Project Description

Orion Capital Solutions Case Study

Orion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. As a third-party debt collector, Orionworks to establish realistic solutions that are within each consumer’s budget and lead toward account resolution. Utilizing advanced technology, their experienced team bridges the gap between the creditor and the account holder. The company was founded in 2018 and is headquartered in Orchard Park, New York.

Haley Hatch
Director of Operations

“From the outset, the Branding Arc team has continually exceeded our expectations. The receivables industry is very nuanced and requires a unique perspective that only comes from experience. The Branding Arc team has the experience and expertise to deliver top-notch services that are consistent with the specific vision of our company and critical in defending our online reputation.”

Completely Redesigned Website

Orion Capital Solutions is a consumer-centric collection agency dedicated to providing a best-in-class customer journey. As most consumers use smartphones to access the internet and locate information, the Orion team approached Branding Arc for a new, mobile-first website design that would be easy to access and simple to use in every digital touchpoint.

When designing the Orion website, we focused on usability and delivering the best user experience to the right device through responsive design. Using the powerful WordPress CMS, we designed their website to quickly load content and images in a beautifully optimized format that is scalable so all content is easily viewable and clearly presented on any sized screen– smartphone, tablet, laptop, or desktop.

Utilizing the deep knowledge of our graphic design and content teams, the new website features improved site architecture and navigation to deliver a positive and uncomplicated user experience. We simplified the menu for easier navigation, refined the footer to provide a clutter-free design, and implemented clear calls to action to grab the user’s attention. Our teams created all-new custom images and originally authored website content that matches their current branding and reinforces their strategic online plan to achieve business goals.

VISIT WEBSITE

Digital Marketing Partnership

At the request of Orion executives, the Branding Arc team performed a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to help with creating a digital marketing strategy for online reputation management. When analyzing initial SERP (Search Engine Results Page) data, it was determined that a cadence of consistently published, strategically authored, original pieces of content would provide the most valuable results. The teams worked together to identify topics that would be of value to consumers while solidifying the OCS brand and message. Our team provides ongoing digital marketing services that include originally authored content that keeps their blog fresh and we distribute selected content to reputable industry publishers. To provide additional consumer resources and cement brand authority, we created and currently manage their social media accounts.

Ongoing Search Engine Optimization (SEO) Strategy

During our SWOT analysis, we identified additional on-site and off-site strategies to achieve online reputation management and SERP objectives. On the Orion website, we optimized the content, images, and linking structure, enabling multiple pages from our website to appear on the Search Engine Results Page (SERP). Off-site strategies we implemented were the creation of official company profiles on external sites such as Facebook, LinkedIn, the Better Business Bureau, and more. These official accounts enable us to put forth our best selves regardless of where the client or consumer sees us online. Additionally, we specifically customize and tailor our ads to outrank the negative ads from the competition, making sure that the top of the SERP is Orion friendly.

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