Case Study
Orion Capital Solutions
Orion Capital Solutions is a nationally licensed collection agency with over 30 years’ experience in delivering exceptional results for creditors and realistic solutions for consumers. As a third-party debt collector, Orion works to establish realistic solutions that are within each consumer’s budget and lead toward account resolution. Utilizing advanced technology, their experienced team bridges the gap between the creditor and the account holder. The company was founded in 2018 and is headquartered in Orchard Park, New York.
Haley Hatch
Director of Operations – Orion Capital Solutions
“From the outset, the Branding Arc team has continually exceeded our expectations. The receivables industry is very nuanced and requires a unique perspective that only comes from experience. The Branding Arc team has the experience and expertise to deliver top-notch services that are consistent with the specific vision of our company and critical in defending our online reputation.”
“From the outset, the Branding Arc team has continually exceeded our expectations. The receivables industry is very nuanced and requires a unique perspective that only comes from experience. The Branding Arc team has the experience and expertise to deliver top-notch services that are consistent with the specific vision of our company and critical in defending our online reputation.”
Completely Redesigned Website
The Orion team approached Branding Arc for a new, mobile-first website design that would be easy to access and simple to use in every digital touchpoint. We focused on delivering the best user experience to the right device through responsive design.
The new website features improved site architecture and navigation to deliver a positive and uncomplicated user experience. We simplified the menu for easier navigation, refined the footer to provide a clutter-free design, and implemented clear calls to action to grab the user’s attention. Our teams created all-new custom images and originally authored website content that matches their current branding and reinforces their strategic online plan to achieve business goals.
Digital Marketing Partnership
At the request of Orion executives, the Branding Arc team performed a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to help with creating a digital marketing strategy for online reputation management. When analyzing initial SERP (Search Engine Results Page) data, it was determined that a cadence of consistently published, strategically authored, original pieces of content would provide the most valuable results.
The teams worked together to identify topics that would be of value to consumers while solidifying the OCS brand and message. Our team provides digital marketing services including original content on web and social channels.
Ongoing Search Engine Optimization (SEO) Strategy
During our SWOT analysis, we identified additional on-site and off-site strategies to achieve online reputation management and SERP objectives. On the Orion website, we optimized the content, images, and linking structure, enabling multiple pages from our website to appear on the Search Engine Results Page (SERP). Off-site strategies we implemented were the creation of official company profiles on external sites such as Facebook, LinkedIn, the Better Business Bureau, and more. These official accounts enable us to put forth our best selves regardless of where the client or consumer sees us online. Additionally, we specifically customize and tailor our ads to outrank the negative ads from the competition, making sure that the top of the SERP is Orion friendly.
Social Media
As Orion’s social media pages grow, so too does their commitment toward reputation management. The Branding Arc marketing team’s off-site strategies expanded with Orion Capital Solution’s own YouTube channel. Here we can help grow Orion’s SEO footprint and provide an avenue for their consumers to learn the key aspects of Orion’s business. With active and ongoing consumer engagement on all social profiles, Orion is able to tap into the nearly 82% of Americans that use social media on a daily basis. By managing all of Orion Capital Solutions’ social profiles, the Orion team is able to focus on providing amicable account resolution services for their consumers while maintaining their valued and trusted reputation.
