Throughout my academic career at Lynn University I heard the same phrase uttered over and over, seared into my memory; "The most important thing in business is the cash flow, the timing of that cash flow, and the risks associated with that cash flow." It always sounded like a logical ideology, but it wasn't until I [...]

Choosing the right outsourced marketing partner for your company is a very important decision. Selecting your outsourced marketing team is just as important as hiring the right staff because the "right" marketing partner should integrate directly with your business team offering ideas and implementation support in addition to the products and services you are purchasing. [...]

Creating a new startup company is not as complicated as it may seem. Forming a corporation or limited liability company to protect yourself from liability is almost always a smart move. It keeps your personal assets from being dragged into any problems that your business may face. From our experience starting companies and working with a [...]

A domain name is the string of characters used to identify your online space giving you an online identity for your website and email addresses. At Branding Arc our domain name is "brandingarc.com". Your domain name is the foundation of your organization's digital communications and is one of the most important marketing decisions you will make. [...]

How your phones are answered gives your customers and potential customers a peak into how your business is going to treat them. Having a professional appearance on the phone can go a long way toward helping new small businesses build credibility and make a great first impression. There are a lot of different options available [...]