Latitude By Genesys

Case Study

Latitude By Genesys

Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. It provides collectors and agents with the tools to manage the debt collection and recovery process and provides full functionality for the collector’s or agent’s desktop and deploys as a true zero-footprint, browser-based environment. Since 1996, Latitude’s focus has been to provide the most forward-thinking, attractive solution to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping the technology expectations and customer experiences of ARM companies and their consumers.

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Cris Bjelajac

Sr. Director, Business Operations – Latitude By Genesys

“As the strategic partnership with Branding Arc continues to flourish, we have experienced firsthand the transformative impact of their expertise in all things receivables marketing. Their collaborative approach and meticulous attention to detail make Latitude by Genesys better equipped to drive innovation and create the complete answer to all accounts receivables challenges.”

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Event and Booth Coordination

Latitude by Genesys tasked Branding Arc with providing marketing and logistical support for the many events they attend each year. With Branding Arc’s marketing expertise, Latitude’s presence at each event is promoted, highlighted, and widely distributed throughout all receivables channels.

Branding Arc devised a comprehensive events coordination strategy, handling booth design, promotional materials, scheduling, and pre-event marketing campaigns to ensure seamless execution. The strategic partnership led to flawlessly executed events, generating increased positive brand impressions and meaningful interactions with potential clients, positioning Latitude as an industry leader.

The ultimate data collection software for debt buyers and receivables management.

YouTube Videos and Thought Leadership Expertise

Latitude recognized the importance of video content, so Branding Arc developed a tailored video production strategy to produce informative, captivating videos that showcase the Latitude by Genesys products and thought leadership. The videos garnered substantial engagement on LinkedIn and YouTube, strengthening Latitude’s authority in the customer experience domain and building trust among the audience.

Branding Arc also worked closely with the Latitude team to craft a series of expertise articles. Leveraging their understanding of market trends, Branding Arc’s team of writers helped to craft thought-provoking and insightful pieces that showcase Latitude’s expertise, drive meaningful conversations, and contribute to building a reputable brand identity.

The ultimate data collection software for debt buyers and receivables management.
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Additional Sales Support

Latitude’s sales team faced challenges in lead generation and follow-up processes, impacting their ability to stay proactive and address customer questions and needs promptly. Branding Arc provides additional sales support, implementing lead nurturing campaigns, streamlining follow-up processes, and delivering comprehensive empowerment tools for the entire Latitude by Genesys sales team. The additional sales support improved lead conversion rates and accelerated the sales cycle, fostering stronger customer relationships and driving business growth for Latitude.

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