Targeted Email Campaigns to Drive Results
Email is an effective tool for engaging existing clients and drawing attention to your business, products, services or attendance at industry events. Well-constructed email campaigns sent to a targeted audience drives sales opportunities and keeps you connected directly with your core marketplace.
Newsletters to existing customers or targeted sale offerings to potential clients creates a direct line of communication to distribute relevant content. If your business collects email addresses, targeted email campaigns will provide an easy way to drive more sales.
Managing
Email Campaigns
with MailChimp
Through our partnership with MailChimp, we can create engaging marketing messages on an easy to use platform that provides powerful analytical tools tor tracking recipient behavior and continually optimizing messages for maximum effectiveness.
MailChimp is an easy to use platform that sends professionally designed emails, but is simple enough to be used by anyone. No coding is required, and we provide detailed videos to help you get started creating campaigns and managing your new email templates.
Creative Templates
to Get You Started
Our graphic design team works with you to develop engaging email templates that call recipients to action. We incorporate your brand identity, artwork and sales message into your layout, artwork and content. We provide you with everything you need to start using email as a business to call your recipients to action and drive new sales revenue.
Campaign Specific Landing Pages
Optimize the results of your campaigns by creating specific landing pages for each campaign type you are sending. Website landing pages are more direct sales tools with clear sales pitch and call-to-action for capturing value from the leads that click on the links in your emails. Customizing the content of landing pages will outperform sending leads to your homepage and hoping they find the information relevant to their need. It is always helpful to shorten the distance between the recipient clicking a link, and giving you money.
Strategic Email Campaign Lists
Email is a communication medium that is unforgiving. Sending irrelevant, unprofessional or even sending them too frequently can quickly get you blocked by spam filters and blacklisted across the internet. Using email as a marketing tool requires a delicate balance and an understanding of your true relationship with the potential recipients.
Branding Arc can assist with developing your email strategy by evaluating lead sources and finding the optimized balance of frequency and relevancy in your messaging by collecting, measuring and analyzing the results of each email sent.
