16 12, 2016

Your Reputation; How is Your Business Being Perceived by Consumers

By |2016-12-16T02:10:31+00:00December 16th, 2016|Marketing|Comments Off on Your Reputation; How is Your Business Being Perceived by Consumers

Managing the reputation of accounts receivable management firms includes a unique set of challenges not faced in other industries. Over the past 5 years the marketing and public relations dynamic for industry firms has dramatically shifted from trying to remaining “under the radar” and avoiding any marketing presence to building dynamic websites and establishing a [...]

15 04, 2013

The Fine Line of Marketing Collection Agencies

By |2017-10-08T20:54:22+00:00April 15th, 2013|ARM Industry, Marketing|Comments Off on The Fine Line of Marketing Collection Agencies

Marketing for collection agencies in the Accounts Receivable Management or ARM industry is extremely challenging and requires companies to walk a fine line with their marketing communications trying to sell their products and services. One of the biggest challenges is using language that is effective and also will not offend consumers or make the organization a [...]