Superlative RM Case Study
About Superlative RM
Founded by a U.S. Marine Corps veteran, Superlative RM is a nationally licensed accounts receivable management company that holds itself to a higher standard. Maintaining a focus on compliance and the consumer experience, the company leverages state-of-the-art technology to optimize customer service and deliver bottom-line performance for creditors and debt buyers from a variety of consumer credit industries including credit card/retail card, automotive finance, consumer loans, fintech/marketplace, and healthcare.
Jerry Terrill
CEO – Superlative RM
“Branding Arc helped us fight back and take control of our search results.”
Building an Optimized Website
The new Superlative RM website was designed and built on WordPress, a robust and reliable platform that delivers the power and security that Superlative demands. Created with responsive design, the new website is fully optimized to deliver a positive customer experience and enhance Superlative’s collection agency reputation.
The Branding Arc team assisted in the development of original content, including new images, as well as enhanced navigation and bold calls-to-action that stand out to direct clients and consumers to the information they need. Dynamic web pages load quickly and content is automatically resized to the size of the user’s screen for easy viewing without excessive scrolling or screen manipulation on smartphones, tablets, laptops, and desktops.
To gain visibility and make the new Superlative website more attractive to search engines, the Branding Arc Search Engine Optimization (SEO) team was an integral part of the website build and launch. By choosing specific themes, keywords, tags, alt text, and much more, the new site ranks higher on Search Engine Results Pages (SERP) and pushes undesirable content further down the page results further boosting Superlative’s collection agency reputation throughout the industry for both consumers and prospective clients.
Reputation Management Through Digital Marketing
As Search Engine Optimization (SEO) is constantly changing, the entire Branding Arc team continues to partner with Superlative to strategize on how to capture maximum SERP value and manage the brand’s online reputation. Through our marketing department service, we create high-quality, original content that is informative and relevant (including videos, authored content, social media content, and more) to gain more exposure and improve the company’s search ranking.
As collection agency reputation management is one of the most vital components of any digital marketing effort in the receivables industry, Branding Arc has built a powerful multi-tiered strategy for Superlative RM focuses on social media, YouTube, and LinkedIn. Developing content for these channels, specifically YouTube, helps them reach consumers and build SEO for long-term success.
To date, Branding Arc has helped them craft several YouTube videos geared toward consumers, prospective employees, and clients. Videos like “Why Creditors Trust Superlative RM to Recover Their Accounts” and “Frequently Asked Questions About Superlative RM” serve as the backbone of their channel and SEO strategy.
ADA Accessibility
While working with the Branding Arc team, Superlative RM expressed the desire to make their website usable and accessible to all internet users including individuals with visual, auditory, cognitive, mobility, and other impairments. With this in mind during the design phase, Branding Arc integrated our web accessibility tool that scans the website every 24 hours to locate and fix accessibility errors.
Branding Arc’s accessibility interface allows each visitor to personally adjust the website design and user interface to meet their individual needs with components such as navigational aids, screen readers, and more. Now meeting accessibility standards across the globe, the new Superlative RM website allows more users to access helpful information such as consumer resources, contact information, payment information, and more.
