Your logo is the visual representation of your organization. Whether it’s your business card, your website, or digital & print marketing materials, your logo will become the face of your company, an instantly recognizable building block of your visual brand.
When seeking to create a new brand or update and enhance branding and corporate identities, the first step is usually a new logo. Thoughtful logo designs should include eye-catching yet simple and memorable features that create instant brand recognition. High-quality design is key to building your unique brand and/or corporate identity. Logos should help your customers better understand your organization, your mission, and your company culture; ultimately, your logo will be a representation of what your company stands for.
Branding Arc, a full-service digital marketing agency, provides comprehensive logo services. Our team has a deep understanding of the practical application of the psychology of color and how colors influence behavior and impact the way people view brands. In fact, research shows that up to 90% of a person’s assessment on products or services is based on colors alone– as long as it is perceived that the brand color fits a brand’s personality. We put careful thought and analyzation into the selection of your logo colors to help you convey the message of your organization.
Your logo will be used across multiple digital and print mediums which will require the flexibility to layer it over both light and dark backgrounds. Branding Arc creates logos in full-color versions (the positive version) and a white version (the negative version). The positive, full-color logo looks beautiful when layered on a light background, while the negative, white version is needed to apply your logo to a dark or similarly-colored background.
If you sponsor an event and a custom product (such as a lanyard) is included in your sponsorship package, the production company may request your company’s specific color codes or fonts. Branding Arc provides a logo card that includes the colors and fonts used in the design as well as samples of the logo in positive and negative versions. Along with the logo card, we deliver multiple logo sizes and file formats to save you time. Our team creates a number of various PNG file sizes for quick, pre-sized, universal application. Design packages also include AI, EPS, and full PNG formats to ensure that no matter how large or how small the digital or print application may be, your results are always of the highest quality.
When it’s time to design the logo that may become your company’s first impression, don’t leave your reputation to chance. Make sure you choose reliable and experienced professionals who understand the intricacies and psychology of logo design.
About Branding Arc
Branding Arc is a full-service digital marketing agency located in Port Saint Lucie, FL. The Branding Arc team customizes engagements with each client ranging from small one-time projects, to complete outsourcing of your marketing department. We have a passion for assisting businesses with maximizing the value of their brand, website and other digital marketing tools. Branding Arc closely monitors the marketplace and competition to identify trends and leverage opportunities that drive bottom-line revenue.