Search Engine Optimization
Search Engine Optimization (SEO) is the practices of increasing the quality and quantity of traffic to your website through organic search engine results. SEO is a multi-faceted process that often involves all aspects of your online presence coordinating your messaging, tagging and timing, to maximize the value of your efforts.
Creating and Executing Your SEO Plan
Branding Arc is your search engine optimization partner offering full-service marketing assistance to help you formulate your strategic plan and execute on the individual associated tasks.
Search Engine Optimization
Starts with Your Website
Search Engine Optimization or SEO efforts generally start with evaluating and enhancing your website. Search engines view websites differently than humans, they cannot understand pictures, unless backend code contains detailed descriptions and keywords describing the image. We begin most projects by evaluating your current website and looking for opportunities to improve the onpage code to meet the standards and guidelines provided by Google and other search engines.
SEO Efforts Extend
Beyond Your Website
Search Engine Optimization extends beyond your website and includes your social media, video and other online assets. Creating an effective SEO effort requires coordination of all your digital assets and a focus on creating interesting and relevant content and building incoming links from other websites considered to be authorities on different subjects. If you are feeling impatient with organic results, consider Search Engine Advertising to instantly appear at the top of your favorite keywords.
Lee Brockett
Managing Director
Branding Arc are consummate professionals. They helped Cascade re-define, and promote, its online presence. I couldn’t be happier with the results!
Search Results are a Mix of Organic Results and Ads
When planning your search engine optimization plan it is important to understand how search engines work. Organic results are displayed each time a visitor enters their search into Google, the search engine reviews the web pages within its index, and displays the “most relevant” available results.
In addition to organic results, Google may return several other Google listings (Google MyBusiness, Google Maps, Google Shopping) or rich snippets from Wikipedia or other websites.
