Search Engine Optimization is always a hot topic for marketers working with collection agencies. In an environment bombarded by bad press, taking control of your search results can often feel like an impossible task. There are hundreds of websites dedicated to complaining about collection agencies. These sites host complaints in hopes of selling the consumer debt [...]
Taking online payments seems like a simple idea. Put a form on your website that collects the payment information, processes the payment and provides the consumer with a receipt for the transaction. The concept is simple, but the execution will be the measurement of your success. Consumers are getting smarter online and if your website [...]
Mobile optimization has quickly become a hot topic for collection agencies now that consumers are accessing the web through mobile devices. 50% of mobile phones are now Smartphones and tablet devices have created a new niche all their own. With consumers quickly adapting to these new mobile devices and new ways of paying bills online [...]
Websites are an Essential Tool for Every Collection Agency As a member of the Accounts Receivable Management (ARM) industry, I am always surprised that every collection agency and law firm does not at least have a basic website and a professional email address. Argue if you want, but if your email address ends with @gmail.com [...]
Marketing for collection agencies in the Accounts Receivable Management or ARM industry is extremely challenging and requires companies to walk a fine line with their marketing communications trying to sell their products and services. One of the biggest challenges is using language that is effective and also will not offend consumers or make the organization a [...]
