Case Study
Plaza Services, LLC
Plaza Services, LLC is an accounts receivable portfolio investment firm that was founded in 2013 and is headquartered in Atlanta, GA. We are committed to providing a positive experience for consumers while providing creditors with maximum value for receivables portfolios in a fully compliant manner. As a RMAI Certified Debt Buyer, Plaza Services delivers quick portfolio evaluations and seamless transaction execution with clear accountability after the sale, which makes us a perfect partner for creditors.
Gerald Lewis
President & Owner – Plaza Services, LLC
“Our partnership with Branding Arc has transformed how we engage with consumers and present our brand to the receivables industry. Their expertise in digital strategy, brand development, and consumer advocacy has helped us amplify our message and our commitment to our greater community. We’re proud of the growth we’ve achieved together, and we look forward to continuing to evolve together.”
“Our partnership with Branding Arc has transformed how we engage with consumers and present our brand to the receivables industry. Their expertise in digital strategy, brand development, and consumer advocacy has helped us amplify our message and our commitment to our greater community. We’re proud of the growth we’ve achieved together, and we look forward to continuing to evolve together.”
Reimagining Plaza Services, LLC
A refreshed website and logo were central to rebranding Plaza Services. Branding Arc created a modern, user-friendly website that better reflects the company’s values and services. With streamlined navigation, consumer-friendly resources, and a sleek, professional design, the website now serves as an effective tool for both consumer education and business development.
In addition, during the revamp process Branding Arc updated the logo to better reflect Plaza’s professional yet approachable image, reinforcing their market presence. Plaza Services and Branding Arc worked together to develop a logo that invokes the feeling of a financial institution. When developing the Plaza Services logo, the team combined an interesting soft color set to establish trustworthiness and convey a feeling of motion.
Digital Marketing & Building SEO
Brand reputation and recognition are some of the most important aspects of working in the receivables industry. To help Plaza continue to provide excellent services, Branding Arc implemented a comprehensive digital marketing and SEO strategy. By optimizing the website for search engines, targeting relevant keywords, and building a strong backlink profile, Plaza Services has seen a marked improvement in its online visibility. This strategy continues to this day as routine website updates ensure all evolving keywords are correctly utilized on their site.
To help build SEO value further, Branding Arc works closely with Plaza to build out a comprehensive third-party strategy involving business profiles, executive spotlights, and podcast discussions. With third-party SEO rankings behind them, Plaza Services enjoys a two-pronged defense against continued targeted attacks on receivables firms. This strategic focus on digital marketing has helped Plaza grow its business, attract new clients, and foster stronger relationships with consumers.
Community Involvement & Thought Leadership
Plaza Services believes in giving back to the community, and Branding Arc helped showcase this commitment. Whether through local sponsorships or national charitable drives, Plaza’s community involvement demonstrates its belief in corporate social responsibility.
Positioning Plaza Services as an industry thought leader has been a cornerstone of their continued brand reputation strategy. Branding Arc crafted a series of executive spotlights and thought leadership pieces featuring key members of Plaza Services’ leadership team. These articles and interviews highlighted the company’s approach to compliance, innovation in collections, and best practices for consumer engagement, helping Plaza Services establish a strong voice within the industry.