PORT ST. LUCIE, Fla. — Branding Arc, a full service digital marketing agency located in Port Saint Lucie, FL, utilizes an expert team of graphic designers, website and software developers in Mumbai, India to support its marketing efforts. After CEO Adam Parks took an extended trip to the area to meet with the team and discuss ways to better the organization, the Branding Arc team came up with unique ways to both better serve their clients and better serve the India team’s communities. 

“I came away more humbled than I have ever been after visiting the orphanage in Mumbai,” Mr. Parks said. “I am excited to be able to provide resources for the orphanage and local Mumbai organizations to help these kids get the education they deserve and the housing, clothing, and support they need to thrive.” 

Visiting Mumbai

The city of Mumbai is one of the largest cities in the world, with a population of over 20 million. With such a large population, there are many challenges that the city faces, especially for the most vulnerable individuals. During the team’s visit, Mr. Parks and COO Chris Gulizia spent time discussing ways to help those in need throughout Mumbai, and especially at a local orphanage where they were able to tour, help feed, and provide clothing for children in need. 

Mumbai has a large number of people who live in poverty, and the community as a whole struggles to provide support for those in need at various orphanages throughout the city. Through the donation of food and clothing, the team has been able to provide some relief to these children and ensure they have access to the basics they need to thrive.

In addition to providing immediate assistance, the team has also been working to help provide a home for young boys aged 8-18 years old. Many of these boys are living on the streets or in difficult situations, and having a safe and stable home can make a huge difference in their lives. By partnering with local organizations that provide shelter for these boys, the team has been able to help provide a safe place for them to live and grow.

Continuing Education Initiatives

Housing isn’t the only solution, however. Through various housing initiatives, and with the help of Branding Arc’s dedicated local team, we are looking for ways to provide education for all of those in the orphanage. The team recognizes that education is key to helping these children build a brighter future. Specifically, Branding Arc has begun fundraising efforts to help provide a computer lab, computer teacher, and an English teacher so that these children may grow up to have access to the same opportunities afforded to its India-based team. 

In today’s digital age, having access to technology and the ability to speak English can open up countless opportunities. By providing these resources, the team aims to help level the playing field and give the children housed in the orphanage more opportunity and a fighting chance in life.

About Branding Arc

Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. The team is composed of communications and branding experts who listen to clients’ visions, learn their stories, and apply that understanding to help each client position their brand, find new customers, and manage their online reputation. Branding Arc customizes each client engagement ranging from simple one-time projects to marketing department outsourcing, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, the team identifies trends and leverages opportunities that drive bottom-line revenue for clients.