Acumen Solutions Group Case Study
Acumen Solutions Group LLC is a full-service insurance brokerage and business solutions provider. They provide insurance products, licensing, and compliance related solutions to assist their clients with many of the administrative services required to maintain compliance with applicable state and federal laws.
Founded by industry veterans, their leadership team has more than 20 years’ experience managing accounts receivable and insurance services firms. Their extensive experiences have enabled us to create proprietary programs and to deliver unparalleled service to their clients.
Redesigning their Online Presence
The new Acumen Solutions Group website is responsively designed on the WordPress platform. Our team had designed Acumen Solutions Group’s previous site, and enjoyed the opportunity to refresh their website to meet the evolving needs of the business. We wanted the design to be minimal and informative at the same time, a difficult balance to achieve.
The website had previously been focused exclusively on services provided to the Receivables Management Industry, but in the refresh, wanted to showcase the solutions they provide to a mix of industries. Over the past 5 years, Acumen’s business has grown to include construction companies, real estate investors, and all types of small businesses.
The new website has a more professional appeal with clear calls-to-action on each page including lead generation forms on strategic pages. The site has grown dramatically since their last version, including 10 different insurance products they are now offering to their clients.
Drafting Engaging Content
On a website as large as Acumen Solutions Group, we needed to spend a considerable amount of time drafting and editing content. Insurance can be a tough subject to make interesting, and we researched each insurance product, and helped to draft content that clearly communicated the benefits of each coverage to potential clients.
Each of the insurance product pages includes a basic description of the coverage, a description of why a business would need that type of policy along with some frequently asked questions and answers (FAQ).