Case Study
Spire Recovery Solutions
Spire Recovery Solutions is a professional collection agency in Lockport, NY. The company was founded by U.S. Veterans Joseph Torriere and Jacob Torriere. As a professional, nationally licensed full-service debt collection agency, they assist creditors in the recovery of outstanding balances while providing consumers with exceptional customer service. Their company’s customized processes and state-of-the-art technology provide transparency and compliance that clients and consumers trust and rely on while working together toward account resolution. The Spire team partnered with us to help build the company brand and reach potential clientele. Here are some of the ways we were able to help the team at Spire fulfill their visions to express who they are as a company and the services they offer.
Fresh New Logo
We love to develop fresh new looks for our clients. We are always deliberate in creating designs unique to each client, and we coordinate openly with our clients for input and final approval. Based in Niagara County, NY, Spire’s logo features 3 peaks in reference to the landscape, a circle to represent their expertise in the full circle of the recovery cycle, and a bold red for the founding brothers’ patriotism and history as veterans.
Website Design & Hosting
To further Spire’s philosophy of providing a positive experience for consumers, Branding Arc implemented a self-help message service within Spire’s website. Clicking on the small chat icon at the bottom right of the screen brings up a message portal—powered by Freshdesk—to direct consumers to their desired location. Automatic suggestions like where to make a payment or how to contact Spire are displayed before any questions are asked.
One of our specialties at Branding Arc is website development. We design websites that are flexible and responsive to meet the needs of the large and growing percentage of consumers who are browsing and making payments directly from mobile devices. With regard to Spire Recovery Solutions, Branding Arc provided the design, website content, and website hosting and development. We worked with the Spire team to understand their voice and position within their industry to develop an approach that suits their needs. We’re proud of how the Spire Recovery Services website is clean, thorough, and navigable for consumers, as it is largely used by account holders. Digital accessibility is crucial to providing round-the-clock access for consumers seeking to resolve accounts.
Videos
We don’t just create sites; We strive for multimedia, interactive user experiences. The user experience (UX) is vital to the success of a website. As the users of Spire’s site are typically consumers, we created consumer videos hosted on YouTube to integrate within the relevant Spire website pages. Not only does this provide increased consumer access to important information, but it also helps to optimize search engine results so internet users can quickly and efficiently locate accurate information when performing a keyword search about the company.
Thought Leadership & Third-Party Participation
To further Spire Recovery Solution’s goals of reaching new audiences and expanding brand awareness, Branding Arc worked closely with the Spire team to create sponsored thought leadership content. This content, shared on Receivables Info, helps expand Spire’s image beyond just their website and personal social content. In addition, Spire Recovery Solutions’ President Joseph Torriere was featured in an Executive Spotlight, helping those who may not know of the organization get a better sense of who they are. These two articles are just the beginning of a long strategy of sponsored/featured content that helps expand Spire’s brand awareness and standing within the industry.
Social Media & News
Spire employed our marketing services to give voice to their outreach efforts and company news. We develop original content to share on their company news page, industry news outlets, and Spire Recovery Solutions Facebook and LinkedIn accounts. As a company founded by veterans, the Spire team has a strong focus and commitment to charitable giving to military-related nonprofit organizations such as Naked Warrior Project, FeedMore WNY, Shriners Hospital for Children, and more. The team also gives back to local nonprofits to help vulnerable populations in their local community of Western NY. Sharing news that highlights a company’s values and industry involvement, such as Spire’s contribution to the RMAI Legislative fund, gets the business name active around the web and improves a company’s search engine results. Branding Arc leverages good news to help companies grow their brand and reputation.
Joseph Torriere
President – Spire Recovery Solutions
“We all want to be able to easily make a payment any time of day or night– no fuss, no hassle– and easily find the information we need to do so. That’s best for us and best for consumers. So website improvements are a wise investment, hands down.
When it comes to Branding Arc’s Marketing services, they’ll professionally nudge you toward better articulating your company values and vision, give it a strong voice, provide suggestions for growth, and then showcase your achievements. They genuinely want to be a positive ally for both consumers and the industry and we’ve benefited from working with them.”
“We all want to be able to easily make a payment any time of day or night– no fuss, no hassle– and easily find the information we need to do so. That’s best for us and best for consumers. So website improvements are a wise investment, hands down.
When it comes to Branding Arc’s Marketing services, they’ll professionally nudge you toward better articulating your company values and vision, give it a strong voice, provide suggestions for growth, and then showcase your achievements. They genuinely want to be a positive ally for both consumers and the industry and we’ve benefited from working with them.”
