Project Description

About Central Portfolio Control Inc

Headquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. The company manages accounts on behalf of creditor clients while maintaining the highest ethical and legal standards regarding collection activity. Since being founded in 1998, the CPC team has continued to grow the company by providing top-quality services to clients and creating jobs within the local community.

Mike Lesher
Vice President

“We’ve been partnering with Branding Arc for several years. Adam and the team are creative and knowledgeable. We rely on their website, SEO, and marketing services to manage our digital presence. This is something we consider a staple investment and the Branding Arc team has exceeded our expectations in every project.”

Reimagined Website

In 2016, the Branding Arc team reimagined the CPC logo and website, introducing a full website redesign. We wanted the website to project a clean, classic tone to reflect the professional and straightforward way Central Portfolio Control does business. As one of the ongoing design updates, we broke out product experience by type in an image-based layout, increasing browsing appeal and clarity for potential CPC clients.

Since the new website rollout, we have consistently monitored functionality, updated content, and increased design responsiveness for evolving user needs and devices. We routinely boost search engine rankings with fresh news for the site’s blog. We embedded consumer videos to further optimize the consumer experience. In 2020, we incorporated ADA web accessibility into the website to ensure access for diverse consumer needs. These routine website “health checks” and improvements ensure the website stays current and content remains relevant to reflect CPC’s dedication to staying at the forefront of the industry.

VISIT WEBSITE

Digital Marketing & Reputation Management

We maintain CPC’s blog as well as its social media channels to leverage marketing opportunities and promote the unique client voice. We promote the company’s community involvement, company updates, hiring opportunities, and more to keep the digital face of the company reflective of ongoing developments. This allows CPC to focus on its core business services while continuing to reach an audience of potential clients for ongoing growth opportunities.

Our team provides reliable maintenance and defense strategy for Central Portfolio Control’s search engine results page (SERP) to make sure consumers can quickly and easily access the resources they need. Maintaining optimal search engine health requires time, attention, and technical knowledge. Our search engine experts have the skills and tools to manage and strategize efficiently and effectively.

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