Ongoing Search Engine Optimization (SEO) Strategy
During our SWOT analysis, we identified additional on-site and off-site strategies to achieve online reputation management and SERP objectives. On the Orion website, we optimized the content, images, and linking structure, enabling multiple pages from our website to appear on the Search Engine Results Page (SERP). Off-site strategies we implemented were the creation of official company profiles on external sites such as Facebook, LinkedIn, the Better Business Bureau, and more. These official accounts enable us to put forth our best selves regardless of where the client or consumer sees us online. Additionally, we specifically customize and tailor our ads to outrank the negative ads from the competition, making sure that the top of the SERP is Orion friendly.