Case Study
Landmark
Landmark Strategy Group, LLC is a nationally licensed and bonded receivables management firm located in West Seneca, NY that specializes in passively purchasing non-performing receivables portfolios. Mark Lesinski and the rest of Landmark’s executive team have a combined total of 60+ years of experience in the ARM industry and have developed efficient and compliant processes that deliver a quick valuation, streamlined purchase, and exceptional customer service after the sale.
Mark Lesinski
Managing Partner – Landmark Strategy Group, LLC
“Our collaboration with Branding Arc has revolutionized how we engage with clients and fuel our business growth. Their mastery of digital marketing strategies opened new doors for us, empowering Landmark to extend our reach and provide exceptional value. As a passionate team member, I’m excited to be part of this great journey marked by inventive approaches and concrete outcomes.”
“Our collaboration with Branding Arc has revolutionized how we engage with clients and fuel our business growth. Their mastery of digital marketing strategies opened new doors for us, empowering Landmark to extend our reach and provide exceptional value. As a passionate team member, I’m excited to be part of this great journey marked by inventive approaches and concrete outcomes.”
High-Tech Website Redesign and Development
The first step in transforming Landmark’s online presence involved designing a visually appealing website to showcase the company’s expertise and services. Branding Arc meticulously developed a mobile-optimized, search engine-friendly, and lead generation-focused website, laying the foundation for Landmark’s digital marketing.
The new website included modern layouts, striking images, compelling messaging, and advanced technology infrastructure. The WordPress platform allows backend access to the client as needed, seamless integration of advanced features, and regular maintenance to keep the site secure and up-to-date.
Content Rich Social Profiles
To further reinforce Landmark’s online visibility, Branding Arc crafted engaging social media profiles on LinkedIn and Facebook, including captivating content to spotlight Landmark’s industry knowledge, compliance, and unwavering dedication to customer service. As an essential SEO tool, these professionally designed social profiles helped Landmark capture more online real estate on key search terms, including the company name.
Branding Arc delved deep into the branding and positioning process to define Landmark’s brand identity. Developing clear, concise, and compelling messages, the content was effectively aligned with the company’s long-term strategy and objectives.
Comprehensive Sales Collateral and Print Marketing Materials
Branding Arc crafted an array of branded sales collateral and print marketing materials to provide Landmark’s team with assets for building effective sales pipelines while ensuring a consistent, polished brand experience for clients. Custom-branded, professionally designed brochures, slides, and business cards provide a lasting impression on recipients.
In partnership with VistaPrint, Branding Arc delivered top-quality printing services with competitive pricing and timely delivery of final products. By providing Landmark with a comprehensive suite of print materials and sales collateral, Branding Arc helped boost lead generation and networking opportunities while reinforcing a cohesive brand experience.
