Fractional Marketing Department2024-01-23T01:57:30+00:00

Fractional Marketing Department

Fractional Marketing Department

Marketing Built for
The Receivables Industry

Branding Arc is your outsourced fractional marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special, help you refine your message and create the content you need to communicate that message to your target audience.

“Marketing ability proceeds from a fusion of skills, knowledge, and imagination, consolidated by experience.”
– Adam Parks

A black icon of a woman wearing headphones, representing the marketing of receivables or debt buyer services.

Book Your Free
Marketing Consultation

Let our team prepare a strategic plan for enhancing your marketing and capturing sales opportunities.

    Marketing Built for the Receivables Industry

    Branding Arc is your outsourced marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special and help you to refine your message and create the content you need to communicate that message to your target audience.

    “A great website can make someone working from home look like a Fortune 500 company,
    a bad website has the opposite effect.”
    – Adam Parks

    A black icon of a woman wearing headphones, representing the marketing of receivables or debt buyer services.

    Book Your Free
    Marketing Consultation

    Let our team prepare a strategic plan for enhancing your marketing and capturing sales opportunities

      Our Fractional Marketing Services

      The Marketing Department program enables you to access not only a fractional CMO, but an entire fractional marketing team. Receivables management firms benefit from access to all of our team’s skill sets, including writers, journalists, graphic designers, web developers, SEO experts and more. This program enables debt buyers, collection agencies, law firms, creditors and the vendors that support them to get the right amount of marketing services for their business and customize their strategy based on their specific goals. 

      Each year, we build a custom marketing plan to outline the specific deliverables and the dates you can expect them to be published. We create the content each month and your team approves each content deliverable before our team manages the distribution and publishing.

      A person's hand showcasing the word content, representing their satisfied reputation.

      Authored Content

      Writing content is the most difficult part of building a website or any marketing materials. The choice of language and balance of keywords will have a direct impact on the quality of your website and its success with search engines. 

      Drafting high quality content for the receivables management industry requires an understanding of the specialized language and a deep understanding of the business. Our writers have experience working in receivables and can speak to consumers, clients, and regulators at the same time.

      A hand holding a padlock icon on a blue background, symbolizing trust and security in receivables management.

      Reputation Defense

      When consumer attorneys are creating web pages, videos, and advertisements to convince consumers to sue you rather than pay their account, your only option is to defend yourself with positive content. 

      Defensive SEO is similar to a game of Monopoly. You don’t need to only control Boardwalk, you need to control the entire side of the board.

      Our team of experts create positive content to help your business tell your story while taking up valuable search results real estate to push down items posted by attackers.

      A woman is using a cell phone with social icons on it, engaged in marketing through social media platforms.

      Social Media Management

      Social media platforms provide a strong medium for communicating with customers, clients, and other stakeholders.

      We delve deep into the branding and positioning process to help define your brand identity and develop clear, concise and compelling messages on all of your social platforms.

      Everything we do promotes long-term strategy and objectives, which ultimately helps ensure long-term success.

      A computer screen is on a desk, displaying receivables data for a collection agency or debt buyer.

      Graphic Design

      Graphic design is an important part of maintaining a consistent brand image that will help you to stand out in the competitive ARM industry.

      Working with the full Adobe Creative Cloud, we provide clients with a meticulous balance of colors, shapes, and words in every custom project, ensuring the highest quality in all of your digital or print marketing needs.

      A marketing professional in a suit is pointing at a video icon.

      Video Content

      Video is a powerful online tool for both “targeted” (offensive) and defensive marketing. In recent years, videos have exponentially increased in popularity and more consumers and clients are taking the time to watch them. 

      We create professional video content to help share your company’s message and drive positive search engine results.

      A large group of marketing professionals sitting in a conference room discussing receivables.

      Event Support

      Get the most for your investment at conferences, trade shows, and other events with professional marketing support. 

      We create the communications and infrastructure for your team to help get exposure before, during, and after your event. Our team can also assist with event planning and execution such as private dinners at events.

      A group of people sitting around a table looking at a laptop while discussing marketing strategies.

      Presentations & eBooks

      Professionally designed boardroom presentations are an opportunity to drive meeting discussions while impressing participants. 

      We work with your team to draft presentations that clearly communicate your organization’s message, vision, and the benefits of your products and services.

      A man is using a laptop with email icons on it for marketing purposes.

      Email Campaigns

      Email is an effective tool for engaging existing clients and drawing attention to your business, products, services, or attendance at industry events.

      We develop engaging email templates that call recipients to action while incorporating your brand identity, artwork, and sales message into your layout, artwork, and content.

      Google ads for a collection agency

      Google Ads

      Immediately rise to the top of search results using Google
      pay-per-click advertising. Based on your goals and your budget, we help you evaluate and adjust as needed.

      We build your advertising campaigns, establish keyword strategy, and manage the process of optimizing your ads based on the behaviors of your visitors.

      Fractional Marketing Plans

      Our proprietary credit-based fractional marketing plans enable you to get the most for your marketing dollars. Our credit system accounts for the differences between labor costs across our departments and global locations. Using credits allows us to be flexible and adjust your marketing plan on the fly while finding that perfect balance of deliverable quality, compensation, and work effort.

      Tier 1

      $3,000/monthly

      • Monthly Deliverable Credits: 30

      • Revisions per Content Block: 1

      • Strategy Meeting Frequency: Quarterly

      Most Popular

      Tier 2

      $5,500/monthly

      • Monthly Deliverable Credits: 60

      • Revisions per Content Block: 2

      • Strategy Meeting Frequency: Monthly

      Tier 3

      $10,000/monthly

      • Monthly Deliverable Credits: 120
      • Revisions per Content Block: 3
      • Strategy Meeting Frequency: Weekly

      Frequently Asked Questions

      Yes. The Branding Arc team regularly analyzes your company’s SERP (search engine results pages) data, event calendar, and more to find other opportunities to get you in front of new potential customers.

      Outrank Online Adversaries

      Targeted marketing is the implementation of a long-term content marketing strategy that is focused on outranking rival competition and getting your business noticed. Branding Arc has extensive experience in the development and implementation of strategies that help businesses to share their message and engage with existing and new clients.

      Finding New Clients

      We understand the receivables management industry and help you to navigate opportunities to get your brand, products, and services in front of the right people.

      We work with RMAI, NCBA, ACA, and other trade associations to identify sponsorships, advertising opportunities, and other communications that get you seen by your target marketplace.

      While we do not provide any printing in-house, we provide the designs for a variety of printed marketing materials including (but not limited to):

      • Conference Booths 
      • Business Cards
      • Custom Images
      • Flyers
      • Mailers
      • Brochures
      • Conference Materials

      With Branding Arc, you get a scalable and affordable way to get your message into the market faster and ensure that your brand is easily recognizable across all of your marketing channels and touchpoints.

      Conferences are expensive, requiring small and medium sized businesses to maximize their value and constantly look for ways to optimize performance. Branding Arc provides the missing link to help you prepare for events to ensure you unlock the most value from each event.

      We create social media campaigns, videos, email templates, and much more to support your sales and marketing team through the event lifecycle.

      Our job is to support your sales and executive teams so they can concentrate on building relationships. You can leave the backend work to us so you can maximize the value of your time.

      Marketing plans are created based on the length of your agreement. Each month, our team will request any information needed, draft the content and graphics, and send them for your approval. Once approved, we manage the distribution and publication of the content on your behalf.

      • Your website/blog
      • Your social media
      • Your YouTube channel
      • Branding Arc YouTube Channel
      • ReceivablesInfo.com
      • Google MyBusiness
      • Many other industry outlets
      • Websites and Landing Pages
      • Community Involvement
      • Executive Ghostwriting
      • Case Studies
      • Expertise Articles
      • Financial Literacy
      • Video Scripts
      • Event Attendance
      • Career Opportunities
      • Thought Leadership
      • Consumer Engagement
      • Employee Engagement

      Our fractional marketing credit-based system is a unique way of providing the most for each marketing dollar. Credits are purchased through a monthly retainer and used to plan the deliverables created for each client each month. Plans are created annually, updated monthly and deliverables are created each month.

      Let’s Build A Custom Marketing Plan For Your Business

      Are you ready to get started? Contact us today to explore how we can help take your marketing to the next level.

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