# Branding Arc --- ## Pages - [Pollack & Rosen, P.A.](https://brandingarc.com/case-study/pollack-rosen/): 24 Hour CalloutCALL NOW: 1-800-123-456 Pollack & Rosen, P. A. Case Study Pollack & Rosen, P. A. Case Study Pollack... - [Executive Bio - Katalina Dawson](https://brandingarc.com/about-marketing-firm/executive-bio-katalina-dawson/): Katalina Dawson serves as the Executive Vice President at Branding Arc, where she leads the creative development of marketing materials. - [J.J. Marshall](https://brandingarc.com/case-study/j-j-marshall/): 24 Hour CalloutCALL NOW: 1-800-123-456 J. J. Marshall Case Study J. J. Marshall Case Study J. J. Marshall J. J.... - [Our Work](https://brandingarc.com/our-work/): Explore Branding Arc's marketing case studies, highlighting our successful branding strategies and impactful client results. Learn how we drive success - [ADA Accessibility](https://brandingarc.com/marketing-services/website/ada-accessibility/): Branding Arc provides a solution for web accessibility compliance. By combining a user-friendly interface with AI-powered technology. - [Case Study](https://brandingarc.com/case-study/): 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Herehttps://brandingarc. com/wp-content/uploads/2023/12/Alliant-Web-AS-612072613. jpg Alliant Capital Management Alliant Capital Management is a professional... - [Superlative RM](https://brandingarc.com/case-study/superlative-rm/): Discover how Superlative RM enhanced their brand with innovative design and marketing strategies in this insightful case study - [Spire Recovery Solutions](https://brandingarc.com/case-study/spire-recovery-solutions/): Discover how Spire Recovery Solutions enhanced their brand with innovative design and marketing strategies in this insightful case study - [Plaza Services, LLC](https://brandingarc.com/case-study/plaza-services-llc/): Discover how Branding Arc helped Plaza Services, LLC strengthen their brand with effective marketing strategies. Read the full case study for insights! - [Orion Capital Solutions](https://brandingarc.com/case-study/orion-capital-solutions/): Discover how Branding Arc helped Orion Capital Solutions strengthen their brand with effective marketing strategies. Read the full case study for insights! - [National Debt Holdings](https://brandingarc.com/case-study/national-debt-holdings/): Discover how Branding Arc helped National Debt Holdings strengthen its brand with effective marketing strategies. Read the full case study for insights! - [Latitude By Genesys](https://brandingarc.com/case-study/latitude-by-genesys/): Explore how Branding Arc helped Latitude By Genesys achieve branding success through innovative marketing strategies. Read the full case study for more details - [Landmark](https://brandingarc.com/case-study/landmark/): Explore how Branding Arc helped Landmark achieve branding success through innovative marketing strategies. Read the full case study for more details - [Capital Management Services, LP](https://brandingarc.com/case-study/capital-management-services-lp/): Discover how Branding Arc helped Capital Management Services, Lp. enhance their brand identity and achieve measurable marketing success. Read the full case study! - [Central Portfolio Control, Inc.](https://brandingarc.com/case-study/central-portfolio-control-inc/): See how Branding Arc partnered with Central Portfolio Control Inc. to enhance their brand with effective marketing strategies. Read the full case study - [The Bureaus, Inc.](https://brandingarc.com/case-study/the-bureaus-inc/): Discover how Branding Arc helped The Bureaus, Inc. enhance its brand identity and achieve measurable marketing success. Read the full case study! - [Alliant Capital Management | Debt Collection Agency](https://brandingarc.com/case-study/alliant-capital-management/): Discover how Branding Arc helped Alliant Capital Management achieve branding success through innovative strategies. Read the full case study for insights! - [Branding & Logos](https://brandingarc.com/marketing-services/branding-logos/): Branding is the identity of your organization and logos are the personification of your brand. Build a brand you are proud of. - [Fractional Marketing Department](https://brandingarc.com/marketing-services/fractional-marketing-department/): Branding Arc is your outsourced fractional marketing department. Our team assists with creation and execution of our curated marketing plans. - [Careers](https://brandingarc.com/careers/): We offer careers with a focus on receivables marketing for website developers, graphic designs, copywriters, social media and other experts. - [Why Us?](https://brandingarc.com/why-branding-arc/): Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. - [Homepage](https://brandingarc.com/): Branding Arc is a full service marketing firm helping collection agencies, debt buyers, collection law firms, creditors and the vendors. - [About](https://brandingarc.com/about-marketing-firm/): Branding Arc is the only full-service marketing and public relations agency dedicated to receivables management. - [Marketing Services](https://brandingarc.com/marketing-services/): We offer marketing services including websites, SEO, and reputation management for over 100 receivables firms. - [Privacy Policy](https://brandingarc.com/privacy-policy/): This Privacy Policy applies solely to our online information gathering and dissemination practices in connection with this website. - [Terms & Conditions](https://brandingarc.com/terms-conditions/): 24 Hour Callout CALL NOW: 1-800-123-456Your Content Goes Here Terms & Conditions ("Terms") Terms & Conditions Governing Your Use of... --- ## Posts - [National Credit Adjusters Case Study](https://brandingarc.com/national-credit-adjusters-case-study/): National Credit Adjusters is another great example of the work Brandic Arc can do to manage your online reputation and defend your brand. - [How to Take a Professional Headshot With Your Cell Phone](https://brandingarc.com/how-to-take-a-professional-headshot-with-your-cell-phone/): How to Take a Professional Headshot With Your Cell Phone - [Five Steps Debt Collection Agencies Can Take To Evaluate Online Presence & Improve Consumer Trust](https://brandingarc.com/five-steps-debt-collection-agencies-can-take-to-evaluate-online-presence-improve-consumer-trust/): Five Steps Debt Collection Agencies Can Take To Evaluate Online Presence & Improve Consumer Trust and Client Confidence - [Understanding Consumer Personas in Debt Collection](https://brandingarc.com/understanding-consumer-personas-in-debt-collection/): By Adam Parks, Founder of Receivables Info Introduction In today’s compliance-focused and consumer-first collections environment, the way we approach engagement... - [Why Google Reviews Shouldn’t Be Ignored in Debt Collection Marketing](https://brandingarc.com/why-google-reviews-shouldnt-be-ignored-in-debt-collection-marketing/): Why Google Reviews Shouldn’t Be Ignored in Debt Collection Marketing - [How To Create Strong Calls-To-Action On Your Debt Collection Agency Website](https://brandingarc.com/how-to-create-strong-calls-to-action-on-your-debt-collection-agency-website/): How To Create Strong Calls-To-Action On Your Debt Collection Agency Website - [Getting the Most Out of Conferences, According to Debt Collection Experts](https://brandingarc.com/getting-the-most-out-of-conferences-according-to-debt-collection-experts/): Getting the Most Out of Conferences, According to Debt Collection Experts - [Celebrating 13 Years of Branding Arc & Debt Collection Marketing Achievements](https://brandingarc.com/celebrating-13-years-of-branding-arc-debt-collection-marketing-achievements/): Celebrating 13 Years of Branding Arc & Debt Collection Marketing Achievements - [Five Examples of Exceptional Debt Collection Vendor Websites](https://brandingarc.com/five-examples-of-exceptional-debt-collection-vendor-websites/): Five Examples of Exceptional Debt Collection Websites - [Five Ways to Take Your Collection Agency Marketing to the Next Level](https://brandingarc.com/five-ways-to-take-your-collection-agency-marketing-to-the-next-level/): Five Ways To Take Your Marketing To The Next Level - [Receivables Info Executive Spotlight with Bharath Ramachandra](https://receivablesinfo.com/2024/11/08/receivables-info-executive-spotlight-with-bharath-ramachandra/#new_tab): Learn more about Bharath Ramachandra in the Receivables Info Executive Spotlight - [How to Optimize Your Time at Events](https://brandingarc.com/how-to-optimize-your-time-at-events/): These key conference planning tips are useful in optimizing the professional events on your calendar. Learn more from receivables marketing firm, Branding Arc. - [Microsoft Teams - How to Apply Custom Virtual Backgrounds](https://brandingarc.com/microsoft-teams-how-to-apply-custom-virtual-backgrounds/): Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In... - [Google Meet - How to Apply Custom Virtual Backgrounds](https://brandingarc.com/google-meet-how-to-apply-custom-virtual-backgrounds/): Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In... - [Zoom - How to Apply Custom Virtual Backgrounds](https://brandingarc.com/zoom-how-to-apply-custom-virtual-backgrounds/): Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In... - [Tips And Tricks For Filming Professional Podcasts](https://brandingarc.com/tips-and-tricks-for-filming-professional-podcasts/): Tips And Tricks For Filming Professional Podcasts - [Branding Arc: Who We Are](https://brandingarc.com/branding-arc-who-we-are/): Branding Arc is the full-service marketing and public relations agency dedicated to receivables management, providing websites, SEO, B2B marketing, and more. - [Lessons for Collection Agency Websites from ECommerce](https://brandingarc.com/lessons-for-collection-agency-websites-from-ecommerce/): Debt collection marketing strategies should include refining collection agency websites with a model inspired by eCommerce. - [Five Examples of Exceptional Collections Law Firm Websites](https://brandingarc.com/five-examples-of-exceptional-collections-law-firm-websites/): Branding Arc has put together a comprehensive list of the five most engaging creditors’ rights/collections law firm websites on the market today. - [Tips and Tricks for Home Office Filming](https://brandingarc.com/tips-and-tricks-for-home-office-filming/): Is your website feeling a bit out of date? Check out our latest blog on the top 5 ways to know it's time for a web refresh. - [Top 5 Signs Your Collections Website is Ready for a Refresh](https://brandingarc.com/top-5-signs-your-collections-website-is-ready-for-a-refresh/): Is your website feeling a bit out of date? Check out our latest blog on the top 5 ways to know it's time for a web refresh. - [How To Deploy Translation Services for Your Collections Website](https://brandingarc.com/how-to-deploy-translation-services-for-your-collections-website/): Explore how a harmony between Sales & Marketing teams can help bring success to an organization. - [Where Marketing and Sales Can Make Magic Together](https://brandingarc.com/where-marketing-and-sales-can-make-magic-together/): Explore how a harmony between Sales & Marketing teams can help bring success to an organization. - [ADA Accessible Websites for Receivables Firms and Collection Agencies](https://brandingarc.com/ada-accessible-websites-for-receivables-firms-and-collection-agencies/): Receivables firms and collection agencies need user-friendly websites that are accessible to everyone, including individuals with disabilities. - [5 Examples of Great Debt Buyer Websites](https://brandingarc.com/5-examples-of-great-debt-buyer-websites/): A well-designed website in the debt-buying industry must supply essential information and build trust. Explore five strong examples in this blog. - [5 Most Common Marketing Problems & Solutions in the Receivables Industry](https://brandingarc.com/5-most-common-marketing-problems-solutions-in-the-receivables-industry/): Delve into the five most prevalent marketing obstacles in the receivables industry, and more importantly, offer actionable solutions to overcome them. --- ## FAQs - [What does a Brand Guideline with a processed logo look like?](https://brandingarc.com/faq-items/what-does-a-brand-guideline-with-a-processed-logo-look-like/): Here is an example from one of our clients: - [What is included in the Branding & Logo packages?](https://brandingarc.com/faq-items/what-is-included-in-the-branding-logo-packages/): Options & Revisions – We customize our branding engagements based - [Do you offer targeted marketing?](https://brandingarc.com/faq-items/do-you-offer-targeted-marketing/): Yes. The Branding Arc team regularly analyzes your company’s SERP - [Do you provide printed materials?](https://brandingarc.com/faq-items/do-you-provide-printed-materials/): While we do not do any printing in-house, we provide - [What kinds of event support do you provide?](https://brandingarc.com/faq-items/what-kinds-of-event-support-do-you-provide/): Conferences are expensive, requiring small and medium sized businesses to - [Where is your content distributed?](https://brandingarc.com/faq-items/where-is-your-content-distributed/): Your website/blog Your social media Your YouTube channel Branding Arc - [What kinds of authored content do you create?](https://brandingarc.com/faq-items/what-kinds-of-authored-content-do-you-create/): Websites and Landing Pages Community Involvement Executive Ghostwriting Case Studies - [How does your credit system work?](https://brandingarc.com/faq-items/how-does-your-credit-system-work/): Our credit-based system is a unique way of providing the - [How do you create and execute your customized marketing plans?](https://brandingarc.com/faq-items/how-do-you-create-and-execute-your-customized-marketing-plans/): Marketing plans are created based on the length of your - [Why is mobile site optimization important?](https://brandingarc.com/faq-items/why-is-mobile-site-optimization-important/): 65% of collection agency traffic is coming from mobile devices. - [Can you help us with Americans with Disabilities Act (ADA) compliance?](https://brandingarc.com/faq-items/can-you-help-us-with-americans-with-disabilities-act-ada-compliance/): Yes! Our team is well versed in Americans with Disabilities - [What is included in your website hosting?](https://brandingarc.com/faq-items/what-is-included-in-your-website-hosting/): We provide a fully-managed hosting solution specifically designed for the - [How much does it cost?](https://brandingarc.com/faq-items/how-much-does-it-cost/): We offer specific packages for our clients to help them - [Do you provide secure website hosting if you build our website?](https://brandingarc.com/faq-items/do-you-provide-secure-website-hosting-if-you-build-our-website/): Yes. We have a custom hosting environment that is specifically - [How do you help me collect more payments online?](https://brandingarc.com/faq-items/how-do-you-help-me-collect-more-payments-online/): We assist you with collecting more payments online by designing - [How are you experts at building websites for collection agencies?](https://brandingarc.com/faq-items/how-are-you-experts-at-building-websites-for-collection-agencies/): We understand marketing and receivables management. Our management team has - [What is included with my purchase of Avada?](https://brandingarc.com/faq-items/what-is-included-with-my-purchase-of-avada/): Nunc euismod lobortis massa, id sollicitudin augue auctor vel. Integer - [Why should I trust Avada?](https://brandingarc.com/faq-items/why-should-i-trust-avada/): Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla - [Are the prebuilt websites fully customizable?](https://brandingarc.com/faq-items/are-the-prebuilt-websites-fully-customizable/): Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla - [Where can I get support?](https://brandingarc.com/faq-items/where-can-i-get-support/): Fusce porta augue quis erat dignissim, id laoreet sapien pulvinar. - [Are there any recurring fees?](https://brandingarc.com/faq-items/are-there-any-recurring-fees/): Nullam feugiat eleifend felis eu aliquam. Etiam bibendum, ante nec --- # # Detailed Content ## Pages 24 Hour CalloutCALL NOW: 1-800-123-456Pollack & Rosen, P. A. Case StudyPollack & Rosen, P. A. Case StudyPollack & Rosen, P. A. Pollack & Rosen, P. A. is a nationally recognized law firm specializing in creditor representation, legal collections, and debt portfolio management. The firm operates on a foundation of compliance, professionalism, and results-driven strategies, providing creditors with effective legal solutions in an evolving regulatory landscape. Joseph RosenManaging Shareholder - Pollack & Rosen, P. A. "Partnering with Branding Arc has been a great experience for our firm. Their team understood our vision from day one and helped us bring it to life with precision and creativity. From our new website to our growing digital footprint, every deliverable has elevated the way we're perceived in the industry. "A Modern WebsitePollack & Rosen partnered with Branding Arc to completely redesign their website, creating a responsive and ADA-conscious platform that reflects their professionalism and modern capabilities as a debt collection law firm. The site was built with a focus on both usability and compliance, giving visitors—whether consumers or potential partners—an intuitive, informative experience. The new website is now a central tool for the firm’s digital communications, featuring improved navigation, optimized mobile responsiveness, and content that speaks directly to the firm’s credibility and values. It also integrates seamlessly with their broader SEO strategy, helping increase visibility and drive traffic to the correct digital destination. A Bold New LookTo reinforce their visual brand identity, Branding Arc developed a bold, versatile new logo for Pollack & Rosen... --- 24 Hour CalloutCALL NOW: 1-800-123-456Executive Bio - Katalina DawsonExecutive Bio - Katalina DawsonCurrent RolesKatalina Dawson serves as the Executive Vice President at Branding Arc, where she leads the creative development of marketing materials and collaborates closely with clients to transform their ideas into impactful brand experiences. With a keen eye for storytelling and design, she ensures each project reflects the client’s unique vision and business goals. In addition to her executive leadership at Branding Arc, Katalina is the host of the Career Path with Katalina podcast, produced in partnership with Receivables Info. Through thought-provoking interviews with leaders across the receivables and financial services industries, she explores diverse paths to professional success and highlights personal stories that inspire. Katalina also proudly serves as a Board Member of Women of Debt Relief (WoDR), where she helps guide initiatives focused on mentorship, professional development, and community building within the industry. Volunteer ServiceKatalina is an active participant in several professional and industry organizations. She currently serves as Chair of the Website and Marketing Committee for Women of Debt Relief (WoDR), where she plays a key role in promoting the organization's initiatives and expanding its digital presence. At the Receivables Management Association International (RMAI), Katalina currently serves on the Editorial Committee. She also served on the Editorial Committee in 2024 and was a member of the RMAI Membership Committee in 2023. Through these roles, she contributes to thought leadership and supports the growth and engagement of the professional community. Career HistoryWith a strong foundation in... --- 24 Hour CalloutCALL NOW: 1-800-123-456J. J. Marshall Case StudyJ. J. Marshall Case StudyJ. J. MarshallJ. J. Marshall is a nationally operating collection agency headquartered in the greater metro area of Detroit, Michigan. The agency serves a variety of local and national corporations by meeting their debt collection needs on past-due receivables. Their mission is simple: Achieve the best results possible for clients while maintaining professionalism and ethical standards of service that protect brands and maintain the integrity of ongoing customer and patient relationships for clients. Garret AngeloCEO - J. J. Marshall“The Branding Arc team took the time to understand our goals. Their expertise in the receivables industry enabled them to craft a website and digital strategy that aligns with our mission beyond our expectations. We have enhanced our online presence and positioned ourselves for continued growth for many years to come. ”A New Website: Modern, Accessible, and Consumer-FriendlyJ. J. Marshall & Associates recognized the need for a modern, user-friendly website that would accurately reflect their professionalism and provide a unique experience for consumers. Branding Arc completely redesigned the website, focusing on clear navigation, updated content, and mobile optimization. The new website delivers a streamlined experience, enabling users to access account information, make payments, and connect with the company effortlessly. Built on a secure and scalable platform, the site ensures ongoing performance and compliance with industry standards. A Bold SEO Strategy with a Comprehensive AuditTo expand J. J. Marshall & Associates’ digital reach, Branding Arc conducted a thorough SEO audit, identifying... --- 24 Hour CalloutCALL NOW: 1-800-123-456Industry Website ExamplesMarketing Case StudiesAlliant Capital ManagementAlliant Capital Management is a professional debt collection agency that provides affordable debt collection services to creditors while providing consumers with the best possible experience. Read MoreThe Bureaus, Inc. The Bureaus, Inc. is a master servicer for accounts receivable portfolios focused on providing a positive experience for consumers, striving to assist consumers with resolving their financial obligations. Read MoreCapital Management Services, LPCapital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. Read MoreCentral Portfolio Control, Inc. Headquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. Read MoreLandmark Strategy Group, LLCLandmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Read MoreLatitude By GenesysLatitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. Read MoreNational Debt HoldingsNational Debt Holdings (NDH) is a client-centric receivables management firm assisting creditors with improving their cash flow performance from account portfolios. Read MoreOrion Capital SolutionsOrion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. Read MorePlaza Services, LLCPlaza Services, LLC is a professional receivables management... --- 24 Hour CalloutCALL NOW: 1-800-123-456ADA AccessibilityInaccessible websites are at risk of litigation as people with disabilities face new challenges with accessing information and interacting with online content. Branding Arc provides a fully automated web accessibility solution for accessibility compliance. By combining a user-friendly interface with AI-powered technology, we enable people with diverse abilities including blindness, motor impairments, cognitive disorders, color blindness, macular degeneration, epilepsy, blurred vision, old age, cataracts, and more to effectively access and navigate online content. There has been a 177% increase in ADA lawsuits filed since 2017 Customized Marketing ConsultationAre you ready to get started? Contact us below to speak with an agent about your project! × ADA AccessibilityInaccessible websites are at risk of litigation as people with disabilities face new challenges with accessing information and interacting with online content. Branding Arc provides a fully automated web solution for accessibility compliance. By combining a user-friendly interface with AI-powered technology, we enable people with diverse abilities including blindness, motor impairments, cognitive disorders, color blindness, macular degeneration, epilepsy, blurred vision, old age, cataracts, and more to effectively access and navigate online content. There has been a 177% increase in ADA lawsuits filed since 2017. Customized Marketing ConsultationAre you ready to get started? Contact us below to speak with an agent about your project! Request a callbackThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×The Importance of Web AccessibilityThe world is becoming increasingly digital and accessibility... --- 24 Hour CalloutCALL NOW: 1-800-123-456Alliant Capital ManagementAlliant Capital Management is a professional debt collection agency that provides affordable debt collection services to creditors while providing consumers with the best possible experience. Read MoreThe Bureaus, Inc. The Bureaus, Inc. is a master servicer for accounts receivable portfolios focused on providing a positive experience for consumers, striving to assist consumers with resolving their financial obligations. Read MoreCapital Management Services, LPCapital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. Read MoreCentral Portfolio Control, Inc. Headquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. Read MoreLandmark Strategy Group, LLCLandmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Read MoreLatitude By GenesysLatitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. Read MoreNational Debt HoldingsNational Debt Holdings (NDH) is a client-centric receivables management firm assisting creditors with improving their cash flow performance from account portfolios. Read MoreOrion Capital SolutionsOrion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. Read MorePlaza Services, LLCPlaza Services, LLC is a professional receivables management firm committed to providing... --- 24 Hour CalloutCALL NOW: 1-800-123-456Superlative RM Case StudyAbout Superlative RMFounded by a U. S. Marine Corps veteran, Superlative RM is a nationally licensed accounts receivable management company that holds itself to a higher standard. Maintaining a focus on compliance and the consumer experience, the company leverages state-of-the-art technology to optimize customer service and deliver bottom-line performance for creditors and debt buyers from a variety of consumer credit industries including credit card/retail card, automotive finance, consumer loans, fintech/marketplace, and healthcare. Jerry Terrill CEO - Superlative RM“Branding Arc helped us fight back and take control of our search results. ”Building an Optimized WebsiteThe new Superlative RM website was designed and built on WordPress, a robust and reliable platform that delivers the power and security that Superlative demands. Created with responsive design, the new website is fully optimized to deliver a positive customer experience and enhance Superlative’s collection agency reputation.  The Branding Arc team assisted in the development of original content, including new images, as well as enhanced navigation and bold calls-to-action that stand out to direct clients and consumers to the information they need. Dynamic web pages load quickly and content is automatically resized to the size of the user’s screen for easy viewing without excessive scrolling or screen manipulation on smartphones, tablets, laptops, and desktops. To gain visibility and make the new Superlative website more attractive to search engines, the Branding Arc Search Engine Optimization (SEO) team was an integral part of the website build and launch. By choosing specific themes,... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudySpire Recovery SolutionsSpire Recovery Solutions is a professional collection agency in Lockport, NY. The company was founded by U. S. Veterans Joseph Torriere and Jacob Torriere. As a professional, nationally licensed full-service debt collection agency, they assist creditors in the recovery of outstanding balances while providing consumers with exceptional customer service. Their company’s customized processes and state-of-the-art technology provide transparency and compliance that clients and consumers trust and rely on while working together toward account resolution. The Spire team partnered with us to help build the company brand and reach potential clientele. Here are some of the ways we were able to help the team at Spire fulfill their visions to express who they are as a company and the services they offer. Fresh New LogoWe love to develop fresh new looks for our clients. We are always deliberate in creating designs unique to each client, and we coordinate openly with our clients for input and final approval. Based in Niagara County, NY, Spire’s logo features 3 peaks in reference to the landscape, a circle to represent their expertise in the full circle of the recovery cycle, and a bold red for the founding brothers’ patriotism and history as veterans. Website Design & HostingTo further Spire’s philosophy of providing a positive experience for consumers, Branding Arc implemented a self-help message service within Spire’s website. Clicking on the small chat icon at the bottom right of the screen brings up a message portal—powered by Freshdesk—to direct... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyPlaza Services, LLCPlaza Services, LLC is an accounts receivable portfolio investment firm that was founded in 2013 and is headquartered in Atlanta, GA. We are committed to providing a positive experience for consumers while providing creditors with maximum value for receivables portfolios in a fully compliant manner. As a RMAI Certified Debt Buyer, Plaza Services delivers quick portfolio evaluations and seamless transaction execution with clear accountability after the sale, which makes us a perfect partner for creditors. Gerald LewisPresident & Owner - Plaza Services, LLC"Our partnership with Branding Arc has transformed how we engage with consumers and present our brand to the receivables industry. Their expertise in digital strategy, brand development, and consumer advocacy has helped us amplify our message and our commitment to our greater community. We’re proud of the growth we’ve achieved together, and we look forward to continuing to evolve together. "Reimagining Plaza Services, LLCA refreshed website and logo were central to rebranding Plaza Services. Branding Arc created a modern, user-friendly website that better reflects the company’s values and services. With streamlined navigation, consumer-friendly resources, and a sleek, professional design, the website now serves as an effective tool for both consumer education and business development. In addition, during the revamp process Branding Arc updated the logo to better reflect Plaza’s professional yet approachable image, reinforcing their market presence. Plaza Services and Branding Arc worked together to develop a logo that invokes the feeling of a financial institution. When developing the Plaza Services... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyOrion Capital SolutionsOrion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. As a third-party debt collector, Orion works to establish realistic solutions that are within each consumer’s budget and lead toward account resolution. Utilizing advanced technology, their experienced team bridges the gap between the creditor and the account holder. The company was founded in 2018 and is headquartered in Orchard Park, New York. Ed LoValloPresident - Orion Capital Solutions "Working with Branding Arc has been a great experience for Orion Capital Solutions. Their expertise in building our online presence and enhancing our brand recognition has exceeded our expectations. Branding Arc has been instrumental in helping us achieve our goals and connect more effectively with our clients and the communities we serve. " Building a State-of-the-Art Debt Collection WebsiteOrion Capital Solutions needed a modern, user-friendly collection agency website that reflected their professionalism and commitment to helping clients and consumers alike. Branding Arc developed a state-of-the-art debt collection website featuring intuitive navigation, responsive design, and rich content tailored to both consumers and industry professionals. The website also includes a secure online payment portal, enabling seamless interaction between Orion and the consumers in its care. This online portal has become a cornerstone of Orion’s digital strategy, ensuring a strong and consistent online presence that satisfies the consumers that need to make payments on their site. Marketing & Thought LeadershipBranding Arc crafted and... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyNational Debt HoldingsNational Debt Holdings (NDH) is a client-centric receivables management firm assisting creditors with improving their cash flow performance from account portfolios. Their team of professionals strives to provide meaningful personal relationships and develop customized financial solutions that create success for everyone while protecting the brand and reputation of clients. National Debt Holdings is headquartered in Ft. Lauderdale, FL, and is an RMAI Certified Receivables Business. Expanded Networking ReachNational Debt Holdings has been steadily growing for over 10 years. Branding Arc’s partnership with NDH began in 2017, providing marketing support for additional business growth. While the credit belongs to the tenacious NDH leadership for closing new contracts and succeeding at new opportunities, our marketing services help set the stage for lead development and expanded networking opportunities. Our comprehensive marketing partnership helps the NDH team represent themselves as the professionals they are and reach a broader audience. We assist the team in developing unique and customized press content through their website and social media channels including the National Debt Holdings, LLC profile on LinkedIn. From producing meaningful and engaging content to developing promotional materials for expanded services in print and on the web, our comprehensive marketing partnership helps the NDH team to represent themselves as the professionals they are and to reach a broader audience of internet and social media users. We assist the team in developing unique and customized press content and we help manage their social media channels including the National Debt Holdings,... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyAbout Latitude By GenesysLatitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. It provides collectors and agents with the tools to manage the debt collection and recovery process and provides full functionality for the collector’s or agent’s desktop and deploys as a true zero-footprint, browser-based environment. Since 1996, Latitude’s focus has been to provide the most forward-thinking, attractive solution to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping the technology expectations and customer experiences of ARM companies and their consumers. Cris BjelajacSr. Director, Business Operations - Latitude By Genesys“As the strategic partnership with Branding Arc continues to flourish, we have experienced firsthand the transformative impact of their expertise in all things receivables marketing. Their collaborative approach and meticulous attention to detail make Latitude by Genesys better equipped to drive innovation and create the complete answer to all accounts receivables challenges. ”Event and Booth CoordinationWhile Latitude by Genesys works closely with its clients to provide an incredible CRM experience, they tasked Branding Arc with providing marketing and logistical support for the many events they attend each year. With Branding Arc’s marketing expertise in hand, Latitude’s presence at each event is promoted, highlighted, and widely distributed throughout all receivables channels. Branding Arc devised a comprehensive events coordination strategy, handling booth design, promotional materials, scheduling, and pre-event... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyAbout Landmark Strategy Group, LLCLandmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Mark Lesinski and the rest of Landmark’s executive team have a combined total of 60+ years of experience in the ARM industry and have developed efficient and compliant processes that deliver a quick valuation, streamlined purchase, and exceptional customer service after the sale. Mark LesinskiManaging Partner - Landmark Strategy Group, LLC “Our collaboration with Branding Arc has revolutionized how we engage with clients and fuel our business growth. Their mastery of digital marketing strategies opened new doors for us, empowering Landmark to extend our reach and provide exceptional value. As a passionate team member, I'm excited to be part of this great journey marked by inventive approaches and concrete outcomes. ” High-Tech Website Redesign and DevelopmentThe first step in transforming Landmark's online presence involved designing a user-centric, visually appealing website to effectively showcase the company's expertise and service offerings. Branding Arc meticulously developed a mobile-optimized, search engine-friendly, and lead generation-focused website, laying the foundation for Landmark's digital marketing. High-resolution images played a significant role in bringing Landmark's website to life. Recognizing the impact of visuals on visitor perception, Branding Arc carefully selected images that complemented the website's design and conveyed the desired message. The composition, color, tone, subject, and fine details of each image were considered to ensure a cohesive and professional appearance. Built on... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyCapital Management Services, LPCapital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. CMS maintains its reputation as a proven leader and performer through attention to detail and tailored strategies to meet the unique needs of each portfolio or project. Capital Management Services is proud of its ability to consistently exceed all industry standards for quality and provide outstanding services that add strategic value to every client partnership. Larry CostaPresident - Capital Management Services, LP ““We’ve been appreciative of our partnership with Branding Arc. Their creativity and efficiency with website and marketing projects have helped us better represent who we are and what our strengths are. We know we provide a strong collection of services but do other people know it? Having a strong outsourced marketing arm to the company has helped to ensure we don’t just continue to do good work but also expand and increase our client base and better actualize our potential. Doing a great job for a client is good, but doing a great job and spreading the word to more clients is better. Branding Arc helps us do that. Plus, our website helps us more effectively expand our services to the web where today’s consumers often prefer to be met. ” Fully Developed WebsiteBy working to understand CMS’s services, goals, and mission, Branding Arc translated the team’s... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyCentral Portfolio ControlHeadquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. The company manages accounts on behalf of creditor clients while maintaining the highest ethical and legal standards regarding collection activity. Since the company was founded in 1998, the CPC team has continued to grow the business by providing top-quality services to clients and creating jobs within the local community. CPC representatives are experienced and consumer-focused, taking a knowledgeable, empathetic approach to account resolution for consumer satisfaction, reliable compliance and bottom-line results. In addition to its Minnetonka headquarters, CPC’s satellite offices are located in Clearwater, MN and Nashville, TN. Mike LesherChief Operating Officer - Central Portfolio Control, Inc. “We’ve been partnering with Branding Arc for several years. Adam and the team are creative and knowledgeable. We rely on their website, SEO, and marketing services to manage our digital presence. This is something we consider a staple investment and the Branding Arc team has exceeded our expectations in every project. ” Reimagined Logo and WebsiteIn 2016, the Branding Arc team reimagined the CPC logo and website. We wanted the website to project a clean, classic tone to reflect the professional and straightforward way Central Portfolio Control does business. We clarified product offerings with an image-based layout, increasing browsing appeal and clarity for potential CPC clients. We have continued to monitor functionality and responsiveness for evolving user needs. We boost search engine... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyThe Bureaus, Inc. The Bureaus, Inc. is a master servicer for accounts receivable portfolios and a Certified Receivables Business (CRB) by the Receivables Management Association International. Using cutting-edge technology, internally developed proprietary tools, and the vast expertise of its management team, we combine technological strategies with data mining capabilities to identify opportunities not usually found by other asset management firms. The Bureaus, Inc. was founded in 1928 and is located in Northbrook, Illinois. Marian SangalangVice President - The Bureaus, Inc. “Adam’s team has been helping us improve efficiency with collaboration tools for the last 10 years. ” Logo and WebsiteEarly on in our partnership, the Branding Arc team helped The Bureaus, Inc. develop a new logo, focused on The Bureaus’ dedication to helping consumers move forward towards a healthy resolution of their financial obligations. With this in mind, we designed a logo that would provide a feeling of forward motion. The end result is a clean, simple logo with an upsweep to convey a feeling of motion and confidence towards the future. After 15 years of partnership, Branding Arc maintains The Bureaus, Inc. ’s website on a powerful WordPress platform to provide users with a fully responsive experience from any device. From the onset, our goal was to build The Bureaus, Inc. a website with a professional appearance that would define the standard from which we would grow. With bi-annual updates and our commitment to bettering the team’s search values through various SEO strategies, The... --- 24 Hour CalloutCALL NOW: 1-800-123-456Case StudyAlliant Capital ManagementAlliant Capital Management is a professional debt collection agency that provides affordable recovery services to lenders while providing consumers with the best possible experience. The Company is steadfast in its commitment to guide consumers and clients to an amicable account resolution. Edward LovalloVP of Operations - Alliant Capital Management “The Branding Arc team really understood our company vision,” says Edward Lovallo. “As the marketing experts in the receivables industry, they designed our new website with a consumer-first mindset and delivered a polished, accessible, and responsive product. Through the Branding Arc marketing program, we will continue to build our relationship with the team and strengthen our positive online presence. ” Completely Redesigned WebsiteOur team completely redesigned and rebuilt Alliant Capital Management’s website from the ground up to optimize their online presence as a collection agency. We rewrote the website content to better represent the high quality of the organization and their team. Pages and content were reorganized for easier navigation and to provide consumers with the information they need with the fewest user clicks and scrolls. A new consumer resources section was added to point consumers to valuable financial literacy resources and education material. The new, fully responsive website was built on the powerful WordPress platform, providing greater security, easier SEO management, and full optimization for mobile users. Visit WebsiteADA Accessibility It was important to Alliant Capital Management that the new website be accessible to all. The website content, design and features are fully... --- 24 Hour CalloutCALL NOW: 1-800-123-456Build a Brand You’re Proud OfBranding is the identity of your organization. It is a powerful statement about who you are and how you are positioned in the mind of your marketplace. With so many different brands fighting for attention in a crowded marketplace, it requires originality, invention and risk to stand out and be noticed. Brands that are willing to be original, innovative and open to well-calculated risks are rewarded. We ensure our clients' communications work together to reinforce the organization’s brand message through every communication channel. This approach provides clear and consistent application of your branding to position your organization in the marketplace and the mind of your customers. "Your brand is the single most important investment you can make in your business. " - Steve Forbes, Editor in Chief of Forbes MagazineFree Brand/Logo ConsultationInterested in solidifying your branding or revamping your logo? Contact us today to explore how Branding Arc can help your brand. Request a callbackThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Build a Brand You’re Proud OfBranding is the identity of your organization. It is a powerful statement about who you are and how you are positioned in the mind of your marketplace. With so many different brands fighting for attention in a crowded marketplace, it requires originality, invention and risk to stand out and be noticed. Brands that are willing to be original, innovative and... --- 24 Hour CalloutCALL NOW: 1-800-123-456Marketing Built for The Receivables IndustryBranding Arc is your outsourced fractional marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special, help you refine your message and create the content you need to communicate that message to your target audience. “Marketing ability proceeds from a fusion of skills, knowledge, and imagination, consolidated by experience. ” - Adam ParksBook Your Free Marketing ConsultationLet our team prepare a strategic plan for enhancing your marketing and capturing sales opportunities. Request a callbackThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Marketing Built for the Receivables IndustryBranding Arc is your outsourced marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special and help you to refine your message and create the content you need to communicate that message to your target audience. “A great website can make someone working from home look like a Fortune 500 company, a bad website has the opposite effect. ” - Adam ParksBook Your Free Marketing ConsultationLet our team prepare a strategic plan for enhancing your marketing and capturing sales opportunities × Our Fractional Marketing ServicesThe Marketing Department program enables you to access not only a fractional CMO, but an... --- 24 Hour CalloutCALL NOW: 1-800-123-456Join Our TeamIf you are an ambitious learner, work well in a creative team environment, and are interested in a career in financial services and receivables management industry marketing, Branding Arc may be the perfect fit for you. We are seeking motivated, detail-oriented, and proactive individuals who share our positive attitude and commitment to continual improvement. We are eager to learn about your talent, experience, and career goals and invite you to explore our current open positions. Our hiring process incorporates a series of interviews to help us evaluate skills, core values, and personality fit. If you are interested in working with our dynamic team, please view our current openings and apply. Interested in Working with Us? Careers at Branding ArcWe use ZohoRecruit to manage our recruiting and hiring process. Upload Your ResumeChoose File SendThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Join Our TeamIf you are an ambitious learner, work well in a creative team environment, and are interested in a career in financial services and receivables management industry marketing, Branding Arc may be the perfect fit for you. We are seeking motivated, detail-oriented, and proactive individuals who share our positive attitude and commitment to continual improvement. We are eager to learn about your talent, experience, and career goals and invite you to explore our current open positions. Our hiring process incorporates a series of interviews to help us evaluate skills,... --- 24 Hour CalloutCALL NOW: 1-800-123-456Why Branding Arc? Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. Through years of experience, we have developed powerful tools to assist receivables management firms with marketing their services and defending their online reputations. We understand the receivables management and debt collection business and guide our clients through the marketing and public relations challenges they face every day. Interested in Learning More? Contact us below to speak with an agent about your project! Request a callbackThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Why Branding Arc? Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. Through years of experience, we have developed powerful tools to assist receivables management firms with marketing their services and defending their online reputations. We understand the receivables management and debt collection business and guide our clients through the marketing and public relations challenges they face every day. Customized ConsultationAre you ready to get started? Contact us below to speak with an agent about your project! × WebsitesMarketingBranding/LogosOur Receivables Experience 20 years’ receivables management experience Brokered over $20 billion in portfolios Built, managed, & sold compliance policies Past-President of RMAI Vast network of industry contacts Frequent live and virtual event speakers Branding Arc Marketing Experience MBA Marketing Concentration MIT / MBA Combination 20+ combined years... --- Your Vision,Our Strategy,Endless Possibilities. We are the only marketing firm dedicated to the receivables industry. Our Marketing FirmBranding Arc is the only full-service marketing firm dedicated to the receivables management sector of the financial services industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. { "@context": "https://schema. org", "@type": "Corporation", "name": "Branding Arc", "alternateName": "Branding Arc", "url": "https://brandingarc. com/", "logo": "https://brandingarc. com/wp-content/uploads/2023/12/2023. 11-BrandingArc-Positive-Logo-Full-400x113. png", "contactPoint": { "@type": "ContactPoint", "telephone": "561-408-0992", "contactType": "customer service", "contactOption": "TollFree", "areaServed": "US", "availableLanguage": "en" }, "sameAs": } Customized Marketing ConsultationAre you ready to get started? Contact us below to speak with an agent about your project! Request a callbackThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Your Vision, Our Strategy, Endless Possibilities. We are the only marketing firm dedicated to the receivables industry. Our Marketing FirmBranding Arc is the only full-service marketing firm dedicated to the receivables management sector of the financial services industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Customized Marketing ConsultationAre you ready to get started? Contact us below to speak with an agent about your project! × Let’s Talk MarketingHelp us understand your branding goals and we will propose a customized engagement.... --- 24 Hour CalloutCALL NOW: 1-800-123-456Who is Branding ArcBranding Arc is the only full-service marketing and public relations firm dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to be effective— creating connections, fostering engagement, and establishing the brand. Through the production and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find clients, and establish a strong online presence. With almost 20 years in the industry and a combined 40+ years of experience in marketing, the Branding Arc team is the most trusted outsourced marketing department in the accounts receivables management industry. Who is Branding ArcBranding Arc is the only full-service marketing and public relations agency dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to be effective— creating connection, fostering engagement, and establishing the brand. Through... --- 24 Hour CalloutCALL NOW: 1-800-123-456Your Outsourced Marketing DepartmentOur team has a passion for assisting businesses with maximizing the value of their brand, website and other digital marketing services. We use a full suite of digital marketing services to keep our clients in front of the right audiences at the right times. We closely monitor the marketplace and competition to identify trends and leverage opportunities that drive bottom-line revenue. Customized ConsultationAre you ready to get started? Contact us below to speak with a marketing professional about your project! Request a callbackThank you for your message. It has been sent. ×There was an error trying to send your message. Please try again later. ×Website Design & DevelopmentYour company website can either be a powerful business tool or a reputation nightmare. Your website is often your first point of contact and will directly impact the visitor’s opinion of your business. We design and develop websites that optimize your visibility on search engines, streamline payment collection, and serve as the keystone to your online reputation. Learn MoreFractional Marketing Department We have developed powerful tools to assist receivables management firms with marketing services and defending their online reputations. Our job is to help you tell the story of your business. We learn about your business and create ways to spread your story to defend your reputation, find new clients and appeal to new prospective employees. Learn MoreBranding & LogosBranding is the identity of your organization. It is a powerful statement about who you are and... --- 24 Hour CalloutCALL NOW: 1-800-123-456Privacy PolicyThis Privacy Policy applies solely to Branding Arc, Inc. ’s online information gathering and dissemination practices in connection with this website (collectively, the “Site”), and does not apply to any of our practices conducted offline or outside of the U. S. We do not collect any personally identifiable information from you (e. g. , name, address, telephone number, email address) when you use the Site. Should you voluntarily choose to submit or otherwise disclose such information to us, including information submitted or disclosed by mail, telephone, fax or electronically, it is not governed by this Privacy Policy. Branding Arc is committed to protecting your privacy. When you use the Site, you consent to the use of your non-personal information by Branding Arc in the manner specified in this Privacy Policy. This policy may change periodically, so please check back from time to time. By your continued use of the Site, you consent to the terms of the revised policy - the date of the last update to this Privacy Policy is 11/25/2019. If you have any questions or comments about this Privacy Policy or our practices regarding your non-personally identifiable information, please contact us at the following address: 1860 SW Fountainview Blvd Ste 100, Port Saint Lucie, FL 34986. What Information We Collect and How We Use that InformationYou may use the Site without disclosing to us any personally identifiable information. We do not collect any personally identifiable information from you (e. g. , name,... --- 24 Hour CalloutCALL NOW: 1-800-123-456Terms & Conditions ("Terms")Terms & Conditions Governing Your Use of This Website Last Updated – November 25, 2019PLEASE READ THIS TERMS & CONDITIONS AGREEMENT CAREFULLY BEFORE USING THIS WEBSITE. Branding Arc, Inc. (“we,” “us”) provides this website and website-related services, if any, (collectively, the “Site”) subject to your compliance with the terms and conditions set forth in this agreement (the “Agreement”). This Agreement governs the relationship between us and you, the Site visitor, with respect to your use of the Site. It is important that you read carefully and understand the terms and conditions of this Agreement. BY USING THE SITE, YOU AGREE TO BE BOUND BY THIS AGREEMENT. If you do not agree to these terms and conditions, you must not use the Site. We may, at any time, at our sole discretion, revise or otherwise update this Agreement by posting an amended Agreement on the Site; any changes that we make to this Agreement will be effective immediately upon posting. Please check this page periodically for changes to the Agreement; you will be able to determine if this Agreement has been changed since your previous visit by viewing the “Last Updated” information that appears at the top of this Agreement. Your use of the Site following the posting of an updated Agreement constitutes acceptance of the updated Agreement. Further, we reserve the right, at any time, to modify or discontinue, temporarily or permanently, the Site (or any part thereof) without notice. You agree that... --- --- ## Posts About National Credit Adjusters National Credit Adjusters, a privately held company, has specialized in purchasing and servicing delinquent account receivables since 2002. Their primary area of acquisition is consumer installment and online lending. NCA stays current on industry standards through ongoing research, automation, analytics, and process evaluation. They focus on strong performance while adhering to compliance standards through constant quality training and employee development. Whether purchasing, servicing, or selling debt, NCA conducts all business with respect and fairness. For more information, visit https://ncaks. com. "Working with Branding Arc has been a game-changer for National Credit Adjusters. Their expertise in rebranding, web development, and advanced SEO strategies has helped transform our online consumer-facing business. Their holistic approach has not only elevated our brand but also driven tangible results. Branding Arc isn't just an agency; they're a strategic partner dedicated to our success. " - Tyler Rempel, CEO of National Credit Adjusters Comprehensive Brand Update by Branding Arc National Credit Adjusters (NCA) faced the challenge of evolving in a competitive financial landscape. Branding Arc stepped in to execute a comprehensive brand update strategy that would redefine their identity and strengthen its market presence. We began by conducting in-depth market research, understanding NCA's core values, and identifying opportunities for differentiation. The result was a revitalized brand image, including a new logo, color palette, and brand messaging that resonated with their target audience. In addition to a new logo, Branding Arc also helped launch both the National Credit Adjusters LinkedIn refresh and the organization’s... --- As digital interactions often outweigh face-to-face meetings, your professional headshot carries more weight than ever. A clear, well-composed photo can communicate credibility, professionalism, and approachability. Whether it's appearing on your company’s website, an industry directory, or a LinkedIn profile, your headshot is a direct reflection of your personal brand. While hiring a professional photographer is ideal, modern smartphones have made it easier than ever to capture a high-quality headshot on your own, even without an expensive camera or studio. The Tools and Technology That Matter The capabilities of smartphone cameras have grown exponentially in recent years. Any model released since 2020 is likely equipped with a high-resolution camera, enhanced software processing, and shooting features such as portrait mode or high dynamic range (HDR). These features are more than marketing fluff, as they can meaningfully improve the quality of your image. To maximize your results, treat your smartphone like the professional tool it is: Stabilize Your Phone using a tripod or propping it on a flat, steady surface. Shaky hands lead to blurry images, even with built-in image stabilization. Experiment with where you place your phone by taking different shots from different angles. Use the Self-Timer to avoid the awkward arm extension of selfies. A 10–30 second timer lets you compose yourself and pose naturally. This headshot should be planned, not a one-off selfie with no thought. Enable HDR mode to increase the detail captured in both highlights and shadows. This is especially helpful if you're using natural lighting from a... --- If you haven’t Googled your company lately, now is the time. In today’s highly digital and consumer-driven environment, your online presence plays a major role in how you’re perceived—not just by consumers, but also by potential clients, regulators, and industry partners. For debt collection agencies, credibility and trust are the foundation of successful operations. And those two things are often shaped long before a single conversation ever takes place. The truth is, people are searching for you. Consumers use Google to verify if a phone call or SMS is legitimate. Clients often research prospective partners online before engaging in a new relationship or selling a portfolio. What shows up when your company name is searched? Is it helping you—or hurting you? To help you gain clear insight into your own web presence, here’s a practical action plan. These are the same steps your consumers and clients are already taking. Walk through this process just like they would, and use what you find to inform improvements. Step 1: Use Google to Analyze Your Debt Collection Company’s Visibility The first step is simple. Google yourself. Pull out your mobile phone (mobile phones often don’t have any common search history and cache bias’ to show the most up-to-date information available) and search for your company name, the phone numbers you use for outbound calls, the business name variations you include in SMS messages, and any version of your name that might appear on a consumer’s credit report. Take note of what shows up... --- By Adam Parks, Founder of Receivables Info Introduction In today’s compliance-focused and consumer-first collections environment, the way we approach engagement matters more than ever. Successful outcomes aren’t just about reaching the consumer—they’re about reaching them the right way. That starts with understanding who they are. Consumer personas give debt collection companies a framework to better tailor communication strategies by segmenting consumers based on behavioral patterns and motivational drivers. These profiles go beyond demographics and focus on psychological traits, communication preferences, and engagement behaviors. Whether you're working in legal collections, agency recovery, or first-party servicing, knowing who you're talking to can help drive better outcomes for all parties involved. Why Understanding Consumer Behavior Matters Debt collection professionals interact with a wide variety of consumers—each with different circumstances, stress levels, financial literacy, and trust in the process. Some are ready to resolve their account immediately. Others need education, reassurance, or time. Failing to account for these differences can lead to friction, frustration, and failed recovery attempts. On the other hand, identifying and adapting to these patterns allows collection teams to: Increase contact and engagement rates Reduce disputes and complaints Improve recovery and resolution timelines Build longer-term consumer trust and brand protection When consumers feel heard, understood, and respected, they are significantly more likely to participate in the process. How Marketing Tools Can Improve the Customer Experience Borrowing from modern marketing strategies, collections organizations can use data-driven tools to map the customer journey, identify engagement touchpoints, and personalize outreach in a way that... --- For companies in the debt collection industry, online reputation carries even more weight than the standard business. Consumers already associate collections with stress, and clients want to partner with reputable, consumer-friendly agencies. That’s where Google Reviews become a powerful, often underutilized asset—especially when woven into your debt collection marketing and search engine optimization strategy. The Power of Google Reviews Whether you're working with consumers or clients, Google Reviews offer a low-cost, high-impact way to build trust. In an industry that’s constantly balancing compliance, empathy, and performance, a strong Google Review presence can help shift the narrative. All debt collection organizations should start with a Google Business Profile. A verified, optimized Google Business Profile with positive reviews can turn a potentially negative perception into a positive one—and it’s visible 24/7 to anyone who searches for your company. That’s critical, because local SEO rankings are directly influenced by the number and quality of your reviews. When your business consistently earns 4- and 5-star ratings and engages with feedback, Google recognizes your credibility and is more likely to rank your business higher in local search results. How to Optimize Your Google Business Profile If you’re looking at your business profile and it’s being marred by poor reviews, the first step is to simply take ownership—literally. Verifying your Google Business Profile may be tedious, but it’s worth the effort. Complete every detail for each of your office locations, including hours, phone number, and address. This builds trust with users and boosts visibility in search... --- A compelling call-to-action (CTA) is a fundamental element in driving engagement and conversions for any business, but especially those in the debt collection industry. Trust and credibility play a significant role in collections, and having an effective CTA can be the key to establishing meaningful connections with potential clients and collecting payments from consumers. However, not all CTAs are created equal. A generic, uninspired CTA may go unnoticed, or worse, ridiculed, failing to capture the interest of those looking to do business. Strong CTAs, on the other hand, use persuasive language, strategic placement, and data-driven insights to encourage action. By focusing on powerful messaging, personalization, and strategic execution, debt collection agencies can enhance user experience, improve conversions, and ultimately build stronger relationships with the clients and consumers they serve. Let’s dive into the key components of crafting effective CTAs. The Fundamentals of Building Strong CTAs Building a strong CTA requires a strategic approach. Simply telling someone to “Click Here” is not enough. A CTA should be compelling, relevant, and easy to understand. By incorporating power words, emotional appeal, and personalization, businesses can significantly improve their engagement rates. Choose Powerful Text - Words carry weight, and using power words and command verbs ensures your CTA is clear and persuasive. Strong action phrases like “Act Now,” “Start Today,” or “Claim Your Free Guide” create a sense of urgency and direction. The way a CTA is phrased can determine whether a prospect feels compelled to take action or ignore it. Avoid vague phrases... --- Conferences are valuable opportunities for networking, education, and growth. Whether you’re in the debt collection industry or adjacent financial industries, attending these conferences can make the difference between long-lasting partnerships and failed short-term stopgaps. To explore strategies for maximizing these debt collection conferences, Branding Arc gathered four industry leaders for a roundtable discussion: Jonathan Seigel, Director of Business Development at Slovin & Associates; Neil Mastellone, Director of Business Development at Velo Law; Adam Parks, Founder & CEO of Branding Arc; and Katalina Dawson, EVP of Branding Arc. In this article, explore how these industry veterans are utilizing conferences like RMAI Annual Conference, ACA Annual Conference, and NCBA Connect to build successful connections within the debt collection industry. These insights are based on five core principles for conference success, which we outlined in a previous article. 1. Set Clear Goals Most importantly, our industry experts implore those attending debt collection conferences to start with a clear plan. This is critical for conference success. “Before I attend any event, I outline what I want to achieve,” Seigel said. “Whether it’s meeting new clients, learning about upcoming trends, or exploring partnership opportunities, having clear goals ensures I stay focused. These conferences take a lot of time and span several days. If you don’t have goals or meetings planned ahead of time, you can easily get lost and unfocused. ” Adam Parks added that goal-setting isn’t just about personal priorities. “Align your goals with your company’s and your team’s objectives,” Parks advised. “For example,... --- This year, Branding Arc celebrates 13 years of service in the debt collection industry. As the only marketing firm fully dedicated to receivables management, Branding Arc has focused on excellence, innovation, and leadership in debt collection marketing for over 150 debt collection companies across the globe. Since its inception, the company has grown into a trusted partner for some of the debt collection industry’s most influential organizations, offering expertise in crafting effective marketing solutions tailored to an industry often plagued by frivolous attacks and confused consumer attention. "Our success is rooted in a deep understanding of the unique needs of a debt collection company,” Branding Arc Founder, Adam Parks, said. “As a veteran of the industry, I have seen debt collection companies face reputational challenges because they felt there was no hope of combating the negativity. Over the years, we’ve worked tirelessly to deliver solutions that not only enhance our clients’ visibility but also empower them to tell the positive story of their company. " A Legacy of Growth in Debt Collection Marketing Branding Arc’s reputation for enhancing debt collection performance stems from founder Adam Parks’ experience in the industry. Over the past 13 years, the company has launched over 150 dynamic websites, designed specifically to meet the challenges of debt collection marketing. These sites serve as strategic platforms, driving lead generation, compliance, and consumer engagement. Specifically, Branding Arc’s expertise ensures that marketing clients' correct information is front and center on every search, instead of misleading attacks. Beyond web development,... --- A great debt collection vendor website must do more than simply showcase services—it needs to strike a delicate balance between catering to clients and supporting potential clients’ buying journeys. For current clients, the site should communicate professionalism, offer robust resources, and highlight the tools you offer during the relationship. At the same time, potential clients visiting the site must feel informed and reassured, with clear, accessible information to guide them through what can often be a confusing process. The following are five great examples of debt collection vendor websites that excel in these key areas. ARM Compliance Business Solutions Our first example is ARM Compliance Business Solutions, a newly redesigned website that focuses heavily on providing a sleek interface, modern design, and easy-to-follow information for clients. Sleek Interface and Modern Design ARM Compliance Business Solutions stands out with its sleek and modern interface, providing users with a clean and professional design that immediately instills a sense of trust. The minimalistic layout ensures that users aren’t overwhelmed, making it easy for clients and potential clients to navigate. This attention to user experience allows visitors to find essential information quickly, contributing to a more effective communication process between the agency and its clients. Succinct Homepage with Easy-to-Follow Links The homepage of ARM Compliance Business Solutions is a prime example of how simplicity enhances usability. By keeping content succinct and avoiding unnecessary clutter, the site allows users to immediately locate the key debt collection information they need. Important links are strategically placed and... --- Every industry is crowded with voices, both good and bad, actively fighting for a moment's notice. So, how do you rise above both your competition and the rest of the noise? Effective collection agency marketing is the answer.   Effective marketing is the differentiator that can set a brand apart from the rest — whether it’s collection agency marketing, law firm marketing, vendor marketing, or debt buyer marketing, every business needs to have clear goals in mind. Standing out requires a strategic, next-level approach that resonates with audiences, builds credibility, and drives growth.   To capture attention and make a lasting impact, it’s essential to focus on initiatives that strengthen your digital and professional presence. Enhancing your marketing can transform the way your brand is perceived, from refining your online reputation to presenting a compelling narrative through well-designed materials and engaging with industry conversations. To help you build out your collection agency marketing and take it to the next level, here are the top five ways to effectively approach a comprehensive marketing strategy.   1) Building a Great Collection Agency Website A well-designed website is the foundation of your brand’s online presence, acting as both a storefront and a resource for potential clients. Today’s consumers have high expectations; they seek websites that are visually appealing, easy to navigate, and informative.   To make a positive impact, every detail counts—from design to functionality. Below are some critical dos and don’ts for building a website that resonates with your audience and supports... --- What are your primary duties in your current role? Overseeing product development, driving innovation, and delivery of products and services. Industry Q&A:How did you join the receivables industry? I have a long association with the receivables industry. It started off with creating compliance solutions for the industry. In the receivables industry, what emerging trend has your attention? AI has been a disruptor in the market, and we are building innovative solutions on this technology to further help in compliance management for the industry. What is your favorite part of working at your company? Using cutting edge technologies to provide innovative products. Professional Motivation & Inspiration:What are you most proud of, or what is your biggest accomplishment? Developed solutions that changed fundamental business practices. Personal Q&A:As a child, what did you want to be when you grew up? An archeologist. What is your favorite book, movie, TV show, podcast, or music genre? Favorite Movie – The Shawshank Redemption Do you have a pet? If so, what kind and what’s their name? An Indian pariah dog named Coco. About Branding ArcBranding Arc is the only full-service marketing firm dedicated to the receivables management sector of the financial services industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Through the creation and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find clients, and establish a... --- Events and conferences in the receivables management and financial services industries are critical junctions for professional networking and building business partnerships. While it’s important not to miss out, the costs involved in travel, attendance, and time away from the daily routine for your team members can be significant. Everyone wants to see a return on their investments. Whether you’re registered for an event with one of the major receivables industry trade associations — like ACA International, RMAI, or NCBA — or a privately hosted event, a few tried and true conference planning tips can be useful in optimizing the professional events on your calendar.   Conference Planning Selecting the Right Mix The first step in planning ahead is choosing the right mix of events for your company. Consider which combination of shows and attendance levels makes the most sense for your business. Depending on your objectives, will it be beneficial to skip exhibiting and focus on meetings? Would sponsoring be helpful for brand recognition? Are there enough people from your team attending that it would be better to divide and conquer?   Be the Early Bird Whichever approach you choose for each event, planning ahead saves time, stress, and money. Early bird discounts and room block rates cut down on overall costs; plus, booking flights/car rentals ahead helps with securing the most cost-effective options and arranging the calendar accordingly. In sum, “last minute” translates to “wasted money. ”  Outside of the agenda for the event, any private dinners with clients,... --- Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In this article, we will provide a step by step guide on how to upload and use your own custom virtual backgrounds on Microsoft Teams. Step 1: Begin by opening Microsoft Teams. Step 2: Select “Start Meeting” > Select “Meet Now. ” to open a practice meeting room in which to set your background. Once the meeting room opens, you will see yourself with your current background. If an invite window pops up, simply close the window. Step 3: Move your cursor to the top right of the screen where you can see the camera icon and click the small arrow to the right of the camera to open ‘camera options. ’ Step 4: When the dropdown menu of camera options appears, select the bottom option labeled “More Video Effects and Settings. ” This will open the Effects Menu on the right side of the screen. Here you will see some preset virtual background options provided by Microsoft Teams as well as a “Blur” feature, which blurs your background. To test out any of these options, select the background you want and click “Apply” in the bottom right corner to use the effect. To remove a virtual background or blur feature, simply select “None” in the top left of the options and hit “Apply” once again. This will return the settings back to your original background. Step 5: Next to the... --- Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In this video, we will provide a step by step guide on how to upload and use your own custom virtual backgrounds on Google Meet. Step 1: Begin by logging into your Google Account and opening Google Meet. Step 2: Select “New Meeting” - “Start an Instant Meeting” to open a practice meeting room in which to set your background. Once the meeting room opens, you will see yourself with your current background. Step 3: Move your cursor to the bottom of the screen where you can see the camera icon and click the small arrow to the left of the camera to open “camera options. ” The first section in the menu of camera options allows you to select which camera Google Meet uses. Directly next to this is a photo icon. When you hover over the icon, the label “Apply Visual Effects” will appear. Step 4: Click the Visual Effects Icon to open its menu. The Effects menu offers a variety of options including filters, appearance/lighting options, and backgrounds. For this task, we will stay within the “Backgrounds” option. Here, you will see some preset virtual background options provided by Google Meet. You can also select the “Blur” feature, which blurs your background. To remove a virtual background or blur feature, simply re-click the background option currently selected and the camera will revert back to your original background. Step... --- Have you seen other industry professionals using unique virtual backgrounds during meetings and wondered how to get your own? In this video, we will provide a step by step guide on how to upload and use your own custom virtual backgrounds on Zoom. Step 1: Begin by opening your Zoom application and selecting “New Meeting. ” Once the meeting room opens, you will see yourself with your current background. Step 2: Move your cursor to the bottom left corner of the screen where you can see the camera icon and click the small upward facing arrow to open ‘camera options. ’ A menu of camera options will appear. The top section will list the different camera options your computer has available, including any external webcams. The section beneath this allows you to select live video editing options, such as filters, avatars, and backgrounds. Step 3: Select “Choose Virtual Background”> Select the second option down in that section marked “Choose Virtual Background... ” This will open a new window labeled Settings, where you can navigate to a bunch of different options within Zoom. For this task though, we will stay within the “Background and Effects” option. Here, you will see some preset virtual background options provided by Zoom. You can also select the “Blur” feature, which blurs your background, or “None” if you want to remove any other background settings. Step 4: Above the presets on the right (also just below your live video) is a small plus sign. Click the... --- Creating a unique, one-of-a-kind podcast in 2024 isn’t as simple as it used to be. Setting up the cameras and microphones while arranging all of the pre- and post-production elements to create a well-oiled machine takes time. For those starting out, or looking for some tips and tricks for creating the perfect, industry-specific podcast, we have broken up our recommendations into four distinct categories: Pre-Production; Distribution; Production & Scaling; and Post-Production. No matter where you are in your podcasting journey, there is room for improvement. A podcast should be an evolving production that never stagnates on topics, guests, or production value. In fact, to make a world-renowned podcast (or starting small as an industry-renowned podcast), you must constantly evolve your product to meet the production of newer players in the space. Here are some tips and tricks for staying ahead in all phases of podcast production. Pre-Podcast Production: Setting the Foundation Launching a professional podcast starts with strong planning and clarity on essential elements before ever hitting the record button. The pre-production phase ensures the podcast has a clear direction, meaningful content, and the right structure to engage your intended audience. Often overlooked, pre-production is the backbone to any piece of content. Writers need outlines, directors need storyboards, and podcast producers must ensure their pre-production is on point to succeed. Identify Your Topic & Audience The first step in podcast creation is choosing a topic that aligns with your goals and audience interests. Ask yourself: What do you want your... --- Marketing for the Receivables Industry Branding Arc is the only full-service marketing and public relations agency dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers. Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to be effective— creating connection, fostering engagement, and establishing the brand. Through the production and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find clients, and establish a strong online presence. https://www. youtube. com/watch? v=lEwmlHdh86A Receivables Marketing is a Challenge Marketing within the receivables management industry is no picnic. It requires navigating through a variety of challenges in a very litigious industry. In particular, there are three marketing hurdles for receivables professionals to overcome: 1. The Challenge of 3 Audiences For receivables management firms, all content, from website pages to social posts, has to be written with 3 different audiences in mind simultaneously: consumers, clients, & regulators. 2. Content Creation A lot of companies struggle with the idea that “we don’t have anything to talk about. ” And, even when they do, filming videos, writing articles, creating graphics, etc. can be a massive lift. 3. Reputation Management In such a highly litigious industry, we have to play a complex game... --- For collection agencies having to quickly adapt to changing consumer preferences, there is an unlikely place to turn for valuable lessons—our friends in eCommerce. ECommerce has long been at the forefront of understanding digital consumer behaviors, offering valuable lessons for collection agencies leveraging online self-service options. By examining key aspects of eCommerce, debt collection marketing strategies should include refining collection agency websites to enhance customer engagement, reduce payment friction, and manage risks effectively. The Rise of Mobile-First and the Popularity of Online Payments Before we look at how eCommerce can help, it's important to look at how we got here. The context of digital collections directly correlates with eCommerce taking a front-row seat to changing consumer preferences and building trust regarding online payments. In today's world, more consumers rely on their smartphones as the primary means of accessing services, making purchases, and managing finances. In 2022, 74% of U. S. consumers used their smartphone to make a payment—compared to just 10% in 2013. The way eCommerce thrives on this mobile activity is through the “7 Cs:” Context; Commerce; Connection; Content; Community; Customization; and Communication. Fundamentally, these principles are equally relevant to digital collections: Context: Understanding the specific context in which a consumer interacts with your collection process is essential. Tailoring messaging and payment options based on individual circumstances can improve outcomes. Commerce: Just as eCommerce relies on seamless transactions, digital collections must offer frictionless payment options. Simplifying the payment process increases the likelihood of timely settlements. Connection: Building a connection... --- A well-designed website is crucial for engaging clients, showcasing expertise, and facilitating smooth interactions. This rings especially true in the ever-evolving landscape of collections where prospective clients and consumers alike need to have clear and concise information about who you are and what you do. Branding Arc has put together a comprehensive list of the five most engaging collections law firm websites on the market today. These sites stand out for their user-friendly design, engaging content, and clear communication of services. 1. Cohen & Cohen Law Firm: Simplicity and Accessibility Cohen & Cohen Law Firm's website exemplifies simplicity and accessibility, making it a standout in the collections law sector. The site's straightforward navigation allows users to effortlessly find the information they need, which is particularly important for consumers who may be under stress when dealing with collections issues. The readability is enhanced by a clean layout and intuitive design, ensuring visitors can easily comprehend the content. Additionally, Cohen & Cohen features a well-organized FAQ section that addresses common questions, helping to demystify the collections process. This is important in the collections space as their FAQ doubles as a unique way to boost Search Engine Optimization (SEO) value. Furthermore, their transparent and easy-to-understand payment structure further simplifies client interactions, fostering trust and reliability. 2. Slovin & Associates: Engaging and Community-Focused Slovin & Associates’ website is a masterclass in creating an engaging and visually appealing online presence. The vibrant color scheme not only draws visitors in but also creates a welcoming atmosphere.... --- Between the huge shift of the workforce to working from home (WFH) and the technological advancements in video chat and remote filming, it has become extremely popular to produce videos, podcasts, webinars, and other pieces of content from home offices. Unfortunately, this isn’t always the easiest practice. In this article, we go over some tips and tricks for optimizing filming from home. Home Studio Equipment To film and look good, you will need three basic pieces of equipment: a computer/laptop with internet access, a camera, and a microphone. While most computers today have audio and visual capabilities built in, they are rarely very high quality and are meant more for video chat. If you are looking to produce higher quality video with clean and crisp sound, you should highly consider investing in some home studio equipment. There are a lot of very nice quality webcams and microphones available that can plug right into your computer to majorly enhance your audio/visual quality. Furthermore, if you plan on filming frequently, or if the room you work in has poor lighting, purchasing filming lights that can hook onto your desk will greatly improve your on-screen appearance. There are a lot of very nice quality webcams and microphones available that can plug right into your computer to majorly enhance your audio/visual quality. Furthermore, if you plan on filming frequently, or if the room you work in has poor lighting, purchasing filming lights that can hook onto your desk will greatly improve your on-screen appearance.... --- As more consumers and clients utilize a “digital-first” approach, it’s vitally important that both your website and your online presence remain up-to-date and fresh. To keep users engaged, it is common practice to refresh your website. The question is then: “How do you know when it is time for a web refresh? ” Foremost, it’s important to ask yourself if you’d be proud of your website in its current form. We previously covered Branding Arc’s top five reasons a great website is essential, but most of the time we sit down with clients and simply ask them: “Are you proud to send consumers and potential clients to your website? ” Nine out of ten times, if the answer is no, it’s time to refresh your web presence. For those still on the fence, here are the top five ways to determine if it's time to refresh your website. #1 - Simply Put, Your Website Looks Like it’s From the 90s One of the most glaring issues facing many websites in the collections industry is their outdated appearance. If your website looks like it's stuck in the 1990s, with clunky layouts, outdated fonts, and a lack of visual appeal, it's time for a refresh. Today's consumers expect a modern and visually appealing interface that reflects professionalism and trustworthiness. A sleek, contemporary design not only enhances user experience but also reinforces your brand's credibility in a competitive market. However, it doesn’t stop at design. Users expect an intuitive interface, not an interface... --- Offering multilingual options on collections websites is becoming increasingly crucial. Especially in the debt collection industry, where every specific detail matters to both clients and consumers, having a robust translation service is paramount. Luckily, there are only two fundamental paths to follow when discussing web translation services; Your website provider will either deploy a widget translation service baked into your website’s backend, or you can deploy a second website focused solely on a new language. Methods of Translation Services Deployment The first and easiest to understand is the simple widget. Inherently, your website runs many widgets on the backend to keep up with your website’s day-to-day activities. Everything from SEO to page speed can be tracked and monitored by a series of involved widgets. Typically, the frontend user never sees the widgets in action, unless they are specifically geared for the consumer like an ADA accessibility widget. Fortunately for most collection services, translating an entire website can be left up to a Google Translate widget. This widget automatically will translate the entire site to Spanish, French, or any other language selected by the consumer. The upside is this translation service typically costs clients no additional fees as it is an on/off switch on the backend. The downside, and it’s a rather large one, is that the client cannot control the wording of the translations. As we all know, many words get lost in translation. Should a word or phrase not easily translate into the target language, there can be complications... --- Marketing and sales are two crucial functions within all organizations. When their operations aren’t just happening parallel to one another—but rather cohesively through a network of support, feedback loops, and joint efforts—the effect on the company is substantial. In this article, we explore how a harmony between these two departments can, in a sense, create “magic” together, bringing success to their organization. The Differences Between Sales and Marketing While the two frequently overlap, the differences between sales and marketing can be made very clear when considering the analogy of the sales funnel. While the sales team guides prospects through the funnel from discovery to conversion, marketing sits outside of the funnel pouring leads into the pipeline. These positions within and outside of the sales funnel also speak to the very different kinds of relationships and communications that each department has with prospects and clients. In sales, the relationship is very 1:1 with a potential or current client. The goal is to understand the individual, what their pain points are, what makes the company unique, etc. in order to find out how your products/services can help them and their organization. Ultimately, people do business with people they like, and building strong relationships in a 1:1 atmosphere is crucial for a successful sales process. Being outside the sales funnel, marketing takes on a 1:Many relationship and communication style. The goal is to cast a wide net within the marketplace by spreading the company’s story, building brand awareness, and establishing a sense of... --- Receivables firms and collection agencies need user-friendly websites that are accessible to everyone, including individuals with disabilities. ADA (Americans with Disabilities Act) accessibility ensures that every website is effectively navigable. Making your website ADA-compliant protects your business from legal issues, boosts customer satisfaction, and improves your bottom line. In this blog, we will explore ADA importance, how it benefits your business, and steps to achieve compliance. We will also cover how an accessible website can increase payment collections and meet creditor expectations. Let’s examine why you must incorporate ADA regulations into your business strategy. What is ADA Accessibility? The ADA prohibits discrimination against individuals with disabilities in all areas of public life, including online. Your website needs to be usable by people with disabilities, such as visually and hearing impaired. This means implementing features that allow everyone to navigate and interact with your website. Statistics show that images are the leading cause of non-compliance: 56% of web images aren't available to people with visual impairments, 93% of domains have at least one page with an inaccessible image, and 60% lack alternative text. Why ADA Accessibility Matters Legal Requirement ADA compliance is mandatory; ignoring it can lead to lawsuits and fines. For example, Domino’s Pizza faced legal action because its website and mobile app weren’t accessible to screen reader users. The lawsuit indicates barriers such as very little alternative graphics text, hyperlinks without text to show why the link is there, and more. The court ruled that ADA requirements apply to... --- Have you ever visited a website and felt overwhelmed or struggled to quickly find the information you need? This is particularly frustrating when dealing with something as sensitive as debt management. A well-designed website in the debt-buying industry must supply essential information and build trust and ease for visitors dealing with financial stress. It should simplify complex processes, offer accessible educational resources, and maintain the highest data security and regulatory compliance standards. These features become even more apparent as businesses increasingly rely on digital platforms to engage with their clients. In this context, a debt buyer’s website is a critical interface for consumer support and financial guidance. This blog explores five great debt buyer websites with transparency, streamlined services, and user-focused design. We will show how these websites stand out by helping visitors navigate their financial journeys confidently. Crown Asset Management Crown Asset Management leads the debt buyer industry with its user-friendly and uncluttered website design. Visitors easily move through well-structured pages like Consumers, FAQ, and Portfolio Acquisitions, allowing them to quickly find the necessary information they seek, a stark contrast to the often overwhelming layouts of other sites. The homepage displays the company’s “Certified Receivables Business” certification from the Receivables Management Association International (RMAI), instantly boosting credibility and highlighting their commitment to maintaining high industry standards. Crown Asset Management can be contacted through various communication channels provided on the website. Furthermore, the website transparently showcases the company's authentic community engagement and strict adherence to compliance standards, making this information... --- In the fast-paced world of receivables management, effective marketing is not just a luxury but a strategic necessity. While there are many players within the industry (debt buyers, collection agencies, debt brokers, law firms, etc), we ultimately find ourselves all grappling with the same marketing challenges. In this article, we delve into the five most prevalent marketing obstacles in the receivables industry, and more importantly, offer actionable solutions to overcome them. 1. Misunderstanding Marketing vs. Sales In some companies, the lines between marketing and sales can become a bit blurred, leading to several problems. By clearing up the positions of both departments, we can easily identify the largest hurdle created by this misunderstanding. The Sales Funnel To delve into the differences between marketing and sales, we begin with the analogy of the “sales funnel. ” The top of the funnel represents awareness and interest in a product or service, and is where there is a wide pool of prospects. As you move downward, the funnel becomes gradually narrower and you encounter different stages of the sales cycle, such as consideration, intent, and finally, conversion into a paying customer. The role of marketing sits at the rim, or ‘event horizon’ of the sales funnel, pouring potential leads into the funnel, but not passing into the actual sales funnel. Its primary focus is to attract and engage a large audience, casting a wide net by generating brand recognition and sparking interest within the marketplace. This includes strategies like advertising, content creation, social... --- --- ## FAQs Here is an example from one of our clients: --- Options & Revisions – We customize our branding engagements based on the number of options you would like to see and how many revisions are required to complete the project. Brand Guidelines - The final deliverables of our branding and logo projects include a logo card with all the information about your logo and brand. Artwork – Final artwork is provided in a mix of styles, file types, and sizes. We provide you with everything you need to ensure your logo looks its best however you choose to use it. --- Yes. The Branding Arc team regularly analyzes your company’s SERP (search engine results pages) data, event calendar, and more to find other opportunities to get you in front of new potential customers. Outrank Online Adversaries Targeted marketing is the implementation of a long-term content marketing strategy that is focused on outranking rival competition and getting your business noticed. Branding Arc has extensive experience in the development and implementation of strategies that help businesses to share their message and engage with existing and new clients. Finding New Clients We understand the receivables management industry and help you to navigate opportunities to get your brand, products, and services in front of the right people. We work with RMAI, NCBA, ACA, and other trade associations to identify sponsorships, advertising opportunities, and other communications that get you seen by your target marketplace. --- While we do not do any printing in-house, we provide the designs for a variety of printed marketing materials including (but not limited to): Conference Booths Business Cards Custom Images Flyers Mailers Brochures Conference Materials With Branding Arc, you get a scalable and affordable way to get your message into the market faster and ensure that your brand is easily recognizable across all of your marketing channels and touchpoints. --- Conferences are expensive, requiring small and medium sized businesses to maximize their value and constantly look for ways to optimize performance. Branding Arc provides the missing link to help you prepare for events to ensure you unlock the most value from each event. We create social media campaigns, videos, email templates, and much more to support your sales and marketing team through the event lifecycle. Our job is to support your sales and executive teams so they can concentrate on building relationships. You can leave the backend work to us so you can maximize the value of your time. Our team can help you get the most from both live and virtual meetings and events. --- Your website/blog Your social media Your YouTube channel Branding Arc YouTube Channel ReceivablesInfo. com Google MyBusiness Many other industry outlets --- Websites and Landing Pages Community Involvement Executive Ghostwriting Case Studies Expertise Articles Financial Literacy Video Scripts Event Attendance Career Opportunities Thought Leadership Consumer Engagement Employee Engagement --- Our credit-based system is a unique way of providing the most for each marketing dollar. Credits are purchased through a monthly retainer and used to plan the deliverables created for each client each month. Plans are created annually, updated monthly and deliverables are created each month. --- Marketing plans are created based on the length of your agreement. Each month, our team will request any information needed, draft the content and graphics, and send them for your approval. Once approved, we manage the distribution and publication of the content on your behalf. --- 65% of collection agency traffic is coming from mobile devices. We build websites that are mobile responsive, automatically giving visitors an optimal experience on smartphones, tablets, and desktops. --- Yes! Our team is well versed in Americans with Disabilities Act compliance and we can set up and manage your compliance. We provide the compliance reporting you need to demonstrate your compliance. --- We provide a fully-managed hosting solution specifically designed for the needs of debt buyers, collection agencies, creditors and collection law firms. We handle hosting, updates, security response, backups and provide the policies you need to demonstrate how your website is managed, during audits. --- We offer specific packages for our clients to help them get started by building a powerful marketing infrastructure. Based on your needs, we customize a program to achieve your marketing goals and fit your budget. --- Yes. We have a custom hosting environment that is specifically designed to protect our client websites. Our combination of hosting and security tools along with our proprietary site application stack enables us to optimize performance while providing the advanced security and policy documentation that receivables firms need. --- We assist you with collecting more payments online by designing your website to direct visitors to your payment options. We can build analytics funnels and apply other e-commerce practices to your debt collection website improving the experience for end users and collecting more payments. --- We understand marketing and receivables management. Our management team has almost 20 years of leadership and marketing experience in the receivables management business working with collection agencies, debt buyers, law firms and creditors. We have been involved in writing policies and procedures for collection agencies, debt buyers and creditors. --- Nunc euismod lobortis massa, id sollicitudin augue auctor vel. Integer ornare sollicitudin turpis vitae vestibulum. Curabitur faucibus ullamcorper lorem sed egestas. Pellentesque laoreet auctor eros, et consectetur eros auctor eget. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tortor nisi, egestas eget molestie tincidunt, tempus sed justo. Vestibulum ultricies auctor varius. Fusce consequat tincidunt dui, ac adipiscing turpis adipiscing pulvinar. Aliquam erat volutpat. Vivamus eleifend rhoncus nulla in laoreet. --- Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla ut sagittis tristique. Morbi a sollicitudin dui, quis tincidunt purus. Pellentesque eu lacinia lacus. Vestibulum tincidunt erat ac massa gravida accumsan. Suspendisse finibus commodo arcu, sed dapibus enim tincidunt in. Suspendisse pretium mollis ex, ut auctor neque pellentesque a. Morbi vel cursus odio, at interdum lorem. Pellentesque vitae eros sapien. --- Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla ut sagittis tristique. Morbi a sollicitudin dui, quis tincidunt purus. Pellentesque eu lacinia lacus. Vestibulum tincidunt erat ac massa gravida accumsan. Suspendisse finibus commodo arcu, sed dapibus enim tincidunt in. Suspendisse pretium mollis ex, ut auctor neque pellentesque a. Morbi vel cursus odio, at interdum lorem. Pellentesque vitae eros sapien. --- Fusce porta augue quis erat dignissim, id laoreet sapien pulvinar. Nullam blandit nisi ac nulla tempus, ultrices condimentum elit ultrices. Donec semper accumsan ligula, ut rutrum purus ultrices id. Aenean eleifend velit at nibh consectetur pretium. Vestibulum at justo quis ex venenatis aliquet. Ut porta, nunc sed venenatis maximus, lectus magna maximus dui, vel lobortis dui odio at ipsum. Curabitur nisl nisl, consequat in fermentum vitae, semper et dolor. Mauris cursus scelerisque dui et molestie. Vivamus sapien ex, aliquam sit amet libero non, auctor gravida nibh. --- Nullam feugiat eleifend felis eu aliquam. Etiam bibendum, ante nec efficitur lacinia, lectus eros laoreet lectus, sit amet ultricies magna mi vel felis. Quisque ut varius arcu. Praesent efficitur, nisi at imperdiet luctus, tellus dui dignissim purus, et aliquam diam metus ac velit. Mauris aliquet rutrum mauris, ac tempus arcu eleifend sit amet. Integer at lacinia turpis. Morbi vehicula justo at velit facilisis, ac dictum quam sodales. In hac habitasse platea dictumst. Nunc finibus, magna sed laoreet malesuada, risus libero iaculis tellus, ac consequat enim nunc sed metus. Cras a condimentum elit, vel convallis tellus. Sed mauris mi, sollicitudin eu tellus ut, efficitur scelerisque justo. Fusce id nibh ut sapien egestas consectetur sed nec arcu. Aliquam et orci nec nulla pellentesque varius. Sed mi mauris, ultricies eu pharetra eget, tincidunt eu enim. Pellentesque convallis dolor nisl. --- ---