A few years back no one in the ARM industry wanted to use social media. MySpace and Facebook were the dominant forces of the day and collection agencies, law firms and other ARM companies did not see any value in participating. Technology has continued to evolve and social media has become so common that companies [...]
Search Engine Optimization is always a hot topic for marketers working with collection agencies. In an environment bombarded by bad press, taking control of your search results can often feel like an impossible task. There are hundreds of websites dedicated to complaining about collection agencies. These sites host complaints in hopes of selling the consumer debt [...]
Taking online payments seems like a simple idea. Put a form on your website that collects the payment information, processes the payment and provides the consumer with a receipt for the transaction. The concept is simple, but the execution will be the measurement of your success. Consumers are getting smarter online and if your website [...]
Websites are an Essential Tool for Every Collection Agency As a member of the Accounts Receivable Management (ARM) industry, I am always surprised that every collection agency and law firm does not at least have a basic website and a professional email address. Argue if you want, but if your email address ends with @gmail.com [...]
