Debt collection agencies can gain many benefits from the popular business platform, LinkedIn. There are a few key reasons why having a LinkedIn profile should be part of your collection agency’s business development and marketing strategy. If you’re on the fence or would like to learn more about the value, below are 5 reasons that you should be using LinkedIn to improve your company’s digital doorstep and reach more potential clients.
1. Build Your Company’s Positive Reputation
With everything your company does to create positive consumer interactions, operate with integrity and give back to the community, your company’s voice should speak for itself and be “the loudest in the room”– or in this case, your search results. LinkedIn is one platform that can help your company harness its digital “voice” to share positive things like your company’s humanitarian and community involvement, employee highlights and achievements, and other examples of your company’s values.
Whether or not your business takes an active role in reputation management, words will at some point be written. The cost of doing business in an industry that is often emotional for many consumers, legally complex, and highly regulated invariably comes with occasional complaints or disputes– even when your business trains employees thoroughly and intentionally, rewards and incentivizes positive and professional service, and carefully complies with all regulations. It’s better to take ownership of your company’s online reputation and share your company’s good news.