Plaza Services, LLC

Case Study

Plaza Services, LLC

Plaza Services, LLC is an accounts receivable portfolio investment firm that was founded in 2013 and is headquartered in Atlanta, GA. We are committed to providing a positive experience for consumers while providing creditors with maximum value for receivables portfolios in a fully compliant manner. As a RMAI Certified Debt Buyer, Plaza Services delivers quick portfolio evaluations and seamless transaction execution with clear accountability after the sale, which makes us a perfect partner for creditors.

A branding logo featuring a blue shield with tan accents.
A man in a blue sweater standing in front of a collection agency logo.

Gerald Lewis

President & Owner – Plaza Services, LLC

“Our partnership with Branding Arc has transformed how we engage with consumers and present our brand to the receivables industry. Their expertise in digital strategy, brand development, and consumer advocacy has helped us amplify our message and our commitment to our greater community. We’re proud of the growth we’ve achieved together, and we look forward to continuing to evolve together.”

A woman using a laptop and cell phone on a table at Plaza Services.

Reimagining Plaza Services, LLC

A refreshed website and logo were central to rebranding Plaza Services. Branding Arc created a modern, user-friendly website that better reflects the company’s values and services. With streamlined navigation, consumer-friendly resources, and a sleek, professional design, the website now serves as an effective tool for both consumer education and business development.

In addition, during the revamp process Branding Arc updated the logo to better reflect Plaza’s professional yet approachable image, reinforcing their market presence. Plaza Services and Branding Arc worked together to develop a logo that invokes the feeling of a financial institution. When developing the Plaza Services logo, the team combined an interesting soft color set to establish trustworthiness and convey a feeling of motion.

Digital Marketing & Building SEO

Brand reputation and recognition are some of the most important aspects of working in the receivables industry. To help Plaza continue to provide excellent services, Branding Arc implemented a comprehensive digital marketing and SEO strategy. By optimizing the website for search engines, targeting relevant keywords, and building a strong backlink profile, Plaza Services has seen a marked improvement in its online visibility. This strategy continues to this day as routine website updates ensure all evolving keywords are correctly utilized on their site. 

To help build SEO value further, Branding Arc works closely with Plaza to build out a comprehensive third-party strategy involving business profiles, executive spotlights, and podcast discussions. With third-party SEO rankings behind them, Plaza Services enjoys a two-pronged defense against continued targeted attacks on receivables firms. This strategic focus on digital marketing has helped Plaza grow its business, attract new clients, and foster stronger relationships with consumers.

Digital marketing concept with a person using a laptop and hexagonal icons representing various digital marketing elements.
A person in a suit holding a wooden figure among several others on a table.

Community Involvement & Thought Leadership

Plaza Services believes in giving back to the community, and Branding Arc helped showcase this commitment. Whether through local sponsorships or national charitable drives, Plaza’s community involvement demonstrates its belief in corporate social responsibility.

Positioning Plaza Services as an industry thought leader has been a cornerstone of their continued brand reputation strategy. Branding Arc crafted a series of executive spotlights and thought leadership pieces featuring key members of Plaza Services’ leadership team. These articles and interviews highlighted the company’s approach to compliance, innovation in collections, and best practices for consumer engagement, helping Plaza Services establish a strong voice within the industry.

Social Media Influence & Consumer Advocacy

Branding Arc worked closely with Plaza Services to revamp its social media strategy. By developing a content plan that focused on engaging with both consumers and industry peers, Plaza Services has expanded its reach across platforms such as LinkedIn and Twitter. The social content emphasizes the company’s expertise, regulatory compliance, and consumer-first approach, aligning with the brand’s commitment to building trustworthy and transparent relationships.

On the consumer side of their social outreach, Branding Arc designed messaging and content around Plaza’s dedication to consumer advocacy, focusing on helping bridge the financial literacy gap. This strategy emphasized Plaza’s mission to educate consumers about their financial obligations while supporting them through accessible and transparent communication.

Person using a smartphone with social media icons floating above the screen.

We Help Your Business Achieve New Heights

Are you ready to get started? Contact us today to speak to a marketing expert about your project