Plaza Services, LLC

Case Study

Plaza Services, LLC

Plaza Services, LLC is a professional receivables management firm committed to providing consumers a positive experience while providing creditors with a reliable and compliant solution for selling receivables portfolios. Plaza Services develops technology, systems, and processes that exceed the receivables management industry’s highest standards. Founded in 2013, Plaza Services is headquartered in Atlanta, GA.

A branding logo featuring a blue shield with tan accents.
A man in a blue sweater standing in front of a collection agency logo.

Gerald Lewis

President & Owner – Plaza Services, LLC

“Our Google Ads campaigns have helped neutralize attack ads and reduce frivolous lawsuits.”

The marketing logo for Plaza Services, a collection agency specializing in receivables.

Rebranding with a New Logo

Plaza Services and Branding Arc worked together to develop a logo that conveys the appropriate professionalism and authority for the financial institution that they are. When developing the Plaza Services logo, the team combined an interesting soft color set to establish trustworthiness and convey feelings of motion, dimension and depth.

A woman using a laptop and cell phone on a table at Plaza Services.

Sending a Clear Message Through the Website

Plaza Services engaged Branding Arc to develop their online presence, starting with the creation of their website. We designed a flexible and robust website with engaging content that guides the reader and sends a strong and clear message about the company, mission, and focus. We created the Plaza Services website on the powerful WordPress platform to be fully responsive from all devices. Using a simple web interface, we gave Plaza Services a clean aesthetic with good use of negative space. We combined vivid images with robust content to make information easier for the user to access and to increase web visibility.

A woman using a laptop and cell phone on a table at Plaza Services.
A debt buyer holding a smartphone with a globe on it.

Digital Marketing

Branding Arc is Plaza Services’ outsourced marketing team. We develop ongoing marketing campaigns that are focused on establishing Plaza Services’ brand authority and increasing search engine rankings. Through the development and distribution of original content—as well as the creation, publication, and analysis of SEO-optimized YouTube videos— we help Plaza Services actively monitor brand reputation and drive positive search results.

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Secure Email

Handling confidential financial information, Plaza Services needed a secure email solution. We provide that through the implementation of G Suite Email. As the only TLS encrypted platform, it is trusted by the U.S. Navy, and therefore, trusted by Plaza Services. Branding Arc provides ongoing G Suite support as needed.

Gmail email by google, a marketing tool, is displayed on a phone.

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