Branding Arc Team Looks Ahead to RMAI Conference February 7-10, 2022

Branding Arc Team Looks Ahead to RMAI Conference February 7-10, 2022

New Year Chapter One Typewriter

PORT SAINT LUCIE, Fla. — Branding Arc, a marketing firm in the financial services industry, looks forward to attending the RMAI 2022 Annual Conference in Las Vegas, NV from February 7-10, 2022. This year, the schedule is back on track to take place during its usual week and further, will notably mark the 25th year of the annual conference.

Celebrating this milestone on the heels of Branding Arc’s 10th anniversary and recent team growth, the team looks forward to the event with excitement and anticipation for what’s ahead. In attendance this year will be Branding Arc’s CEO Adam Parks, Vice President Chris Gulizia, Vice President of Creative Eryn Fionella, and Director of Operations Leah Snyder.

A man smiling in front of a majestic mountain.

Adam Parks
Chief Executive Officer

Christopher J. Gulizia
Vice President

Eryn Fiondella
Vice President of Creative

A smiling woman in a collection agency shirt.

Leah Snyder
Director of Operations

New Chapters in ARM Industry

With all that’s taken place in the regulatory and economic landscape over the past year, and with a quarter-century of growth in the books for RMAI, 2022 is primed to be a new chapter for ARM businesses in many ways. As the conference agenda addresses, there have been such issues to consider as emerging AI trends, Reg F compliance, digital preferences, regulatory shifts, market changes, and more.

The Branding Arc team is eagerly anticipating attending the conference’s informational and educational sessions to spark additional reflection and conversation on these topics and looks forward to the opportunity to earn credit for RMAI individual certification renewals and new certifications. Adam Parks also looks forward to participating as moderator in the session, “Data Breaches and the Insurance to Protect You” scheduled for Tuesday, February 8, a panel about ransomware, evolving issues of data breaches, and criteria to consider when selecting insurance coverage.

Stakeholders in Online Presence

One of the biggest challenges and opportunities businesses must contend with head-on in this new chapter is online presence. With multiple stakeholders in why this matters— including consumers, regulators, clients, and partners—  “getting it right” has become increasingly critical. Branding Arc specializes in the creation of new websites, overhauls/updates to existing sites, logo design, search engine optimization, and content marketing to grow the online presence of businesses in the ARM industry.

The Branding Arc team will have a booth (#100) at the conference and invites you to stop by or contact them in advance to schedule a meeting for more information about how they can partner with your business to add value in these areas.

To learn more about Branding Arc or view a portfolio of their work, please visit, follow Branding Arc on LinkedIn and Facebook, or call 561-408-0992.

About RMAI

Receivables Management Association International (RMAI) is the nonprofit trade association that represents more than 550 companies that purchase or support the purchase of performing and nonperforming receivables on the secondary market. The Receivables Management Certification Program and Code of Ethics set the global standard within the receivables industry due to its rigorous uniform industry standards of best practice which focus on the protection of the consumer. RMAI provides its members with extensive networking, educational, and business development opportunities in asset classes that span numerous industries. Founded in 1997 as the Debt Buyers Association, RMAI is headquartered in Sacramento, California.

About Adam Parks

Adam Parks is an entrepreneur with more than 15 years of experience in the receivables management industry. His diverse background includes portfolio purchasing and trading as well as the development of systems and technology to manage the servicing of accounts. Adam has held various marketing and operations positions within the ARM industry brokerages which give him a broad set of experiences and relationships. Adam is the CMO of debt buyer Plaza Services, a founding partner of digital marketing firm Branding Arc, and the founder of ComplyARM, a leading compliance consulting firm that was sold in 2019. He also currently serves as President-Elect on the Receivables Management Association International (RMAI) Board of Directors.

About Branding Arc

Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. Our team is composed of communications and branding experts who listen to your vision, learn your story, and use that understanding to help each client position their brand, find new customers, and manage their online reputation. We customize each client engagement ranging from simple one-time projects to the outsourcing of your entire marketing department, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, we are able to identify trends and leverage opportunities that drive bottom-line revenue for our clients.