Central Portfolio Control, Inc.

Case Study

Central Portfolio Control

Headquartered in Minnetonka, MN, Central Portfolio Control (CPC) is a full-service and nationally licensed collection agency focused on the recovery of distressed accounts receivable. The company manages accounts on behalf of creditor clients while maintaining the highest ethical and legal standards regarding collection activity. Since the company was founded in 1998, the CPC team has continued to grow the business by providing top-quality services to clients and creating jobs within the local community. CPC representatives are experienced and consumer-focused, taking a knowledgeable, empathetic approach to account resolution for consumer satisfaction, reliable compliance and bottom-line results. In addition to its Minnetonka headquarters, CPC’s satellite offices are located in Clearwater, MN and Nashville, TN.

San Francisco State University logo showcases its unique branding and seamlessly incorporates elements of the iconic Arc.
A man in a suit, representing a reputable collection agency, diligently manages receivables at his desk.

Mike Lesher

Chief Operating Officer – Central Portfolio Control, Inc.

“We’ve been partnering with Branding Arc for several years. Adam and the team are creative and knowledgeable. We rely on their website, SEO, and marketing services to manage our digital presence. This is something we consider a staple investment and the Branding Arc team has exceeded our expectations in every project.”

A woman holding a laptop and cell phone while sitting at a table, managing receivables for a collection agency.

Reimagined Logo and Website

In 2016, the Branding Arc team reimagined the CPC logo and website. We wanted the website to project a clean, classic tone to reflect the professional and straightforward way Central Portfolio Control does business. We clarified product offerings with an image-based layout, increasing browsing appeal and clarity for potential CPC clients.

We have continued to monitor functionality and responsiveness for evolving user needs. We boost search engine rankings with fresh blog posts and consumer-focused videos embedded to further optimize the consumer experience. In 2020, we incorporated ADA accessibility into the site. These routine improvements ensure the site stays current and reflects CPC’s dedication to industry professionalism.

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Digital Marketing and Reputation Management

We maintain CPC’s blog as well as its social media channels to leverage marketing opportunities and promote the unique client voice. We promote the company’s community involvement, company updates, hiring opportunities, and more to keep the digital face of the company reflective of ongoing developments. This allows CPC to focus on its core business services while continuing to reach an audience of potential clients for ongoing growth opportunities. 

Our team provides a reliable maintenance and defense strategy for Central Portfolio Control’s search engine results page (SERP) to make sure consumers can quickly and easily access the resources they need. Maintaining optimal search engine health requires time, attention, and technical knowledge. Our search engine experts have the skills and tools to manage and strategize efficiently and effectively.

A hand is pointing at a digital marketing graph, showcasing the success of a marketing campaign.
A hand is pointing at a digital marketing graph, showcasing the success of a marketing campaign.

Consumer Education & Thought Leadership

In addition to leveraging CPC’s social media channels, Branding Arc has put together a comprehensive consumer education strategy that focuses heavily on providing detailed YouTube videos, financial literacy posts, consumer-education sponsorships, and thought leadership articles. These opportunities provide CPC with the security that their name and reputation are being used to better the consumer community. 

This focus on consumer education has ensured that search results containing Central Portfolio Control focus on a positive, more nurturing experience for consumers looking to resolve accounts.

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Career Advancement

To better help the CPC team hire qualified and motivated individuals, Branding Arc has spent time focusing on CPC’s Indeed profiles while modifying their Careers Page and launching a comprehensive career social campaign. While Central Portfolio Control is already a well-known entity in the collections landscape, Branding Arc’s focus has been on providing benefit updates, employee spotlights, and more to entice qualified collectors to their growing team.

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Collectors in the Community

One of the staples of CPC’s tenure with Branding Arc has been our continued focus on community involvement articles. These articles highlight the incredible work CPC and its team already do for the community but showcase them across the industry with placements on Receivables Info, InsideARM, RMAI’s website, and more. Highlighting the incredible work CPC does for their local, and national, communities allows Central Portfolio Control the freedom to continue to do good work while also not fighting the uphill reputation management battle day in and day out.

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