Marketing for the Receivables Industry

Branding Arc is the only full-service marketing and public relations agency dedicated to receivables management— providing a unique service to a special industry. We manage the websites, search engine optimization, and online reputations of over 100 receivables firms across all disciplines, including debt buyers, collection agencies, law firms, creditors, and their service providers.

Our mission is to help our clients tell their story. A company’s story is what sets it apart, and strategic marketing is what allows that story to be effective— creating connection, fostering engagement, and establishing the brand. Through the production and distribution of compelling, targeted marketing campaigns, we help companies improve their reputations, recruit staff, find clients, and establish a strong online presence.

Receivables Marketing is a Challenge

Marketing within the receivables management industry is no picnic. It requires navigating through a variety of challenges in a very litigious industry. In particular, there are three marketing hurdles for receivables professionals to overcome: 

 1. The Challenge of 3 Audiences

For receivables management firms, all content, from website pages to social posts, has to be written with 3 different audiences in mind simultaneously: consumers, clients, & regulators. 

2. Content Creation

A lot of companies struggle with the idea that “we don’t have anything to talk about.” And, even when they do, filming videos, writing articles, creating graphics, etc. can be a massive lift. 

3. Reputation Management

In such a highly litigious industry, we have to play a complex game of SEO to defend against an onslaught of negativity. Similar to Monopoly, you can’t just control Boardwalk; you need to control the entire side of the board. 

At Branding Arc, we help defend businesses against rogue attorneys who have weaponized SEO to convince consumers to sue a debt collector rather than pay an outstanding debt. Our reputation management services use proprietary software to measure results and drive content strategies. In addition to strategy, we plan, create and publish content on behalf of clients to help businesses tell their own story through video, written, and social channels. 

Website Design & Management

Your website is the keystone to your digital presence. A professional website builds credibility and authority for your company, and is often your first opportunity at making a first impression—which can make or break your reputation in the minds of consumers, clients, regulators, and even potential new hires. At Branding Arc, we build websites that drive trust through security, convenience, and accessibility.

Our team custom designs each website to best represent the individual client. Every website project includes:

• Creative Web Design
• Authored Content
• Managed Hosting
• Search Engine Optimization
• Mobile Site Optimization

Using the WordPress Content Management System (CMS) as a foundation, we create layouts, images, messaging, and the underlying infrastructure needed to keep your website relevant for many years into the future. Our proprietary application stack includes customized themes, plugins and custom-coded features that enable us to optimize performance and security. We also enable clients to easily request content changes using our simple collaboration process.

Fractional Marketing Department

Branding Arc is your outsourced fractional marketing department. Our team assists with navigating the complex receivables marketplace through the creation and execution of our carefully curated marketing and advertising plans. We learn what makes your business special, help you refine your message and create the content you need to communicate that message to your target audience.

Our fractional Marketing Department Program enables access not only to a fractional CMO, but to an entire fractional marketing team. Receivables management firms benefit from access to all of our team’s skill sets, including writers, journalists, graphic designers, web developers, SEO experts and more. This program enables receivables firms to get the right amount of marketing services for their business and customize their strategy based on their specific goals. 

Each year, we build custom marketing plans for each of our clients to outline the specific deliverables and the dates they can expect them to be published. We create the content each month and the clients’ team approves each content deliverable before our team manages the distribution and publishing. Examples of content we produce include: 

Authored Content

• Expertise Articles
• Case Studies
• Executive Ghostwriting
• Video Scripts
• Social Media Content
• Email Campaigns
• Author Profiles & Executive Spotlights

Decks & Presentations

• Branded Sales Decks
• Whitepapers

Event Support

• Event Graphics and Banners
• Fliers & Other Printed Materials

Social Media Content

• Custom Graphics
• Animated Posts
• Carousel Post Campaigns
• Content & Hashtags

Video Content 

• Webinars
• Podcasts
• 5 Minute Pitch Videos
• Short Videos for Website
• Social Media Video Campaigns

Building Brands 

Branding is the identity of your organization. It is a powerful statement about who you are and how you are positioned in the mind of your marketplace. Your brand starts with your company’s story. At Branding Arc, we learn what makes our client’s business special and reinforce the organization’s brand message through every communication channel, establishing their company story and providing a clear and consistent position of their organization within the marketplace.

“Your brand is the single most important investment you can make in your business.”
– Steve Forbes, Editor in Chief of Forbes Magazine

Why Choose Branding Arc

Branding Arc has built a team of marketing and technology professionals that give our clients the option to build anything. Through years of experience, we have developed powerful tools to assist receivables management firms with marketing their services and defending their online reputations. We understand the receivables management industry and guide our clients through the marketing and public relations challenges they face every day. 

With over 15 years in the industry and a combined 40+ years of experience in marketing, the Branding Arc team is the most trusted outsourced marketing department in the industry.