When designing the Invenio Financial brand identity our goal was to illustrate the concept behind the chosen name. Invenio is Latin for “To find, unearth and discover”, which is exactly what the organization does. They find value in places others overlook. To bring this concept into the logo we used the circular lines around the name to symbolize the inside of a panning tray.
The final logo design has an institutional feel, while being simple and communicating a message through the symbolism.