Capital Management Services, LP

Case Study

Capital Management Services, LP

Capital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. CMS maintains its reputation as a proven leader and performer through attention to detail and tailored strategies to meet the unique needs of each portfolio or project. Capital Management Services is proud of its ability to consistently exceed all industry standards for quality and provide outstanding services that add strategic value to every client partnership.

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A man in a suit standing in a room with blue lights working at a debt buyer company.

Larry Costa

President – Capital Management Services, LP

““We’ve been appreciative of our partnership with Branding Arc. Their creativity and efficiency with website and marketing projects have helped us better represent who we are and what our strengths are. We know we provide a strong collection of services but do other people know it? Having a strong outsourced marketing arm to the company has helped to ensure we don’t just continue to do good work but also expand and increase our client base and better actualize our potential. Doing a great job for a client is good, but doing a great job and spreading the word to more clients is better. Branding Arc helps us do that. Plus, our website helps us more effectively expand our services to the web where today’s consumers often prefer to be met.”

A woman is sitting at a computer researching the reputation of a debt buyer.

Fully Developed Website

By working to understand CMS’s services, goals, and mission, Branding Arc translated the team’s thoughts and ideas into a fully redesigned, original website with custom content that showcases their values and reasons why clients should work with them. The dynamic website features consumer resources, ADA accessibility, and easy-to-navigate payment options. With the robust suite of consumer services Capital Management Services provides for clients, the more fully developed “Services” and “Expertise” pages help them to communicate more clearly to potential clients about their experience and what they do.

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Ongoing Updates and Additions, and Security Audits

Branding Arc hosts the site and performs ongoing website maintenance and page additions on a routine and as-needed basis. By integrating video content, engaging design elements, social media sharing options, and site-integrated accessibility, the site is more responsive, compelling and mobile-friendly for modern consumers and end users. The Branding Arc SEO team also provides ongoing monitoring and strategy services to help make sure the website remains optimized in search results to be quickly located for consumer convenience. In addition, Branding Arc continuously updates and audits the Capital Management Services website to ensure data security measures are in place and effective.

A man in a suit is pointing at a marketing icon.
A phone with social icons on it sitting next to a laptop for collecting debts.

Reputation Management Excellence

Capital Management Services is a busy team, staying up-to-date with professional development and certifications and growing their expanding operations. We create content to help them communicate their news while allowing them to stay focused on providing top-quality services for their clients and customers. In addition to the website’s blog, the Branding Arc team shares news to the Capital Management Services LinkedIn and Facebook accounts. We also create brief, informative YouTube videos about the company. All these engagement efforts ultimately lead to an effectively curated selection of content that boosts Capital Management Services’ online reputation. Through their social channels, news updates, and YouTube videos, the Capital Management Services brand is secure against credibility complaints.

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Building a More Robust Team

Branding Arc has worked closely with the Capital Management Services leadership team to build their organization’s thought leadership profile and careers pages. Through webinar inclusions and expertise articles, Capital Management Services has been able to showcase its specialties and areas of knowledge in the receivables management industry. Branding Arc also created a comprehensive careers social, video, and webpage campaign designed to gather interest from the industry’s top talents to assist CMS as they continue to grow a robust and comprehensive collections/customer services team.

A man holding blocks with the word ada on them for marketing purposes.
A man holding blocks with the word ada on them for marketing purposes.

ADA Accessibility

By investing in accessibility options, the CMS team has provided a more fair and inclusive website for all users without discrimination. These options are in compliance with the American Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1. The accessibility options provide six different user profiles, which allow for easier navigation for people with vision impairment, cognitive disability, ADHD, seizures, and blind users. In a time when digital services are vastly preferred by consumers, this helps CMS to remain considerate and respectful of varied needs of a diverse population of end users.

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