Case Study
Velocity Investments
Velocity Investments, LLC is a specialized financial services firm focused on acquiring and managing distressed receivables. Founded in 2003 and headquartered in Wall, New Jersey, Velocity leverages strategic collection networks, advanced data analytics, and a strong commitment to legal, compliant, and ethical practices to optimize the value of underperforming assets. With a partner-centric approach, Velocity delivers tailored solutions and dedicated portfolio attention, making it a trusted resource in the receivables management industry.
Michael Cassidy
COO – Velocity Investments
“Branding Arc brought both creative vision and technical expertise to our team at just the right time. They helped us sharpen our digital identity, amplify our voice in the industry, and tell our story more effectively across every platform. We now have a stronger brand presence, meaningful thought leadership content, and a digital strategy that aligns with our long-term goals.”
“Branding Arc brought both creative vision and technical expertise to our team at just the right time. They helped us sharpen our digital identity, amplify our voice in the industry, and tell our story more effectively across every platform. We now have a stronger brand presence, meaningful thought leadership content, and a digital strategy that aligns with our long-term goals.”
Innovative Website Design for a Modern Debt Buyer
Velocity Investments partnered with Branding Arc to create a completely new website that reflects the company’s forward-thinking approach to receivables management. Designed with user experience, compliance, and SEO in mind, the site offers a polished introduction to Velocity’s capabilities and culture.
The site’s content was strategically structured to better serve both consumer and client audiences, showcasing Velocity’s professionalism and highlighting their transparent, ethical approach to debt buying. With an architecture built to grow with the business, the new website now serves as the digital foundation of Velocity Investments’ brand.
Expanding Marketing Outreach in the Receivables Industry
Branding Arc worked with the Velocity Investments team to expand their marketing efforts across channels and formats. Together, they developed a cohesive outreach strategy that positioned the company as a knowledgeable, approachable leader in the debt buying space.
This outreach includes a combination of SEO-optimized website content, social media messaging, and strategic collateral that supports both business development and consumer engagement. In addition, Branding Arc helps coordinate all of Velocity Investments’ conference attendance outreach, ensuring every major organization in the industry is aware of where and when the team will be available for in-person meeting opportunities.
With ongoing content support, Velocity continues to elevate its voice across the industry while staying grounded in its core values of professionalism, compliance, and trust.
Developing Compliance-Focused Thought Leadership
To help share Velocity’s expertise with a broader audience, Branding Arc supported the development of long-form, thought leadership content that speaks directly to the legal and operational challenges in the collections and recovery industry. Each piece is designed to offer value to readers while reinforcing Velocity’s commitment to compliance and excellence.
One example is the detailed article, Operationalizing Security: What Law Firms Must Do to Stay Compliant, which examines security requirements in legal collections. Articles like these position Velocity Investments as not just a service provider, but a source of reliable insight for professionals across the receivables space.
Creating a Bold, Professional Brand Identity
Velocity Investments also partnered with Branding Arc to refresh their visual identity, starting with a brand-new logo and supporting visual system. The new look strikes a balance between strength and clarity. The logo and color palette is designed to resonate with both industry peers and consumers alike.
The refreshed branding is used consistently across digital and print applications, reinforcing the company’s message and enhancing recognition across platforms. This visual update marked a significant evolution for Velocity, aligning their outward identity with their reputation as an experienced, trusted debt buyer.
Launching Social Channels and YouTube for Greater Visibility
To further expand Velocity Investments’ digital footprint, Branding Arc helped the team enhance their social profiles and launch a branded YouTube channel. This move allowed the company to increase SEO visibility while building a library of professional, video-based content.
One of the first major content pieces was a company spotlight on career growth, which shares Velocity’s values, culture, and opportunities for advancement. With this multimedia approach, Velocity now connects with audiences on multiple platforms, strengthening their brand presence and supporting recruitment, outreach, and education.
