Case Study
Orion Capital Solutions
Orion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. As a third-party debt collector, Orion works to establish realistic solutions that are within each consumer’s budget and lead toward account resolution. Utilizing advanced technology, their experienced team bridges the gap between the creditor and the account holder. The company was founded in 2018 and is headquartered in Orchard Park, New York.
Ed LoVallo
President – Orion Capital Solutions
“Working with Branding Arc has been a great experience for Orion Capital Solutions. Their expertise in building our online presence and enhancing our brand recognition has exceeded our expectations. Branding Arc has been instrumental in helping us achieve our goals and connect more effectively with our clients and the communities we serve.”
“Working with Branding Arc has been a great experience for Orion Capital Solutions. Their expertise in building our online presence and enhancing our brand recognition has exceeded our expectations. Branding Arc has been instrumental in helping us achieve our goals and connect more effectively with our clients and the communities we serve.”
Building a State-of-the-Art Debt Collection Website
Orion Capital Solutions needed a modern, user-friendly collection agency website that reflected their professionalism and commitment to helping clients and consumers alike. Branding Arc developed a state-of-the-art debt collection website featuring intuitive navigation, responsive design, and rich content tailored to both consumers and industry professionals.
The website also includes a secure online payment portal, enabling seamless interaction between Orion and the consumers in its care. This online portal has become a cornerstone of Orion’s digital strategy, ensuring a strong and consistent online presence that satisfies the consumers that need to make payments on their site.
Marketing & Thought Leadership
Branding Arc crafted and implemented a comprehensive marketing strategy to position Orion Capital Solutions as an authority in the debt recovery industry. This strategy included the creation of thought leadership articles that highlight Orion’s unique expertise and insights.
These articles, published on both their collection agency website and industry publications, have helped to solidify Orion’s reputation as a trusted resource for industry peers and clients. By focusing on timely content relevant to Orion’s expertise, these thought leadership articles are published and promoted on various sites to lend authenticity and credibility.
Boosting SEO and Brand Recognition
To further enhance Orion Capital Solutions’ online footprint, Branding Arc launched and continues to manage their YouTube channel. This platform serves as a key element of their content debt collection marketing strategy, providing valuable video content that showcases Orion’s expertise in debt recovery, financial management tips, and consumer education. By consistently producing and optimizing videos for SEO, the channel has significantly contributed to improved search engine rankings and brand recognition, establishing Orion as a leader in their field for consumers looking for information on whichever platform they prefer.
Helping Consumers Through Financial Literacy Sponsorship
Understanding the importance of consumer education, Orion Capital Solutions, with the help of Branding Arc, sponsored a series of financial literacy articles. These articles are aimed at empowering consumers with the knowledge they need to manage their finances effectively. By offering valuable, accessible content, Orion has not only enhanced their brand image but also built trust with the consumers they serve.
Outreach and Engagement
In addition to other debt collection marketing efforts, Branding Arc has focused heavily on Orion’s commitment to their community. To continue supporting their efforts, Branding Arc works closely with the Orion team to highlight their various outreach initiatives every quarter.
From local charity events to educational programs, Orion’s community involvement is a testament to their dedication to making a positive impact. These efforts have been showcased across multiple platforms, reinforcing Orion’s image as a company that cares deeply about the communities they serve.
