Phillips & Cohen Associates Case Study
Phillips & Cohen Associates, Ltd. delivers measurably superior collection services. Founded in 1997 we originally built a reputation for effective and compassionate financial recovery by pioneering deceased account care. With over a decade of proven performance, in addition to our delinquent account recovery solutions we offer a wide range of specialty services including Deceased Account Care Solutions, Cease & Desist/Debt Management Collections and Small Business Credit Solutions to Fortune 500 leaders, banks and creditors in a host of industries and service sectors including Utility and Healthcare.
Enhancing the Brand Identity
When we began working together in 2011, Phillips & Cohen had a strong brand in the US and UK, with an eye toward further international expansion. Through our relationship as their outsourced marketing department, we have assisted them with updating and enhancing their corporate brand for entry into new marketplaces including Canada, Australia, New Zealand, Ireland and Spain.
Creating Global Website Network
Global operations are slightly different from country to country and Phillips & Cohen Associates is no exception. Through our partnership we have created independent websites for each country they operate in, giving them flexibility to customize their messaging for each geographic location. All the websites are interlinked, balancing the need for customized content with the desire to present themselves as a singular global operation.
To support the sales and marketing efforts of Cascade365, we created various print materials to supplement existing efforts. We created static and flexible marketing materials to help further the new brand recognition, while being easily customizable for different target markets and opportunities.
- eBook Whitepaper
- PowerPoint Boardroom Template
- Business Cards
- Email Signature Artwork
- Publication Advertisements
- Handout Brochures
Trade Show Booths
We worked with Cascade365 to design and coordinate the production of a series of trade show backdrops, banners and other signage to draw attention to their presence at various trade shows.
Cascade365 leveraged their website design to create a branded experience for potential customers. The images, colors and design aspects of the website are carried over to these banners creating a singular branded message.