The concept we developed for the NCC Business Services brand was “the missing piece”. We wanted to stress that their business was the missing piece to their clients business. The logo icon we created are odd shaped pieces put together to form a square, a very simple mosaic design. As we built on the concept, we arrived at the tagline “Solving the Recovery Puzzle” which was a very direct approach to clearly communicate their value proposition within a short tagline.
The final logo is very identifiable. The logo icon is used throughout their marketing materials to spread their brand across multiple design aspects of their sales and marketing materials.