22 04, 2013

Search Engine Optimization for Collection Agencies

By |2017-07-07T01:47:13-04:00April 22nd, 2013|ARM Industry|Comments Off on Search Engine Optimization for Collection Agencies

Search Engine Optimization is always a hot topic for marketers working with collection agencies. In an environment bombarded by bad press, taking control of your search results can often feel like an impossible task. There are hundreds of websites dedicated to complaining about collection agencies. These sites host complaints in hopes of selling the consumer debt [...]

18 04, 2013

Advice for Collecting More Online Payments

By |2014-11-09T23:54:36-04:00April 18th, 2013|ARM Industry|Comments Off on Advice for Collecting More Online Payments

Taking online payments seems like a simple idea. Put a form on your website that collects the payment information, processes the payment and provides the consumer with a receipt for the transaction. The concept is simple, but the execution will be the measurement of your success. Consumers are getting smarter online and if your website [...]

17 04, 2013

The Importance of Mobile Technology for Collection Agencies

By |2014-11-09T23:55:48-04:00April 17th, 2013|ARM Industry|Comments Off on The Importance of Mobile Technology for Collection Agencies

Mobile optimization has quickly become a hot topic for collection agencies now that consumers are accessing the web through mobile devices. 50% of mobile phones are now Smartphones and tablet devices have created a new niche all their own. With consumers quickly adapting to these new mobile devices and new ways of paying bills online [...]

16 04, 2013

5 Reasons Your Collection Agency Needs a Website

By |2014-11-10T01:46:34-04:00April 16th, 2013|ARM Industry|Comments Off on 5 Reasons Your Collection Agency Needs a Website

Websites are an Essential Tool for Every Collection Agency As a member of the Accounts Receivable Management (ARM) industry, I am always surprised that every collection agency and law firm does not  at least have a basic website and a professional email address. Argue if you want, but if your email address ends with @gmail.com [...]

15 04, 2013

The Fine Line of Marketing Collection Agencies

By |2017-10-08T20:54:22-04:00April 15th, 2013|ARM Industry, Marketing|Comments Off on The Fine Line of Marketing Collection Agencies

Marketing for collection agencies in the Accounts Receivable Management or ARM industry is extremely challenging and requires companies to walk a fine line with their marketing communications trying to sell their products and services. One of the biggest challenges is using language that is effective and also will not offend consumers or make the organization a [...]