The first step in transforming Landmark’s online presence involved designing a user-centric, visually appealing website to effectively showcase the company’s expertise and service offerings. Branding Arc meticulously developed a mobile-optimized, search engine-friendly, and lead generation-focused website, laying the foundation for Landmark’s digital marketing.
The new website included modern layouts, striking images, compelling messaging, and advanced technology infrastructure. The fully responsive design automatically adjusted the experience based on the user’s device, enhancing the user experience and improving the website’s search engine ranking.
High-resolution images played a significant role in bringing Landmark’s website to life. Recognizing the impact of visuals on visitor perception, Branding Arc carefully selected images that complemented the website’s design and conveyed the desired message. The composition, color, tone, subject, and fine details of each image were considered to ensure a cohesive and professional appearance.
Built on the WordPress platform, the website provided Landmark with the flexibility to access the back end of their site to add and edit content, pictures, videos, and more. This open-source platform enabled seamless integration of advanced features, such as SSL security, event calendars, and search optimization, while also allowing for regular maintenance and updates to keep the site secure and up-to-date.