Creating Articles, Blog Posts and Press Releases
Branding Arc provides the content generation engine your business needs to continually create new positive content about your business. Too many corporate blogs go unused because it is not a business priority, but these powerful tools can be leveraged by simply creating frequent content that keeps visitors, potential customers and search engines coming back for more.
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Writing frequent blog posts can be a time-consuming task. We offer the blogging and press release service to help you continually create new marketing content for your business without committing all the time needed to do it yourself. Our experienced writers can create content based on your businesses progress or will suggest different strategies to help your business inexpensively create new events, associations and involvements that will provide relevant material.
Using the content plan, we create a draft of each piece of material, including the layouts, fonts, imaging, messaging and colors. Our drafts, write to your specific targeted audience, mindful of the distribution channels that will be used for each piece.
Each blogging and press engagement is customized to meet the needs of our clients. Copy topics, post frequency, and distribution mechanisms are all based on the overall strategy to be employed by your business. We regularly meet with your management, sales and marketing resources to allow us to continually support the efforts of your internal staff.