Case Study
VeriFacts
VeriFacts, LLC is the top employment location and verification service for the receivables management industry. Having been in business for over 30 years, they are known for their experience and trusted quality information. VeriFacts specializes in the location of consumer employment information. Over the years, their services have expanded into residential location information, data verification, and unique data aggregation. They are proud to be a Certified Receivables Business By RMAI and a Certified Women’s Business Enterprise by the WBENC. Their corporate headquarters and 100+ research specialists are located in Sterling, IL. If you’re interested in learning more visit the official VeriFacts website.
Company News On-the-Go
VeriFacts has an active and involved business presence, from conference attendance to community volunteerism. Branding Arc ensures quality crafted content continuously covers fresh company news, serving as an outsourced marketing department. We’re proud to partner with the dynamic team at VeriFacts to help them digitally represent their compassionate, on-the-go culture.
In addition to helping the business share updates about their involvement, maintaining a blog/news page with quality revolving content helps to drive web traffic and increase search engine optimization.
Social Media & Reputation Management
Branding Arc assists in managing VeriFacts’ social media voice by promoting conference attendance and company news on LinkedIn and Facebook, including custom graphic creation and strategic link building. This allows VeriFacts to streamline their time and attention to the important events and activities at hand.
Branding Arc has worked to highlight key areas of the organization as well as promote new products. From Executive Spotlights underlining the importance of good leadership to thought leadership pieces on VeriFacts’ excellent culture, Branding Arc continues to provide insight into the business, foster engagement, and underscore the impact their team has on the industry.
Multimedia Marketing Materials
VeriFacts offers services that are marketable to diverse client profiles, and they do an excellent job seeking opportunities for ongoing business development. We help them maximize their efforts with custom print and digital marketing materials for sharing with potential clients and partners. By listening to the company vision, we develop conference booth materials, multi-media digital pitch materials, mass emails, unique business cards (including contactless business card technology), and more to share during networking events and on their website.
Website Redesign & Logo Update
In December 2019, VeriFacts executives were seeking to spread awareness about their products and share their company vision. They wanted to clarify their message and provide a window into their culture so current and prospective clients would have better insight into the company’s values.
Branding Arc modified site design elements and expanded content to paint a clearer picture. We showcased aspects of the company in a visually appealing way, such as a page specifically devoted to VeriFacts Company Culture— one of many updates to help the team enhance their voice and reach a broader audience.
Routine Updates and Ad Hoc Additions
Following the site overhaul, we have routinely provided additional content and design updates to ensure the website remains clear and relevant. Our SEO experts methodically enhance search value behind the scenes every month.
The Branding Arc team builds ad hoc landing pages as needed for targeted and tracked business development campaigns such as new product promotion or conference meeting scheduling.
