Your logo is the visual representation of your organization. Whether it’s your business card, your website, or digital & print marketing materials, your logo will become the face of your company, an instantly recognizable building block of your visual brand. When seeking to create a new brand or update and enhance branding and corporate identities, [...]
Managing the reputation of accounts receivable management firms includes a unique set of challenges not faced in other industries. Over the past 5 years the marketing and public relations dynamic for industry firms has dramatically shifted from trying to remaining “under the radar” and avoiding any marketing presence to building dynamic websites and establishing a [...]
Marketing for collection agencies in the Accounts Receivable Management or ARM industry is extremely challenging and requires companies to walk a fine line with their marketing communications trying to sell their products and services. One of the biggest challenges is using language that is effective and also will not offend consumers or make the organization a [...]
