media users. We assist the team in developing unique and customized press content and... --- ### Latitude By Genesys 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study About Latitude By Genesys Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. It provides collectors and agents with the tools to manage the debt collection and recovery process and provides full functionality for the collector’s or agent’s desktop and deploys as a true zero-footprint, browser-based environment. Since 1996, Latitude’s focus has been to provide the most forward-thinking, attractive solution to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping the technology expectations and customer experiences of ARM companies and their consumers. https://brandingarc. com/wp-content/uploads/2023/12/Latitude-Logo-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Cris-Bjelajac. jpgCris Bjelajac Sr. Director, Business Operations - Latitude By Genesys “As the strategic partnership with Branding Arc continues to flourish, we have experienced firsthand the transformative impact of their expertise in all things receivables marketing. Their collaborative approach and meticulous attention to detail make Latitude by Genesys better equipped to drive innovation and create the complete answer to all accounts receivables challenges. ” https://brandingarc. com/wp-content/uploads/2023/12/BA-Latitude-EventBooth-AS-636825197-600x400-1. jpgEvent and Booth Coordination While Latitude by Genesys works closely with its clients to provide an incredible CRM experience, they tasked Branding Arc with providing marketing and logistical support for the many events they attend each year. With Branding Arc’s marketing expertise in hand, Latitude’s presence at each event is promoted, highlighted, and widely distributed throughout all receivables... --- ### Landmark 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study About Landmark Strategy Group, LLCLandmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Mark Lesinski and the rest of Landmark’s executive team have a combined total of 60+ years of experience in the ARM industry and have developed efficient and compliant processes that deliver a quick valuation, streamlined purchase, and exceptional customer service after the sale. https://brandingarc. com/wp-content/uploads/2023/12/Landmark_logo. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Mark-Lesinski. jpg Mark Lesinski Managing Partner - Landmark Strategy Group, LLC “Our collaboration with Branding Arc has revolutionized how we engage with clients and fuel our business growth. Their mastery of digital marketing strategies opened new doors for us, empowering Landmark to extend our reach and provide exceptional value. As a passionate team member, I'm excited to be part of this great journey marked by inventive approaches and concrete outcomes. ” https://brandingarc. com/wp-content/uploads/2024/06/BA-Landmark-WebsiteRedesign-AS-186111083-600x1000-v2. jpgHigh-Tech Website Redesign and DevelopmentThe first step in transforming Landmark's online presence involved designing a user-centric, visually appealing website to effectively showcase the company's expertise and service offerings. Branding Arc meticulously developed a mobile-optimized, search engine-friendly, and lead generation-focused website, laying the foundation for Landmark's digital marketing. High-resolution images played a significant role in bringing Landmark's website to life. Recognizing the impact of visuals on visitor perception, Branding Arc carefully selected images that complemented the website's design and conveyed the desired message. The composition, color, tone, subject, and fine details... --- ### Central Portfolio Control, Inc. 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study Central Portfolio ControlHeadquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. The company manages accounts on behalf of creditor clients while maintaining the highest ethical and legal standards regarding collection activity. Since the company was founded in 1998, the CPC team has continued to grow the business by providing top-quality services to clients and creating jobs within the local community. CPC representatives are experienced and consumer-focused, taking a knowledgeable, empathetic approach to account resolution for consumer satisfaction, reliable compliance and bottom-line results. In addition to its Minnetonka headquarters, CPC’s satellite offices are located in Clearwater, MN and Nashville, TN. https://brandingarc. com/wp-content/uploads/2023/12/CPC-Logo-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Mike-Lesher-150x150. jpgMike Lesher Chief Operating Officer - Central Portfolio Control, Inc. “We’ve been partnering with Branding Arc for several years. Adam and the team are creative and knowledgeable. We rely on their website, SEO, and marketing services to manage our digital presence. This is something we consider a staple investment and the Branding Arc team has exceeded our expectations in every project. ” https://brandingarc. com/wp-content/uploads/2023/12/BA-CaseStudy-CPC-ReimaginedLogoWebsite-AS-364398004-600x400-1. jpgReimagined Logo and Website In 2016, the Branding Arc team reimagined the CPC logo and website. We wanted the website to project a clean, classic tone to reflect the professional and straightforward way Central Portfolio Control does business. We clarified product offerings with an image-based layout, increasing browsing appeal and clarity for potential CPC clients. We have... --- ### Capital Management Services, LP 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study Capital Management Services, LP Capital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. CMS maintains its reputation as a proven leader and performer through attention to detail and tailored strategies to meet the unique needs of each portfolio or project. Capital Management Services is proud of its ability to consistently exceed all industry standards for quality and provide outstanding services that add strategic value to every client partnership. https://brandingarc. com/wp-content/uploads/2023/12/CMS-Logo-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Larry-Costa-150x150. jpgLarry Costa President - Capital Management Services, LP ““We’ve been appreciative of our partnership with Branding Arc. Their creativity and efficiency with website and marketing projects have helped us better represent who we are and what our strengths are. We know we provide a strong collection of services but do other people know it? Having a strong outsourced marketing arm to the company has helped to ensure we don’t just continue to do good work but also expand and increase our client base and better actualize our potential. Doing a great job for a client is good, but doing a great job and spreading the word to more clients is better. Branding Arc helps us do that. Plus, our website helps us more effectively expand our services to the web where today’s consumers often prefer to be met. ” https://brandingarc. com/wp-content/uploads/2023/12/BA-Case-Study-CMS-DevelopedWebsite-AS-631988660-600x400-1. jpgFully Developed... --- ### The Bureaus, Inc. 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study The Bureaus, Inc. The Bureaus, Inc. is a master servicer for accounts receivable portfolios and a Certified Receivables Business (CRB) by the Receivables Management Association International. Using cutting-edge technology, internally developed proprietary tools, and the vast expertise of its management team, we combine technological strategies with data mining capabilities to identify opportunities not usually found by other asset management firms. The Bureaus, Inc. was founded in 1928 and is located in Northbrook, Illinois. https://brandingarc. com/wp-content/uploads/2023/12/The-Bureaus-Logo-Positive_600. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Marian-Sangalang. jpg Marian Sangalang Vice President - The Bureaus, Inc. “Adam’s team has been helping us improve efficiency with collaboration tools for the last 10 years. ” https://brandingarc. com/wp-content/uploads/2023/12/BA-Case-Study-Bureaus-LogoWebsite-AS-186934241-600x400-1. jpgLogo and Website Early on in our partnership, the Branding Arc team helped The Bureaus, Inc. develop a new logo, focused on The Bureaus’ dedication to helping consumers move forward towards a healthy resolution of their financial obligations. With this in mind, we designed a logo that would provide a feeling of forward motion. The end result is a clean, simple logo with an upsweep to convey a feeling of motion and confidence towards the future. After 15 years of partnership, Branding Arc maintains The Bureaus, Inc. ’s website on a powerful WordPress platform to provide users with a fully responsive experience from any device. From the onset, our goal was to build The Bureaus, Inc. a website with a professional appearance that would define the standard from which we would grow. With bi-annual... --- ### Alliant Capital Management | Debt Collection Agency 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Case Study Alliant Capital Management Alliant Capital Management is a professional debt collection agency that provides affordable recovery services to lenders while providing consumers with the best possible experience. The Company is steadfast in its commitment to guide consumers and clients to an amicable account resolution. https://brandingarc. com/wp-content/uploads/2023/12/Alliant-Logo-Positive-600. pnghttps://brandingarc. com/wp-content/uploads/2024/08/Edward-Lovallo-Headshot-150x150. jpg Edward Lovallo VP of Operations - Alliant Capital Management “The Branding Arc team really understood our company vision,” says Edward Lovallo. “As the marketing experts in the receivables industry, they designed our new website with a consumer-first mindset and delivered a polished, accessible, and responsive product. Through the Branding Arc marketing program, we will continue to build our relationship with the team and strengthen our positive online presence. ” https://brandingarc. com/wp-content/uploads/2023/12/BA-Case-Study-Alliant-RedesignedWebsite-AS-307134215-600x400-1. jpg Completely Redesigned Website Our team completely redesigned and rebuilt Alliant Capital Management’s website from the ground up to optimize their online presence as a collection agency. We rewrote the website content to better represent the high quality of the organization and their team. Pages and content were reorganized for easier navigation and to provide consumers with the information they need with the fewest user clicks and scrolls. A new consumer resources section was added to point consumers to valuable financial literacy resources and education material. The new, fully responsive website was built on the powerful WordPress platform, providing greater security, easier SEO management, and full optimization for mobile users. Visit Website ADA Accessibility It was important to Alliant... --- ### Branding & Logos 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Build a Brand You’re Proud Of Branding is the identity of your organization. It is a powerful statement about who you are and how you are positioned in the mind of your marketplace. With so many different brands fighting for attention in a crowded marketplace, it requires originality, invention and risk to stand out and be noticed. Brands that are willing to be original, innovative and open to well-calculated risks are rewarded. We ensure our clients' communications work together to reinforce the organization’s brand message through every communication channel. This approach provides clear and consistent application of your branding to position your organization in the marketplace and the mind of your customers. "Your brand is the single most important investment you can make in your business. " - Steve Forbes, Editor in Chief of Forbes Magazine https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Free Brand/Logo Consultation Interested in solidifying your branding or revamping your logo? Contact us today to explore how Branding Arc can help your brand. Build a Brand You’re Proud Of Branding is the identity of your organization. It is a powerful statement about who you are and how you are positioned in the mind of your marketplace. With so many different brands fighting for attention in a crowded marketplace, it requires originality, invention and risk to stand out and be noticed. Brands that are willing to be original, innovative and open to well-calculated risks are rewarded. We ensure our clients’ communications work... --- ### Fractional Marketing Department 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Marketing Built for The Receivables Industry Branding Arc is your outsourced fractional marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special, help you refine your message and create the content you need to communicate that message to your target audience. “Marketing ability proceeds from a fusion of skills, knowledge, and imagination, consolidated by experience. ” - Adam Parks https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Book Your Free Marketing Consultation Let our team prepare a strategic plan for enhancing your marketing and capturing sales opportunities. Marketing Built for the Receivables Industry Branding Arc is your outsourced marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special and help you to refine your message and create the content you need to communicate that message to your target audience. “A great website can make someone working from home look like a Fortune 500 company, a bad website has the opposite effect. ” - Adam Parkshttps://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Book Your Free Marketing Consultation Let our team prepare a strategic plan for enhancing your marketing and capturing sales opportunities Our Fractional Marketing Services The Marketing Department program enables you to access not only a fractional CMO, but an entire fractional marketing team. Receivables management firms benefit... --- ### Careers 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Join Our Team If you are an ambitious learner, work well in a creative team environment, and are interested in a career in financial services and receivables management industry marketing, Branding Arc may be the perfect fit for you. We are seeking motivated, detail-oriented, and proactive individuals who share our positive attitude and commitment to continual improvement. We are eager to learn about your talent, experience, and career goals and invite you to explore our current open positions. Our hiring process incorporates a series of interviews to help us evaluate skills, core values, and personality fit. If you are interested in working with our dynamic team, please view our current openings and apply. https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-WorkingWithUs-500x500-1-150x150. png Interested in Working with Us? Careers at Branding Arc We use ZohoRecruit to manage our recruiting and hiring process. Join Our Team If you are an ambitious learner, work well in a creative team environment, and are interested in a career in financial services and receivables management industry marketing, Branding Arc may be the perfect fit for you. We are seeking motivated, detail-oriented, and proactive individuals who share our positive attitude and commitment to continual improvement. We are eager to learn about your talent, experience, and career goals and invite you to explore our current open positions. Our hiring process incorporates a series of interviews to help us evaluate skills, core values, and personality fit. If you are interested in working with our dynamic team,... --- ### Why Us? 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Why Branding Arc? Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. Through years of experience, we have developed powerful tools to assist receivables management firms with marketing their services and defending their online reputations. We understand the receivables management and debt collection business and guide our clients through the marketing and public relations challenges they face every day. https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Interested in Learning More? Contact us below to speak with an agent about your project! Why Branding Arc? Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. Through years of experience, we have developed powerful tools to assist receivables management firms with marketing their services and defending their online reputations. We understand the receivables management and debt collection business and guide our clients through the marketing and public relations challenges they face every day. https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Customized Consultation Are you ready to get started? Contact us below to speak with an agent about your project! Websiteshttps://brandingarc. com/wp-content/uploads/2023/12/Image-3-scaled. jpegMarketinghttps://brandingarc. com/wp-content/uploads/2024/01/Image-4-scaled-1. jpg Branding/Logos https://brandingarc. com/wp-content/uploads/2023/12/Image-5-scaled. jpeghttps://brandingarc. com/wp-content/uploads/2023/12/RMAi-Logo-250. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Latitude-Logo-Positive-250. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Alliant-Logo-Positive-250. pnghttps://brandingarc. com/wp-content/uploads/2023/12/CAM-Logo-Positive-v2-250. pnghttps://brandingarc. com/wp-content/uploads/2023/12/The-Bureaus-Logo-Positive_250. pnghttps://brandingarc. com/wp-content/uploads/2023/12/Accounts-Interchange-Logo-Positive-250. pnghttps://brandingarc. com/wp-content/uploads/2023/12/BA-WhyUs-OurReceivablesExperience-606237977-600x400-1. jpg Our Receivables Experience 20 years’ receivables management experience Brokered over $20 billion in portfolios Built, managed, & sold compliance policies Past-President of RMAI Vast network of industry contacts Frequent live and virtual event speakers https://brandingarc. com/wp-content/uploads/2023/12/BA-WhyUs-OurMarketing-440389888-600x400-1. jpg Branding... --- ### Homepage Your Vision,Our Strategy,Endless Possibilities. We are the only marketing firm dedicated to the receivables industry. Our Marketing Firm Branding Arc is the only full-service marketing firm dedicated to the receivables management sector of the financial services industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. https://brandingarc. com/wp-content/uploads/2024/09/2024. 09-BA-WhoWeAre-AS-506669741-Youtube-1920x1080-1. 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https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Customized Marketing Consultation Are you ready to get started? Contact us below to speak with an agent about your project! Your Vision, Our Strategy, Endless Possibilities. We are the only marketing firm dedicated to the receivables industry. Our Marketing Firm Branding Arc is the only full-service marketing firm dedicated to the receivables management sector of the financial services industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. https://brandingarc. com/wp-content/uploads/2024/09/2024. 09-BA-WhoWeAre-AS-506669741-Youtube-1920x1080-1. jpghttps://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Customized Marketing Consultation Are you ready to get started? Contact us below to speak with an agent about your project! Let’s Talk Marketing Help us understand your branding goals and we will propose a customized engagement. 561-408-0992 Let’s Talk Marketing Help us understand your branding goals and we will propose a customized engagement. 561-408-0994 Our Services We are a full-service marketing agency offering a spectrum of services— from supplementary content to take your current marketing to the next level, to complete outsourced... --- ### Privacy Policy 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Privacy Policy This Privacy Policy applies solely to Branding Arc, Inc. ’s online information gathering and dissemination practices in connection with this website (collectively, the “Site”), and does not apply to any of our practices conducted offline or outside of the U. S. We do not collect any personally identifiable information from you (e. g. , name, address, telephone number, email address) when you use the Site. Should you voluntarily choose to submit or otherwise disclose such information to us, including information submitted or disclosed by mail, telephone, fax or electronically, it is not governed by this Privacy Policy. Branding Arc is committed to protecting your privacy. When you use the Site, you consent to the use of your non-personal information by Branding Arc in the manner specified in this Privacy Policy. This policy may change periodically, so please check back from time to time. By your continued use of the Site, you consent to the terms of the revised policy - the date of the last update to this Privacy Policy is 11/25/2019. If you have any questions or comments about this Privacy Policy or our practices regarding your non-personally identifiable information, please contact us at the following address: 1860 SW Fountainview Blvd Ste 100, Port Saint Lucie, FL 34986. What Information We Collect and How We Use that Information You may use the Site without disclosing to us any personally identifiable information. We do not collect any personally identifiable... --- ### Terms & Conditions 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Terms & Conditions ("Terms") Terms & Conditions Governing Your Use of This Website Last Updated – November 25, 2019PLEASE READ THIS TERMS & CONDITIONS AGREEMENT CAREFULLY BEFORE USING THIS WEBSITE. Branding Arc, Inc. (“we,” “us”) provides this website and website-related services, if any, (collectively, the “Site”) subject to your compliance with the terms and conditions set forth in this agreement (the “Agreement”). This Agreement governs the relationship between us and you, the Site visitor, with respect to your use of the Site. It is important that you read carefully and understand the terms and conditions of this Agreement. BY USING THE SITE, YOU AGREE TO BE BOUND BY THIS AGREEMENT. If you do not agree to these terms and conditions, you must not use the Site. We may, at any time, at our sole discretion, revise or otherwise update this Agreement by posting an amended Agreement on the Site; any changes that we make to this Agreement will be effective immediately upon posting. Please check this page periodically for changes to the Agreement; you will be able to determine if this Agreement has been changed since your previous visit by viewing the “Last Updated” information that appears at the top of this Agreement. Your use of the Site following the posting of an updated Agreement constitutes acceptance of the updated Agreement. Further, we reserve the right, at any time, to modify or discontinue, temporarily or permanently, the Site (or any part... --- ### FAQ 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Web Design & Development FAQ Yes! Our team is well versed in Americans with Disabilities Act compliance and we can set up and manage your compliance. We provide the compliance reporting you need to demonstrate your compliance. 65% of collection agency traffic is coming from mobile devices. We build websites that are mobile responsive, automatically giving visitors an optimal experience on smartphones, tablets, and desktops. We provide a fully-managed hosting solution specifically designed for the needs of debt buyers, collection agencies, creditors and collection law firms. We handle hosting, updates, security response, backups and provide the policies you need to demonstrate how your website is managed, during audits. We understand marketing and receivables management. Our management team has almost 20 years of leadership and marketing experience in the receivables management business working with collection agencies, debt buyers, law firms and creditors. We have been involved in writing policies and procedures for collection agencies, debt buyers and creditors. We offer specific packages for our clients to help them get started by building a powerful marketing infrastructure. Based on your needs, we customize a program to achieve your marketing goals and fit your budget. Yes. We have a custom hosting environment that is specifically designed to protect our client websites. Our combination of hosting and security tools along with our proprietary site application stack enables us to optimize performance while providing the advanced security and policy documentation that receivables firms need. We assist... --- ### Contact 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Send Us A Message Are you ready to get started? Contact us below to speak with an agent about your project! Give Us a CallOur lines are open 24 hours a day 7 days a week for emergencies and general inquiries. 561-408-0992 Other Resources Privacy Policy Terms & Conditions Social Links Social Links --- ### Blog & News 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here We Help Your Business Achieve New Heights Are you ready to get started? Contact us today to speak to a marketing expert about your project Contact Us --- ### About 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Who is Branding Arc Branding Arc is the only full-service marketing and public relations firm dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. https://brandingarc. com/wp-content/uploads/2024/09/2024. 09-BA-WhoWeAre-AS-506669741-Youtube-1920x1080-1. jpg Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to be effective— creating connections, fostering engagement, and establishing the brand. Through the production and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find clients, and establish a strong online presence. With almost 20 years in the industry and a combined 40+ years of experience in marketing, the Branding Arc team is the most trusted outsourced marketing department in the accounts receivables management industry. Who is Branding Arc Branding Arc is the only full-service marketing and public relations agency dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to... --- ### Marketing Services 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes HereYour Outsourced Marketing Department Our team has a passion for assisting businesses with maximizing the value of their brand, website and other digital marketing services. We use a full suite of digital marketing services to keep our clients in front of the right audiences at the right times. We closely monitor the marketplace and competition to identify trends and leverage opportunities that drive bottom-line revenue. https://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Customized Consultation Are you ready to get started? Contact us below to speak with a marketing professional about your project! https://brandingarc. com/wp-content/uploads/2023/12/Image-2-1800x1200-1. jpg Website Design & Development Your company website can either be a powerful business tool or a reputation nightmare. Your website is often your first point of contact and will directly impact the visitor’s opinion of your business. We design and develop websites that optimize your visibility on search engines, streamline payment collection, and serve as the keystone to your online reputation. Learn MoreFractional Marketing Department We have developed powerful tools to assist receivables management firms with marketing services and defending their online reputations. Our job is to help you tell the story of your business. We learn about your business and create ways to spread your story to defend your reputation, find new clients and appeal to new prospective employees. Learn Morehttps://brandingarc. com/wp-content/uploads/2023/12/Image-3-1800x1200-1. jpghttps://brandingarc. com/wp-content/uploads/2023/12/Image-1-1800x1200-1. jpg Branding & Logos Branding is the identity of your organization. It is a powerful statement about who you are and how you are positioned in... --- ### Website Design Your Content Goes HereMore Than Just a Website Your website is the keystone to your digital presence. A professional website builds credibility in the minds of consumers, potential customers, and regulators. We build websites that drive trust through security, convenience, and accessibility. Our team custom designs each website to best represent each individual client including specialized site maps, images, layouts and content to optimize websites for search. “A great website can make someone working from home look like a Fortune 500 company, a bad website has the opposite effect. ”- Adam Parkshttps://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. pngFree Website Consultation Interested in revamping your current website, or creating one from the ground up? Let’s chat today to discuss your options. More Than Just a Website Your website is the keystone to your digital presence. A professional website builds credibility in the minds of consumers, potential customers, and regulators. We build websites that drive trust through security, convenience, and accessibility. Our team custom designs each website to best represent each individual client including specialized site maps, images, layouts and content to optimize websites for search. “A great website can make someone working from home look like a Fortune 500 company, a bad website has the opposite effect. ”- Adam Parkshttps://brandingarc. com/wp-content/uploads/2023/12/BA-ABOUTPAGE-Consultation-500x500-1-150x150. png Free Website Consultation Interested in revamping your current website, or creating one from the ground up? Let’s chat today to discuss your options. Our Website Services Using the WordPress Content Management System (CMS) as a foundation, we create websites as the keystone for... --- --- ## Posts ### Five Steps Debt Collection Agencies Can Take To Evaluate Online Presence & Improve Consumer Trust If you haven’t Googled your company lately, now is the time. In today’s highly digital and consumer-driven environment, your online presence plays a major role in how you’re perceived—not just by consumers, but also by potential clients, regulators, and industry partners. For debt collection agencies, credibility and trust are the foundation of successful operations. And those two things are often shaped long before a single conversation ever takes place. The truth is, people are searching for you. Consumers use Google to verify if a phone call or SMS is legitimate. Clients often research prospective partners online before engaging in a new relationship or selling a portfolio. What shows up when your company name is searched? Is it helping you—or hurting you? To help you gain clear insight into your own web presence, here’s a practical action plan. These are the same steps your consumers and clients are already taking. Walk through this process just like they would, and use what you find to inform improvements. Step 1: Use Google to Analyze Your Debt Collection Company’s Visibility The first step is simple. Google yourself. Pull out your mobile phone (mobile phones often don’t have any common search history and cache bias’ to show the most up-to-date information available) and search for your company name, the phone numbers you use for outbound calls, the business name variations you include in SMS messages, and any version of your name that might appear on a consumer’s credit report. Take note of what shows up... --- ### Understanding Consumer Personas in Debt Collection By Adam Parks, Founder of Receivables Info Introduction In today’s compliance-focused and consumer-first collections environment, the way we approach engagement matters more than ever. Successful outcomes aren’t just about reaching the consumer—they’re about reaching them the right way. That starts with understanding who they are. Consumer personas give debt collection companies a framework to better tailor communication strategies by segmenting consumers based on behavioral patterns and motivational drivers. These profiles go beyond demographics and focus on psychological traits, communication preferences, and engagement behaviors. Whether you're working in legal collections, agency recovery, or first-party servicing, knowing who you're talking to can help drive better outcomes for all parties involved. Why Understanding Consumer Behavior Matters Debt collection professionals interact with a wide variety of consumers—each with different circumstances, stress levels, financial literacy, and trust in the process. Some are ready to resolve their account immediately. Others need education, reassurance, or time. Failing to account for these differences can lead to friction, frustration, and failed recovery attempts. On the other hand, identifying and adapting to these patterns allows collection teams to: Increase contact and engagement rates Reduce disputes and complaints Improve recovery and resolution timelines Build longer-term consumer trust and brand protection When consumers feel heard, understood, and respected, they are significantly more likely to participate in the process. How Marketing Tools Can Improve the Customer Experience Borrowing from modern marketing strategies, collections organizations can use data-driven tools to map the customer journey, identify engagement touchpoints, and personalize outreach in a way that... --- ### Why Google Reviews Shouldn’t Be Ignored in Debt Collection Marketing For companies in the debt collection industry, online reputation carries even more weight than the standard business. Consumers already associate collections with stress, and clients want to partner with reputable, consumer-friendly agencies. That’s where Google Reviews become a powerful, often underutilized asset—especially when woven into your debt collection marketing and search engine optimization strategy. The Power of Google Reviews Whether you're working with consumers or clients, Google Reviews offer a low-cost, high-impact way to build trust. In an industry that’s constantly balancing compliance, empathy, and performance, a strong Google Review presence can help shift the narrative. All debt collection organizations should start with a Google Business Profile. A verified, optimized Google Business Profile with positive reviews can turn a potentially negative perception into a positive one—and it’s visible 24/7 to anyone who searches for your company. That’s critical, because local SEO rankings are directly influenced by the number and quality of your reviews. When your business consistently earns 4- and 5-star ratings and engages with feedback, Google recognizes your credibility and is more likely to rank your business higher in local search results. How to Optimize Your Google Business Profile If you’re looking at your business profile and it’s being marred by poor reviews, the first step is to simply take ownership—literally. Verifying your Google Business Profile may be tedious, but it’s worth the effort. Complete every detail for each of your office locations, including hours, phone number, and address. This builds trust with users and boosts visibility in search... --- ### How To Create Strong Calls-To-Action On Your Debt Collection Agency Website A compelling call-to-action (CTA) is a fundamental element in driving engagement and conversions for any business, but especially those in the debt collection industry. Trust and credibility play a significant role in collections, and having an effective CTA can be the key to establishing meaningful connections with potential clients and collecting payments from consumers. However, not all CTAs are created equal. A generic, uninspired CTA may go unnoticed, or worse, ridiculed, failing to capture the interest of those looking to do business. Strong CTAs, on the other hand, use persuasive language, strategic placement, and data-driven insights to encourage action. By focusing on powerful messaging, personalization, and strategic execution, debt collection agencies can enhance user experience, improve conversions, and ultimately build stronger relationships with the clients and consumers they serve. Let’s dive into the key components of crafting effective CTAs. The Fundamentals of Building Strong CTAs Building a strong CTA requires a strategic approach. Simply telling someone to “Click Here” is not enough. A CTA should be compelling, relevant, and easy to understand. By incorporating power words, emotional appeal, and personalization, businesses can significantly improve their engagement rates. Choose Powerful Text - Words carry weight, and using power words and command verbs ensures your CTA is clear and persuasive. Strong action phrases like “Act Now,” “Start Today,” or “Claim Your Free Guide” create a sense of urgency and direction. The way a CTA is phrased can determine whether a prospect feels compelled to take action or ignore it. Avoid vague phrases... --- ### Getting the Most Out of Conferences, According to Debt Collection Experts Conferences are valuable opportunities for networking, education, and growth. Whether you’re in the debt collection industry or adjacent financial industries, attending these conferences can make the difference between long-lasting partnerships and failed short-term stopgaps. To explore strategies for maximizing these debt collection conferences, Branding Arc gathered four industry leaders for a roundtable discussion: Jonathan Seigel, Director of Business Development at Slovin & Associates; Neil Mastellone, Director of Business Development at Velo Law; Adam Parks, Founder & CEO of Branding Arc; and Katalina Dawson, EVP of Branding Arc. In this article, explore how these industry veterans are utilizing conferences like RMAI Annual Conference, ACA Annual Conference, and NCBA Connect to build successful connections within the debt collection industry. These insights are based on five core principles for conference success, which we outlined in a previous article. 1. Set Clear Goals Most importantly, our industry experts implore those attending debt collection conferences to start with a clear plan. This is critical for conference success. “Before I attend any event, I outline what I want to achieve,” Seigel said. “Whether it’s meeting new clients, learning about upcoming trends, or exploring partnership opportunities, having clear goals ensures I stay focused. These conferences take a lot of time and span several days. If you don’t have goals or meetings planned ahead of time, you can easily get lost and unfocused. ” Adam Parks added that goal-setting isn’t just about personal priorities. “Align your goals with your company’s and your team’s objectives,” Parks advised. “For example,... --- ### Celebrating 13 Years of Branding Arc & Debt Collection Marketing Achievements This year, Branding Arc celebrates 13 years of service in the debt collection industry. As the only marketing firm fully dedicated to receivables management, Branding Arc has focused on excellence, innovation, and leadership in debt collection marketing for over 150 debt collection companies across the globe. Since its inception, the company has grown into a trusted partner for some of the debt collection industry’s most influential organizations, offering expertise in crafting effective marketing solutions tailored to an industry often plagued by frivolous attacks and confused consumer attention. "Our success is rooted in a deep understanding of the unique needs of a debt collection company,” Branding Arc Founder, Adam Parks, said. “As a veteran of the industry, I have seen debt collection companies face reputational challenges because they felt there was no hope of combating the negativity. Over the years, we’ve worked tirelessly to deliver solutions that not only enhance our clients’ visibility but also empower them to tell the positive story of their company. " A Legacy of Growth in Debt Collection Marketing Branding Arc’s reputation for enhancing debt collection performance stems from founder Adam Parks’ experience in the industry. Over the past 13 years, the company has launched over 150 dynamic websites, designed specifically to meet the challenges of debt collection marketing. These sites serve as strategic platforms, driving lead generation, compliance, and consumer engagement. Specifically, Branding Arc’s expertise ensures that marketing clients' correct information is front and center on every search, instead of misleading attacks. Beyond web development,... --- ### Five Examples of Exceptional Debt Collection Vendor Websites A great debt collection vendor website must do more than simply showcase services—it needs to strike a delicate balance between catering to clients and supporting potential clients’ buying journeys. For current clients, the site should communicate professionalism, offer robust resources, and highlight the tools you offer during the relationship. At the same time, potential clients visiting the site must feel informed and reassured, with clear, accessible information to guide them through what can often be a confusing process. The following are five great examples of debt collection vendor websites that excel in these key areas. ARM Compliance Business Solutions Our first example is ARM Compliance Business Solutions, a newly redesigned website that focuses heavily on providing a sleek interface, modern design, and easy-to-follow information for clients. Sleek Interface and Modern Design ARM Compliance Business Solutions stands out with its sleek and modern interface, providing users with a clean and professional design that immediately instills a sense of trust. The minimalistic layout ensures that users aren’t overwhelmed, making it easy for clients and potential clients to navigate. This attention to user experience allows visitors to find essential information quickly, contributing to a more effective communication process between the agency and its clients. Succinct Homepage with Easy-to-Follow Links The homepage of ARM Compliance Business Solutions is a prime example of how simplicity enhances usability. By keeping content succinct and avoiding unnecessary clutter, the site allows users to immediately locate the key debt collection information they need. Important links are strategically placed and... --- ### Five Ways to Take Your Collection Agency Marketing to the Next Level Every industry is crowded with voices, both good and bad, actively fighting for a moment's notice. So, how do you rise above both your competition and the rest of the noise? Effective collection agency marketing is the answer.  Effective marketing is the differentiator that can set a brand apart from the rest — whether it’s collection agency marketing, law firm marketing, vendor marketing, or debt buyer marketing, every business needs to have clear goals in mind. Standing out requires a strategic, next-level approach that resonates with audiences, builds credibility, and drives growth.  To capture attention and make a lasting impact, it’s essential to focus on initiatives that strengthen your digital and professional presence. Enhancing your marketing can transform the way your brand is perceived, from refining your online reputation to presenting a compelling narrative through well-designed materials and engaging with industry conversations. To help you build out your collection agency marketing and take it to the next level, here are the top five ways to effectively approach a comprehensive marketing strategy.  1) Building a Great Collection Agency WebsiteA well-designed website is the foundation of your brand’s online presence, acting as both a storefront and a resource for potential clients. Today’s consumers have high expectations; they seek websites that are visually appealing, easy to navigate, and informative.  To make a positive impact, every detail counts—from design to functionality. Below are some critical dos and don’ts for building a website that resonates with your audience and supports your business goals. The DosDesign... --- ### Receivables Info Executive Spotlight with Bharath Ramachandra What are your primary duties in your current role? Overseeing product development, driving innovation, and delivery of products and services. Industry Q&A: How did you join the receivables industry? I have a long association with the receivables industry. It started off with creating compliance solutions for the industry. In the receivables industry, what emerging trend has your attention? AI has been a disruptor in the market, and we are building innovative solutions on this technology to further help in compliance management for the industry. What is your favorite part of working at your company? Using cutting edge technologies to provide innovative products. Professional Motivation & Inspiration: What are you most proud of, or what is your biggest accomplishment? Developed solutions that changed fundamental business practices. Personal Q&A: As a child, what did you want to be when you grew up? An archeologist. What is your favorite book, movie, TV show, podcast, or music genre? Favorite Movie – The Shawshank Redemption Do you have a pet? If so, what kind and what’s their name? An Indian pariah dog named Coco. About Branding Arc Branding Arc is the only full-service marketing firm dedicated to the receivables management sector of the financial services industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Through the creation and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find... --- ### How to Optimize Your Time at Events Events and conferences in the receivables management and financial services industries are critical junctions for professional networking and building business partnerships. While it’s important not to miss out, the costs involved in travel, attendance, and time away from the daily routine for your team members can be significant. Everyone wants to see a return on their investments. Whether you’re registered for an event with one of the major receivables industry trade associations — like ACA International, RMAI, or NCBA — or a privately hosted event, a few tried and true conference planning tips can be useful in optimizing the professional events on your calendar.   Conference Planning Selecting the Right Mix The first step in planning ahead is choosing the right mix of events for your company. Consider which combination of shows and attendance levels makes the most sense for your business. Depending on your objectives, will it be beneficial to skip exhibiting and focus on meetings? Would sponsoring be helpful for brand recognition? Are there enough people from your team attending that it would be better to divide and conquer?   Be the Early Bird Whichever approach you choose for each event, planning ahead saves time, stress, and money. Early bird discounts and room block rates cut down on overall costs; plus, booking flights/car rentals ahead helps with securing the most cost-effective options and arranging the calendar accordingly. In sum, “last minute” translates to “wasted money. ”  Outside of the agenda for the event, any private dinners with clients,... --- ### Zoom - How to Apply Custom Virtual Backgrounds Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In this video, we will provide a step by step guide on how to upload and use your own custom virtual backgrounds on Zoom. Step 1: Begin by opening your Zoom application and selecting “New Meeting. ” Once the meeting room opens, you will see yourself with your current background. Step 2: Move your cursor to the bottom left corner of the screen where you can see the camera icon and click the small upward facing arrow to open ‘camera options. ’ A menu of camera options will appear. The top section will list the different camera options your computer has available, including any external webcams. The section beneath this allows you to select live video editing options, such as filters, avatars, and backgrounds. Step 3: Select “Choose Virtual Background”> Select the second option down in that section marked “Choose Virtual Background... ” This will open a new window labeled Settings, where you can navigate to a bunch of different options within Zoom. For this task though, we will stay within the “Background and Effects” option. Here, you will see some preset virtual background options provided by Zoom. You can also select the “Blur” feature, which blurs your background, or “None” if you want to remove any other background settings. Step 4: Above the presets on the right (also just below your live video) is a small plus sign. Click the... --- ### Google Meet - How to Apply Custom Virtual Backgrounds Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In this video, we will provide a step by step guide on how to upload and use your own custom virtual backgrounds on Google Meet. Step 1: Begin by logging into your Google Account and opening Google Meet. Step 2: Select “New Meeting” - “Start an Instant Meeting” to open a practice meeting room in which to set your background. Once the meeting room opens, you will see yourself with your current background. Step 3: Move your cursor to the bottom of the screen where you can see the camera icon and click the small arrow to the left of the camera to open “camera options. ” The first section in the menu of camera options allows you to select which camera Google Meet uses. Directly next to this is a photo icon. When you hover over the icon, the label “Apply Visual Effects” will appear. Step 4: Click the Visual Effects Icon to open its menu. The Effects menu offers a variety of options including filters, appearance/lighting options, and backgrounds. For this task, we will stay within the “Backgrounds” option. Here, you will see some preset virtual background options provided by Google Meet. You can also select the “Blur” feature, which blurs your background. To remove a virtual background or blur feature, simply re-click the background option currently selected and the camera will revert back to your original background. Step... --- ### Microsoft Teams - How to Apply Custom Virtual Backgrounds Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In this article, we will provide a step by step guide on how to upload and use your own custom virtual backgrounds on Microsoft Teams. Step 1: Begin by opening Microsoft Teams. Step 2: Select “Start Meeting” > Select “Meet Now. ” to open a practice meeting room in which to set your background. Once the meeting room opens, you will see yourself with your current background. If an invite window pops up, simply close the window. Step 3: Move your cursor to the top right of the screen where you can see the camera icon and click the small arrow to the right of the camera to open ‘camera options. ’ Step 4: When the dropdown menu of camera options appears, select the bottom option labeled “More Video Effects and Settings. ” This will open the Effects Menu on the right side of the screen. Here you will see some preset virtual background options provided by Microsoft Teams as well as a “Blur” feature, which blurs your background. To test out any of these options, select the background you want and click “Apply” in the bottom right corner to use the effect. To remove a virtual background or blur feature, simply select “None” in the top left of the options and hit “Apply” once again. This will return the settings back to your original background. Step 5: Next to the... --- ### Tips And Tricks For Filming Professional Podcasts Creating a unique, one-of-a-kind podcast in 2024 isn’t as simple as it used to be. Setting up the cameras and microphones while arranging all of the pre- and post-production elements to create a well-oiled machine takes time. For those starting out, or looking for some tips and tricks for creating the perfect, industry-specific podcast, we have broken up our recommendations into four distinct categories: Pre-Production; Distribution; Production & Scaling; and Post-Production. No matter where you are in your podcasting journey, there is room for improvement. A podcast should be an evolving production that never stagnates on topics, guests, or production value. In fact, to make a world-renowned podcast (or starting small as an industry-renowned podcast), you must constantly evolve your product to meet the production of newer players in the space. Here are some tips and tricks for staying ahead in all phases of podcast production. Pre-Podcast Production: Setting the Foundation Launching a professional podcast starts with strong planning and clarity on essential elements before ever hitting the record button. The pre-production phase ensures the podcast has a clear direction, meaningful content, and the right structure to engage your intended audience. Often overlooked, pre-production is the backbone to any piece of content. Writers need outlines, directors need storyboards, and podcast producers must ensure their pre-production is on point to succeed. Identify Your Topic & Audience The first step in podcast creation is choosing a topic that aligns with your goals and audience interests. Ask yourself: What do you want your... --- ### Branding Arc: Who We Are Marketing for the Receivables Industry Branding Arc is the only full-service marketing and public relations agency dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to be effective— creating connection, fostering engagement, and establishing the brand. Through the production and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find clients, and establish a strong online presence. https://www. youtube. com/watch? v=lEwmlHdh86A Receivables Marketing is a Challenge Marketing within the receivables management industry is no picnic. It requires navigating through a variety of challenges in a very litigious industry. In particular, there are three marketing hurdles for receivables professionals to overcome: 1. The Challenge of 3 Audiences For receivables management firms, all content, from website pages to social posts, has to be written with 3 different audiences in mind simultaneously: consumers, clients, & regulators. 2. Content Creation A lot of companies struggle with the idea that “we don’t have anything to talk about. ” And, even when they do, filming videos, writing articles, creating graphics, etc. can be a massive lift. 3. Reputation Management In such a highly litigious industry, we have to play a complex game... --- ### Lessons for Collection Agency Websites from ECommerce For collection agencies having to quickly adapt to changing consumer preferences, there is an unlikely place to turn for valuable lessons—our friends in eCommerce. ECommerce has long been at the forefront of understanding digital consumer behaviors, offering valuable lessons for collection agencies leveraging online self-service options. By examining key aspects of eCommerce, debt collection marketing strategies should include refining collection agency websites to enhance customer engagement, reduce payment friction, and manage risks effectively. The Rise of Mobile-First and the Popularity of Online Payments Before we look at how eCommerce can help, it's important to look at how we got here. The context of digital collections directly correlates with eCommerce taking a front-row seat to changing consumer preferences and building trust regarding online payments. In today's world, more consumers rely on their smartphones as the primary means of accessing services, making purchases, and managing finances. In 2022, 74% of U. S. consumers used their smartphone to make a payment—compared to just 10% in 2013. The way eCommerce thrives on this mobile activity is through the “7 Cs:” Context; Commerce; Connection; Content; Community; Customization; and Communication. Fundamentally, these principles are equally relevant to digital collections: Context: Understanding the specific context in which a consumer interacts with your collection process is essential. Tailoring messaging and payment options based on individual circumstances can improve outcomes. Commerce: Just as eCommerce relies on seamless transactions, digital collections must offer frictionless payment options. Simplifying the payment process increases the likelihood of timely settlements. Connection: Building a connection... --- ### Five Examples of Exceptional Collections Law Firm Websites A well-designed website is crucial for engaging clients, showcasing expertise, and facilitating smooth interactions. This rings especially true in the ever-evolving landscape of collections where prospective clients and consumers alike need to have clear and concise information about who you are and what you do. Branding Arc has put together a comprehensive list of the five most engaging collections law firm websites on the market today. These sites stand out for their user-friendly design, engaging content, and clear communication of services. 1. Cohen & Cohen Law Firm: Simplicity and Accessibility https://brandingarc. com/wp-content/uploads/2024/08/BA-GreatCollectionLaw-CohenCohenLaw-SS-4800x2700-1-scaled. jpg Cohen & Cohen Law Firm's website exemplifies simplicity and accessibility, making it a standout in the collections law sector. The site's straightforward navigation allows users to effortlessly find the information they need, which is particularly important for consumers who may be under stress when dealing with collections issues. The readability is enhanced by a clean layout and intuitive design, ensuring visitors can easily comprehend the content. Additionally, Cohen & Cohen features a well-organized FAQ section that addresses common questions, helping to demystify the collections process. This is important in the collections space as their FAQ doubles as a unique way to boost Search Engine Optimization (SEO) value. Furthermore, their transparent and easy-to-understand payment structure further simplifies client interactions, fostering trust and reliability. 2. Slovin & Associates: Engaging and Community-Focused https://brandingarc. com/wp-content/uploads/2024/08/BA-GreatCollectionLaw-Slovin-SS-4800x2700-1-scaled. jpg Slovin & Associates’ website is a masterclass in creating an engaging and visually appealing online presence. The vibrant color scheme not only draws visitors in... --- ### Tips and Tricks for Home Office Filming Between the huge shift of the workforce to working from home (WFH) and the technological advancements in video chat and remote filming, it has become extremely popular to produce videos, podcasts, webinars, and other pieces of content from home offices. Unfortunately, this isn’t always the easiest practice. In this article, we go over some tips and tricks for optimizing filming from home. Home Studio Equipment To film and look good, you will need three basic pieces of equipment: a computer/laptop with internet access, a camera, and a microphone. While most computers today have audio and visual capabilities built in, they are rarely very high quality and are meant more for video chat. If you are looking to produce higher quality video with clean and crisp sound, you should highly consider investing in some home studio equipment. There are a lot of very nice quality webcams and microphones available that can plug right into your computer to majorly enhance your audio/visual quality. Furthermore, if you plan on filming frequently, or if the room you work in has poor lighting, purchasing filming lights that can hook onto your desk will greatly improve your on-screen appearance. https://brandingarc. com/wp-content/uploads/2024/08/AdobeStock_739740691-scaled. jpeghttps://brandingarc. com/wp-content/uploads/2024/08/AdobeStock_423720430-scaled. jpegThere are a lot of very nice quality webcams and microphones available that can plug right into your computer to majorly enhance your audio/visual quality. Furthermore, if you plan on filming frequently, or if the room you work in has poor lighting, purchasing filming lights that can hook onto your desk will greatly... --- ### Top 5 Signs Your Collections Website is Ready for a Refresh As more consumers and clients utilize a “digital-first” approach, it’s vitally important that both your website and your online presence remain up-to-date and fresh. To keep users engaged, it is common practice to refresh your website. The question is then: “How do you know when it is time for a web refresh? ” Foremost, it’s important to ask yourself if you’d be proud of your website in its current form. We previously covered Branding Arc’s top five reasons a great website is essential, but most of the time we sit down with clients and simply ask them: “Are you proud to send consumers and potential clients to your website? ” Nine out of ten times, if the answer is no, it’s time to refresh your web presence. For those still on the fence, here are the top five ways to determine if it's time to refresh your website. #1 - Simply Put, Your Website Looks Like it’s From the 90s One of the most glaring issues facing many websites in the collections industry is their outdated appearance. If your website looks like it's stuck in the 1990s, with clunky layouts, outdated fonts, and a lack of visual appeal, it's time for a refresh. Today's consumers expect a modern and visually appealing interface that reflects professionalism and trustworthiness. A sleek, contemporary design not only enhances user experience but also reinforces your brand's credibility in a competitive market. However, it doesn’t stop at design. Users expect an intuitive interface, not an interface... --- ### How To Deploy Translation Services for Your Collections Website Offering multilingual options on collections websites is becoming increasingly crucial. Especially in the debt collection industry, where every specific detail matters to both clients and consumers, having a robust translation service is paramount. Luckily, there are only two fundamental paths to follow when discussing web translation services; Your website provider will either deploy a widget translation service baked into your website’s backend, or you can deploy a second website focused solely on a new language. Methods of Translation Services Deployment The first and easiest to understand is the simple widget. Inherently, your website runs many widgets on the backend to keep up with your website’s day-to-day activities. Everything from SEO to page speed can be tracked and monitored by a series of involved widgets. Typically, the frontend user never sees the widgets in action, unless they are specifically geared for the consumer like an ADA accessibility widget. Fortunately for most collection services, translating an entire website can be left up to a Google Translate widget. This widget automatically will translate the entire site to Spanish, French, or any other language selected by the consumer. The upside is this translation service typically costs clients no additional fees as it is an on/off switch on the backend. The downside, and it’s a rather large one, is that the client cannot control the wording of the translations. As we all know, many words get lost in translation. Should a word or phrase not easily translate into the target language, there can be complications... --- ### Where Marketing and Sales Can Make Magic Together Marketing and sales are two crucial functions within all organizations. When their operations aren’t just happening parallel to one another—but rather cohesively through a network of support, feedback loops, and joint efforts—the effect on the company is substantial. In this article, we explore how a harmony between these two departments can, in a sense, create “magic” together, bringing success to their organization. The Differences Between Sales and Marketing While the two frequently overlap, the differences between sales and marketing can be made very clear when considering the analogy of the sales funnel. While the sales team guides prospects through the funnel from discovery to conversion, marketing sits outside of the funnel pouring leads into the pipeline. These positions within and outside of the sales funnel also speak to the very different kinds of relationships and communications that each department has with prospects and clients. In sales, the relationship is very 1:1 with a potential or current client. The goal is to understand the individual, what their pain points are, what makes the company unique, etc. in order to find out how your products/services can help them and their organization. Ultimately, people do business with people they like, and building strong relationships in a 1:1 atmosphere is crucial for a successful sales process. Being outside the sales funnel, marketing takes on a 1:Many relationship and communication style. The goal is to cast a wide net within the marketplace by spreading the company’s story, building brand awareness, and establishing a sense of... --- ### ADA Accessible Websites for Receivables Firms and Collection Agencies Receivables firms and collection agencies need user-friendly websites that are accessible to everyone, including individuals with disabilities. ADA (Americans with Disabilities Act) accessibility ensures that every website is effectively navigable. Making your website ADA-compliant protects your business from legal issues, boosts customer satisfaction, and improves your bottom line. In this blog, we will explore ADA importance, how it benefits your business, and steps to achieve compliance. We will also cover how an accessible website can increase payment collections and meet creditor expectations. Let’s examine why you must incorporate ADA regulations into your business strategy. What is ADA Accessibility? The ADA prohibits discrimination against individuals with disabilities in all areas of public life, including online. Your website needs to be usable by people with disabilities, such as visually and hearing impaired. This means implementing features that allow everyone to navigate and interact with your website. Statistics show that images are the leading cause of non-compliance: 56% of web images aren't available to people with visual impairments, 93% of domains have at least one page with an inaccessible image, and 60% lack alternative text. Why ADA Accessibility Matters Legal Requirement ADA compliance is mandatory; ignoring it can lead to lawsuits and fines. For example, Domino’s Pizza faced legal action because its website and mobile app weren’t accessible to screen reader users. The lawsuit indicates barriers such as very little alternative graphics text, hyperlinks without text to show why the link is there, and more. The court ruled that ADA requirements apply to... --- ### 5 Most Common Marketing Problems & Solutions in the Receivables Industry In the fast-paced world of receivables management, effective marketing is not just a luxury but a strategic necessity. While there are many players within the industry (debt buyers, collection agencies, debt brokers, law firms, etc), we ultimately find ourselves all grappling with the same marketing challenges. In this article, we delve into the five most prevalent marketing obstacles in the receivables industry, and more importantly, offer actionable solutions to overcome them. 1. Misunderstanding Marketing vs. Sales In some companies, the lines between marketing and sales can become a bit blurred, leading to several problems. By clearing up the positions of both departments, we can easily identify the largest hurdle created by this misunderstanding. The Sales Funnel To delve into the differences between marketing and sales, we begin with the analogy of the “sales funnel. ” The top of the funnel represents awareness and interest in a product or service, and is where there is a wide pool of prospects. As you move downward, the funnel becomes gradually narrower and you encounter different stages of the sales cycle, such as consideration, intent, and finally, conversion into a paying customer. The role of marketing sits at the rim, or ‘event horizon’ of the sales funnel, pouring potential leads into the funnel, but not passing into the actual sales funnel. Its primary focus is to attract and engage a large audience, casting a wide net by generating brand recognition and sparking interest within the marketplace. This includes strategies like advertising, content creation, social... --- ### 5 Examples of Great Debt Buyer Websites Have you ever visited a website and felt overwhelmed or struggled to quickly find the information you need? This is particularly frustrating when dealing with something as sensitive as debt management. A well-designed website in the debt-buying industry must supply essential information and build trust and ease for visitors dealing with financial stress. It should simplify complex processes, offer accessible educational resources, and maintain the highest data security and regulatory compliance standards. These features become even more apparent as businesses increasingly rely on digital platforms to engage with their clients. In this context, a debt buyer’s website is a critical interface for consumer support and financial guidance. This blog explores five great debt buyer websites with transparency, streamlined services, and user-focused design. We will show how these websites stand out by helping visitors navigate their financial journeys confidently. Crown Asset Management Crown Asset Management leads the debt buyer industry with its user-friendly and uncluttered website design. Visitors easily move through well-structured pages like Consumers, FAQ, and Portfolio Acquisitions, allowing them to quickly find the necessary information they seek, a stark contrast to the often overwhelming layouts of other sites. The homepage displays the company’s “Certified Receivables Business” certification from the Receivables Management Association International (RMAI), instantly boosting credibility and highlighting their commitment to maintaining high industry standards. Crown Asset Management can be contacted through various communication channels provided on the website. Furthermore, the website transparently showcases the company's authentic community engagement and strict adherence to compliance standards, making this information... --- ### The Vital Importance of a Honed Reputation Management Strategy for Collection Agencies Since the advent of the internet, and really from the advent of the debt collection industry, people and organizations have been working tirelessly to tear down the reputations of the companies working on collecting overdue accounts. Whether it be for good or sinister reasons, there are a handful of firms dedicated to convincing the consumer it is more proper to sue an organization than pay their rightfully owed debts. Fundamentally, this is the reason why a honed, strategic reputation management strategy is so important in the debt collection industry. There are four key areas of focus in building a tactical strategy—building a moat around your organization with positive content, developing a sound SEO strategy, optimizing your content to match your needs, and, finally, diversifying your content to stay ahead. These four areas can make or break your organization and we will cover each of them in detail in this article. Building A Moat The debt collection industry is no stranger to legal disputes and attacks on reputation. In a highly competitive and regulated environment, companies must navigate potential risks and threats to their reputation with vigilance and foresight. Legal challenges, negative publicity, and malicious attacks can all pose significant threats to a company's reputation if left unchecked. This is why establishing a strong and resilient brand is essential. A company's reputation serves as its most valuable asset, influencing the trust and confidence of clients, partners, and stakeholders alike. By building a “moat” around your business through transparency, integrity, and reliability,... --- ### How Logo Files Are Delivered & Work Branding and corporate identity are the personifications of your organization. Designing a logo for your brand is the first official step into how the world sees your business. Once your logo is designed, presented, and ready for use, your business can start building brand recognition and trust. But, when working with a marketing agency, it’s important to understand how logo files are delivered and how they work. Making the Logo for Your Brand Brand logos are a powerful statement about who you are and how you are positioned in the mind of your customer. With so many different brands vying for attention in a crowded marketplace, it requires originality, invention, and risk to stand out and be noticed. At Branding Arc, we work side by side with our clients to reinforce your organization’s brand message through your logo. This approach provides a clear and consistent application of your branding to position your organization in the marketplace and in the mind of your customers. Logo Design The process designing (or redesigning) a logo involves three main steps: Initial consultation Creation and delivery of design options Edits and design finalization In the initial consultation for your logo, we work with you to find out what your vision is as well as your goals of how you want to be perceived in the marketplace. From there, our team will discuss some different design avenues that can be explored and, based on your responses, we will develop an overall direction for your logo design.... --- ### Brandingarc Featured on Receivables Webinar Brandingarc is excited to be featured on a Receivables Webinar by Receivables Info. In this recording of the live webinar, Receivables Info Founder and moderator, Adam Parks talks with In this Receivables Webinar recording, Adam Parks, CEO at Branding Arc and Katalina Dawson, Director of Sales & Marketing at Branding Arc draw from their experience managing a vast array of receivables industry participants in the world of digital reputation defense. Learn about Google updates, litigious attorneys, consumer reviews, and more. Bring your questions for the Q&A! https://youtu. be/QSggUr0VRqw About Receivables Webinars Receivables Webinars feature the biggest names in the ARM industry covering topics that impact all aspects of the collections space. With different hosts, topics, guests, and themes, Receivables Webinars are the go-to source for informative and transformative industry best practices and strategies. Subscribe to the Receivables Info YouTube channel or follow Receivables Info on LinkedIn to stay informed and receive notifications when new receivables content is published, including ARM industry news, roundtable discussions, expertise articles, and more. About Receivables Info The Receivables Info team is led by ARM industry veterans who created a news website for the accounts receivable industry, by the industry. Their goal is to provide a voice to high-quality debt buyers, collection agencies, law firms, and industry veterans to share information about their businesses and their place within the marketplace and the community. Receivables Info provides reputable and relevant news alerts, articles, videos, and other receivables-related information to partners, friends, and colleagues around the industry and... --- ### 5 Examples of Great Collection Agency Websites Websites are powerful tools for collection agencies to connect with clients and consumers in today’s fast-paced digital world. A top-tier website communicates trustworthiness, showcases expertise, and provides an effortless experience for every visitor. Why is a great website essential for collection agencies? It’s simple: a well-designed website reaches a broader audience, offering an easy way to access information and services. It’s your first opportunity to show potential clients, consumers and regulators you value clarity, efficiency, and professionalism. A user-friendly site with clear contact options, straightforward navigation, and comprehensive service details builds confidence and trust. In this blog, we’ll explore five examples of great collection agency websites. Each site demonstrates how effective design and thoughtful content can create a welcoming and informative online presence. These websites inspire any collection agency seeking to improve its website and make a strong, positive first impression. Accounts Interchange Setting a high standard for collection agency websites is Accounts Interchange. Its user-focused design lays the groundwork for users to navigate and quickly find the necessary information easily. A prominently displayed phone number and “Pay Online” button show that convenience and accessibility are top-of-mind. The website’s menu is intuitively organized, featuring sections such as “Consumers” and “Services. ” This streamlined approach avoids common pitfalls some websites suffer by overwhelming users with too much detail. Account management is straightforward, offering many contact options such as email, phone, and mailing address to cater to user preferences. This flexibility in online, phone, or mail payment methods further underscores the agency’s... --- ### Branding Arc Featured on Receivables Roundtable Branding Arc is excited to be featured on Receivables Roundtable as Founder, Adam Parks talks with Katalina Dawson, Director of Sales and Marketing at Branding Arc, about her new role and exciting plans to bring her creative arts and events background to the receivables world as she gets ready to roll out her new podcast, “Career Path. ” Katalina will take the approach of learning from those ahead of her on their career journeys for listeners to join alongside her in growing as a professional—both in general and within the receivables management industry. Watch the episode here! About Receivables Roundtable Led by industry veteran Adam Parks, Receivables Roundtable is a video series in which Receivables Info sits down with accounts receivable industry experts and notables to discuss topics, trends, and emerging issues that are important to both professionals and consumers. Subscribe to the Receivables Info YouTube channel or follow Receivables Info on LinkedIn to stay informed and receive notifications when new Receivables Roundtable content is published. About Receivables Info The Receivables Info team is led by ARM industry veterans who created a news website for the accounts receivable industry, by the industry. Their goal is to provide a voice to high-quality debt buyers, collection agencies, law firms, and industry veterans to share information about their businesses and their place within the marketplace and the community. Receivables Info provides reputable and relevant news alerts, articles, videos, and other receivables-related information to partners, friends, and colleagues around the industry and the globe. --- ### What Every Collection Agency Needs To Know Before Building Their Website After working on over 150 websites and hosting over 110 as an agency, Branding Arc has experienced every correct (and incorrect) way of building and executing a comprehensive debt collection-focused website. As a marketing firm focused exclusively on the collections industry, we’ve had years of experience and thousands of data points to analyze both our approach and that of our clients to culminate expertise in building the perfect website. Over time, we’ve discovered five key principles every collections firm should consider both before and after creating their website to optimize content, design, messaging, and workflows. 100 Websites’ Worth of Data In the age of ever-evolving collections regulations and standards, Branding Arc has analyzed over 100 websites’ worth of data to determine five key trends that we believe every collection agency should focus on. These trends are backed by endless data points, internal SEO studies, and anecdotal evidence from our clients. 1. Build a Mobile-First Website First and foremost, consumers nowadays are mobile-first. Gone are the days when the average consumer is picking up a laptop or browsing the web on their desktops at home. Consumers are overwhelmingly visiting our agency websites via their phones or tablets, and in many cases, the majority of the traffic is mobile traffic. The entire website, from start to finish and every page in between, needs to be built through a mobile lens. A mobile-first approach not only caters to the needs and preferences of mobile users but also improves search engine rankings, as search... --- ### Branding Arc Hires Katalina Dawson as Director of Sales and Marketing Branding Arc is pleased to announce marketing and events professional Katalina Dawson has joined the receivables management marketing firm in a new position as Director of Sales and Marketing. Katalina Dawson is an experienced marketing specialist and performer with a history of working in the public relations and communications industries. Skilled in writing, content creation, public speaking/performing, and client relations, she is professionally passionate about events, creativity, and community. The team looks forward to working with her to propel creative growth, continue building relationships, and expand on new and evolving opportunities in the receivables marketplace. “Since I began working in the receivables industry, Adam quickly became both an inspirational character and a mentor to me. I was immediately impressed by his vast skill and experience in marketing, and I am eager to continue to learn and expand my own skills by working directly with him. By extension, Branding Arc as a whole is a small but incredibly mighty team of highly skilled individuals that I feel privileged to be able to work alongside,” said Katalina of her motivation for joining the growing team. Prior to joining Branding Arc, Katalina served as Events and Community Marketing Manager for a leading AI software company in the customer contact/receivables management space where she built on her extensive experience in event coordination, marketing, client relations, copywriting, and public speaking. Katalina graduated from DePaul University in 2017 with a BA in English - Creative Writing and a Minor in Film Production. Outside of work, Katalina... --- ### How Collection Agencies Are Using Video To Better Communicate With Consumers The debt collection industry, traditionally known for its conventional approaches, has begun embracing innovative methods to adapt to evolving consumer preferences. Agencies are increasingly turning to video communication to foster more meaningful interactions with consumers, as well as provide innovative data-sharing channels to better highlight the agency’s value and standing. The Rise of Visual Communication While video communication is not a novel concept, its application in the realm of debt collection is a recent development. The conventional means of contacting consumers through phone calls and letters often miss the mark in terms of personalization and effectiveness. In contrast, video messages enable collection agencies to convey their messages in a more engaging and relatable manner. Collection agencies can use YouTube, and other video-sharing methods, to better communicate common questions about their agency or even share a thoughtful message over the holiday season. These approaches better reach consumers on the platform they are already engaged with, and, as an added bonus for the collection agency, can bolster Google SEO to ensure that the right messages are at the forefront of every quick search. The CPC Approach Central Portfolio Control (CPC), a prominent nationally licensed collection agency, serves as a prime example of how collection agencies are leveraging video communication. CPC recognizes that the key to effective communication with consumers lies in embracing digital tools such as video messages. By doing so, CPC enhances the interaction experience and strengthens its ability to convey vital information regarding payment options, what to do after the... --- ### Why Collection Agencies Need to Tell Their Story: The Value of Community Involvement Why are collection agencies so often misunderstood? Across industries, collection agencies arguably face some of the most persistent misconceptions. The broad-stroke picture that many hold is one of relentless debt pursuit and debt collection harassment, where the human touch takes a back seat. However, such a viewpoint neglects the depth and breadth of their engagements professionally and within the community. Collection agencies aren't just about debt recovery; they're woven into the fabric of our communities, driven by real people with real stories. Additionally, collection agencies in the US represent an estimated 209,700 jobs, according to the U. S. Bureau of Labor Statistics. This blog aims to challenge the prevailing narrative of debt collectors harassing consumers, offering a deeper dive into the genuine compassion, community ties, and the myriad of human experiences that define the world of collection agencies. Join us as we peel back the layers to unveil a story less told. Who are the people behind the debt collection calls? At the heart of every collection agency are its people. These are individuals who, outside of their work roles, live everyday lives filled with challenges, aspirations, joys, and sorrows. The mom who picks up her children from school, the young graduate working his first job, or the grandparent sharing tales with their grandchildren; these are the real faces behind the calls and emails. As these individuals participate actively in their communities, so do many collection agencies. Participating in local events, volunteering, or supporting local causes are just a few... --- ### Steps To Craft The Perfect RFI Response Responding to a Request for Information (RFI) is a crucial aspect of showcasing your agency or law firm's capabilities and value proposition to potential clients. In just a few steps, your agency should be able to craft compelling RFI responses that not only address the questions effectively but also position your organization as a trustworthy partner. Balancing marketing efforts with compliance considerations is the key to standing out in a competitive landscape. 1) Streamline Your Policies and Procedures Vendor management teams are often juggling multiple tasks and responsibilities. They appreciate when vendors provide clarity and ease of access for reviewing RFI responses. To make their lives easier and increase your chances of success, consider adopting the following optimizations to your RFI responses to not only win over new clients but also build a healthy, long-term relationship: Clear Information Architecture Organize your response document in a logical and structured manner. Group related information together and use headings and subheadings for easy navigation. Accessible Formatting for RFI Responses Similarly, it’s important to have extremely accessible formatting. Use bullet points, numbered lists, and tables to present information in a visually appealing way. Avoid lengthy paragraphs that could overwhelm the reader. The simple trick is to be able to identify every question and concern quickly, without having to read the whole document. Comprehensive Table of Contents To accommodate those reviewing for specific questions or concerns, be sure to include a detailed table of contents that lists all the sections and subsections along with page... --- ### Why Privacy Policies Should Be Unique to Each Company Is your company's privacy policy a true reflection of its data practices? In today's digital age, data is the new gold, and companies mine it in various ways. Yet, do these many data-handling techniques truly align with the generic privacy policies many organizations adopt? This blog explores the pressing need for each company to have a custom privacy policy tailored to its unique operational landscape. We'll look into why generic templates can fall short, and why creating a customized framework is not just a good practice, but vital for genuinely reflecting an organization's commitment to data privacy and protection. Customizing privacy policies for each organization's unique data practices In the corporate world, data management isn't merely a procedural endeavor—it's an intricate ballet of collecting, storing, analyzing, and safeguarding vital information. As such, relying on a generic privacy policy is like wearing ill-fitting attire to a board meeting. It's not only noticeably out of place, but it also fails to serve its fundamental purpose. Every company has its unique data fingerprint. This pertains to the nature of data it collects, the methodologies employed for its storage, the protocols set for its analysis, and the channels chosen for its dissemination. Consequently, a one-size-fits-all approach to privacy policies not only underserves the organization but can also mislead stakeholders. By creating a custom privacy policy that reflects an organization's specific data practices, companies not only adhere to regulatory requirements more closely but also cement a reputation for transparency and integrity in their business dealings.... --- ### Receivables Info Executive Spotlight - Katie Head In her role at Branding Arc, Katie Head develops and manages content for a variety of client deliverables including websites, blogs, videos, and social media. She oversees the content team and coordinates with leadership to help ensure quality products and timely output for clients. https://brandingarc. com/wp-content/uploads/2023/07/Katie-Head-300x300. jpgName: Katie Head Company: Branding Arc Title: Director of Content “At times the world may seem an unfriendly and sinister place, but believe that there is much more good in it than bad. All you have to do is look hard enough, and what might seem to be a series of unfortunate events may in fact be the first steps of a journey. ” ― Lemony Snicket, A Series of Unfortunate Events 516541 What is your favorite part of working at Branding Arc? There are a few: Being on a small team with interesting, down-to-earth, uniquely gifted people; the opportunity to work remotely; and the fact that there are always new challenges and opportunities. Work never gets boring because we’re always moving forward, trying new things, and coming up with new ideas. We’re not perfect but we’re always pushing ourselves and finding ways to improve. In the receivables industry, what emerging trend has your attention? I find myself frequently writing about the evolution of the industry in different facets and helping businesses publicize themselves, so in the big picture I’m inspired by watching how this industry is emerging from a more veiled, tight-lipped aura to one that is more transparent, standardized, and comfortable with... --- ### Why a Good Website is Essential for Collection Agencies How can your collection agency stand out as a beacon of professionalism and efficiency? In an era where the first interaction is often digital, a well-constructed website acts as the foundation for credibility and success. In this blog, we will explore the critical elements that make a website an invaluable asset for collection agencies. From SEO value to consumer preferences, brand protection, online payments, and beyond, we’ll explore how a good website paves the way for fruitful relationships with both consumers and creditor clients. 1. A good website provides SEO value Search engine optimization (SEO) is the compass that navigates your collection agency through the crowded online marketplace, pinpointing your destination as a go-to resource. By optimizing your website, you chart a course that drives both relevance and authority, ensuring you stand out. Here’s your concise SEO toolkit: Targeted keywords: Identify specific search terms your consumers may be looking for and use them to climb the search rankings. Quality content: Publish substantial, insightful content to foster credibility and drive thought leadership. Authority building: Establish a trusted, resourceful online presence by generating high-value backlinks while optimizing your website structure and user experience. 2. Consumer preferences and convenience Today's consumers are like experienced time traders; they are meticulous about where they invest their minutes and seconds. For collection agencies, aligning services with consumer preferences and offering convenience is not just polite—it's expected. It’s crucial to have your website operate as a finely-tuned engine, ushering visitors through with ease and efficiency, and demonstrating... --- ### SEO for Collection Agencies: The Monopoly Game of Ranking on Google SEO for collection agencies is like playing a game of Monopoly. It requires more than just pushing your brand to the top, as the goal is to dominate the search results for your company's name and control all of the spaces on the result page. Like the popular board game, SEO for the Receivables Management industry requires strategic planning, an understanding of user behavior, and consistent effort to stay ahead of competitors. In this article, we will discuss the importance of understanding user search behavior, debunking the myth of "removing negative results," and how Branding Arc's proprietary software using our unique Pixel Position metric can help collection agencies improve their online presence and control their online reputation. Understanding User Search Behavior To succeed in the game of SEO, collection agencies must understand how users interact with search results. Studies show that most users don't scroll beyond the first few results or only scroll a little bit. This means the top results garner the most attention and clicks. Additionally, very few users proceed to the next page of search results, which highlights the importance of securing the first page of the Search Engine Results Page (SERP). Users tend to examine multiple results before clicking on the one that best suits their needs. Therefore, it's crucial for collection agencies to ensure their website and content stand out among competitors. If a negative result is visible without scrolling or with minimal scrolling, users are more likely to click on it, potentially harming the... --- ### Branding Arc Provides Resources And Support For India Orphanage PORT ST. LUCIE, Fla. — Branding Arc, a full service digital marketing agency located in Port Saint Lucie, FL, utilizes an expert team of graphic designers, website and software developers in Mumbai, India to support its marketing efforts. After CEO Adam Parks took an extended trip to the area to meet with the team and discuss ways to better the organization, the Branding Arc team came up with unique ways to both better serve their clients and better serve the India team’s communities. “I came away more humbled than I have ever been after visiting the orphanage in Mumbai,” Mr. Parks said. “I am excited to be able to provide resources for the orphanage and local Mumbai organizations to help these kids get the education they deserve and the housing, clothing, and support they need to thrive. ” Visiting Mumbai The city of Mumbai is one of the largest cities in the world, with a population of over 20 million. With such a large population, there are many challenges that the city faces, especially for the most vulnerable individuals. During the team’s visit, Mr. Parks and COO Chris Gulizia spent time discussing ways to help those in need throughout Mumbai, and especially at a local orphanage where they were able to tour, help feed, and provide clothing for children in need. Mumbai has a large number of people who live in poverty, and the community as a whole struggles to provide support for those in need at various orphanages throughout... --- ### How Logo Files Are Delivered & Work Branding and corporate identity are the personifications of your organization. Designing a logo for your brand is the first official step into how the world sees your business. Once your logo is designed, presented, and ready for use, your business can start building brand recognition and trust. But when working with a marketing agency, it’s important to understand how logo files are delivered and how they work. Making the Logo for Your Brand Brand logos are a powerful statement about who you are and how you are positioned in the mind of your customer. With so many different brands vying for attention in a crowded marketplace, it requires originality, invention, and risk to stand out and be noticed. Branding Arc ensures our client's communications work together to reinforce the organization’s brand message through their logo. This approach provides a clear and consistent application of your branding to position your organization in the marketplace and in the mind of your customers. When we provide the client with their logo, we deliver three versions of the logo: positive, negative, and alternative color options. Our positive logo file contains the proper colors of your brand's logo. The negative is a white, or monotone variant. The alternative is a set of logos that are color swapped to be more versatile on varied background colors. The Logo Card When those three variations are delivered, Branding Arc will also provide a detailed logo card that demonstrates those three versions on different backgrounds. Because you can’t always... --- ### 3 Reasons Collection Agencies Should Use YouTube Videos In the world of receivables management, as with so many industries, digital savvy has become increasingly important for success. Similar to the union of legacy banks and fintechs, shifting consumer preferences and regulations have called for collection agencies to merge their traditional expertise with that of tech innovators and digital communicators to improve communications, compliance, and performance in a changing world. To remain credible and competitive, one of the things collection agencies must consider is their digital presence, including the exponentially growing consumer preference for mobile-friendly video content. Using Central Portfolio Control (CPC) and the CPC YouTube Channel as an example, this Branding Arc case study will zoom in on three key reasons collection agencies should be using video with specific examples. 1. To Speak for Yourself The reputation of the receivables management industry faces an ongoing uphill battle. Despite the majority of ARM businesses operating with professionalism and integrity, investing in employees and strong cultures, and giving back to their communities, a debt collector is simply not a popular thing to be. Although the recovery of outstanding balances and lost assets helps to protect the interests (literally) of the credit ecosystem and consumers, online attackers and negative reviewers have the right to wield their power in speaking against your business. The foundation of building positive press should be positive consumer experiences that genuinely and organically generate positive reviews, such as CPC’s Google Reviews, but online reputation management also requires using your rights to control your digital presence on YouTube... --- ### 5 Ways to Get the Most Out of Conference Attendance Wherever you are in the financial industry, conferences are part of the business. Conferences can hold a great deal of growth value for businesses and professionals but in many cases, the cost and context can easily lead to a sense of pressure or expectation for return on investment and valuable leads or connections. It’s important to remember that while those things are sometimes immediately and measurably clear, sometimes they’re not. Sometimes the value is in the longer-term relationships being built or dots being connected. With all that in mind, here are five ways to capitalize on the many opportunities that conferences offer. 1. Prepare in Advance One clear opportunity conferences offer is face-to-face networking. However you mentally prepare for potential conversations and talking points, it’s always a good idea to have a business card and elevator pitch ready. Any other print or digital marketing materials should be ready as well, which may take some forethought and coordination several weeks in advance if those items need to be created or updated. Additionally, it’s a good idea to update your LinkedIn profile and online presence if it’s been a while, as the sudden boost in networking connections will likely mean a sudden boost in traffic to your website and/or profile. 2. Pre-Network Online Promoting your attendance on social media and making use of the conference hashtag are prime ways to start pre-networking and making a plan for who you want to meet and the sessions you want to attend while you’re there.... --- ### Why Online Payments Are A Necessity For Collection Agencies As eCommerce, online shopping, and social media use skyrockets across the country, it’s more important than ever that every collection agency rises to meet consumers where they already are—online. According to Pew Research Center, nearly 85% of Americans say they are online daily and over 30% say they are “almost constantly” online. So how do collection agencies meet the rising demand for less intrusive, easier to manage online payment options? Engaging Consumers Online Collection agencies have two major options for collecting payments online—one-time payment forms that consumers can fill out without authentication to quickly pay off an account, or a fully automated online self-service portal allowing consumers to check their account balances, make payments, or even set up recurring payments to pay off their accounts. One-Time Payment Forms One-time forms are quick, transparent, and allow consumers to easily make large payments to settle any outstanding balances on accounts. Typically, one-time payment forms do not require any additional account creation or authentication, allowing consumers a less stressful time to pay off any outstanding balances. However, these forms do not provide any additional means of account follow-up or confirmation that the entire debt is settled until confirmation is sent by the agency. Self-Service Portals The more common of the two primary options, self-service portals allow consumers to make payments, view their remaining balances, set up recurring payments, or, in a rising number of cases, allow consumers to interact directly with the agency with any questions, concerns, or comments about their account. Self-service... --- ### 5 Reasons Having A Great Website Is Essential For Collection Agencies When a consumer receives a letter from a collection agency, often the first thing they do is Google the name of the agency to see what they find. Having a powerful website helps consumers to understand that you are a professional financial institution that should be respected. Here are the five key reasons having a great website is essential for collection agencies: 1. 24/7 Online Presence With 90% of the U. S. population accessing the internet daily and over 85% of the country accessing the internet on a mobile device, it’s vitally important that collection agencies have an online presence. Collection agencies are in a unique position of consistently engaging with new consumers and clients and thus need to be available 24/7/365 for customers to access, assess, and use their services. Every collection agency’s website’s first goal should be to run every hour of the day and to be accessible from any device (desktop, tablet, and smartphone). Collection agencies cannot afford to have their website fail at any hour of the day. Secure website hosting is a must. 2. Saves You, Your Consumers, and Your Clients Time A website isn’t just about selling your services. While collection agencies need websites that are available 24/7, it’s also essential to have a website that is functional beyond your office hours as well. A common misconception is that a website is designed only to drive traffic to your office, phone lines, or products. The website itself should save you, your consumers, and your... --- ### The Value of Incremental Growth In the first installment of this four part series, “A Path for Association Involvement,” we outlined why and more specifically, how to get involved in industry associations. In this second installment, Plaza Services’ CMO and newly elected RMAI President, Adam Parks, discusses the value of incremental growth. At the RMAI 2022 conference in Las Vegas, each of the RMAI Board of Directors went around the table one evening, engaging in an annual tradition of taking turns sharing his or her “proudest moment at RMAI. ” What came to mind this year for me was the RMAI Regional Event. Its incremental growth from inception to what we have planned for 2022 and beyond is a process that I’ve not only learned from but have been honored and proud to be involved in. It’s also a shining example of the accomplishments that can be achieved over time through ongoing incremental growth. Association vs. Private Business When the idea for the regional event was first introduced four years ago, I was enthusiastic but also admittedly still “green” to the ways of trade association board leadership as opposed to private business leadership. That is to say, I was eager to help make it a full-fledged reality, quickly. What I’ve learned, however, is that while there is certainly a place in business for quickly “pushing the gas,” that approach isn’t always the right one for a large organization thoughtfully representing multitudes of stakeholder interests. Arriving with ambition is fantastic, but when you’re operating within a... --- ### Frontline Asset Strategies Is Proud To Have An ADA Accessible Website Frontline Asset Strategies, a nationally licensed full-service collection agency specializing in Accounts Receivable Management (ARM) solutions, is proud to share our fully Americans With Disabilities Act (ADA) compliant website. As a technology-focused collection agency founded in 2008, Frontline continually provides safe, fair, and transparent collection services for our consumers. For those looking to try our accessibility features, a small blue icon at the bottom left of each page of our website allows you to adjust our website to make the site more accessible based on your specific needs. “The power of the Web is in its universality,” says Tom Clement, Chief Sales Officer and Partner at Frontline Asset Strategies. “We want to provide an accessible website for consumers with and without disabilities, and we do this by providing all site visitors the option to customize their experience through accessibility profiles and options. As the Web is an increasingly important resource in many aspects of our life, Frontline is ensuring that any user can easily and fairly access our website and services from any device they choose. ” Commitment To Our Consumers Frontline Asset Strategies is a consumer-focused, performance-driven organization, and we are constantly looking for ways to improve our services. In the community, Frontline donates and serves those most in need of help. While browsing our website, we want to provide an avenue for those needing a more intensive level of support to be able to access our information and/or services. Frontline has grown by remaining true to our four... --- ### What Is Inflation And How Does It Work? As defined by the U. S. Bureau of Labor Statistics (BLS), inflation is the overall general upward price movement of goods and services in an economy. Today, inflation has become one of the most talked-about economic topics as the U. S. moves out of the COVID-19-influenced economic recession and begins assessing the current state of the economy. The goal of this Money Chat is to help you understand the basics of inflation and how it is calculated, understood, and managed in the United States. What Is Inflation? Inflation is a simple concept with complex indicators, factors, and calculations that have continually changed over time. At its core, inflation is a term used to describe the decline of purchasing power of any given currency over a period of time. Generally, inflation naturally occurs over time in every economy. Some periods of time—like Germany in post World War I—see episodes of hyperinflation or the rapid decrease in the value of their currency. In most stable economies, inflation is an easily calculable figure. In the post-COVID-19 economic crisis, inflation has been anything but normal. However, to understand the current state of affairs in the U. S. and global economies, we must first explore the many facets that make up the term inflation and how it impacts consumers' daily lives. The Consumer Price Index To understand inflation in the United States, the Consumer Price Index must first be understood. The CPI is a “measure of the average change over time in the prices paid... --- ### Branding Arc Team Looks Ahead to RMAI Conference February 7-10, 2022 PORT SAINT LUCIE, Fla. — Branding Arc, a marketing firm in the financial services industry, looks forward to attending the RMAI 2022 Annual Conference in Las Vegas, NV from February 7-10, 2022. This year, the schedule is back on track to take place during its usual week and further, will notably mark the 25th year of the annual conference. Celebrating this milestone on the heels of Branding Arc’s 10th anniversary and recent team growth, the team looks forward to the event with excitement and anticipation for what’s ahead. In attendance this year will be Branding Arc’s CEO Adam Parks, Vice President Chris Gulizia, Vice President of Creative Eryn Fionella, and Director of Operations Leah Snyder. https://brandingarcinc. wpengine. com/wp-content/uploads/2021/12/IMG_3761. jpg Adam Parks Chief Executive Officer https://brandingarcinc. wpengine. com/wp-content/uploads/2021/12/2021-03-25. jpg Christopher J. Gulizia Vice President https://brandingarcinc. wpengine. com/wp-content/uploads/2021/12/Eryn-on-Ottoman. jpg Eryn Fiondella Vice President of Creative https://brandingarcinc. wpengine. com/wp-content/uploads/2021/12/IMG_1595. jpg Leah Snyder Director of Operations New Chapters in ARM Industry With all that’s taken place in the regulatory and economic landscape over the past year, and with a quarter-century of growth in the books for RMAI, 2022 is primed to be a new chapter for ARM businesses in many ways. As the conference agenda addresses, there have been such issues to consider as emerging AI trends, Reg F compliance, digital preferences, regulatory shifts, market changes, and more. The Branding Arc team is eagerly anticipating attending the conference’s informational and educational sessions to spark additional reflection and conversation on these topics and looks forward... --- ### Branding Arc Celebrates 10th Anniversary Branding Arc, a marketing firm in the financial services industry, is celebrating the mark of its 10th anniversary. Founder and CEO Adam Parks looks back on starting the business from his living room in 2011 as side work while working full-time in another position; what began as creating websites for companies and nonprofits gradually evolved to now providing comprehensive marketing services for large and small clients across the financial services sector. The original one-person side hustle is now an international team with well-known partners throughout the receivables management space. Experience & Insight in a Niche Market What makes Branding Arc unique for its niche market is its foundational depth of experience, understanding, and ongoing involvement in the space. Mr. Parks is a serial entrepreneur and leader in the receivables management industry and holds an MBA with a focus on marketing. When he began independently contracting websites for clients, he was serving as Executive Vice President & Member of Stirling Capital Advisors, a business he helped develop from 2009-2012 after breaking into the receivables management industry as a marketing manager for a major receivables investment firm from 2006-2009. From 2013-2016, he went on to serve as Chief Compliance Officer for an investment management firm, where he developed experiential insight and ideas for improving the compliance process. In 2014, he branched out to develop ComplyArm (acquired in 2019 by Provana), a compliance consulting firm focused on assisting receivables management businesses with policy and procedure documentation, compliance management systems, and auditing services focused... --- ### Capital Management Services Updates Website to Meet ADA Accessibility Standards Capital Management Services (CMS) is committed to our consumers and is proud to introduce our newest website update integrating user accessibility features in compliance with the American Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2. 1. The new features will expand the access of all consumers to important information and documents within the website. Specific User Profile Adjustments Our new accessibility options provide not one, but six different user profiles available to our consumers. These profiles allow easier navigation for people with vision impairment, cognitive disability, ADHD, seizures, and blind users. For example, a person with visual impairments like cataracts, tunnel vision, or glaucoma may need more color contrast, enhanced visuals, or different page layouts in their profile. For those with ADHD or Neurodevelopmental disorders, the profile helps significantly reduce distractions to enhance users’ ability to browse, read, and focus on the essential elements of the website. Consumers even have the option to make specific content, color, and orientation adjustments for more of a customized experience if more adjustments are needed. Automated Functionality CMS partnered with Branding Arc, a marketing firm for businesses in the accounts receivable industry, to integrate our Accessibility tools. The team at Branding Arc will continue to provide scans that will locate and fix any accessibility and compliance errors after the initial ADA integration. This ensures that the website maintains compliance with accessibility standards. To make sure ADA accessibility is available across all types of devices, the service extends to mobile, tablets, and desktop... --- ### Superlative RM Rolls Out Website Update Aimed At Expanding Accessibility With a greater focus on removing barriers and making our website as accessible as possible, Superlative RM is pleased to roll out our newest website update focused on increased compliance with the Americans with Disabilities Act. Adjustments On The Fly When visiting our website, a small, blue icon figure at the bottom left-hand side of the screen will now be available to adjust any settings necessary to safely visit and experience our valued content. Features that focus on accessibility such as seizure safe, ADHD, or blind user profiles, can help our consumers better access critical information needed to navigate our website. For example, if someone who struggles with smaller text on screens visits the Superlative RM site, they can easily either adjust the font size for all web elements, or even turn on the Vision Impaired Profile adjustment to enhance the website's features for better comprehension. The profiles give our users an opportunity to put their mind at ease that there will be no sudden adjustments needed to zoom in and out for different web pages or to struggle reading content due to individual disabilities. Along with specific profiles, users can scroll further down into our new settings to adjust for simpler changes like filtering certain colors out of the website or even disabling images to better focus on the text. The new settings and profiles are fully accessible on every device and platform. An Evolving Space We encourage all of our consumers to visit our webpage and use the... --- ### Branding Arc Team Ready to Support Grassroots Advocacy at the 2021 RMAI Atlanta Regional Event Branding Arc, a professional marketing firm in the receivables management industry, looks forward to participating in the RMAI Regional Event in Atlanta, GA from September 27-28, 2021. In attendance from Branding Arc will be Chief Executive Officer Adam Parks, Vice President of Creative Eryn Fiondella, and Executive Coordinator Leah Snyder. In addition to golf and an opening reception on Monday the 27th, the featured events will include a full day of Advocacy Training and Grassroots Boot Camp concluded by a great evening of industry networking on The Back Porch of the Atlanta Braves vs. Philadelphia Phillies baseball game on Tuesday the 28th. A Changing Game This year has been full of curveballs with the challenges our industry, nation, and the world have been facing and continue to expect. With the pandemic’s economic impact on consumers and consumer protections, updated regulations, new location-specific bills pertaining to the industry, new regulatory leaders, and a new administration in the U. S. , it’s somewhat of a new ball game for many of our businesses. Still, we’ve faced changes and challenges before and we know that with teamwork, we can leverage these things to improve ourselves and ultimately come out stronger and better. This advocacy and networking event is a well-timed opportunity to collaborate, coordinate, and prepare for the coming year. As members of RMAI, we are all professionals dedicated to integrity and best practices within the receivables management industry, so the setting for such discussions is perfect. Our teamwork as an industry, advocacy... --- ### 5 Reasons Collection Agencies Should Be Using LinkedIn Debt collection agencies can gain many benefits from the popular business platform, LinkedIn. There are a few key reasons why having a LinkedIn profile should be part of your collection agency’s business development and marketing strategy. If you’re on the fence or would like to learn more about the value, below are 5 reasons that you should be using LinkedIn to improve your company’s digital doorstep and reach more potential clients. 1. Build Your Company’s Positive Reputation With everything your company does to create positive consumer interactions, operate with integrity and give back to the community, your company’s voice should speak for itself and be “the loudest in the room”-- or in this case, your search results. LinkedIn is one platform that can help your company harness its digital “voice” to share positive things like your company’s humanitarian and community involvement, employee highlights and achievements, and other examples of your company’s values. Whether or not your business takes an active role in reputation management, words will at some point be written. The cost of doing business in an industry that is often emotional for many consumers, legally complex, and highly regulated invariably comes with occasional complaints or disputes-- even when your business trains employees thoroughly and intentionally, rewards and incentivizes positive and professional service, and carefully complies with all regulations. It’s better to take ownership of your company’s online reputation and share your company’s good news. https://brandingarcinc. wpengine. com/wp-content/uploads/2021/07/1. jpg 2. Learn & Share with Industry Peers There is a... --- ### Plaza Services Updates Website to Increase Access for Differently Abled Users Plaza Services, LLC is proud to announce our newest website update integrating user accessibility features for increased compliance with the American Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2. 1. This will expand access to critical account information for all consumers, removing potential barriers for users with physical impairments and different abilities. Adjustments for Specific User Profiles Our new accessibility options include the ability for users to adjust modes for specific user profiles. Such profiles include people with epilepsy, visual impairments or blindness, cognitive impairments, motor impairments, or ADHD. A person with epilepsy, for instance, benefits from the elimination of any flashing or blinking animations or triggering color combinations. Users with visual impairments such as degrading eyesight, tunnel vision, cataracts, or glaucoma may need specific contrast, magnification, or page layout adjustments. Someone with blindness can easily access auditory text for image descriptions and content reading. These are just a few examples of the specific adjustments that can be automatically made using the new web accessibility tool on our website. Automated Functionality We partnered with Branding Arc, a marketing firm for businesses in the accounts receivable industry, to implement the updates. The team at Branding Arc will also continue delivering automated routine scanning and analysis to identify and revise any new areas of website content or functionality that may need additional accessibility updates after the initial ADA integration. The functionality of the integrated web accessibility features extend to all types of devices including mobile, tablet, and laptop devices. Web... --- ### Join Branding Arc at RMAI’s 2021 Executive Summit The Branding Arc team looks forward to Receivables Management Association International (RMAI’s) 2021 Executive Summit, August 2nd – 4th at The Lodge at Spruce Peak in Stowe, Vermont. We are excited to connect with RMAI members and spend two and a half days staying current with industry knowledge and sharing insights with fellow receivables professionals. A Panel of Industry Expertise Branding Arc CEO and RMAI President Elect, Adam Parks, will kick off the conference with an important and relevant panel discussion focused on data privacy. Joined by Patrick Lausen from Convergence Acquisitions, LLC and Dara Tarkowski from Actuate Law, LCC, Adam will highlight how data privacy has recently evolved, including the application of CCPA. Migrating to a work-from-home model and the increase and impact of cyber-crime during the COVID crisis are other topics that will be presented. The panel will cover recent changes and the best practices that have been developed and implemented by debt buyers, collection agencies, and law firms. The panel will also share insight regarding risk and compliance, and highlight technology associated with data privacy concerns. The session may help to reevaluate internal processes or spark ideas among participants on how to improve upon their current plans. This opening session is certainly one that attendees should add to their conference agendas. Engagement Through Marketing and Branding We have a passion for helping businesses in the Accounts Receivable Management (ARM) industry position their brand, through their website and digital marketing tools to increase customer engagement and drive bottom-line... --- ### Katie Head Earns Certified Receivables Compliance Professional (CRCP) Designation from RMAI Branding Arc is recognizing one of our team members, Katie Head, for earning certification as a Receivables Management Association International (RMAI) Certified Receivables Compliance Professional (CRCP). This certification demonstrates her commitment to staying apprised of industry trends and regulatory compliance updates and her drive for industry professionalism and positive forward thinking. “I’m always eager to learn more and understand the industry with greater depth, so I’m appreciative to Branding Arc for supporting me in earning certification. I enjoy being involved with RMAI because I know their work is ultimately making a difference in the lives of consumers by promoting industry self-regulation and high standards of best practice. I believe our industry is vitally necessary but the reputation or connotations associated with it aren’t always warm. Hearing from so many industry leaders and influencers throughout the professional development webinars has further solidified my desire to be a positive contributor to what’s on the horizon. My goal is to help improve the overall industry reputation and be on the side of the many professionals who are committed to doing business with integrity. Despite what outsiders may believe, I know from experience there are a plethora of extremely dedicated, caring and conscientious people and businesses out there striving to do things right and making amazing contributions to the community through company giving and volunteering programs. Now is our time to show consumers and regulators what we’re about. ” Commitment to the Industry The Branding Arc team is dedicated to positively representing and contributing... --- ### We’re Pulling Back the Curtain on a Freshly Updated Website! The Bureaus, Inc. is pleased to announce our newly redesigned website. The improved infrastructure, accessibility, design, and search engine optimization provide more current and convenient services and information for our consumers, clients, partners, team members, and the general public. The improvements were implemented in close collaboration with Branding Arc, a full-service digital marketing firm that specializes in websites and marketing services for the Accounts Receivable Management industry. Infrastructure Improvements We’ve reviewed and revised our technology infrastructure to ensure we continue to stay on the cutting edge of technology and industry standards and best practices. Our core web vitals have been studied and analyzed, and updates have been made accordingly to improve our website metrics and ultimately provide a better user experience for today’s technologies. Our application stack has been updated to be more flexible and responsive to more complex software needs for quick and seamless integration. --- ### Branding Arc Sponsors NCBA 2021 Spring Conference in Orlando, FL Branding Arc is proud to sponsor and attend the National Creditors Bar Association (NCBA) 2021 Spring Conference that will take place Wednesday, May 19- Friday, May 21, 2021 in Orlando, FL. This conference will feature educational and networking opportunities for association members and attendees. Branding Arc supports the efforts of industry associations that share our strong commitment to the receivables management industry by staying up to date with industry trends, compliance policy, and relevant changes that affect our daily business activities. As a previous Sponsor of the NCBA 2020 Executive Experience, our continued sponsorship of NCBA events shows our active support of those who are uniting members and advocating on behalf of the common goals of the receivables industry. “Attending and sponsoring the NCBA 2021 Spring Conference is a natural extension of our company’s industry participation and advocacy efforts,” says Adam Parks, President of Branding Arc. “Of course we are excited that this event will take place in our beautiful home state of Florida, but today, we are facing some of the greatest challenges our industry has experienced with ever-changing legislation, evolving consumer preferences, and increasing attacks on reputable organizations. We need these industry events to provide unified information through these uncertain times and now more than ever, we must work together to strategize and continue to move our industry forward in a positive direction. Branding Arc values the partnerships gained through our NCBA connection and our sponsorship of this event shows our firm’s dedication to supporting our colleagues and... --- ### 4 Reasons to Update Your LinkedIn Profile Before Attending the 2021 RMAI Annual Conference LinkedIn is one of the best online resources for building and maintaining professional connections. Conferences provide many opportunities for personal and professional development as well as networking. Before you attend a conference such as the RMAI Annual Conference, take the time to update your LinkedIn profile to ensure that you are making the most of your platform. Your profile content and your account activity can help you before, during, and after a conference by increasing your visibility, building your brand, and growing your network. Here are 4 reasons you should update your professional LinkedIn profile before you attend your next conference. 1. Provide Easy Navigation to Profile A common feature of conference networking is the exchange of business cards. Many people and companies now include their LinkedIn profile URL (or QR code) on business cards. It’s an efficient way to invite new connections to follow up with you and learn more about you or your business. Before you update or print new cards, we recommend taking a moment to customize your LinkedIn profile’s URL if you haven’t already, and include the URL on your business cards. Using your name for a personal profile or company name for a business profile is likely your best option. That way it’s easily searchable and professionally representative of you or your business. The update takes less than a minute, and LinkedIn provides these instructions for customizing your public profile URL. 2. Create a Positive First Impression LinkedIn is a great tool for setting up... --- ### Branding Arc Welcomes Katie Head as Content Creator Branding Arc, a full-service marketing agency specializing in providing website, marketing, and reputation management services to the financial services and receivables management industries, announces the addition of Katie Head to the Content Development Team. In her role as Content Creator, Katie will strategize and create high-value content that maintains a focus on reputation management and online brand protection for clients while assisting with the continued expansion of the Company’s full-service digital marketing services and offerings. https://brandingarcinc. wpengine. com/wp-content/uploads/2021/02/spotlight_adam_headshot-400x400-1. jpg “Katie is an outstanding addition to our team,” says CEO Adam Parks. “Her strong industry knowledge builds another layer of complexity within our content development team and allows us to expand our reach through additional content services and campaigns. We are extremely excited that Katie is joining Branding Arc during this critical time of company growth, giving us the ability to expand our capacity and deepen our levels of expertise. She will be instrumental in developing content that helps us to successfully achieve the varied goals of our existing and future clients. ” Katie Head comes to Branding Arc with over 3 years of experience in the accounts receivable management (ARM) industry. Katie joins Branding Arc from InvestiNet where she worked in various capacities for three years. For the last 2 years, she worked as a Disputes Specialist and specialized in processing, researching, remediating, and responding to a variety of consumer disputes in tandem with clients and 3rd party collectors. For the first year, she worked as a Media Generalist, a... --- ### Frontline Asset Strategies Commits to ADA Accessibility Frontline Asset Strategies offers an inclusive, accessible website to improve the way consumers and the public access our information and interact with our online content. We comply with accessibility standards that aim to provide the nearly 50 million people with disabilities in the U. S. with equal access to online information. Website accessibility has become integral in our daily lives and this is equally true for people with disabilities. Remove Barriers Our website aims to remove barriers that make it difficult for people with disabilities to navigate the internet independently. Our marketing agency, Branding Arc, helped us develop our new website with ADA and WCAG 2. 1 compliance. Our site now offers inclusive web, mobile, and consumer experiences that have been optimized through digital accessibility testing and evaluation. Commitment to Compliance The Web Content Accessibility Guidelines (WCAG) provides technical specifications to improve the accessibility of web content, websites, and web applications on desktop computers, laptops, tablets, and mobile devices for people with a wide range of disabilities. WCAG 2. 2 will be published in 2021 and the Branding Arc team will continue to keep our site fully compliant with the guidelines below, providing a fully automated web accessibility solution to people with varying abilities. WCAG 2. 1–WCAG is a set of Web Content Accessibility Guidelines created by the World Wide Web Consortium, or the W3C. WCAG 2. 1 is the most current version of accessibility guidelines. ADA Title III–ADA is the Americans with Disabilities Act that prohibits discrimination based on... --- ### How To Expertly Improve Your Professional LinkedIn Strategy With more than 772 million users spread across 200 countries, LinkedIn is one of the most popular social networks in the world. In the United States alone, it is the 22nd most used website on the internet. By building a virtual network of contacts, LinkedIn is an excellent way to build brand awareness and manage your online reputation. Get Exposure to the Right People Professionals use LinkedIn for more than just social networking, it can also be used to build brand awareness and support your company’s marketing strategy. LinkedIn helps you grow your professional network, even when you can’t meet face to face. Your personal profile on LinkedIn is a great way for other professionals to get to know more about you and your organization. The more you interact on the platform, the more exposure you get within your connections and your groups. Your activity will be visible to others, and when someone else likes or shares your post, it gives you a huge boost in exposure. Take the time to join a group, participate in discussions, like and share other professionals’ posts, and connect with professionals who have similar interests. Maximize the Value of your News Feed When creating posts, you can either post them to your newsfeed or send them as a message to your 1st degree connections, your group pages, and fellow group members, making LinkedIn an easy way to put yourself and your business directly in front of your target audience. When creating news feed posts,... --- ### Eryn Fiondella of Branding Arc Featured on New Episode of Receivables Roundtable Video Series Eryn Fiondella, Director of Content for Branding Arc, was Featured on Receivables Roundtable, a Video Production for the Accounts Receivable Management Industry Created and Published by Receivables Info. PORT SAINT LUCIE, FLORIDA, October 2020 — We’re proud to share episode 5 of Receivables Roundtable featuring our own Eryn Fiondella! Eryn sat down with Adam Parks to discuss upcoming changes to Web Accessibility guidelines and why online ADA Compliance matters to businesses in the receivables industry. Eryn began her career as a special education teacher and worked closely with special education students and the compliance standards surrounding disability education for over 20 years. As ADA standards evolved with technological changes, Eryn continues to make sure Branding Arc and our clients’ content remains accessible for all users. As the Director of Content at Branding Arc, Eryn is working closely with our marketing clients to meet changing ADA guidelines. The Web Content Accessibility Guidelines (WCAG) update 2. 1 is based on four main principles to ensure everyone has fair access to internet content regardless of disability. While WCAG is not mandatory for private businesses, Eryn said many are working to remain compliant regardless. “Some companies are just doing the right thing,” Eryn said during her talk with Adam. “WCAG 2. 1 had 78 individual success criteria to be compliant and more were added in a later update. ” About Receivables Info The Receivables Info team is led by receivables management industry veterans who wanted to create a website for the industry, by the... --- ### Branding Arc Sponsors NCBA 2020 Executive Experience Branding Arc is proud to be a sponsor of this year’s National Creditors Bar Association (NCBA) 2020 Executive Experience that will take place on October 21-23 in Phoenix. This hybrid conference will feature educational and networking opportunities for association members both in-person at the JW Marriott and through the virtual experience attendance option. Adam Parks, CEO of Branding Arc, will host an engaging and interactive session, How to Protect Your Most Valuable Asset Reputation and Crises Management, Friday, October 23rd at the NCBA Executive Experience. A thought leader and brand innovator in the receivables and debt collection industry, Adam will share ideas, tools, and insight to help attendees evaluate and elevate their reputation. In his presentation, he will review the essential building blocks for creating positive brand messaging specifically in the creditor’s rights space. He is looking forward to discussing the unique communication challenges for consumer, potential client, and regulator audiences, and how to best navigate and counteract negative bias from the media. New technology, cybersecurity, and search engine optimization are all priorities in today’s environment, and this session will offer a roadmap to optimal marketing success. Participants will walk away with actionable items that will help them critically examine their online reputation, build their public relations toolbox, attract more clients, and, ultimately, collect more money. All attendees and participants have already taken their first step in bringing notoriety to their brand by simply aligning with the mission of NCBA and joining their industry peers at the conference. Liz Terry,... --- ### Branding Arc Helps Increase Awareness for Stop Abuse Branding Arc announces the donation of marketing support aimed at increasing awareness for Stop Abuse. This contribution will help reach child sexual abuse victims who have been silenced during stay-at-home orders resulting from the coronavirus pandemic. The pandemic and subsequent school closures have kept children away from teachers and school personnel who often assist victims in identifying and reporting abuse. According to Child Welfare Information Gateway, 67% of substantiated child abuse or neglect reports come from victim-serving professionals and 19% of these reports come from education personnel in the U. S. Child welfare agencies in some cities across the U. S. are reporting an over 50% decline in reports of abuse during the spring of 2020 compared with the same time period in 2019. The Stop Abuse program and website is a valuable resource for victims and advocates to access when they may be unable to reach out to someone directly. In addition to providing in-kind website management, optimization, and hosting services, Branding Arc’s President, Adam Parks, believes in the mission of this organization and the critical education they provide. “During this time of need, this is one small way we can help make this crisis a priority,” says Mr. Parks. Adam met Regina Marscheider, Executive Director of Stop Abuse, in 2016 and was immediately intrigued by “Simon Says Just Tell,” a nationally acclaimed sexual abuse prevention education program she developed for elementary school children. The show has been performed to hundreds of thousands of children throughout the United States... --- ### Crown Asset Management is Committed to ADA Web Accessibility Crown Asset Management cares about consumers. We recognize that people with disabilities are facing new challenges as the world becomes increasingly digital. Crown Asset is committed to complying with accessibility standards that improve the way consumers and the public access our information and interact with our content. In today’s digital world, it’s more important than ever to provide individuals with equal access to online information. As part of our commitment to bridging the gap between usability and accessibility, we are removing barriers that make it difficult for people with disabilities to navigate our website independently. We partnered with Branding Arc, a marketing agency that specializes in websites and marketing services for the Accounts Receivable Management industry, to develop our new website with ADA and WCAG 2. 1 compliance. The Branding Arc team accomplished our goals by leveraging an accessibility interface with Machine Learning to open our website to people with varying abilities. We want every online visitor to be able to access our information. Our website utilizes a fully automated web accessibility solution for accessibility compliance. By combining a user-friendly interface with AI-powered technology, we enable people with vision impairments including blindness, color blindness, macular degeneration, blurred vision and cataracts, as well as those with auditory, cognitive disorders, motor impairments, epilepsy, age impairments, and more, to effectively browse and interact with our website. Our website is scanned every 24 hours to locate and fix accessibility errors. This daily monitoring helps ensure that the Crown Asset Management website is compliant with... --- ### Plaza Services Chief Marketing Officer Adam Parks Featured in Tech on Reg Podcast Adam Parks, Chief Marketing Officer of Plaza Services and entrepreneur, was featured on a recent episode of the Tech on Reg podcast, “A Receivables Tech Entrepreneur. ” His conversation with host and attorney Dara Tarkowski focused on compliance, technology, and future opportunities within the accounts receivable management (ARM) industry. --- ### 10 Steps to Picking the Right Domain Name for Your Business Picking the domain name for your company is a very important decision. Your domain name is something that you are going to repeat 100 times each day out loud, and you want to make sure it is clear and easy to communicate verbally. The domain name you choose will affect your website and email addresses, and will be a major part of your overall communications. When selecting your domain name, there are many different things to consider. To help you get started, we are going to talk about 10 things you should be considering when selecting your company's domain name. 1. Make it simple and easy to type Finding a domain name that’s easy to type is crucial to online success. If you use slang (“u” instead of “you”) or partial words or misspellings (express vs. xpress), it might be harder for customers to find your site. Your domain name is something that you are going to say verbally often, and you want to make sure that you can clearly communicate it over the phone. If you are including numbers, in your domain name, remember that it will take longer to communicate this verbally. For example, 772Crafts is short when typing, but “seven seven two crafts” is 4 words. 2. Keep it short If your domain name is long and complex, you risk customers mistyping, misspelling or misremembering it. Short and simple is the best way to go. Since your domain name is used for both your website and your... --- ### Plaza Services’ CMO Adam Parks Looks Forward as He Begins his Term as President-Elect of RMAI Plaza Services, LLC is proud to announce that CMO Adam Parks has been selected as the 2020 President-Elect of the Receivables Management Association International (RMAI). Adam was selected as President-Elect during the 2020 RMAI Annual Conference that took place in Las Vegas, February 3-6. “I am humbled to be chosen as President-Elect of RMAI, and I am very appreciative of the continued confidence that the Board of Directors has demonstrated in my ability to help lead this prestigious association,” says Mr. Parks. “We are in the midst of sweeping regulatory changes and I will maintain the open dialogue that my predecessors have created to strengthen our relationships at the local, state, and federal levels. Our advocacy efforts have helped us make significant progress on key issues and topics that impact all of our daily business activities. I am honored to work alongside the diversely talented professionals who make up our membership to unify our efforts and advance our organization. ” Leading Advocacy Efforts and Furthering the Association RMAI serves as the voice of the receivables management and debt buying industries and represents members before federal and state agencies and in the courts. In his new role as President-Elect, Mr. Parks will take on a new role and participate in the Federal Legislative Committee. While 2020 continues to bring many new challenges, Adam is ready to carry on the strong legacy of RMAI’s government advocacy work. Growing Through Volunteerism RMAI has a strong history of volunteer opportunities and members are encouraged... --- ### 5 Questions to Ask Yourself About Americans with Disabilities Act or ADA Compliance for Receivables Management Firms The ruling by the 9th Circuit Court in the Dominos vs Robles case and the subsequent refusal to hear an appeal by the U. S. Supreme Court has created new compliance requirements for all businesses operating a website. Websites and applications are now expected to provide accessibility to everyone including the differently-abled individuals as per the Americans with Disabilities Act. Business owners now need to make content accessible to people with visual, audio, physical or other impairments covered under the act. The Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. Most websites built in the last few years on platforms like WordPress are nearly compliant to understand the requirements of physically impaired individuals. However, due to complex requirements it’s almost impossible to accurately evaluate their needs. By using specialized accessibility tools and new technology—the interface, codes and web applications, understanding the command of people with disabilities is quite possible. As our team has started to address Americans with Disabilities Act or ADA compliance for clients in the receivables management industry, we have heard many of the same questions. This article addresses those top 5 questions we are asked about ADA and how it applies to creditors, debt buyers, collection agencies, collection law firms, and other industry vendors. 1 – What are the ADA Compliance Requirements and Guidelines? There are varying levels of compliance with... --- ### Does Your Logo Clearly Represent Your Brand Identity? Your logo is the visual representation of your organization. Whether it’s your business card, your website, or digital & print marketing materials, your logo will become the face of your company, an instantly recognizable building block of your visual brand. When seeking to create a new brand or update and enhance branding and corporate identities, the first step is usually a new logo. Thoughtful logo designs should include eye-catching yet simple and memorable features that create instant brand recognition. High-quality design is key to building your unique brand and/or corporate identity. Logos should help your customers better understand your organization, your mission, and your company culture; ultimately, your logo will be a representation of what your company stands for. Branding Arc, a full-service digital marketing agency, provides comprehensive logo services. Our team has a deep understanding of the practical application of the psychology of color and how colors influence behavior and impact the way people view brands. In fact, research shows that up to 90% of a person’s assessment on products or services is based on colors alone­– as long as it is perceived that the brand color fits a brand’s personality. We put careful thought and analyzation into the selection of your logo colors to help you convey the message of your organization. Your logo will be used across multiple digital and print mediums which will require the flexibility to layer it over both light and dark backgrounds. Branding Arc creates logos in full-color versions (the positive version) and... --- ### 5 Tips for Improving Your Personal LinkedIn Presence Since gaining popularity in 2006, LinkedIn has become the primary social network for the Receivables Management industry. While Twitter is also a popular network among our peers, most industry professionals participate in LinkedIn, as many of the industry’s key players have a social presence on LinkedIn, though some are more active than others. As individuals and companies look for new opportunities to connect with industry colleagues, LinkedIn is continuing to increase in value for our business community. After continually tweaking and building my own personal profile over the last 10 years, I have amassed more than 4,000 connections in my personal network. I also control the “Debt Buyer” Group which has over 3,800 members from numerous countries around the world. There are several tricks that I used to create both my personal and my group LinkedIn networks, which I am going to share below. #1- Include a Profile Picture If a picture is worth 1,000 words, then a profile picture is worth 100,000. Personally, I prefer not to connect with anyone whose profile does not have some type of profile picture. A clean, clear picture is a great way to personalize your profile, help to build your network, and make others more likely to connect or interact with you. When choosing your profile picture, here are a few things to consider. LinkedIn is not Facebook or Twitter and your picture should represent your best professional self. Select a photo of youself wearing professional attire, with a simple background, and not... --- ### Thank You Sponsors and Attendees of the CenterPoint TopGolf Charity Event The CenterPoint TopGolf Charity Event was a tremendous success thanks to the generosity of Sponsors and Attendees. Held at TopGolf Minneapolis on Wednesday, May 15, 2019, the event raised over $20,000 which will be split between two military charities. The event benefited two charities that do important work within our Veteran communities, Naked Warrior Project and Elite Meet. Both charities depend on fundraising and events to provide their services to our Nation’s heroes and their families. Naked Warrior Project is a nonprofit 501(c)(3) organization that was established in 2017 to honor and preserve the memory of our fallen Navy SEAL and SOCOM/JSOC heroes. The organization also provides support and a sense of community to the Gold Star Families left behind. Elite Meet was founded to help returning special operations heroes find high-quality employment in the civilian world. After spending an average of 10 years inside combat units that demand all of their time, job hunting during the transition back to civilian life can be difficult. Elite Meet matches these elite Veterans with meaningful, high-quality job opportunities. Adam Parks, Board Member of Naked Warrior Project, Treasurer of Receivables Management Association International, and Chief Marketing Officer of Plaza Services helped to organize and promote the sold-out event. “I cannot thank Aaron Rose, Kacey Rask, and the entire CenterPoint Legal Solutions team enough for all of the hard work and time they invested into this event,” says Parks. “Our US special operations warriors have pledged their lives in defense of our country and... --- ### TopGolf Minneapolis Event to Benefit Military Charities Adam Parks is excited to partner with CenterPoint Legal Solutions, LLC and host the TopGolf Minneapolis Charity Event, benefiting the Naked Warrior Project and Elite Meet veteran organizations. Taking place on May 15, 2019 in Minneapolis, MN, the event will draw professionals from across the accounts receivable management industry for a night of networking, fun, and golf. Naked Warrior Project was created to memorialize fallen SEAL Ryan Owens. The mission of the Naked Warrior Project is to memorialize the courageous sacrifice of our fallen Navy SEAL and SOCOM/JSOC heroes and support their families through donations and funds at hosted events. When Navy SEALS, fighter pilots, and other elite veterans leave the military, they often discover that job hunting to find a new career can be just as challenging as anything they faced in combat. The mission of Elite Meet is to connect elite veterans with high quality employment opportunities. “It is a privilege to help CenterPoint Legal Solutions host the TopGolf event and support two amazing charities. Both Naked Warrior Project and Elite Meet make life-changing impacts in the lives of our U. S. military veterans and their families,” says Adam Parks, Board Member of Naked Warrior Project and Treasurer of RMAI. “Naked Warrior Project was founded in honor of Senior Chief Special Warfare Operator William ‘Ryan’ Owens, a Navy SEAL who bravely sacrificed his life while helping one of his teammates get off the ‘X. ’ Elite Meet helps connect our highly skilled veterans find high quality job opportunities.... --- ### Proactive Defense Strategies for Cyber Attacks Since the middle of 2015, cyber attacks on receivables management industry websites have been occurring more frequently. There has been a sharp spike in these types of attacks in Q4 2016 and Q1 2017 causing firms to better protect their public-facing websites. The attacks have taken various forms including everything from “brute force password” attacks that try to break in through your login page to “denial of service” (DDoS) attacks that are designed to make your website unavailable to visitors who are trying to access your website. Understanding the Problem Branding Arc, a company specializing in web development for the receivables management industry, has logged more than 500 minor attacks (no countermeasures required) and another 50+ major attacks (requiring countermeasures to be deployed to protect the attacked site) in the past 6 months. The minor attacks originate from various countries and IP addresses which gives the impression that they are unrelated attacks and the sites are most likely being chosen at random. Some of the more major attacks appear to be determined hackers that are intent on attacking the site of a particular collection agency or debt buyer. In one instance, they claimed the agency had called their cell phone to collect a debt and they “did not like it. ” With these attacks on the rise, it is easy to fall into a reactive role: running from incident to incident, restoring backups, and responding to the attacks. However, it can also be viewed as an opportunity to better prepare... --- ### Using a Content Document for Website Content The content document is one of the most important parts of the website development process with Branding Arc. We use the content document to easily communicate any changes that are to be made to your website content. Simplifying the process saves you time and money. Why Use a Content Document? Content documents are MS Word documents that mimic the content text on your website. By using an MS Word document, we can leverage the “track changes” feature creating “red lines” of each change you or Branding Arc makes to the document. Changes to content can be made by simply typing or editing as you normally would, directly into the document. Your changes will appear in red. Using this feature makes it easy for everyone to see exactly what has been changed with each round of revisions. Using a content document helps us to speed up the website development/revision process while maintaining the highest levels of accuracy. Changes to content can be made by simply typing or editing as you normally would, directly into the document. Your changes will appear in red. Understanding the Layout of Content Documents We use a very simple layout to make your content document easy to use. Each page of your website has its own page in the document. All the text on each page is listed in the content document along with notes to help you understand where on the page the content is displayed. The text on slides, images, or on the page itself,... --- ### Adam Parks to Attend 2018 NCBA (formerly NARCA) Spring Conference in Austin, Texas Adam Parks, CEO of Adam Parks, Inc. , will visit Austin, Texas from May 16 to 19, 2018 to attend the National Creditor Bar Association’s (NCBA) Spring Conference to receive on-going education and strategize with collection law firm service providers. NCBA hosts this bi-annual conference to provide professionals with opportunities to network, meet service providers, and stay current with relevant content through educational opportunities. During the NCBA Spring Conference, participants have access to exhibitors, on-going education, and networking opportunities with peers. This year marks the 25th Anniversary of the first NCBA Collection Conference. With over 750 anticipated attendees, this conference is expected to provide new opportunities for participants. “Attending the NCBA Spring Conference underscores my dedication to the receivables management industry. The opportunity to network and increase our offerings through new and expanded strategic partnerships is instrumental to success in our business,” Mr. Parks said. “What’s great about these conferences is the perspective we gain from dialogue with other professionals who are attending. The varied expertise represented at the conference encompasses the entire revenue cycle as well as the many subsidiaries that are essential in our industry. ” ABOUT Adam Parks For 15 years, Adam Parks has focused on the development of technology in niche markets to improve operations, marketing, and compliance. He is a founding partner of ComplyARM, founder of Adam Parks, Inc. , CEO of BrandingArc, CAO at Investment Retrievers, and Secretary of the Receivables Management Association. Headquartered in Port Saint Lucie, Florida, Adam Parks, Inc. is committed... --- ### Your Reputation; How is Your Business Being Perceived by Consumers Managing the reputation of accounts receivable management firms includes a unique set of challenges not faced in other industries. Over the past 5 years the marketing and public relations dynamic for industry firms has dramatically shifted from trying to remaining “under the radar” and avoiding any marketing presence to building dynamic websites and establishing a social media presence to take control of their reputations. This change in strategy has been prompted by more than increased regulation. Advances in technology have changed the expectations of consumers. Consumers are researching businesses online, and what they find has a direct effect on your bottom line. What is Your Digital Reputation? Your reputation is what others say about you when you are not in the room. It is a qualitative measurement of customer, client and competitor opinions about you when you are not there to persuade them. Clients and consumers are researching your company name online. What they see on the first page of Google search results weighs heavily on their opinion of your organization. Go to Google. com and type in your company’s name. What do you see? Are your search engine results filled with positive news about your business, or negative posts on sites like 800Notes. com and FicoForums. Consumers can post anything they want online and there is little that can done to stop them. So the stronger your reputation defense strategy, the easier it is to manage these types of situations when they occur. Digital Reputation: Your behaviors in the... --- ### Branding Arc Donates $5,000 to Stop Abuse Charity Branding Arc, a digital marketing firm based in Port Saint Lucie, Florida is proud to announce our donated gift of $5,000 for Stop Abuse Powered by Spectrum Puppets. Through our relationship with The Milana Family Foundation we were referred to the Stop Abuse team to assist them with building a new website to help them spread the word about their program. “Our team started reading through the materials for their new website and we saw how effective this program has been within their local area. Stop Abuse is responsible for more than 185 arrests of child sexual predators just in their immediate area and we knew we could help to spread the word through a powerful website” said President Adam Parks. “We immediately saw the value in their program and decided that we needed to participate in the solution”. “We know that our donation is going to good use and will have a direct impact on getting this program in front of more children” said Vice President Alicia Parks. “The Stop Abuse program has a powerful message to share and we are excited to help them continue to reach even more children. ” About Stop Abuse Stop Abuse was formed in 1986 to prevent child sexual abuse through education, detection and referral. The potential for this kind of abuse exists for children of every gender, age, race, ethnicity, background, socioeconomic status and family structure. No child is immune. Reports further indicate that 1 in 4 girls and 1 in 7... --- ### No, We Cannot Create That in MS Word Microsoft Word is a great universal word processing program that can be used for all types of projects. MS Word has become the business standard for creating letters, contracts, proposals and all types of other documents. BUT it is not a graphic design program. It is a great tool for many business purposes, but it has limited design features which in turn limits our ability to customize the project designs. When we create new projects for our clients, we use specialized graphic design software including Adobe Illustrator, Photoshop, and InDesign giving us complete flexibility over the layout, graphics in your project. This flexibility is what allows us to make your new marketing materials attractive and effective. Branding Arc has chosen to use the Adobe Creative Cloud for our designing needs because it provides the most robust design tools available. Adobe Creative Cloud includes all of the tools we need to produce professional print and web designs for our clients. Designs in MS Word format are limited in the way they can be laid out on the page. MS Word does not allow for borderless printing and can limit the graphic quality of the images used in your project. Images and other graphic elements often cannot be used or cannot be given the same stylistic features that would be available via Adobe Creative Cloud’s professional design software. The Downside of Not Using MS Word The biggest drawback to not using MS Word is that our clients cannot change the content of... --- ### Moving to Port Saint Lucie, FL - Our WPB Office is Now Available After starting Branding Arc in our living room, moving to the penthouse suite in the Harvey Building in downtown West Palm Beach was a very exciting opportunity. We have loved the office, the building and the community in West Palm Beach! But after 15 years living in Palm Beach County, our team is moving to Port Saint Lucie, FL about 50 minutes north of Palm Beach. There will be no change in services for our clients and we will be maintaining continuity of service throughout the process. As part of the process we are trying to help David Associates find another tenant for our office space. We have enjoyed our time here and wanted to help find a qualified tenant for the amazing office space. The Harvey Building is a historic building in downtown West Palm Beach that is updated and well maintained, but has some old school charm. The views from Suite 1400 are absolutely amazing looking directly at the Breakers Palm Beach Hotel, the intracostal waterway, Clematis Street and the entire north side of the city. This office provides amazing views of major West Palm Beach events including the International Boat Show and Sunfest! --- ### YouTube Videos to Promote Your Business YouTube is a powerful business tool for sharing your promotional videos. YouTube is a great platform for capturing more of your companies search engine results real estate and get your video/audio message communicated online. Planning Your YouTube Video YouTube Animated Video on IdeaPaint When you are ready to get started creating videos, start by planning out the storyboard. The goal at this stage is to understand what message are you trying to communicate and what story you are trying to tell. As you think through the story, consider; What type of video you want to create; What your budget is; What resources you have to create it, and; How much time you are ultimately willing to invest into the project. I started the process in this video by drawing boxes on the whiteboard and putting bullet points about what I wanted to communicate in each frame. With the basic story laid out on our IdeaPaint whiteboards, I was able to quickly draft a starting point for the script. My goal was to stay within 60-120 seconds, but I quickly realized if I said everything I wanted, the video was going to be 3-4 minutes! After completing the first draft, I repeatedly read, changed and re-read each word of the script until I could comfortably read it in less than 60 seconds. This process required more than 20 different readings of the script, I read it so many times, I was easily reciting it on demand. Recording the Audio Recording voice... --- ### My First 2 Weeks with Apple Watch When the Apple Watch was first announced at the WWDC Keynote in 2014, it looked like the world was taking a major leap in wearable technology that actually worked. I had seen some of the Android products that had been released, but they seemed to come and go without much fan fair, but I was excited to see how Apple had made their product different. Apple Watch is Released The day the new Apple Watch became available for online ordering, I had to hold myself back. As much as I wanted to be an early adopter, the $600 starting price point convinced me to wait until I could see some reviews from actual users. Everything sounded amazing, but how was it going to hold up in the hands of live users? The initial reports were mixed, the Apple faithful loved the new device and had nothing but wonderful things to say, while Android users claimed that every feature and function was available on Android enabled watches that were less expensive. I was torn at first, but after spending some time thinking about it, I decided that Apple was the way to go for me, I may pay a little more for Apple products, but they ALWAYS WORK! Apple Watch Shopping Experience Although I could have gone down to an Apple Store and tried on a watch, then ordered it online... That is just not how I like to shop. Especially for a high priced item. If I am going to... --- ### MS PowerPoint 2013: Master Slides & Templates Anyone can create MS PowerPoint slide templates with the right digital assets and a little effort. Microsoft provides some generic template themes that anyone can use with a single click, but people that see a lot of presentations, can pick out your "clip art" theme in seconds. Creating a professional looking theme for your company presentations is a great way to stand out and solidify your online and print marketing presence. Getting Started with PowerPoint Master Slides To get started, you want to prepare all the materials you are going to need to design your new presentation. Find a good, clean copy of your logo in high resolution . JPG or . PNG format and the primary colors used in your corporate branding. Having these materials handy will make the design process much easier. With all your materials in place, open a new PowerPoint document. Go to the "View" tab and select "Master Slide". In the left panel each type of slide layout is shown. Changes to the "Master Slide" at the top will automatically transfer to all of the other sub-slides. Changes to sub-slides, will only affect the slide where the change was made. To keep it simple, I normally remove all the layout types that I do not normally use, so I can focus on the few that I use frequently. Some of the things you might want to add to your presentation template include: Logo Tagline Background Color Accent Colors Custom Shapes Custom Images (many can be... --- ### Underwater Photography with GoPro Hero 3 Plus Using a GoPro camera in the water is a lot of fun. It is an affordable way to capture footage that would have otherwise been impossible. Getting your GoPro wet can be a lot of fun, and there are some things you can do to help improve the quality of the footage you are capturing. The Original GoPro Since the Original GoPro cameras became available, they have been constantly upgrading them to perform better under extreme conditions. We had filmed a video a few years ago with the help of our friends at the PB Boys Club. We tested out a few scenarios in the original video, most of which was done at the surface of surf boards or occasionally free diving down to a reef to capture footage of the fish. The footage at the surface had great color, but as we dove down, the blue tint overpowered the color of the fish and the video didn't really capture the experience. See my YouTube video with the Original GoPro Color Spectrum With the newer GoPro Hero 3, we shot some similar footage at a variety of depths and using some different tools to help improve the footage. We tried shooting the GoPro without any filters at 6ft, 15ft, 30ft and 60ft to see the color differences in objects. At full resolution the camera does capture incredible detail of the wildlife, but it overpowers the colors. See our YouTube video with GoPro Hero 3 Plus (w/o filter) Bring Your Own... --- ### Whiteboarding with IdeaPaint Using whiteboards to lead meetings and discussions has always been one of my strong suits. I find whiteboards to be a great way to explain and simplify complex concepts. They allow you to tell stories and interact with other participants, and most importantly, they allow you to memorialize meeting discussions. Throughout my career, I have been a proponent of having a good meeting space to conduct productive meetings... Nothing wastes more time than unproductive meetings run by people that like to hear themselves talk. Getting by with Little Boards My home office has always been covered in a mix of whiteboards that I have acquired through the years. Most of them 2. 5ft x 3ft, and since I use them mostly to think and to jot notes and ideas during calls, they work just fine. But when we opened the new Branding Arc office in downtown West Palm Beach, FL we wanted something more interactive, something we could use for extended sessions with clients and staff. After researching the cost of hanging huge whiteboards, I knew there had to be a better way. I stumbled across IdeaPaint who said they had a whiteboard paint that could be spread on my walls to make them into one giant whiteboard. It sounded like an interesting idea, but I was skeptical. I don't know what was bothering me, I guess it just sounded too good to be true. I started reading through the reviews, and they were mixed. People either loved it or... --- ### Citrix GoToMeeting Offers Alternative to Business Travel With clients all around the country, travel becomes a major part of operating your business. Running between airports, rental car agencies, and living out of your suitcase can be fun and exciting early on, but over time it starts to take its toll. Nothing will ever replace traditional ways of building relationships, but when you can't physically be in your client's office, GoToMeeting is a great alternative. My Weekly Virtual Trip Around the Country Yesterday, I got to travel all around the country via GoToMeeting. I started the morning with east coast meetings, beginning a new project with a client in Boston, MA. After that I met with a group in Fort Wayne, IN to teach a Google for Work training class where I presented a PowerPoint presentation and video chat, then fielded questions with a live screen sharing session. In the afternoon I presented to two more new potential clients in Seattle, WA and San Diego, CA. I eventually finished my day in the midwest handing a technical support call in St. Paul, MN. Within seconds of finishing that last GoToMeeting, I was back home with my family in sunny South Florida. Without GoToMeeting I never could have had such productive meetings across the country in just one day. Effective Virtual Meetings GoToMeeting is a great platform for hosting virtual meetings and conference calls with clients, partners or internal staff no matter where they are. Conference calls are often unproductive, but adding the additional connectivity of GoToMeeting can breath... --- ### Google Apps vs. Microsoft Exchange When you are first setting up the infrastructure of a new business one of the important decisions that you have to make is which email system will be the engine behind your company. One thing is for sure, you want a solution that allows you to have a professional email address (i. e. @yourdomain. com) and not a free Gmail, Yahoo or AOL account. Although you can get a free email account with your web hosting, I suggest reviewing Google Apps (corporate Gmail) and Microsoft Exchange for all the additional features. Both services offer calendars, documents, tasks and contacts that sync with your personal "cloud". Both can be connected to MS Outlook, accessed through an online portal and synced with most mobile devices. These systems are hosted on the cloud and all of your information is backed up on a remote server so if you crash your computer or loose your phone, your system can be automatically backed up from your cloud. Google Apps Google offers a professional version of their Gmail service that gives you all the great functionality and tools normally associated with Gmail but with your customized domain name instead of the standard @gmail. com address. Google Apps includes email, Google Calendar, Google Documents, Google Tasks, Google+ and all the other Google tools. Google hosts your online services and the fee starts at $5/user per month. Microsoft Exchange Microsoft Exchange is anther email solutions that is usually the choice of larger organizations that wish to host their... --- ### Is Quickbooks Online the Right Solution for Your Small Business? Accounting is an essential ingredient in a well organized enterprise. It is the heart of any organization controlling the cash flow or life blood of an organization. Historically, accounting software has been clunky, slow and complicated. When Quickbooks 2010 stopped receiving support in May 2013, I knew I had to find a better way of managing this essential function. As long as I have been running businesses I have been using Quickbooks to track the accounting activities of those businesses. Quickbooks has always been a reliable (and frustrating) solution to my accounting needs. The software was not perfect, but it has been reliable and almost every accountant can use your Quickbooks file to prepare needed financial statements. A few weeks ago my current version of Quickbooks (2010) alerted me that it would no longer be supported in May. At first I was annoyed that I was being forced to upgrade again, but I quickly decided to make the best of this opportunity. My goal was to evaluate the new cloud-based alternatives to Quickbooks and see if I could find something more useful and less expensive than the Quickbooks Online service. There were a few different things I wanted from my new accounting system including: Usable from PC and Mac iPhone and iPad Apps Invoicing from Mobile Device Secure Automatic Transaction Downloading Interactive Reporting Easily Import from my Existing QB File Freshbooks as an Alternative to Quickbooks When I first started reading about Freshbooks I was very excited. It seemed like... --- ### Klout Scores are Equivalent of a Press Pass for Social Media Klout is a social media measurement tool that aims to help companies and individuals to understand their influence online. Social media influence is not just a popularity to see who can collect the most friends, followers and connections but rather a measurement of online interactions. Social media influence is really a measurement of how many people interact with your social posts including “liking” your posts or re-sharing them. Klout calculates a score for social media users from 0 to 100 measuring the users influence on particular topics. Klout allows companies to offer users with high Klout scores on specific topics to offer special privileges or “perks” to users in hopes those users will review their products and services sharing with all of their engaged followers. The general idea is that social media users can reach thousands or millions of users with a single post and Klout looks to harness that power for businesses. American Airlines Uses Klout to Combat Bad Social Press Klout has done many different promotions for their users. One of the most recent promotions was with American Airlines who opened their ‘Admirals Club’ lounge for those with highKlout scores. The airline hoped this promotion would create some positive social media press to combat the hordes of negative social media posts travelers put up when dealing with airline shenanigans. American Airlines provided a Klout Perk of a free one-day pass for the Admirals Club. For the airlines getting people with high Klout scores to post pictures and comments... --- ### My 30 Days with MS Office 365 (While Traveling) We recently began a consulting project that requires us to produce a deliverable document that could quickly amount to several hundred pages of information. I have experience managing and organizing large documents like this and already know that Google Docs is not going to be up to the task. Since I became a Google Apps user a few years back, I rarely use MS Office outside of a few monthly tasks or the occasional massive spreadsheet. Because I don't use MS Office, I haven't updated it since 2007 and knew to do the project right, it was time to upgrade. I began my search by going down to the local Office Depot because the tech support here in Wellington is usually very knowledgeable. They showed me the new versions of MS Office for Windows and Mac and I started to read the boxes. I quickly discovered that I was only going to be able to install either on one machine. Since I work on both my Windows desktop and Macbook laptop every day, it was going to be around $400 for all the software I needed. I also noticed that they all showed the Office 365 version having all the features. When I realized it allowed me to install both Windows and Mac versions on my machines, I had to try it out. Installing Office 365 was easy and it automatically detected my Outlook email settings to get me up and running with no interaction. The interface on the applications... --- ### Branding Arc Moves to Harvey Building Downtown Branding Arc is proud to announce our new expanded facilities at the Harvey Building in downtown West Palm Beach. The new offices will house our executives and support staff providing an enhanced collaboration of our team. Our new offices have been designed to improve inter-department communication and house more staff to increase our customer support function. Our new address is: Branding Arc 224 Datura Street Suite 1400 West Palm Beach, FL 33401 Our new office is in the heart of West Palm Beach located on the 14th floor of a city landmark building. The centralized location is near the Palm Beach International Airport, and Interstate 95. We invite all of our clients to come visit us in paradise! The Harvey Building in West Palm Beach The historic Harvey Building on Datura Street was built in 1927 by West Palm Beach architect Henery Harvey. At the time it was built, The Harvey Building towered 7 stories higher than other building in the city and at 14 floors the building still boasts incredible parks, intra-coastal and ocean views. A picture from 1926 of Datura Street with the Harvey Building under construction in the background. (Hosted by Palm Beach Post) The new offices will house our executives and support staff providing an enhanced collaboration of our team. Our new offices have been designed to improve inter-department communication and house more staff to increase our customer support function. Our new address is: Branding Arc 224 Datura Street Suite 1400 West Palm Beach, FL 33401... --- ### How the Cloud Allowed Me to Become a Mac Guy I have always been an Apple fan, but it seemed fate wanted me to learn Windows. To me, the cost of switching over to Mac and re-buying all of my favorite software was always too big a barrier. Once I had moved my organizational infrastructure to the cloud, I was able to overcome my software struggles and enjoy the benefits of the Apple computing environment. As someone that has always grown up with Windows computers (formerly known as "IBM Clones") I've always been a little curious about Apple computers, but always found they were out of my price range. Although I learned how to use computers on Mac back in middle school, I didn't really think much of them until college. When Apple released the first iPod in 2003 I started to see the value of their simplistic design. I was an early adapter for the iPod and although iTunes for Windows was not great, I pushed through and started digitizing my music library by ripping all of my CD's to MP3 format to be played on the iPod. As time went on, my library grew and it became my primary music device at home, in the car and anywhere else I had time to put on headphones. Apple Replaces my Windows Mobile Devices In 2007 with the release of the iPhone Apple combined my two favorite mobile devices, the iPod and Smartphone. When I converted from my Windows phone to the Apple iPhone I started to realize the true... --- ### Social Networking for the ARM Industry A few years back no one in the ARM industry wanted to use social media. MySpace and Facebook were the dominant forces of the day and collection agencies, law firms and other ARM companies did not see any value in participating. Technology has continued to evolve and social media has become so common that companies simply cannot ignore the power of social networking as a tool for both business-to-business and business-to-consumer communications. In the early days of social networks only consumers had their own profiles and businesses were left out in the cold. As the networking websites themselves began looking to build revenue streams, they quickly began catering to businesses. Special business profiles are available on all of the most popular social networks including LinkedIn, Twitter, Google+ and Facebook. Each profile has it's own benefits and together these tools can help you to take control of your company's search engine results (see our SEO for Collection Agencies Article). Social networking profiles can be controlled to limit or eliminate consumers' ability to interact with your online profile. By limiting your interactions and only posting new content to your social profile becomes a virtual placeholder business profile. In this article we wanted to talk about the 4 most important social networks for ARM industry professional and organizations: LinkedIn - The Professional Social Network LinkedIn is a social website directed towards professionals, businesses and networking. LinkedIn allows individual users to create profiles outlining their professional experience and allowing them to "connect" with friends,... --- ### NSA Paintball - Scenario Paintball Events Branding Arc, Inc. created the brand NSA Paintball to produce scenario paintball events with our partners at Hot Shots Paintball here in South Florida. The Branding Arc team includes a few regular players and along with our friends, we wanted to find ways to create day-long games with interactive storylines and of course, plenty of paintball action. We have had the opportunity to produce 2 different paintball events at Hot Shots, both of which were attended by over 150 players. At the time we didn't have social media or many of the current marketing tools to promote the events, but people really got into the scenario storylines. Bootlegger Scenario, Event (1930's Chicago Gangsters) We divided the 20 acre Hot Shots facility into 2 main bases (distilleries) and 6 neutral (neighborhoods) giving each of the neighborhoods an authentic Chicago name. We divided the players into two main teams, Al Capone's Gang and The Northside Gang. Each hour, we would deliver (5) 5-gallon buckets 3/4 full of water to each teams distillery. The main objective of the game was for each team to transport their buckets to a neighborhood, and control that neighborhood (with the bucket) for 5 minutes. Each time they were able to successfully defend for 5 minutes, they would receive "money" that could be used for "special perks". Other special objectives were also offered to each team so they could earn extra money. The hardest part of the of coordinating a great game is keeping things balanced. Scenario paintball... --- ### Keeping iPhone Contacts Synced with Google Apps Gmail and Google Apps users are able to synchronize their accounts with iPhones and iPads to keep email, calendars and contacts automatically up to date. This feature is great if you use multiple devices, automatically updating each new entry on all of your devices. Keeping your contacts synced will ensure that the contact information you need is available when you need it. Since most of us that use Apple mobile devices also use iCloud, it can complicate the situation a little. When using both systems to synchronize information, new contacts created on your iOS device WILL NOT automatically appear in Google Apps Contacts. Although your information is safely stored on iCloud, it will not appear in your Google Contacts when you are using Gmail, Google Voice or other Google products that access your contact list. After doing a little research I found an iOS app made to fix this problem. "Contacts Sync" is an iOS app that will allow you to automatically work between your Contact Groups (i. e. Google Apps Contacts, iPhone Contacts). This app will allow you to automatically sync your new iPhone contacts with your Google Apps Contacts making them immediately available for all your favorite Google products. I recently tried this app for myself to get all the contacts I had created on my iPhone into Google Apps. It only took a few minutes to sync the 40ish contacts I had created directly on my phone. It is not a free app, but for $2. 99... --- ### Understanding Cash Flow is the Key to Success Throughout my academic career at Lynn University I heard the same phrase uttered over and over, seared into my memory; "The most important thing in business is the cash flow, the timing of that cash flow, and the risks associated with that cash flow. " It always sounded like a logical ideology, but it wasn't until I gained experience in numerous fields that I truly realized how universal this advice really was. At the Lynn University College of Business, our Dean at the time Dr. Ralph Norcio repeated this phrase in every class I had with him. Eventually, I realized that it was the best business advice I had ever received. Whenever I evaluate a business, product or opportunity I always start by evaluating the cash flow, the timing of receiving that cash flow and the overall risks associated with creating that cash flow. It is the foundation for most of the business decisions I make to this day. Cash Flow Let's be honest, the purpose of going into business is to make a profit and cash flow is the lifeblood of any business. It is great to THINK about a business and imagine how much money it can make, but it needs to pay the bills in the interim. If the business can not bring in funds fast enough to cover the expense, the business is going to have a short life. In an honest evaluation of a business you have to consider the amount of cash it can... --- ### Top 5 SEO Wordpress Plugins for Every Blog Wordpress is a great platform for creating your own self hosted blog, but it is far from perfect. Branding Arc. com is powered by Wordpress and since our blog is a big part of our website, we also use Wordpress to host many of our websites static pages. When your blog is small, you don't think much about all of the data that you are creating each time you write a new post. Eventually all of those documents, pictures, videos and other materials start to add up and you realize you need better solutions. Luckily, Wordpress allows for external plugins to be installed that add layers of functionality to the site. Plugins can be used for anything from design elements to SPAM management or anything else that will make your blog run faster and make your content more widely distributed. Below are some of my favorite Wordpress plugins. If you are using a Wordpress site, you should at least consider some of these options: 1. Akismet (Comment SPAM Management) Although it was not a big problem early on, as the Branding Arc blog began to grow in popularity the number of SPAM comments we were receiving daily was astronomical. It is never fun to receive a SPAM message, and we were receiving hundreds per day. After installing Akismet (and finally deciding to pay their $5/month subscription fee) I was skeptical at first. Within a week I had seen a severe decrease in the SPAM comments that were getting through. Overall... --- ### Switching from Microsoft Outlook to Browser Based Google Apps For organizations that have been working with Microsoft Outlook since the beginning of time, switching to a browser based system for vital company communications can be a scary endeavor. Employees resist changing their software, but moving to a browser based system offers many benefits compared to using the MS Outlook desktop application. Google Apps is a browser based enterprise email platform that harnesses the power of Gmail while enabling organizations to customize their email addresses (i. e. me@mydomain. com). This powerful cloud solution provides users with browser based solutions for email, calendars, contacts, tasks, and document storage providing most of the same tools and synchronization features offered through Micosoft Office and Microsoft Exchange email server. To improve performance Google has developed the Chrome internet browser to provide further integration and features for the Google Apps platform. My Experience Switching going Browser Based Throughout my professional career I have been a big advocate of MS Exchange Servers for managing email. As the first to market with a complete enterprise email solution many people became very comfortable using MS Outlook. When we first founded Branding Arc in 2011 cost savings were a major concern so we decided to explore the significantly less expensive Google Apps platform. Although it took me a few weeks to get used to the new browser based system, it still performed all of the same functions and didn't bog my computer down by running large desktop applications. Now after over a year of using browser based Google Apps,... --- ### 4 Types of Marketing Partners - Who Do You Want Working for You? Choosing the right outsourced marketing partner for your company is a very important decision. Selecting your outsourced marketing team is just as important as hiring the right staff because the "right" marketing partner should integrate directly with your business team offering ideas and implementation support in addition to the products and services you are purchasing. For small businesses, marketing support can come in all shapes and sizes ranging from your little brother that learned how to build websites in school, freelancers, small marketing agencies or even the major media and marketing firms. Each organization must choose a partner that fits with their marketing needs, culture and budget. Each type of partner has their benefits and drawbacks. Types of Marketing Partners You May Encounter Friends, Family and Favors The pricing offered by inexperienced friends and family may be very attractive, you have to consider that they are "inexperienced. " The type of website development taught in high school and basic college classes does not cut it in the business world anymore. These types of sites work great for blogs or other simple types of sites, but businesses need a professional online presence to be taken seriously. Personal friends that can build websites often do not understand the finer points of search engine optimization and may not be capable of building up your website to the latest technical standards. Freelancers Freelance marketers and web designers can be a great marketing partner for small businesses if you can find someone reliable. When dealing... --- ### The First 10 Steps for Creating a Startup Company Creating a new startup company is not as complicated as it may seem. Forming a corporation or limited liability company to protect yourself from liability is almost always a smart move. It keeps your personal assets from being dragged into any problems that your business may face. From our experience starting companies and working with a wide range of startups, we have developed a list of 10 tasks you need to at least consider when creating a new organization. Take careful note of the order we placed these tasks, if you do things out of order you will come across all kinds of unexpected problems. 1. Select a Name for your Startup Before creating a startup business, take a few minutes and think carefully about the name you want to use. The name you select will be with you for a long time and it can be expensive to change the name down the road. You can file the corporation under one name and have additional "fictional names" that the business operates under, but I highly suggest picking one brand name and sticking to it. 2. Secure Domain Name Once you have selected the name you want to operate under, you need to check for available domain names. I suggest starting off by searching your new company name on Google to see what comes up. How many other companies are using a similar name? Go to GoDaddy. com and search for the domain name of your business. Try and acquire... --- ### Branding Arc Selects Adobe Creative Cloud as Primary Software Suite At Branding Arc we have the opportunity to work on all types of projects including web, print, multimedia (video and audio) so we need professional grade software for each task to enable us to bring our ideas reality. Adobe Creative Cloud is a suite of design and development software that works together for professional grade projects including web, app, print and multimedia components. In the past we have used the stand-alone versions of various Adobe projects, but with the 2012 launch of Creative Cloud we are now able to stay up to date with the latest release of each software on the day it is released to the public. Adobe Creative Cloud gives our creative team the ability to capture inspiration whenever and wherever it strikes. The creative process rarely takes place in the office and the Adobe Creative Cloud solution allows us to use our smartphones, tablets, laptops and desktop computers to create the best project possible each time. Adobe has iOS and Android apps available to help enhance the creative process and work seamlessly into your existing workflows. These apps are an additional expense, but purchsing 3 or more apps gives you a full free month of the Adobe Creative Cloud service. What Come with Adobe Creative Cloud Adobe Creative Cloud provides professional quality web design, development, photography, animation, video, and audio editing software. Individual application works seamlessly with the others and although it is a cloud based service, an internet connection is not required to use the... --- ### Connecting SalesForce with Google Apps & MS Outlook SalesForce. com is a very powerful cloud based CRM system that enables organizations to track their customer relationships and create reports and dashboards to track the activity of sales, marketing and support operations. These particular business functions are conducted mostly via email (like Google Apps) and telephone and entering each interaction can be a time consuming task and does not match naturally with your regular business functions. MS Outlook Integration SalesForce. com offers an Outlook integration tool bar that allows you to connect emails to your SalesForce records and even create cases directly from emails. However; the MS Outlook integration tool does not work with every version of MS Outlook and can often have problems. The Outlook tool is a great way to attach your emails to SalesForce, but it does not allow you to log calls or see any information about your SalesForce records in MS Outlook. The MS Outlook tool also does not synchronize calendars or contacts. The MS Outlook toolbar is not a great solution for email integration, but it is the best one available for MS Outlook users. Email-to-SalesForce For those users that are not using MS Outlook or Google Apps Gmail to manage their emails can still attach emails to SalesForce. com through the Email-to-SalesForce feature. Each SalesForce user is given a unique email address for them to forward emails to. Users blind-carbon-copy (BCC) this email address and SalesForce will automatically add the email to the contact or lead with the same email address. Although... --- ### Getting Started with a New Google Apps Deployment Google Apps is an incredibly powerful business tool. Few companies use it to its fullest potential. The Google Apps platform provides business solutions far and above the staple Gmail email solution. This guide is meant to walk you through some of the important features available through your new Google Apps system and help you integrate this powerful tool into your everyday workflows. Install Google Chrome Web Browser Google Apps users (especially those using browser based email) can benefit from using the Google Chrome web browser. Google Chrome is quickly becoming the preferred internet browser of consumers recently taking the title from Microsoft's Internet Explorer. The Google Chrome browser can help to keep your information synchronized between devices and you download Google Chrome on your iPhone, iPad or Android device accessing your browser favorites and history from anywhere. When you first install Google Chrome it allows you to log into the browser using your Google Apps credentials. If you install Google Apps on other computers, simply login with the same credentials and your browser will begin to synchronize automatically. Click Here to Download the Latest Version of Google Chrome. Google Chrome offers many types of extensions to enhance your web experience with many directly related to your Google Apps services. For more information on enhancing your Google Chrome experience read our "Integrating Google Apps with Google Chrome" article. Install Google Drive One of my favorite features of Google Apps is the Google Drive tool which synchronizes documents and other files on... --- ### Buying the Right Domain Name for Your Organization A domain name is the string of characters used to identify your online space giving you an online identity for your website and email addresses. At Branding Arc our domain name is "brandingarc. com". Your domain name is the foundation of your organization's digital communications and is one of the most important marketing decisions you will make. When we develop an identity for an organization or product we always have the GoDaddy. com domain search tool handy to make sure a suitable domain is available. Through our years of experience we have seen some simple (and some more complicated) problems with companies selecting their domain name. We wanted to share some of our tips finding the right domain for your organization. Keep Your Domain Name Simple When it comes to your organization's domain name keep as simple as possible. Using your organization's full name can often be a little too long, so you should always consider shorter variations of your organization's full name to be your primary marketing focus. That doesn't mean that for $20/year you should not buy a variety of domain names to point at your website and splash pages, but you are going to want to select one primary domain to use in your marketing efforts. Easy to Say Make sure your new domain name is easy to say and for people to understand. I constantly find myself giving people either my website domain or email address over the phone and with the name "Branding Arc" I... --- ### Search Engine Optimization for Collection Agencies Search Engine Optimization is always a hot topic for marketers working with collection agencies. In an environment bombarded by bad press, taking control of your search results can often feel like an impossible task. There are hundreds of websites dedicated to complaining about collection agencies. These sites host complaints in hopes of selling the consumer debt consolidation or enlisting them as a client in an FDCPA lawsuit. Combating the negative press these websites generate requires commitment and an understanding of the best ways to fight back without appearing aggressive, desperate or shady. Search Engine 101 To understand search engine optimization you need to first understand what the purpose of a search engine is. The goal of a search engine is to provide users with results containing credible information that is relevant to the searchers query. Google and other search engines scan the web with "bots" to index all the webpages on the internet and evaluate the content and that pages authority. Authority is measured based on relevancy of your content and the incoming links from other authoritative sites. When you search on Google your organic results are based on each web pages rank relative to the specific query you searched. Improving your Collection Agencies Search Engine Optimization Taking control of your search engine ranking requires a multi-faceted approach and a commitment from your marketing department or an experienced vendor. The most effective way to improve your search engine ranking is to modify your website to enhance on-page search engine optimization... --- ### Advice for Collecting More Online Payments Taking online payments seems like a simple idea. Put a form on your website that collects the payment information, processes the payment and provides the consumer with a receipt for the transaction. The concept is simple, but the execution will be the measurement of your success. Consumers are getting smarter online and if your website or payment processing solution is giving people the wrong impression, it will negatively affect your bottom line results. In this article we talk a little about some of the red flags consumers see online that will scare them away from giving you a payment through your website: Unprofessional Website Let's be honest. If your website was designed in the 1990's consumers are often reluctant to make an online payment because they don't think that you have invested in a secure website that will keep their payment information safe. Consumers do not just expect simple websites anymore. They want to see a professional representation of your business and they will judge the legitimacy of your organization based on their first impressions when visiting your website. If your website appears authoritative and professional the likelihood of collecting online payments is significantly increased. Downloading Software to Make an Online Payment I often come across collection agencies that are using online payment solutions that require the consumer to download special software in order to make a payment. This is counterproductive. Anytime you require an additional action (especially downloading something) the probability of collecting a payment is severely reduced. Secure... --- ### The Importance of Mobile Technology for Collection Agencies Mobile optimization has quickly become a hot topic for collection agencies now that consumers are accessing the web through mobile devices. 50% of mobile phones are now Smartphones and tablet devices have created a new niche all their own. With consumers quickly adapting to these new mobile devices and new ways of paying bills online collection agencies need to adapt their technology and interact with consumers where they are most comfortable, online. Why is Mobile Important for Collection Agencies, Law Firms & Debt Buyers As mobile technology becomes more ubiquitous among consumers the importance to be represented online through a mobile optimized site is becoming increasingly important. Branding Arc currently manages mobile optimized websites for popular collection agencies receiving hundreds of thousands of web visits each month. Over the past 18 months we have seen a sharp uptick in the percentage of web traffic coming from mobile devices. In early 2012 collection agencies were receiving an average of 10-15% of their web traffic from mobile devices. Since the beginning of 2013 this same segment has increased to 20-25% of traffic coming from Smartphones and tablets. We estimate that by the end of 2015 more than 50% of collection agency web traffic will come from mobile devices. This dramatic traffic shift has prompted many of our clients to create mobile optimized versions of their website that users are automatically redirected to when they visit from mobile devices. Companies with mobile optimized sites are poised to take advantage of the opportunity to... --- ### 5 Reasons Your Collection Agency Needs a Website Websites are an Essential Tool for Every Collection Agency As a member of the Accounts Receivable Management (ARM) industry, I am always surprised that every collection agency and law firm does not at least have a basic website and a professional email address. Argue if you want, but if your email address ends with @gmail. com or @aol. com (perfectly fine for personal use) it raises red flags about how seriously you take your business. There are many benefits to a collection agency or law firm having a professional website and we discuss 5 of the most important below: 1. Credibility & Authority Having a professional website strongly helps develop credibility in the eyes of a consumer. Consumers searching for your collection agency online will immediately judge the quality of your company based on the quality of your website because it is often the consumer's first and longest lasting impression of your company. If your website is outdated or worse, you don't have one at all, that lack of credibility becomes another obstacle to overcome. Consumers visiting a website they believe to be credible are more likely to enter their credit card or banking information to make a payment. 2. Reputation Management Your collection agency's reputation can be deeply harmed by consumer reviews and other negative posts online. The first step toward taking control and creating a positive online reputation is representing yourself through a website, on social networks, and most importantly through search engine results. Developing a digital presence... --- ### Webinar: Tips and Techniques for Maximizing Online Payments “Do’s and Don’ts for Your Website” Join BillingTree on April 25th at 1:00 p. m. Eastern for an exclusive complimentary webinar featuring our newest partner, Branding Arc – a leading designer and developer of digital marketing tools. If your business is not accepting payments online today, or not achieving the volumes expected – don’t miss this one hour educational session that includes: 1. Top 3 common website mistakes that cost you payments a. Online Credibility - Consumers immediately begin evaluating your organization's credibility when visiting your website. Learn what pitfalls to avoid on your website that drives visitors away. b. Obstacles to Making a Payment - Many websites require consumers to perform an action in order to make a payment. We will be discussing best practices for accepting online payments. c. Redirecting to Another Website for Payments - Many online consumers look for key details about your website to evaluate your site security before making a payment. Learn some of these key features and inexpensive solutions for your website. 2. Best practices for improving your online payments a. Promoting Payment Options - Offering consumer payment options increases the probability of collecting a payment. Learn how to use QR codes and other tools to drive more payments and revenue online. b. Search Engine Optimization - Improving your website search ranking will help you to be noticed. Learn tips and techniques you can use to improve your websites position on search engine results. c. Mobile Optimization - 50% of the mobile phones in circulation are smart phones. Learn... --- ### Branding Arc Integrates BillingTree Payments Within Their Website Packages Enables businesses needing a comprehensive web presence, including collection agencies, to easily incorporate Mobile Optimization, QR Codes, SEO and Online Payments Phoenix, Ariz. - March 14, 2013 - BillingTree®, one of the nation's leading on-demand payment processors, announced today a partnership with Branding Arc®, a provider of customized brand and marketing solutions, to offer fully integrated, mobile-optimized including QR Codes, web payment services within their website development offering. The partnership emerged from both company's experience serving the ARM Industry, and will initially benefit billers and collection agencies without a comprehensive web presence. Through expanded visibility, companies can quickly increase the likelihood debtors will find where to make payments, while at the same time, help to develop new clientele for their business. A Branding Arc developed web presence includes creative services, offers powerful SEO and mobile optimized websites, and with BillingTree extends the service to include integrated access to online payments. "Our new partnership with BillingTree supplies easy access to online payment functionality for customers, something not previously available within Branding Arc's web development offering," commented Adam Parks, President of Branding Arc. "Having a comprehensive web presence offers a huge opportunity for billers and collection agencies, improving their bottom line and likelihood of receiving payments, especially today with the rapid shift toward mobile device initiated commerce. " "It's exciting that innovative technology, like QR Codes optimized for mobile payments, continue to emerge within the ARM Industry," commented Liz Caracciolo, Vice President of Corporate Development at BillingTree. "By integrating Branding Arc's powerful... --- ### The Fine Line of Marketing Collection Agencies Marketing for collection agencies in the Accounts Receivable Management or ARM industry is extremely challenging and requires companies to walk a fine line with their marketing communications trying to sell their products and services. One of the biggest challenges is using language that is effective and also will not offend consumers or make the organization a high profile "target" for consumer lawsuits. The ability to tell your story without "saying too much" can be a difficult and time consuming task, but offers great benefits to those companies that can create a compelling presence. Over the past 7 years I have worked with debt brokers, collection agencies, banks and other financial institutions to develop their brand and create brand awareness through web, print, email campaigns, and special events. Through this experience I have had the opportunity to work with many organizations at many different stages of their marketing development. Many collection agencies make the same mistakes; some of which we address below: It's OK for Collection Agencies to Say Who They Are One of the biggest problems collection agencies have with their marketing is the fear of being recognized. Collection agencies feel that if they have a website it just makes them a larger target for lawsuits and other problems. Since recovery efforts begin with the sending of a dunning letter, consumers are already aware of your company name before any collectors start calling them. More than 50% of consumers that receive a bill will check out that company online before... --- ### 3 Ways to Connect MS Outlook to Google Apps Google Apps is a professional version of the popular free email service Gmail. Gmail is a browser based email system, but some organizations want to benefit from Google Apps added level of security and still want to use the email interface their staff is familiar with like Microsoft Outlook. To accommodate the organizations Google provides 3 different ways in which you can have your email system working with MS Outlook. Each style of connecting the two systems offers different benefits while each has unique drawbacks. POP3 Connection The POP3 email protocol is one of the simplest ways to setup your email in MS Outlook. POP3 settings push incoming emails to your MS Outlook inbox storing them on your local computer with the option of keeping a copy on the email server. POP3 settings can also be used to connect your email to your mobile devices, but with just simple email push capabilities it will not synchronize the emails you have read. For example if you read an email on your mobile device it will not be automatically marked as read in MS Outlook. See Google POP3 Instructions. IMAP Connection IMAP email settings offer a more advanced synchronization of email and calendar information with both MS Outlook and on mobile devices. Using IMAP settings will automatically mark read emails across all your devices regardless of which device you read them on. IMAP connection will also enable you to synchronize calendar information to keep your MS Outlook and mobile devices showing the... --- ### Getting Started with ShareFile Throughout my time working in finance and banking I encountered many different ways of "securely" transmitting data back and forth that ranged from simple excel spreadsheet passwords to more advanced secure FTP deployed by banks and other major financial institutions. Security is always a major topic, but smaller companies have always felt these tools were out of their reach. Branding Arc works with a simple and secure solution for providing our clients with secure data transfer portals. We deploy the Citrix ShareFile system to give our clients and their customers the most powerful options for accessing data including an easy to use browser interface, Outlook plugin, desktop synchronization, SFTP, iPhone, iPad, Android phone and Windows apps. When we set up a new ShareFile deployment, we create a new employee user account for our primary contact and send them their credentials to access the system. When you access the system for the first time it will ask you to create a new password that only you will remember. Accessing ShareFile You can access your new ShareFile system by going to your_subdomain. sharefile. com and using your login credentials. Each ShareFile deployment is given a unique subdomain that can be used by anyone to access your system. In addition to your subdomain ShareFile enables you to add a login box right on your website to make it even easier for users to find and access your secure server. Users will receive a link to access your server with each notification, but it... --- ### Paintball Videos with a GoPro Camera - Techniques for Catching All the Angles Paintball is one of those activities that is better described on video than in still photos. To help our friends at Hot Shots Paintball to promote the sport and their facilities in Loxahatchee, FL we created a few videos using GoPro cameras to capture the action from the paintball field. To create these videos we tried many different ways of filming the action mounting the camera to just about anything we could think of including the barrel, hopper, face-mask, bunkers and the gun itself. Each method of filming has its own benefits and drawbacks, but in the end we were able to come up with some great footage. The GoPro cameras are great at catching the up-close action, but lack the ability to quickly change focus in outdoor lighting and it can be difficult to see targets on video that are easily visible to players. Barrel Mounted Camera To mount your GoPro camera directly to your paintball barrel buy a "handle bar mount" from GoPro and use the hardware to mount the camera near the base of the barrel. A barrel mounted camera will give you a unique perspective, but the camera shakes a lot and since your point of view is the barrel and not the player, when you run viewers may get a little dizzy. The barrel mount lets you clearly see the shots as they leave the barrel, but the sound of the game is overpowered by the sounds of the gun including shooting, balls dropping from... --- ### The Upside & Downside of Having A Blog Blog is slang for weblog is a simple format for a website that allows the owner to publish articles on their site. All blogs are websites, but not all websites are blogs. Blogs like Wordpress, Dupral and Blogger are website Content Management Systems (CMS) that allow users of any technical expertise to manage the content on their website making updates without the need to contact your webmaster. A website developed in straight HTML, PHP, Flash or other languages usually require professional expertise and/or software to modify. The decision to include a blog on your website is an important one. There are many benefits to having a blog on your website, but these benefits come with a responsibility to manage and curate your site on a regular basis. Blogs that seem abandoned due to lack of updates or are full of SPAM comments can cause more harm to your organization's reputation than not having a blog at all. Benefits of Blogging More Content = More Traffic. The biggest advantage to having a blog for your organization is that it is an opportunity for you to continually build a bank of online content that will be indexed by search engines and result in more online traffic. Content is King and the more original & relevant content that you have on your website the higher the chance that Google will start to see your site as "authoritative". Sites with a more authoritve ranking and more relevant content will be displayed higher and more... --- ### PDF Doubled (i & l) on Documents Adobe PDF (Portable Document Format) is one of the most versatile digital document formats used for all types of purposes. Branding Arc produces our final print deliverables in PDF format to provide the highest resolution possible for our clients to have our work printed professionally. PDF documents may also be used on websites as a downloadable brochure or ebook giving customers a clean way to print important information from and sales material from your website. On occasion clients have mentioned that they are seeing double lines on the letters i & l when viewing their PDF documents. After researching the situation we found that there is a default setting within Adobe Acrobat that causes this display error on the text within documents. This issue can be easily fixed by changing the setting listed below: Fixing the Double (i & l) in PDF's Click Edit -> Preferences Select Page Display Uncheck Enhance Thin Lines. Once you uncheck the "enhance thin lines" button, close the document and reopen it. When the PDF document reopens, the text will be updated and can be viewed exactly as it will print. This issue does not affect all users, and when users are affected, the error cannot be seen in printed versions. --- ### Why You Need a Professional Email Address Many small businesses set up their corporate email address when they started their company on one of the free email services like Gmail, Yahoo or AOL and have continued to use that email address through the years. Even if a domain name is purchased and a website constructed, they often do not create an email address with their company's domain name (yourcompany. com). Developing a professional image for your company begins with your online presence and your email address is a clear extension of your business and your website. You need to treat your email with the same attention to detail that you treat your website, including a professional address and email footer with your contact information. If your staff also uses email to communicate with customers, vendors and each other, it is important that maintain control of your email system to avoid any rouge employee situations. There are many different solutions available for email hosting and the options can be confusing. For small businesses we suggest one of two solutions - the very inexpensive GoDaddy email account or the far more secure and advanced Google Apps corporate email accounts. GoDaddy - A Cheap Solution If you purchase your domain name ($12. 95/year) GoDaddy will provide you with a free email account to go with it. The email account can be accessed via to GoDaddy hosted email or forwarded to your MS Outlook, mobile device or other email solution. This is a simple solution that should be your bare minimum... --- ### Adobe Proto - iOS & Android App Adobe Proto is a great website and mobile app that enables you to quickly and easily design wire frame layouts of websites and mobile apps. After reviewing many different tools for this purpose we have found that Adobe Proto is the only one that really allows us to do actual framework designs with our customers live on an iPad or Android. It's intuitive pen strokes enable you to put together an entire page design in only a few minutes. The Adobe Proto touch app works seamlessly with Adobe Creative Cloud and puts your designs on your personal cloud for integration with your Adobe Touch apps, including Adobe Dreamweaver CS6. Dreamweaver requires an additional free extension to read Adobe Proto files, but even if you do not use your files on the desktop directly, they are great reference when designing your Fireworks files for a new website. Adobe Proto is a really incredible wire frame program allowing you to quickly summon different design elements with just the stroke of your finger or stylus. For example, drawing a square on the screen will produce a video element in your wire frame that you can customize for inclusion in your design. A squiggly line produces "lorem ipsum" latin filler text to add text elements to your wire frame letting you prepare detailed drawings. I normally use Adobe Proto while visiting a client's facility to capture my initial ideas of what their website will look like. Other times I may take my iPad to... --- ### Add Your Website to Your iPhone or iPad like an App With all the new mobile websites we have been designing and developing for clients these days we wanted to put up a few blog posts to help people make the most of these new business tools. When you have a mobile enabled website you want to keep it handy to quickly show friends and potential customers all the great features your mobile site has to offer. To maximize the presentation of your site you may want to add your website bookmark to your home screen. If your site is built correctly you should have a specialized icon appear on the button that looks like the other apps on your device. For more information about adding this feature to your website see our post about Apple touch icons and favicons. Step 1 - Connect to Site Connect to the internet using Safari on your device and go to your mobile website. Click on the box with an arrow coming out at the very bottom of your screen. Step 2 - Click "Add to Home Screen" After clicking the arrow in the middle of your screen you will see a button to "Add to Home Screen". How this button looks in the option is exactly how it will appear on your home page. If your website icon is not displaying your website code may be incorrect and you will want to refer back to our Apple touch icons and favicons for more information. Step 3- Type the Name of Your Site Type... --- ### The Importance of a Professional Email Signature Email is the lifeblood of business communications and representing yourself and your organization in a uniformed and professional way is a great way to improve your presentation. Although many email users already have a signature companies should standardize them to avoid rough employees that put strange background stationary of their messages or add pictures of themselves to the signature. Parts of an Email Signature Every company has their own preferences for what information they want to include in their email signatures. Email communications are an important marketing and branding tool so the more information and links that you provide the more opportunity there is that a recipient will visit your website, blog or social network profile. Company Name Your Name Position with Company Phone Number Link to your Website Link to Social Network Profiles Work Address Legal Disclaimers Distributing the Signature Template After you have designed your custom email signature, you need to communicate that template to your staff along with simple instructions on how to create their template. If your company has an IT staff capable of making these changes for the users, that is usually the first choice but most staff can handle installing the template themselves. Simply copy your email signature into an email along with the instructions for your email system. Each staff member should immediately send an email to their supervisor to double check it has been set up correctly. Supervisors should email them back an approval to keep a trail of all the new... --- ### Switching Your Email to a Browser from MS Outlook As email has become a more important part of our daily business life, people have become accustomed to how they read their email. At work, the most popular choice for email management has been Microsoft Outlook for many years. The thought of changing your email management habits (especially for those of us that may receive hundreds of messages each day) can be an intimidating task met with reluctance. I have used MS Outlook at every job I have had since college and become incredibly comfortable with the features and functions for managing my day-to-day email tasks. Most companies I have worked for used hosted MS Exchange email servers giving us great access to our information through outlook via browser (with a very limited interface) or on mobile devices. It wasn't an optimal solution when traveling or using a computer without your Outlook settings, but it was the best overall solution available at the time. Google Apps provides a secure and professional version of Gmail for businesses with a robust online interface offering all of the features of MS Outlook and many more. When I first switched my business to Gooogle Apps the transition from Outlook to browser based email took getting use to, but after spending some time using it, I can't image switching back. Outlook Slows Computers When Microsoft Outlook is open and running on your computer it requires a lot of resources, slowing down your other activities. Outlook requires more computing power to operate than a web browser... --- ### Integrating Google Apps with Mobile Devices The Google Apps business platform including email, calendars, contacts, documents and more integrates perfectly with all of your mobile devices magnifying the power of this incredible business tool. Although any email system can be accessed from your mobile device, Google Apps provides synchronization of your digital identity between all of your computers and mobile devices in real time meaning each email you read on your mobile device will also register as read on your other devices and computers. Calendar appointments set online (or through MS Outlook) will appear on your phone. Should I Let My Employees Connect from Mobile Devices? This is a question that needs to be answered by each individual company planning on deploying Google Apps. Every company understands their own security needs and can customize security settings based on those needs. There are many benefits to allowing your staff to connect to their business email while out of the office because in our digital age the office extends beyond your physical desk and office hours happen when the work needs to be completed. Google Apps gives employers a variety of tools to control the security of your company data on employee mobile devices including the ability to wipe devices clean of company data if an employee is terminated or the device is lost. This additional feature does ease the minds of some employers scared that their staff may leave with all of the company contacts on their mobile device. Sync with iPhone & iPad Connecting your Apple... --- ### Hootsuite Offers and Easy Way for Businesses to Manage their Social Presence Facebook, Twitter, LinkedIn, FourSquare, Google+, and more... The world of social networking offers businesses new opportunities for customer interaction and to build brand recognition. Keeping up with an engaged social presence can seem like an impossible task and many medium to large businesses have developed jobs and even entire departments dedicated to social networking. But, for a small business owner managing all these profiles can feel like a full time job of it's own. Hootsuite offers an easy to use, web based tool that allows you to manage all of your accounts on major social networks in one place. The Hootsuite user interface puts each of your social network profiles on a separate tab with relevant feeds including recent messages, scheduled posts and other key info. Hootsuite enables you to manage profiles on: Facebook Twitter FourSquare LinkedIn Google+ Wordpress MySpace Instagram YouTube and others... To keep your social profiles active while you are running more important aspects of your company, Hootsuite provides you the ability to schedule posts in the future! Set up a whole week or months worth of social posts to run while you concentrate on other areas of your business. Scheduled posts keep your brand in front of followers, friends and contacts further enforcing your brand identity. For small businesses Hootsuite offers a free service that allows you to have one login and manage up to 5 social profiles for free. Most smaller groups will not need much more than the free service, but large companies can... --- ### Creating Calendar Appointments in the Right Time Zone For business travelers it is important that you know how your digital calendar works to ensure you get to meetings on time no matter where you are in the world. There are a lot of business travelers that still print out their calendars and take hard copies trying to keep them on schedule. Now that the majority of business travelers uses smart phones like iPhones, Android and Windows phones they can automatically track their appointments no matter where they are in the world. Smart phones automatically adjust your calendar based on where you are in the world. This is demonstrated when you fly into a new time zone and your smart phone automatically adjusts to the current local time of your destination. Setting the correct time zone for your appointments is especially important when you are meeting with someone in a different time zone. Even if you are not meeting in person, setting the time zones for appointment before sending participants an invitation will ensure that the appointment appears at the correct time no matter which email system they are using. Google Calendar When creating a new appointment in Google Calendar after setting the date and time just click on "Time Zone" link and choose the time zone the appointment will take place. If you are on the east coast and are scheduling appointments in Los Angeles your appointments will show up as 3 hours after the scheduled time (reflecting west coast time). When you arrive in Los Angeles and... --- ### The "Cloud" and How Your Small Business Can Benefit The term "cloud" is quickly becoming part of our everyday vocabulary, though many people we speak with don't really understand what it is or how it can be beneficial to their business or personal lives. The "cloud" is a generic term describing the use of remote servers to store and manage applications and files. The cloud can provide very valuable business and personal data management tools and is worth exploring for personal or business use. Storing information on the cloud offers many benefits and a few drawbacks. Access to Information Most of us that work in a digital word work from multiple devices including desktops, laptops, tablets and smart phones, and we may even have different devices in different places (i. e. home, work). With a good cloud solution, the days of forgetting your USB stick at the office and having to drive all the way back to work are over. Saving information on the cloud allows you to access all of your work from wherever you are. Cloud solutions also keep your information synchronized, so the most updated versions of each file are available on any device. Team Collaboration Cloud solutions like Google Apps, SalesForce Chatter and Citrix GoToMeeting are great tools for helping teams work together from remote locations. Collaboration tools allow multiple people to work on the same document simultaneously and discuss changes via chat or video conference. Reduced Cost Utilizing cloud based solutions are often far less expensive than the costs incurred purchasing, setting up and... --- ### Adobe Ideas - iOS & Android App Since joining the Adobe Creative Cloud a few months back, the Adobe touch apps have become an integral part of our design workflow. The Adobe Ideas touch app is a very versatile tool for early in the design process giving you mobile design flexibility while easily integrating with your Adobe Desktop apps like Illustrator, InDesign and Fireworks. Ideas gives you simple tools to document your design inspiration on your mobile devices using your finger or a stylus to get even strokes. (We suggest the Bamboo Stylus for optimal performance) For Creative Cloud users, your Adobe Ideas designs are automatically uploaded to your cloud space allowing you to quickly switch between devices. Your Ideas images can be opened automatically in Adobe Illustrator keeping each of your strokes available for modification. It's a great way to bring your hand drawings to Adobe Illustrator with maximum control over your design. Adobe Ideas is indispensable for recording your ideas wherever inspiration strikes. Although it is a very simple app with only a few colors and drawing options, the integration with the cloud and usability of the drawings on desktop computers makes it an important addition to any designer's mobile device. The app is more expensive than most at $9. 99 for both the iPhone and iPad versions, but Adobe Creative Cloud users receive a free month of service if they purchase 3 Adobe Touch Apps for their iOS or Android devices. If you're an Adobe user we highly suggest exploring Adobe Ideas and other... --- ### LinkedIn Company Profile Setup Guide LinkedIn is a professional social network that offers users an opportunity to create personal and company profiles to represent themselves and their businesses to interact with vendors, suppliers, clients and potential new opportunities. LinkedIn is constantly improving their social network offering new opportunities to bring these social profiles to life. Although most users spend most of their time working on their personal profiles, Linkedin also offers company profiles used for marketing and recruiting. Customizing your organization's LinkedIn Company Profile can be confusing to some, but we wanted to give you an easy guide to get it done quickly. Visit Our LinkedIn Company Profile as an example. (You must be logged into LinkedIn to see the full profile) Company Image The main image on the company profile is called the "company image" and it gives you the opportunity to capture a visitors attention and illustrate your brand. The image you upload must meet the following requirements to display correctly. JPG, PNG, or GIF Format Maximum of 2MB File Size 646px by 220px Image Dimension Standard Logo The standard logo size for a LinkedIn Company Profile is a lot smaller than you would expect. Larger images can be uploaded but they will be automatically resized which can cause your logo to distort. JPG, PNG, or GIF Format Maximum of 2MB File Size 100px by 60px Image Dimension Square Logo Since most logos are not a perfect square, LinkedIn allows companies to upload a separate square logo image to be shown in network... --- ### Branding Arc Now an Official Authorized Google Apps Reseller Branding Arc is proud to officially announce a new partnership with Google as an Authorized Google Apps Reseller. This new partnership will enable Branding Arc to provide our clients with the secure business tools included in the Google Apps suite and backed by the security and stability of Google's multi-billion dollar data infrastructure. Google Apps is a suite of cloud based applications hosted by Google including professional email management, calendar coordination, video and text conferencing, document storage and management among other powerful tools. Over the past year Branding Arc has been setting up and deploying Google Apps accounts for our clients, enabling them to "work in the future" by utilizing many of the collaboration tools available through Google Apps. This new official reseller relationship with Google will enable Branding Arc to provide our clients with more in-depth support and training for end users. "Google has one of the world's most advanced and secure technical infrastructure" said Branding Arc President, Adam Parks. "We are excited to be offering our clients the ability to leverage these powerful tools to drive their organizations while receiving personalized support directly from the Branding Arc team. Google Apps is a very powerful platform encompassing the major tools needed to run an organization by operating as a more secure and less expensive alternative to hosted MS Exchange accounts. " With the inclusion of the Google Apps tools, Branding Arc now provides businesses with a turn-key, secure cloud infrastructure for their business. "Through key partnerships with leading cloud... --- ### The Importance of an Online Presence for Small Businesses [INFOGRAPHIC] Many small businesses miss out on a world of opportunities by not developing a professional online presence to represent their company online. Although small businesses may not see a direct dollar cost of not being online, the missed opportunity cost could be the difference between success and failure for many small businesses. Considering the growth of online and mobile devices and consumers growing comfort with online payments and local searches, small businesses cannot afford to not be participating in the online community. In 2012 more than 3 in 4 homes have internet access creating new expectations in the minds of consumers about small businesses. With over 89% of consumers expecting businesses to have a website, another 73% also expect to see your business on social networks like Facebook, Twitter, and LinkedIn as well. Consumers expect organizations to have a website because in 2011, 74% of consumers visited the website of companies that they received a bill from. If your organization cannot be found online, consumers begin to question the legitimacy of your operation. Consumers access biller websites for a variety of reasons with the most popular being to pay an outstanding bill. In 2012 50% of bills are paid online with over 19. 3 million consumers paying on a biller-direct website each month. Mobile technology is continuing to become more mainstream with over 50% of consumers carrying smartphones instead of standard feature phones. The widespread adoption of smartphones is creating incredible new opportunities for businesses with a strong online presence.... --- ### Setting Up Your Out of Office Reply in Google Apps When you are leaving on vacation, it is a good idea to set up an out of office reply to let people know why you are not quickly responding to emails. For Google Apps users setting up your out of office reply is easy: 1. Open Google Apps Email Settings Start by opening your Google Apps email in a web browser and click on the settings button in the top right hand corner of the screen. Scroll down and select the settings option. 2. Stay on General Tab On the "General Tab" scroll down to the bottom and look for the section labeled "Vacation Responder". First, make sure you click on and select the "Vacation Responder On" option. Next, select the dates you would like your automatic message to respond to the people that send you emails. Then write your subject and message in the appropriate fields. **There are two additional options which allow for selected recipients of your automatic message. The first selection allows you to only respond with your automatic message to emails received from the people saved in your Contacts. Other people who send you emails who are not listed in your contacts will not receive the automatic message. The second selection allows you to only respond with your automatic message to emails received from people within your company domain. (In this example, if the "Branding Arc" box was checked, all emails received from Branding Arc employees would receive the automated vacation response. ) These two options... --- ### Understanding How to Use Twitter Twitter is one of the world's most popular social networking offering users an instant way of communicating around the globe. Twitter is a "microblogging" service allowing users to post updates that can be used to communicate with other users or simply update your followers with your current mood, link, a photo or other information. Twitter has its own language ("#", "@", etc) and can intimidate people that have never used the service, but most users quickly learn these how to use these simple tags. Twitter Profile Each user on Twitter can customize their profile page with a profile picture, cover photo, background image or color among other things to personalize it. Your profile is based on your "Twitter handle" which will start with "@". Your Twitter handle is your name on Twitter and will be used by anyone that is trying to interact with you through Twitter. For example the official Twitter account for our company is "@BrandingArc". Your profile page includes a list of all your previous tweets and lets other users see which profiles you follow, and which users are following you. Your profile also allows users to sort through the different images that have been posted to your account. For more information about customizing your Twitter profile read our post about setting up a professional Twitter profile. Followers Your Twitter experience is only going to be as good as the people you choose to follow. If you are not following people that regularly tweet relevant updates, you... --- ### Sleep Cycle - iOS App The Sleep Cycle app is one of the few phone apps that has made a significant contribution to my personal health and well being. Sleep Cycle is a special alarm clock app that provides a "window" of time in which the alarm will go off based on your state of sleep. This unique alarm clock provides a "soft" wake up that works without blaring a loud siren next to the bed each morning. When I first heard about Sleep Cycle I assumed that it was just another alarm clock with a pretty interface but no real original functionality. But it was listed as a top productivity app in numerous countries so I figured it was worth a try. Using the App To use this app you must plug your phone into a wall socket next to your bed and turn on the app. The app does not run in the background, so be sure to turn it back on if you check a last minute email or Facebook status. Place the app in the corner of your bed under the sheets at the head of the bed. Then just go to sleep... In the morning the alarm will softly wake you up at the optimal time based on the state of sleep you are in. The alarm works on a 30 minute window and may go off at any point between your alarm time and 30 minutes before your alarm is scheduled. To "snooze" the alarm you simply tap on... --- ### Stock Images, The Necessary Evil Almost every new project we discuss with someone comes with the same general instruction - "don't use any stock images. " In a perfect world I would completely agree that each website should have original photography to make it exciting and special, but in most cases this just doesn't fit into the project's budget. Depending on your specific project and goals, stock images just might be a necessary evil in the marketing world. What is a Stock Image? A stock image is an image file that is offered for sale by a photographer to multiple buyers giving each buyer the license to use the image. Two or more buyers may purchase the image to be used on websites, billboards, banners and other marketing materials. Stock images are usually sold through brokers who sell large volumes of images to marketing, advertising and graphics companies. What is the Alternative to Stock Images? The alternative to using stock images is to actually take original pictures which depending on the subject and it's location can be a very expensive undertaking. Stock images sell for different prices depending on their source - ranging from $5 to $50, which may be far less expensive than flying to Colorado to take a few pictures of people skiing or buying specialized underwater equipment for a few surfer pictures. "Google Images has Everything for Free" This is one statement that drives me crazy! Google is not a stock image provider and although Google Images can show you all kinds... --- ### 5 Tips for Shooting with the GoPro Camera GoPro cameras are such a great new tool for taking incredible high-definition videos from unique points of view. GoPro sells a variety of mounts for their small camera to securely place your camera in new and exciting places easily. The quality of the videos captured is surprising clear even underwater! 1. Invest in a Few Mounts Use GoPro mounts to keep your camera attached to a surface and steady for optimal video performance. We have played around with holding the camera while walking and swimming, but thought the video produced was too jumpy and made viewers ill. When we took similar videos in similar conditions but with the camera mounted, the videos produced are of a far higher stability and quality. Some of the mounts are expensive, but having the right mount for the job will make a big difference when you see your final video. GoPro has many different types of mounts for different purposes including: Automotive Mount This is a great mount for all types of purposes. It may be labeled as "automotive" but we have used it to mount the camera to a number of different things, including fiberglass surfboards, skimboards, walls, doors, and anything else with a flat surface that it can be suctioned to. The mount has different attachments that enable you to get 360 degree camera angle opportunities. Head Strap Mount If you want to get the point of view of the wearer, the head strap mount is perfect. This simple stretching headband mount... --- ### Understanding the Google Search Engine Results Pages Search engines like Google have changed the way we find important information and everyone should understand how to interpret search results pages. I don't think that anyone can argue that the Google search engine has changed the world. Google has organized the information on the web and made it easy to find the information you need quickly. Before Google, it could take hours of searching to find relevant information and the internet was really only useful to technically inclined individuals. The Google search engine allows users to enter a search query and are shown results including links to websites, pages and other resources that are relevant to the search term queried. The Google search engine sends out virtual robots to "read and index" all of the pages of the internet. When users query a term on Google it references its servers using a proprietary algorithm to display results relevant to your query. The Google "PageRank" algorithm reviews the different pages found and indexed by Googlebot (Google's creative name for their virtual robots) and determines the relevant value of those pages based on a number of different criteria. Google also sells advertising on search engine results know as Google Adwords. Adwords enables advertisers to bid on advertising positions based on specific keywords and phrases searched. Paid search advertisements are clearly identified within search results and are purchased by advertisers based on a number of different criteria including keyword, geographic location, time of day, and other relevant factors. As Google as grown... --- ### Quicklytics - iOS App Google Analytics has been my website traffic system of choice for many years now because it is free and it offers a robust set of tracking features, flawless AdWords integration and even offers real-time reporting. The one drawback to the system had been that I could not easily check website traffic from my iPhone and the iPad apps available were less than helpful. I could easily access the reports from my desktop computer but when I was running around or meeting with clients their website traffic data was not readily accessible. Quicklytics offers an affordable solution and provides the ability to review detailed traffic, demographic and marketing information from any iOS device. Competing apps only provide limited access to information but Quicklytics format enable easy review of multiple websites quickly, making it a great solution for web designers and developers. This great app is available in the Apple Store for $1. 99 including both the iPhone and iPad versions. I use both and get great responses from clients when showing them their websites traffic patters through Quicklytics. If you actively check the traffic on your website and use an iPhone or iPad I highly suggest buying this app. Any Google Analytics user will find this app very useful. --- ### Mobile Sites, What Does It All Mean? The days of Adobe Flash are over and more people are surfing the web from a mobile device like the iPhone, Android, or even a Blackberry. When someone visits your website from a mobile device, and can't get the information they want, they will leave quickly never to return. Internet users are fickle, and mobile visitors are impatient. If they can't get what they want in a hurry, they move on. I can say from experience when trying to view a website from my iPhone I expect to be able to use the site easily. If the sites functions are Adobe Flash based I get pretty annoyed and either move on or resort to a desktop because sometimes it is the only way. Visit your company website from a smart phone... Are you proud to send your customers there? As technology advances and becomes more ubiquitous, the mobile functionality of your site is quickly becoming just as important as the desktop functionality. The Goal of Mobile Development There is a simple goal in developing your mobile sites, create a positive user experience for your customers by enabling them to retrieve the information they want quickly and easily. Building a custom alternative site for your mobile visitors that gives them the information they are looking for in a simple and easy to use format, visitors are going to have a great experience and WANT to do business with you. If your site has Flash, large images or small text and links... --- ### What is "Klout" and Why Should I Care? What is Klout? Well, in the literal sense of the term "clout" is influence one person has over others. In the digital world, Klout is a free tool used to measure the social influence of an individual or brand based on their "influential reach" and how far their information spreads on networks. Klout scores social network users on a scale of 1-100 with 1 being a newbie and 100 being, well YouTube itself. Klout has become an important measurement tool for marketing professionals and brand managers to evaluate the reach of their brands through all of the social networks included in the Klout measurement matrix. These networks include Twitter, Facebook, Google+, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger, Wordpress. com, Last. fm, and Flickr with more networks coming soon. Klout measures influence by capturing which people in your networks respond to your originally posted content, and who's content you are responding to. After interacting with your network for a few days through Klout, you will be able to send K+ or additional Klout to influencer's in your network that have expertise on different subjects. Hopefully, your network will also offer you some K+ in return to help bolster your own Klout score. Why Should I Measure My Influence? At first glance measuring your social network influence may seem inconsequential and vain, but over the past few years, job applicants have started including this measurement score on their resume to help when applying for marketing jobs. Klout has quickly become an industry... --- ### Securely Transferring Data Files with ShareFile How do you transfer sensitive data back and forth with your clients? Emailing files is not really a secure method of data transfer even if you password protect the sensitive information and send the password in a separate email. Not to mention the amount of time it takes to prepare all these "secure" emails. If you have been looking for an easier and more secure way to transfer data files, a new solution is now available. ShareFile (recently purchased by Citrix) offers a secure data transfer portal that enables companies to load files and securely transmit them to customers and clients. The ShareFile system is certified SAS70 type II and utilizes secure Amazon servers to keep your data safe. ShareFile Customized File Transfer Portal Each ShareFile portal is customized with your company's logo and color scheme to brand your portal and login page. The customized look really impresses clients and you can design your portal to make it look similar to your official company website. ShareFile is a very easy system to use for both your employees and customers. ShareFile offers some great desktop tools to improve performance and convenience. ShareFile offers a plugin for Microsoft Outlook, desktop widget, drive mapping, FTP, SFTP and desktop syncing in addition to their great online interface. ShareFile even allows you to add a login box right on your own website! You can either put a link on your site to the ShareFile login page (see ours as an example) or embed a login... --- ### Digits - The REAL Calculator App Although the iPhone and iPad come with a basic calculator, "Digits" gives you a lot of added features that make it worth the $1. 99 for both your iPhone and iPad. Having a regular calculator is handy for basic functions, but having Digits can quickly turn your iPhone or iPad into your primary office calculator. Why Upgrade to Digits Calculator The most notable feature is the calculator tape that shows you all the calculations you have entered. Digits allows you to modify your tape (if you entered something incorrectly) and it automatically updates the calculations. You can even, print, share or save your calculator tapes for future reference. Digits also offers tools for more complex calculations including Pi, exponents, square roots, cube roots and logarithms. The advanced functions available through Digits makes it a real replacement for carrying a calculator on the road. The tape is what really sets this calculator apart. The ability to manipulate previous calculations can save you a lot of time either at work or in the classroom. I use this app on a daily basis and find the tape feature to be key. For anyone doing any type of complex calculations on their iOS device, this app is a must! Download Digits from the iTunes App Store. --- ### GoodReader - The Ultimate iOS App Some apps are cool and others are essential, GoodReader falls into the ESSENTIAL category. GoodReader is an all-in-one solution for viewing, reading and marking all types of files. GoodReader enables users to access their data on local servers, cloud servers, FTP's and other systems giving your real mobile access to your information. Any business person that wants to be truly mobile should have this app on their phone to make sure they are ready for any curve balls thrown their way. This is a more expensive app at $4. 99 but well worth the money since it works on both your iPhone and iPad for the same price and it's just one of those apps that makes your device better. PDF Reader First and foremost I purchased GoodReader as a PDF reader because it allows you to markup PDF files on your iPad and save the annoted file. There are a lot of PDF readers on the market, including the new Acrobat for iPad from Adobe but even this does not compare with the functionality of GoodReader. The GoodReader interface is fluid and the controls are hidden until you need them giving you access to the entire screen when reading. When reading a PDF on the GoodReader app you have great content revision tools to work with including striking, adding text, adding "sticky note" comment bubbles and setting page bookmarks. I haven't found any other iOS app that offers GoodReader's level of functionality and flexibility for working with PDF's. This... --- ### Google Analytics - Measure Visitor Behavior Creating an excellent website does not end when you launch the site. Once your website is up and running, it is important to track and measure the behavior of users that visit your website. Understanding how visitors use your website allows you to improve your site to convert more visits into online sales or leads. Google offers website owners a free tool that can be installed into any website that collects information about your visitors and how they found your site. The information can be reviewed through the Google Analytics reporting platform. The Google Analytics tool also ties in directly with your Google AdWords account to assist in measuring the true value of your Google advertising campaigns. Google Analtyics is free to use, easy to setup and gives you accurate "real-time" information about your websites performance. You can customize report dashboards to quickly see the information that is important to you. The reporting dashboards are easy to use and allow you to drill down deeper into the data to better understand what users are doing and why. When you first launch a new website there are key statistics you can review to understand your sites performance: # Unique Visits - How many unique visitors are visiting your website? Visitor Source - How are these visitors finding your website? (i. e. Google, Yahoo, Bing, ABC. com) Keywords - Which keywords are visitors searching on Google to find your website? Pages Visited - Which pages of your website are being visited? Location... --- ### Square - Swipe Credit Cards Right from Your Smart Phone Accepting payments online is a great start, but for a mobile small business taking payments on the spot, no matter where you are is invaluable. Square, a new mobile payment start-up backed by PayPal founder Peter Thiel offers mobile payment solutions allowing businesses to swipe credit card payments on iPhone, iPad and Android devices. Square offers free swipe scanners and competitive payment processing rates that have propelled this recent start-up company into the spotlight. The Square payment system is very easy to use. Simply plug the card reader into the headphone jack, open up the Square app, put in the payment amount and swipe. Your money arrives in your account the next day minus the processing fee. Square offers faster cash delivery than most of the other mobile payment options available including Google Checkout that can take 14 days or PayPal taking 2 or 3 days. Square allows you to accept Visa, MasterCard, American Express, and Discover. Processing Rates Square charges merchants 2. 75% of the total transaction amount as a processing fee when you swipe a physical credit card through the reader. For transactions where the card numbers are entered and not swiped, a fee of $0. 15 + 3. 50% is charged to the merchant. To put the Square fees in perspective it is important to compare Square's fees to some of their top competitors: Google Checkout - $0. 30 + 2. 9% PayPal - $0. 30 + 2. 9% For larger transactions where the card is not... --- ### 8 Keys to LinkedIn Success LinkedIn is my favorite social network for business to business relationships. I constantly see blog posts and "news articles" that claim LinkedIn is nothing more than a fancy online resume service, but I completely disagree. I have never gotten a job through LinkedIn, but I have used it to open doors and create relationships since 2008 with great success. I also do not have a paid LinkedIn account but have built my network using the free options available on LinkedIn. Ok, to be fair there is a whole section of the site that is used for posting and applying for jobs. Employers can head-hunt individuals or openly accept applications for positions. From an employment perspective LinkedIn allows employers to evaluate a prospective applicants connections and networking ability in addition to their experience and education. However; the employment related features are just the tip of the iceberg. There are simple things that you can do to create opportunities through LinkedIn. Below are some of the tools and activities I have used to generate new relationships and opportunities on LinkedIn. Click Here to See My Personal LinkedIn Profile. 1. Fill Out Your Personal Profile 100% If you want to successfully use LinkedIn, you need to complete your profile 100%. Putting a little time and effort into constructing a well written profile will pay off big in the long run. People with incomplete profiles do not look like they use the social network and seemingly abandoned profiles are not very inviting. Fill in... --- ### Virtual Phone Systems for Small Businesses How your phones are answered gives your customers and potential customers a peak into how your business is going to treat them. Having a professional appearance on the phone can go a long way toward helping new small businesses build credibility and make a great first impression. There are a lot of different options available for small business ranging from physical phone lines to virtual phone systems forwarded to your mobile lines. For one and two person operations or small mobile businesses there are some great online options that can give you the same functionality and your customers the same impression as a large expensive phone system for a fraction of the price. You can have an 800 number, auto forwarding to mobile phones, hold music, extensions, and receive email transcripts of your voice mails. There are thousands of companies offering these services and after researching for a few hours we found 4 companies that met all of our criteria: Under $25/Month in Fees 800 Number Included Secure Professional Site Reviews on Independent Sites The 4 that we eventually found were PhoneBooth, Grasshopper, RingCentral and eVoice. Below is an outline of what we found as of 11/24/2011 in terms of pricing and plans: Company Plan Name Cost Minutes Add Min Cost # Extensions VM to Email Included Fax PhoneBooth n/a $20. 00 n/a n/a Unlimited No No Grasshopper Ramp $24. 00 500 $0. 600 Unlimited No No RingCentral ProPlus $24. 99 1000 $0. 044 Unlimited Yes Yes eVoice Starter $12.... --- ### QR Codes 101 - What is It? How Can I Use It? Over the past few months we have been approached about QR codes and how they can be used to promote products and services. Through our work with these marketing tools over the past few weeks, we have learned a lot and wanted to share some of our experiences with you. What is a QR Code? Let's start from the beginning. QR or Quick Response code is a matrix bar code that can be scanned using the camera on a smartphone and will directly link visitors to specific mobile content of your choice. Visitors can be directed to a website, YouTube video, Google Maps location, social media page, iTunes content, telephone number, SMS message, email address, or even a PayPal Buy It Now link. QR codes were originally invented by a Toyota engineer for use in their auto manufacturing processes, but they do not enforce their patents making QR codes free to setup and use to promote your business or hobby. How Does a Customer Use My QR Code? Customers with smart phones like the iPhone, Android or Blackberry can download QR free scanner apps from their respective "app stores". On our iPhones we use "Scan" which is a free download from the iTunes App Store. To scan a QR code you just open up the app and hold the camera up to the code you want to scan. When you scan the code it will immediately link you to the digital marketing content associated with the scanned code. If customers... --- ### Adding a Favicon & Touch Icon When visitors bookmark your website you want the bookmarks to look as professional as your website itself. This can be accomplished using both a "favicon" and a "touch icon". A favicon is a small logo or other image that you see in your browser next to the title of the web page. Since you are looking at the Branding Arc Blog, you can see the "ARC" image next to the title in your browser right now. Touch icons are button images that are shown on mobile devices when your website is bookmarked to the home screen. These buttons make your website bookmark look just like the other apps in your phone. Setting Up a Favicon A favicon is a 16px by 16px image that will be shown in browser bookmarks and next to the title web pages. Favicon images must be loaded to your website in . ICO format. You can generate . ICO format images using favicon generators like favicon. cc. Generators like this one will allow you to upload a small image that it will convert to the right size and allow you to fine tune the image with there in-browser art tools. When your image is finalized you can download the . ICO file then upload it to the root folder of your website. For the purpose of this example, let's assume you name the file "favicon. ico" which is the default from our favorite generator. With the file loaded to the root of your website all... --- --- ## FAQs ### What does a Brand Guideline with a processed logo look like? Here is an example from one of our clients: --- ### What is included in the Branding & Logo packages? Options & Revisions – We customize our branding engagements based on the number of options you would like to see and how many revisions are required to complete the project. Brand Guidelines - The final deliverables of our branding and logo projects include a logo card with all the information about your logo and brand. Artwork – Final artwork is provided in a mix of styles, file types, and sizes. We provide you with everything you need to ensure your logo looks its best however you choose to use it. --- ### Do you offer targeted marketing? Yes. The Branding Arc team regularly analyzes your company’s SERP (search engine results pages) data, event calendar, and more to find other opportunities to get you in front of new potential customers. Outrank Online Adversaries Targeted marketing is the implementation of a long-term content marketing strategy that is focused on outranking rival competition and getting your business noticed. Branding Arc has extensive experience in the development and implementation of strategies that help businesses to share their message and engage with existing and new clients. Finding New Clients We understand the receivables management industry and help you to navigate opportunities to get your brand, products, and services in front of the right people. We work with RMAI, NCBA, ACA, and other trade associations to identify sponsorships, advertising opportunities, and other communications that get you seen by your target marketplace. --- ### Do you provide printed materials? While we do not do any printing in-house, we provide the designs for a variety of printed marketing materials including (but not limited to): Conference Booths Business Cards Custom Images Flyers Mailers Brochures Conference Materials With Branding Arc, you get a scalable and affordable way to get your message into the market faster and ensure that your brand is easily recognizable across all of your marketing channels and touchpoints. --- ### What kinds of event support do you provide? Conferences are expensive, requiring small and medium sized businesses to maximize their value and constantly look for ways to optimize performance. Branding Arc provides the missing link to help you prepare for events to ensure you unlock the most value from each event. We create social media campaigns, videos, email templates, and much more to support your sales and marketing team through the event lifecycle. Our job is to support your sales and executive teams so they can concentrate on building relationships. You can leave the backend work to us so you can maximize the value of your time. Our team can help you get the most from both live and virtual meetings and events. --- ### Where is your content distributed? Your website/blog Your social media Your YouTube channel Branding Arc YouTube Channel ReceivablesInfo. com Google MyBusiness Many other industry outlets --- ### What kinds of authored content do you create? Websites and Landing Pages Community Involvement Executive Ghostwriting Case Studies Expertise Articles Financial Literacy Video Scripts Event Attendance Career Opportunities Thought Leadership Consumer Engagement Employee Engagement --- ### How does your credit system work? Our credit-based system is a unique way of providing the most for each marketing dollar. Credits are purchased through a monthly retainer and used to plan the deliverables created for each client each month. Plans are created annually, updated monthly and deliverables are created each month. --- ### How do you create and execute your customized marketing plans? Marketing plans are created based on the length of your agreement. Each month, our team will request any information needed, draft the content and graphics, and send them for your approval. Once approved, we manage the distribution and publication of the content on your behalf. --- ### Can you help us with Americans with Disabilities Act (ADA) compliance? Yes! Our team is well versed in Americans with Disabilities Act compliance and we can set up and manage your compliance. We provide the compliance reporting you need to demonstrate your compliance. --- ### Why is mobile site optimization important? 65% of collection agency traffic is coming from mobile devices. We build websites that are mobile responsive, automatically giving visitors an optimal experience on smartphones, tablets, and desktops. --- ### What is included in your website hosting? We provide a fully-managed hosting solution specifically designed for the needs of debt buyers, collection agencies, creditors and collection law firms. We handle hosting, updates, security response, backups and provide the policies you need to demonstrate how your website is managed, during audits. --- ### How much does it cost? We offer specific packages for our clients to help them get started by building a powerful marketing infrastructure. Based on your needs, we customize a program to achieve your marketing goals and fit your budget. --- ### Do you provide secure website hosting if you build our website? Yes. We have a custom hosting environment that is specifically designed to protect our client websites. Our combination of hosting and security tools along with our proprietary site application stack enables us to optimize performance while providing the advanced security and policy documentation that receivables firms need. --- ### How do you help me collect more payments online? We assist you with collecting more payments online by designing your website to direct visitors to your payment options. We can build analytics funnels and apply other e-commerce practices to your debt collection website improving the experience for end users and collecting more payments. --- ### How are you experts at building websites for collection agencies? We understand marketing and receivables management. Our management team has almost 20 years of leadership and marketing experience in the receivables management business working with collection agencies, debt buyers, law firms and creditors. We have been involved in writing policies and procedures for collection agencies, debt buyers and creditors. --- ### Why should I trust Avada? Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla ut sagittis tristique. Morbi a sollicitudin dui, quis tincidunt purus. Pellentesque eu lacinia lacus. Vestibulum tincidunt erat ac massa gravida accumsan. Suspendisse finibus commodo arcu, sed dapibus enim tincidunt in. Suspendisse pretium mollis ex, ut auctor neque pellentesque a. Morbi vel cursus odio, at interdum lorem. Pellentesque vitae eros sapien. --- ### Are the prebuilt websites fully customizable? Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla ut sagittis tristique. Morbi a sollicitudin dui, quis tincidunt purus. Pellentesque eu lacinia lacus. Vestibulum tincidunt erat ac massa gravida accumsan. Suspendisse finibus commodo arcu, sed dapibus enim tincidunt in. Suspendisse pretium mollis ex, ut auctor neque pellentesque a. Morbi vel cursus odio, at interdum lorem. Pellentesque vitae eros sapien. --- ### Where can I get support? Fusce porta augue quis erat dignissim, id laoreet sapien pulvinar. Nullam blandit nisi ac nulla tempus, ultrices condimentum elit ultrices. Donec semper accumsan ligula, ut rutrum purus ultrices id. Aenean eleifend velit at nibh consectetur pretium. Vestibulum at justo quis ex venenatis aliquet. Ut porta, nunc sed venenatis maximus, lectus magna maximus dui, vel lobortis dui odio at ipsum. Curabitur nisl nisl, consequat in fermentum vitae, semper et dolor. Mauris cursus scelerisque dui et molestie. Vivamus sapien ex, aliquam sit amet libero non, auctor gravida nibh. --- ### Are there any recurring fees? Nullam feugiat eleifend felis eu aliquam. Etiam bibendum, ante nec efficitur lacinia, lectus eros laoreet lectus, sit amet ultricies magna mi vel felis. Quisque ut varius arcu. Praesent efficitur, nisi at imperdiet luctus, tellus dui dignissim purus, et aliquam diam metus ac velit. Mauris aliquet rutrum mauris, ac tempus arcu eleifend sit amet. Integer at lacinia turpis. Morbi vehicula justo at velit facilisis, ac dictum quam sodales. In hac habitasse platea dictumst. Nunc finibus, magna sed laoreet malesuada, risus libero iaculis tellus, ac consequat enim nunc sed metus. Cras a condimentum elit, vel convallis tellus. Sed mauris mi, sollicitudin eu tellus ut, efficitur scelerisque justo. Fusce id nibh ut sapien egestas consectetur sed nec arcu. Aliquam et orci nec nulla pellentesque varius. Sed mi mauris, ultricies eu pharetra eget, tincidunt eu enim. Pellentesque convallis dolor nisl. --- ### What is included with my purchase of Avada? Nunc euismod lobortis massa, id sollicitudin augue auctor vel. Integer ornare sollicitudin turpis vitae vestibulum. Curabitur faucibus ullamcorper lorem sed egestas. Pellentesque laoreet auctor eros, et consectetur eros auctor eget. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tortor nisi, egestas eget molestie tincidunt, tempus sed justo. Vestibulum ultricies auctor varius. Fusce consequat tincidunt dui, ac adipiscing turpis adipiscing pulvinar. Aliquam erat volutpat. Vivamus eleifend rhoncus nulla in laoreet. --- ---