MCU Holdings Case Study
MCU Holdings, LLC is a professional third-party debt collection company located in Coral Springs, FL that provides customized debt collection programs for creditor businesses and best-in-class experiences for consumers. MCU Holdings invests in the continual development of its team, building core skill sets that include industry knowledge, system expertise, and relationship management. Through the right mix of technology, people, and compliance, the Company guides consumers and clients to account resolution.
Rebranding with a Vision of Growth and Stability
Working with the MCU team, we focused on capturing their brand message of empowerment and financial health. With the MCU Holdings’ mission in mind, our team designed a new logo that includes a fresh color palette and reinvented visual. The result is a logo that conveys positivity, financial success, innovation, and empowerment.
Responsive and Accessible Design for Everyone
The Branding Arc team designed a new website complete with updated images and content, ADA Accessibility features, and a design that is search engine friendly. The responsive design gives consumers a flexible layout that automatically adjusts according to screen size. It also focuses on the consumer experience and offers streamlined access to important information such as payment options, consumer resources, the payment portal, and contact information.
SEO and Online Reputation Management
Branding Arc completed a thorough SWOT analysis with the MCU Holdings team to customize an SEO strategy for online reputation management. After deep analysis of the Company’s brand, we created social media profiles including Facebook, LinkedIn, and Twitter as well as a posting plan for social media content. The Branding Arc team also collaborates with MCU to regularly develop original video content for the new MCU Holdings YouTube channel. The Branding Arc team has extensive experience with and certifications in Google, receivables management, and more, enabling us to understand the unique hurdles that ethical and compliant receivables management businesses face. Using our expertise, the Branding Arc team developed and implemented an SEO strategy that helps to protect the MCU Holdings brand identity.