Alliant Capital Management Case Study
Alliant Capital Management is a professional debt collection agency that provides affordable debt collection services to creditors while providing consumers with the best possible experience. The Company is steadfast in its commitment to guide consumers and clients to an amicable account resolution. Alliant Capital Management is located in Amherst, New York.
“The Branding Arc team really understood our company vision, As the marketing experts in the receivables industry, they designed our new website with a consumer-first mindset and delivered a polished, accessible, and responsive product. Through the Branding Arc marketing program, we will continue to build our relationship with the team and strengthen our positive online presence.”
Completely Redesigned Website
Our team completely redesigned and rebuilt Alliant’s website. With a strong focus on content and consumer’s needs, navigation was improved to allow site users to access the information they need with fewer clicks. A new consumer resources section provides important financial education and expanded accessibility features provide improved access for all users. The new, fully responsive website was built on the powerful WordPress platform, providing greater security, easier SEO management, and full optimization for mobile screens.
Brand New Logo
Alliant had existing branding but desired a whole new look and feel for their logo. When redesigning the logo, we used more vibrant colors and modern typography to impart a polished and professional feeling. The result is clean and bright and features a unique, interlocking favicon that embodies their partner relationships with clients and consumers.
Strategic Online Reputation Management
Alliant Capital Management worked together with the Branding Arc team to develop an online reputation management strategy which includes an SEO content strategy, new social media accounts, and a company blog. The two teams collaborated to identify relevant content and SEO keywords that will boost positive content rankings and improve search engine visibility.