SEO for collection agencies is like playing a game of Monopoly. It requires more than just pushing your brand to the top, as the goal is to dominate the search results for your company’s name and control all of the spaces on the result page. Like the popular board game, SEO for the Receivables Management industry requires strategic planning, an understanding of user behavior, and consistent effort to stay ahead of competitors.
In this article, we will discuss the importance of understanding user search behavior, debunking the myth of “removing negative results,” and how Branding Arc’s proprietary software using our unique Pixel Position metric can help collection agencies improve their online presence and control their online reputation.
Understanding User Search Behavior
To succeed in the game of SEO, collection agencies must understand how users interact with search results. Studies show that most users don’t scroll beyond the first few results or only scroll a little bit. This means the top results garner the most attention and clicks. Additionally, very few users proceed to the next page of search results, which highlights the importance of securing the first page of the Search Engine Results Page (SERP).
Users tend to examine multiple results before clicking on the one that best suits their needs. Therefore, it’s crucial for collection agencies to ensure their website and content stand out among competitors.
If a negative result is visible without scrolling or with minimal scrolling, users are more likely to click on it, potentially harming the agency’s reputation. Even if the consumer doesn’t click on the result, they may walk away from the search with a negative view towards the brand. To combat this, collection agencies should invest in creating valuable and relevant content that resonates with their target audience and showcases their expertise.
Debunking the “Pushing Results Down” Myth
Many people mistakenly think that optimizing their website will force competitors’ sites to lose their ranking in the world of SEO. However, that’s simply not how it works. No amount of SEO can make a competitor’s site rank lower.
Instead, you should focus on pushing your own results higher, which creates the illusion of pushing negative results down. This change in mindset is crucial, and by concentrating on improving your own website’s ranking, you’ll maintain a competitive edge in the SEO landscape.
To effectively push a negative result down far enough that users don’t see it, multiple results need to be ranked higher. Optimizing various aspects of your website and third party profiles, such as creating engaging content, earning high-quality backlinks, and ensuring your site is mobile-friendly can help you achieve this goal. By focusing on improving your own site’s ranking, you can indirectly push negative results further down the page.
The Pixel Position Metric: A New Way to Measure SERP Success
Relying solely on search engine results page (SERP) ranking can be outdated. Traditional SERP ranking doesn’t always provide an accurate picture of a website’s visibility, as the #2 result on the SERP might appear in entirely different locations on the page, depending on factors like ads, special content result blocks (SCRBs), and sitelinks.
This is where Branding Arc’s proprietary Pixel Position metric comes into play. By analyzing how far a user has to scroll to see an undesirable result, the Pixel Position metric provides a more accurate assessment of your website’s visibility in the search results.
This innovative approach enables us to find benefits in unlikely places, such as getting an Image SCRB to appear instead of having to push a third party profile up multiple times. By focusing on the actual Pixel Position of results instead of their ranking, collection agencies can optimize their SEO strategy and make informed decisions based on real-world user behavior.
Gain a Competitive Edge in Google Search Rankings
Reputation management for collection agencies is a strategic game, akin to playing Monopoly. By understanding user search behavior, debunking the “pushing results down” myth, and using Branding Arc’s proprietary Pixel Position metric, collection agencies stay ahead in the competitive world of Google search rankings.
Trust the experts at Branding Arc to help your collection agency navigate the intricate game of SEO and achieve a winning brand defense strategy. Our team of communications and branding experts are committed to listening to your vision, learning your story, and applying that understanding to effectively position your brand.
Investing in a comprehensive SEO strategy is essential for collection agencies looking to take control of their online reputation and minimize consumer complaints. With Branding Arc’s expertise and innovative approach, you can rest assured your brand will make a lasting impression on potential clients and maintain a positive online reputation.
Our commitment to understanding your unique needs and goals sets us apart, ensuring that your collection agency not only survives but thrives in the ever-evolving world of SEO. By partnering with Branding Arc, you can trust that your collection agency will be well-equipped to navigate the complexities of SEO and dominate the search results, positioning your brand for long-term success. Contact us today to gain more value online.
About Branding Arc
Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. The team is composed of communications and branding experts who listen to clients’ visions, learn their stories, and apply that understanding to help each client position their brand, find new customers, and manage their online reputation. Branding Arc customizes each client engagement ranging from simple one-time projects to marketing department outsourcing, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, the team identifies trends and leverages opportunities that drive bottom-line revenue for clients.