Case Study
About Latitude By Genesys
Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. It provides collectors and agents with the tools to manage the debt collection and recovery process and provides full functionality for the collector’s or agent’s desktop and deploys as a true zero-footprint, browser-based environment. Since 1996, Latitude’s focus has been to provide the most forward-thinking, attractive solution to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping the technology expectations and customer experiences of ARM companies and their consumers.
Cris Bjelajac
Sr. Director, Business Operations – Latitude By Genesys
“As the strategic partnership with Branding Arc continues to flourish, we have experienced firsthand the transformative impact of their expertise in all things receivables marketing. Their collaborative approach and meticulous attention to detail make Latitude by Genesys better equipped to drive innovation and create the complete answer to all accounts receivables challenges.”
“As the strategic partnership with Branding Arc continues to flourish, we have experienced firsthand the transformative impact of their expertise in all things receivables marketing. Their collaborative approach and meticulous attention to detail make Latitude by Genesys better equipped to drive innovation and create the complete answer to all accounts receivables challenges.”
Event and Booth Coordination
While Latitude by Genesys works closely with its clients to provide an incredible CRM experience, they tasked Branding Arc with providing marketing and logistical support for the many events they attend each year. With Branding Arc’s marketing expertise in hand, Latitude’s presence at each event is promoted, highlighted, and widely distributed throughout all receivables channels.
Branding Arc devised a comprehensive events coordination strategy, handling booth design, promotional materials, scheduling, and pre-event marketing campaigns to ensure seamless execution. In addition, Branding Arc works closely with Latitude leaders to craft both speaking proposals and event promotion materials to highlight the significance of the team’s involvement in each event. The strategic partnership led to flawlessly executed events, generating increased positive brand impressions and meaningful interactions with potential clients, positioning Latitude as an industry leader.
YouTube Videos and Thought Leadership Expertise
Latitude recognized the importance of video content but lacked the specialized skills and storytelling expertise to create engaging YouTube videos. Branding Arc developed a tailored video production strategy, producing informative and captivating videos that showcase Latitude by Genesys‘ offerings and thought leadership. The videos garnered substantial engagement both on LinkedIn and YouTube, strengthening Latitude’s authority in the customer experience domain and building trust among the audience.
To continue their thought leadership expertise beyond YouTube, they have worked closely with the Branding Arc writing team to craft a series of expertise articles. Leveraging their deep understanding of the customer experience landscape and market trends, Branding Arc’s team of seasoned writers and industry experts have authored thought-provoking and insightful pieces that position Latitude by Genesys as a thought leader in the industry. These thought leadership articles showcase Latitude’s expertise, drive meaningful conversations, and contribute to building a reputable brand identity.
Social Media Campaigns
Beyond YouTube and event coordination, the Branding Arc Marketing Team works to promote each piece of content by the Latitude team. Everything from event involvement to thought leadership promotion is handled by the Branding Arc team. With every new community involvement initiative, Receivables Roundtable appearance, or new webinar appearance, Latitude by Genesys enjoys a suite of social posts and social engagement initiatives to drive interest and views to their latest causes and videos.
Expanded Thought Leadership Initiatives
To highlight the success of Latitude by Genesys, Branding Arc’s Marketing Team has devised a comprehensive marketing strategy focused on promoting Latitude’s community involvement, thought leadership expertise, and expanded online presence. Over the course of the relationship, Branding Arc has introduced and refined many of Latitude’s only profiles, including their Receivables Info Business Profile. These refined profiles help bolster Latitude’s SEO value and drive traffic to its main website. In addition, the slew of community-focused articles and thought leadership pieces derived from their specific expertise have helped shape the image of the Latitude team.
