PORT ST. LUCIE, FL – Branding Arc, a full-service marketing firm in the financial services industry, is pleased to announce the promotions of three staff members. The new titles include Leah Snyder, Vice President of Operations; Chris Perez, Vice President of SEO; and Katie Head, Director of Content. On the heels of celebrating Branding Arc’s tenth anniversary last fall, the growing business has established itself in the receivables management and financial services industries as a positive and dependable force for its cutting-edge website, marketing, and reputation management solutions.
“We’re excited to roll out these well-deserved promotions. We’ve all worked hard to take our services to the next level this year in all regards. From internal workflows and collaboration to new marketing strategies, we’re poised to continue growth in our expanding market and optimize value for current and future clients. I’m very excited about what’s on the horizon for our team!” said Branding Arc CEO, Adam Parks.
Leah Snyder, VP of Operations
Ms. Snyder is responsible for coordinating the executive activities of the international team; defining, implementing, and revising operational policies and guidelines; and the management and oversight of critical business administration within the company. Since joining the team in June 2021, Ms. Snyder’s industry background in collections and client management as well as her professional dedication and steadfastness in her role have led to increasingly expanded responsibilities throughout the year. She has continually exceeded expectations and proven her critical value within the organization, adeptly helping Mr. Parks to lead the company through expansion while he balances his concurrent roles as 2022 President of Receivables Management Association International (RMAI) and Chief Marketing Officer of Plaza Services, LLC.
Chris Perez, VP of SEO
Mr. Perez joined the Branding Arc team in 2018 as a Search Engine Optimization Specialist. He has been essential in shaping the SEO department, growing the team, and planning/executing/monitoring strategy for each client. Mr. Perez leverages his professional background and experience as a Search Engine Evaluator and Developer to continue to develop the company’s services. His expertise and leadership are highly valuable to the success of clients’ digital reputation management goals as the company continues to expand its brand protection services.
Katie Head, Director of Content
After several years in the ARM industry, Ms. Head joined the team in January 2021 as a Content Creator, ghostwriting content for client websites, blogs, press releases, and social media. She is passionate about helping clients set a high bar to attract quality talent and quality creditors while providing solutions with integrity within the receivables management and financial services industries. Her focus is on developing high-quality content that enhances SEO value, builds unique client voices, and strategically strengthens client brands. As a Director, Ms. Head will be responsible for leading the Content Team by collaborating with Mr. Perez for content planning, developing fresh content, providing consistent quality control, and monitoring workflow to best meet clients’ content needs and goals.
To learn more about Branding Arc’s specific services, please visit brandingarc.com.
About Branding Arc
Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. The team is composed of communications and branding experts who listen to clients’ visions, learn their stories, and apply that understanding to help each client position their brand, find new customers, and manage their online reputation. Branding Arc customizes each client engagement ranging from simple one-time projects to marketing department outsourcing, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, the team identifies trends and leverages opportunities that drive bottom-line revenue for clients.