Project Description

ARxChange Case Study

TriCap Technology Group LLC is a high-growth financial technology company founded to transform the U.S. medical debt and receivables sector into a more fully articulated liquid marketplace. Its patented platform, ARxChange, uses industry-leading, investment-grade analytics and market exchange technologies to drive self-payment performance. With roughly $20 billion in listings and a market-commanding position in receivables analytics, TriCap’s ARxChange is the nation’s largest and most robust receivables marketplace in the U.S.

Jim Zadoorian, President of ARxChange

Jim Zadoorian

“Branding Arc was able to create a website platform for us to communicate the complex benefits of our product. They understood receivables management and were able to visualize and execute on the vision we described to them.”

ARxChange case study website screenshot shown on desktop computer

Developing the Website

The ARxChange website needed to communicate a lot of complicated information to a niche, but a powerful target marketplace. Working with the ARxChange team, we were able to organize and simplify their message so we could clearly communicate the benefits of their platform to healthcare creditors. The website uses screenshots and other graphic illustrations of the their platform to bring it to life.

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