Case Study
Spire Recovery Solutions
Spire Recovery Solutions is a professional collection agency in Lockport, NY. The company was founded by U.S. Veterans Joseph Torriere and Jacob Torriere. As a professional, nationally licensed full-service debt collection agency, they assist creditors in the recovery of outstanding balances while providing consumers with exceptional customer service. Their company’s customized processes and state-of-the-art technology provide transparency and compliance that clients and consumers trust and rely on while working together toward account resolution. The Spire team partnered with us to help build the company brand and reach potential clientele. Here are some of the ways we were able to help the team at Spire fulfill their visions to express who they are as a company and the services they offer.
Joseph Torriere
President – Spire Recovery Solutions
“We all want to be able to easily make a payment any time of day or night– no fuss, no hassle– and easily find the information we need to do so. That’s best for us and best for consumers. So website improvements are a wise investment, hands down.
When it comes to Branding Arc’s Marketing services, they’ll professionally nudge you toward better articulating your company values and vision, give it a strong voice, provide suggestions for growth, and then showcase your achievements. They genuinely want to be a positive ally for both consumers and the industry and we’ve benefited from working with them.”
“We all want to be able to easily make a payment any time of day or night– no fuss, no hassle– and easily find the information we need to do so. That’s best for us and best for consumers. So website improvements are a wise investment, hands down.
When it comes to Branding Arc’s Marketing services, they’ll professionally nudge you toward better articulating your company values and vision, give it a strong voice, provide suggestions for growth, and then showcase your achievements. They genuinely want to be a positive ally for both consumers and the industry and we’ve benefited from working with them.”
Fresh New Logo
We love to develop fresh new looks for our clients. We are always deliberate in creating designs unique to each client, and we coordinate openly with our clients for input and final approval. Based in Niagara County, NY, Spire’s logo features 3 peaks in reference to the landscape, a circle to represent their expertise in the full circle of the recovery cycle, and a bold red for the founding brothers’ patriotism and history as veterans. Spire wisely invested in a professional logo they could use to help build their brand and we must say, we think it looks great!
Website Design & Hosting
Branding Arc implemented a self-help message service within Spire’s website. Clicking on the small chat icon at the bottom right of the screen brings up a message portal—powered by Freshdesk—to direct consumers to their desired location. Automatic suggestions such as where to make a payment or how to contact Spire are displayed before any questions are asked.
Branding Arc provided the design, content, development and hosting for the Spire website. We worked with the Spire team to understand their voice and market position to develop an approach that suits their needs. The site is largely used by account holders, and digital accessibility is crucial to providing round-the-clock access for payments and account management.
Videos
We don’t just create sites; we strive for multimedia, interactive user experiences. The user experience (UX) is vital to the success of a website. As the users of Spire’s site are typically consumers, we created consumer videos hosted on YouTube to integrate within the relevant Spire website pages. Not only does this provide increased consumer access to important information, but it also helps to optimize search engine results so internet users can quickly and efficiently locate accurate information when performing a keyword search about the company.
Social Media & News
Spire employed our marketing services to give voice to their outreach efforts and company news. We develop original content to share on their company news page, industry news outlets, and Spire Recovery Solutions Facebook and LinkedIn accounts. As a company founded by veterans, the Spire team has a strong commitment to charitable giving to military-related nonprofit organizations. Sharing news that highlights a company’s values and industry involvement, such as Spire’s contribution to the RMAI Legislative fund, gets the business name active around the web and improves search engine results. Branding Arc leverages good news to help companies grow their brand and reputation.
