Northwood Asset Management Group Case Study
Northwood Asset Management Group is a nationally licensed third-party debt collection company that strives to deliver professional and reliable debt recovery solutions that assist consumers and creditors with achieving a favorable resolution. On behalf of clients, Northwood Asset Management Group contacts consumers by mail and telephone in an attempt to resolve outstanding balances. The company is committed to delivering services with professionalism, respect, and complete compliance. Northwood Asset Management Group is located in Buffalo, NY.
Fresh Content and Full Optimization
Through a client referral, Northwood Asset Management Group approached Branding Arc about a new website and logo that represents their commitment to helping find amicable resolutions that help consumers develop financial well-being. Understanding the critical need of the situation, we developed a strategy and deployed our team for maximum efficiency through the simultaneous development of multiple design elements. Branding Arc claimed the domain and, using the powerful and flexible WordPress platform, immediately set to building a new website that is fully-optimized for use from any device: desktop, laptop, tablet, and mobile. The end result is a fully customized website with clearly presented information that is visually appealing, compliant with applicable collection laws, and optimized for speed and user satisfaction.
Marketing for SEO
When searching for Northwood Asset Management Group online, the company’s former website landed on page 4 of the search results. Northwood Asset Management Group wanted to establish domain authority to increase rank on search engine result pages. The Branding Arc team analyzed NAMG’s digital presence and formulated a plan to take control of Northwood Asset Management Group’s digital reputation. Our team immediately set to work claiming business listings, analyzing keywords, developing original content (including videos and articles), researching and countering the source of the online negative content, and more. The result was first-page search results within just a couple of weeks and increased first-page search results within 30 days.
Northwood Asset Management Group leaned on the Branding Arc team to set up, optimize, and manage social media accounts. Through the sharing of original YouTube videos and other original content, NAMG cemented brand awareness across multiple social media channels. Northwood Asset Management Group uses social media to communicate with consumers and build awareness of Company processes.