After working on over 150 websites and hosting over 110 as an agency, Branding Arc has experienced every correct (and incorrect) way of building and executing a comprehensive debt collection-focused website. As a marketing firm focused exclusively on the collections industry, we’ve had years of experience and thousands of data points to analyze both [...]
The debt collection industry, traditionally known for its conventional approaches, has begun embracing innovative methods to adapt to evolving consumer preferences. Agencies are increasingly turning to video communication to foster more meaningful interactions with consumers, as well as provide innovative data-sharing channels to better highlight the agency’s value and standing. The Rise of Visual [...]
Why are collection agencies so often misunderstood? Across industries, collection agencies arguably face some of the most persistent misconceptions. The broad-stroke picture that many hold is one of relentless debt pursuit and debt collection harassment, where the human touch takes a back seat. However, such a viewpoint neglects the depth and breadth of their [...]
Responding to a Request for Information (RFI) is a crucial aspect of showcasing your agency or law firm's capabilities and value proposition to potential clients. In just a few steps, your agency should be able to craft compelling RFI responses that not only address the questions effectively but also position your organization as a [...]
Is your company's privacy policy a true reflection of its data practices? In today's digital age, data is the new gold, and companies mine it in various ways. Yet, do these many data-handling techniques truly align with the generic privacy policies many organizations adopt? This blog explores the pressing need for each company to [...]
How can your collection agency stand out as a beacon of professionalism and efficiency? In an era where the first interaction is often digital, a well-constructed website acts as the foundation for credibility and success. In this blog, we will explore the critical elements that make a website an invaluable asset for collection agencies. From [...]
SEO for collection agencies is like playing a game of Monopoly. It requires more than just pushing your brand to the top, as the goal is to dominate the search results for your company's name and control all of the spaces on the result page. Like the popular board game, SEO for the Receivables [...]
Branding and corporate identity are the personifications of your organization. Designing a logo for your brand is the first official step into how the world sees your business. Once your logo is designed, presented, and ready for use, your business can start building brand recognition and trust. But when working with a marketing agency, it’s [...]
Wherever you are in the financial industry, conferences are part of the business. Conferences can hold a great deal of growth value for businesses and professionals but in many cases, the cost and context can easily lead to a sense of pressure or expectation for return on investment and valuable leads or connections. It’s important [...]
As eCommerce, online shopping, and social media use skyrockets across the country, it’s more important than ever that every collection agency rises to meet consumers where they already are—online. According to Pew Research Center, nearly 85% of Americans say they are online daily and over 30% say they are “almost constantly” online. So how do [...]
