Orion Capital Solutions is a consumer-centric collection agency dedicated to providing a best-in-class customer journey. As most consumers use smartphones to access the internet and locate information, the Orion team approached Branding Arc for a new, mobile-first website design that would be easy to access and simple to use in every digital touchpoint.
When designing the Orion website, we focused on usability and delivering the best user experience to the right device through responsive design. Using the powerful WordPress CMS, we designed their website to quickly load content and images in a beautifully optimized format that is scalable so all content is easily viewable and clearly presented on any sized screen– smartphone, tablet, laptop, or desktop.
Utilizing the deep knowledge of our graphic design and content teams, the new website features improved site architecture and navigation to deliver a positive and uncomplicated user experience. We simplified the menu for easier navigation, refined the footer to provide a clutter-free design, and implemented clear calls to action to grab the user’s attention. Our teams created all-new custom images and originally authored website content that matches their current branding and reinforces their strategic online plan to achieve business goals.